Hyphen - Live Events & Experiential

What Hyphen - Live Events & Experiential does

Hyphen is a boutique experiential and live events agency that designs and delivers face-to-face brand experiences — including pop-ups, product launches, immersive environments, guerrilla activations, corporate conferences, and festival sponsorships — for enterprise brand clients in the UK. The agency operates as a trading brand of Cosine UK Limited, itself part of CPM Group UK and the broader Omnicom global advertising network, which gives Hyphen access to holding-company scale and data while keeping a small, integrated delivery team of roughly 10-15 staff spanning strategy, creative, and production.

The core offering combines bespoke creative concepting, physical environment design and build, on-the-ground event production, influencer and UGC amplification, and a growing digital/hybrid extension layer. Service lines explicitly include brand activations and pop-ups, guerrilla and ambient marketing, product launches and PR stunts, immersive environment design and build, corporate hospitality and stakeholder events, sales incentives and reward experiences, leadership conferences, and digital/hybrid experience extensions. Named flagship campaigns include the Naturium Glow Getter activation (Battersea Power Station), the British Airways Holidays Winter Sun pop-up, the Liquid I.V. UK launch with a London Eye wellness takeover, the KitchenAid Coffee House mobile tour, the Honda Adventure on Water experience, and Lucozade/Suntory's Dare To Be Different League conference.

Hyphen monetises through project-based professional-services fees billed per engagement, with a stated project minimum of approximately £30k and net-30 invoicing terms. Pricing is bespoke per project depending on complexity, scale, and location, and contracts can span multi-year relationships (e.g., recurring British Airways work). The go-to-market is enterprise field sales targeting leading global brands, supported by content marketing, PR, and influencer partnerships, with audience targeting enhanced by a data partnership with Axis. No software product, platform, or recurring SaaS revenue stream exists; the business is fundamentally a services agency embedded within a larger communications group.

Name

Hyphen - Live Events & Experiential

Legal name

Hyphen - A Trading Brand of Cosine UK Limited

Website

https://wearehyphen.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyphen is a UK-based boutique experiential and live events agency, operating as a trading brand of Cosine UK (CPM Group / Omnicom), delivering pop-ups, brand activations, product launches, and corporate events for global enterprise clients.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Event Theming, Mood Boards & Concept Design (HSACAOAH), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Experiential marketing services
• Live event production
• Brand activation agency
• Pop-up experiences
• Corporate event management

Headquarters

HQ city

Thame

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Marketing Services: Project-based fees for designing and delivering bespoke brand experiences, live events, pop-ups, brand activations, and immersive experiences for enterprise clients. Revenue is generated through service contracts with clients requiring end-to-end event production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hyphen is a boutique experiential and live events agency that conceptualizes, designs, and delivers bespoke brand experiences for enterprise clients, including brand activations, pop-up experiences, guerrilla and ambient marketing campaigns, product launches, PR stunts, immersive environment design and build, corporate hospitality, sales incentives, leadership conferences, and digital/hybrid experience extensions. The agency blends strategy, creative and production within a single integrated team.

Product overview

Hyphen is a boutique experiential and live events agency delivering strategically driven live, hybrid, and digital brand experiences. The agency operates as part of Cosine UK within the CPM Group and global Omnicom network. Its core offering comprises bespoke brand activation campaigns (including pop-ups, guerrilla marketing, product launches, immersive environments) and live event production (corporate hospitality, conferences, sales incentives). The portfolio includes named campaigns such as Glow Getter (Naturium Boots launch), Winter Sun (British Airways), Elevating Wellness to New Heights (Liquid I.V. UK launch), The Coffee House (KitchenAid), and Honda Adventure on Water, alongside service offerings spanning brand activations, guerrilla campaigns, PR stunts, immersive environments, and digital/hybrid extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activations and Pop Up Experiences Bespoke brand activations and pop-up retail experiences designed to attract and convert footfall through immersive, participatory consumer interactions for enterprise brand clients.
• Guerrilla and Ambient Marketing Campaigns Unexpected, high-impact guerrilla and ambient marketing activations that cut through traditional advertising noise with bold, unconventional brand moments for enterprise clients.
• Product Launches and PR Stunts Strategic product launch events and attention-grabbing PR stunts designed to generate buzz, media coverage, and social sharing for enterprise brand clients.
• Immersive Environment Design and Build Full-service immersive environment conceptualisation, design, and physical build for branded spaces that transform everyday locations into unforgettable experiences for enterprise clients.
• Corporate Hospitality and Stakeholder Events Premium corporate hospitality experiences and stakeholder events ranging from gala dinners to executive gatherings, designed to build relationships and reward key audiences for enterprise clients.
• Sales Incentives and Reward Experiences Incentive programmes and reward experiences designed to motivate sales teams, partners, or clients through memorable, aspirational events for enterprise clients.
• Leadership Conferences and Internal Communications Events Large-scale leadership conferences and internal communications events that align organisational culture, share strategic visions, and energise workforces for enterprise clients.
• Digital and Hybrid Experience Extensions Digital experience extensions and hybrid event capabilities that amplify physical activations' reach beyond the live audience through virtual participation and digital content for enterprise clients.

