What Kalyna Marketing does

Kalyna Marketing is a privately held boutique B2B marketing agency, organized as Kalyna Marketing LLC and founded by Mariya Delano, a marketer originally from Zhytomyr, Ukraine, based in New York City. The firm specializes in content marketing, audience research, and PR for technical B2B brands operating in SaaS, MarTech, data analytics, DevOps, infosec, fintech, and adjacent verticals. Service delivery is built around proprietary methodologies — notably the PSTT (Purpose-Strategy-Tactics-Testing) framework, the Messaging Canvas Framework, a Content Writing Framework, and a Fan Engagement Matrix — combined with audience research that goes beyond demographics to construct psychological profiles of buyer personas. The agency's documented operating playbook is data-informed storytelling, integrating analytical and creative work rather than siloing them.

The agency sells bespoke, project- or retainer-based professional services to technical B2B companies, with named client logos spanning enterprise, mid-market, startup, and SMB (Belkins, SparkToro, Coginiti, Mole Street, Maryville, Orum, Pluto Card, Expandi, Optemization, plus Pneuma Media in testimonials). Service lines include core content marketing, audience research, cross-channel campaign integration, SparkToro consulting, and fan-driven marketing services. There is no publicly disclosed pricing or contract structure; engagement is initiated through website contact forms and direct email.

Kalyna operates as a founder-owned, bootstrapped boutique with 11-50 employees and no disclosed institutional funding or parent company. Founder Mariya Delano doubles as the primary distribution engine through her Search Engine Land contributions, the ADMD newsletter, LinkedIn, Mastodon, podcast appearances, and conference presentations at B2BSMX and SaasOpen. The firm's stated customer outcomes include $500K+ in net new revenue from content for a client, sub-one-week search ranking with featured snippets, +80% annual organic traffic growth, and 32,616 views on SparkToro-related content. Distribution partners include TheJuice, Proof Analytics, and Grain, listed as minor ecosystem relationships rather than material commercial alliances.

Name

Kalyna Marketing

Legal name

Kalyna Marketing LLC

Website

https://kalynamarketing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Kalyna Marketing is a New York-based, founder-owned boutique B2B marketing agency delivering bespoke content marketing, audience research, and PR services to technical brands in SaaS, MarTech, data analytics, DevOps, and adjacent verticals, structured around its proprietary PSTT and Messaging Canvas frameworks.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2B content marketing
• Marketing agency services
• Audience research
• Content strategy
• PR services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Content Marketing Services: Bespoke B2B marketing services including content creation, audience research, and PR. Agency model with project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kalyna Marketing is a boutique B2B marketing agency that delivers bespoke content marketing, audience research, and PR services for technical brands in SaaS, MarTech, data analytics, DevOps, and related sectors. The agency uses proprietary frameworks such as the PSTT Framework and data-informed storytelling to help B2B clients earn trust, build stakeholder confidence, and produce content that ranks and converts.

Product overview

Kalyna Marketing is a B2B marketing agency offering bespoke content marketing services for technical brands in SaaS, MarTech, data analytics, DevOps, and related sectors. Their core offering is content marketing powered by audience research and PR, delivered through their PSTT Framework methodology. The agency provides a suite of services including Audience Research, Marketing Content Creation, and Cross-Channel Marketing, supported by proprietary frameworks such as the Messaging Canvas Framework for messaging alignment and a Content Writing Framework for consistent content production. Additional offerings include specialized SparkToro Consulting Services for audience research software users and Fan-Driven Marketing Services to help clients cultivate brand advocates.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing Services Bespoke B2B content marketing services including content creation, audience research, and cross-channel distribution to help technical brands build trust and increase stakeholder confidence.
• Audience Research Psychological profiling services for audience personas, combining demographic analysis with competitor research to craft detailed profiles for content targeting.
• Marketing Content Creation Brand-aligned content creation services that highlight unique stories, viewpoints, and brand strengths across multiple channels.
• Cross-Channel Marketing Integrated marketing approach that aligns campaigns across product, sales, customer support, and marketing departments for maximum impact.
• SparkToro Consulting Service Consulting service helping clients use SparkToro audience research software, including guidance on fan-driven marketing strategies and product education content.
• Fan-Driven Marketing Services Strategy and execution services for cultivating brand advocates and superfans, including ambassador programs and customer advocacy initiatives.
• Messaging Canvas Framework Consulting B2B SaaS messaging consulting service for aligning company messaging with customer perspectives, featuring a four-step process for creating compelling value propositions.

Quantifiable outcome

• >$500,000 net new revenue from content for a client
• +6 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TheJuiceminorGTM or Marketing PartnerPartner shown in the Our Partners section of the website. TheJuice is a marketing platform that Kalyna Marketing collaborates with.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Refine Labs: Refine Labs is a B2B marketing agency known for demand generation and content-led growth. It targets similar B2B SaaS and tech buyers but operates at a larger and broader scale than Kalyna.
• Single Grain: Single Grain is a full-service digital marketing agency serving B2B and SaaS clients across SEO, content, paid media, and CRO. Larger and broader than Kalyna, but overlaps directly on the B2B SaaS content marketing services Kalyna specializes in.
• Hinge Marketing: Hinge is a B2B marketing agency focused on professional services and technology firms. While broader in scope, it overlaps with Kalyna's positioning around branding, messaging, and content strategy for technical B2B brands.
• Directive Consulting: Directive is a B2B performance marketing agency serving enterprise SaaS clients across SEO, content, and paid media. It operates at a larger scale than Kalyna but competes for the same technical B2B SaaS content engagements.

Direct peers

• Animalz: Animalz is a leading content marketing agency built specifically for B2B SaaS companies. Like Kalyna, it focuses on producing high-quality, trust-building content for technical B2B audiences and competes for the same type of content-engagement work.
• Foundation Inc: Foundation is a content marketing agency focused on B2B SaaS and developer-tooling brands. It addresses the same technical-audience pain points as Kalyna and competes for similar retainers and project work.
• Powered by Search: Powered by Search is a content marketing and SEO agency focused heavily on B2B SaaS clients. Overlap with Kalyna is strong in content production, audience research, and SEO-driven traffic outcomes for technical buyers.
• Omniscient Digital: Omniscient Digital is a B2B SaaS-focused content marketing agency offering SEO-led content strategy and production. It targets the same technical B2B SaaS and MarTech buyer as Kalyna Marketing with a similar boutique positioning.
• Grizzle: Grizzle is a content marketing agency focused on B2B SaaS companies, providing strategy, SEO, and content production. It is a close comparable to Kalyna in scope, vertical, and buyer.
• Grow and Convert: Grow and Convert is a content marketing agency that specializes in B2B content that ranks and converts. They directly compete with Kalyna for technical B2B clients seeking content-led growth programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kalyna-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalyna Marketing