Quantifiable outcome

• 65%+ of attendees spread the word to hundreds more
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered parent, core and minor.

• Cosine UK LimitedparentOthersHyphen operates as a trading brand of Cosine UK Limited, part of the CPM Group UK and the global Omnicom network. This structure combines boutique agency flexibility with global scale and expertise.
• CPM Group UKcoreStrategic or Co-development PartnerHyphen is part of CPM Group UK, providing access to wider agency capabilities including point of sale, in-store promotions, stock availability, and omnichannel sales approach.
• Omnicom NetworkcoreStrategic or Co-development PartnerAs part of the Omnicom network, Hyphen accesses wider reach, data capabilities, and specialist expertise. Works with Omnicom partners like Ketchum for integrated campaigns.
• Stanley Black & DeckerminorGTM or Marketing Partner#TeamBlackAndYellow international influencer event in Billund - collaboration creating moments that felt natural, shareable and worth talking about.
• UnileverminorGTM or Marketing PartnerPartnership for Liquid I.V. UK launch, with Unilever's Head of R&D participating in wellness panel alongside @emthenutritionist.
• Minor FiguresminorGTM or Marketing PartnerPartner for KitchenAid Coffee House tour, providing plant-based Barista Oat milk to elevate coffee experiences.
• EmberminorGTM or Marketing PartnerPartner for KitchenAid Coffee House tour showcasing barista-quality coffee at home.
• IllycaffèminorGTM or Marketing PartnerPartner for KitchenAid Coffee House tour showcasing barista-quality coffee at home.
• Fifth House PRminorStrategic or Co-development PartnerPR partnership for Naturium Glow Getter activation at Battersea Power Station.
• Fifth House PRminorStrategic or Co-development PartnerWorking with Fifth House PR for brand activations and PR support.
• ISLAminorStrategic or Co-development PartnerSustainability training partner - Hyphen team are ISLA alumni. ISLA provides industry sustainability body training and guidance.
• VodafoneminorGTM or Marketing PartnerHyper-local experiential activations across key UK locations for Vodafone Gigafast Broadband.
• EarthlyminorStrategic or Co-development PartnerSustainability partner for natural carbon removal and biodiversity restoration initiatives.
• Axis (In-house Insights Partner)coreTechnology or IntegrationIn-house data and insights partner used for matching target audiences to specific locations using various data sources.
• Tease (Smoothie Experts)minorGTM or Marketing PartnerPartner for GlowGetter Smoothie Truck serving glow-boosting drinks with skincare superpowers at Naturium activation.
• Ai no MochiminorGTM or Marketing PartnerJapanese sweet treat partnership at Honda Southampton Boat Show, serving treats with a nod to Honda's heritage.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amplify: UK-based experiential and brand activation agency delivering immersive live events, pop-ups, and content-driven brand experiences for enterprise clients. Directly comparable boutique positioning with overlapping service offerings in brand activations and live events.
• Sense (part of iD Group): UK-based brand experience agency delivering live events, brand activations, and experiential campaigns for enterprise clients. Comparable mid-tier agency competing in the same UK experiential market for enterprise briefs.
• Smyle: UK creative live events and brand experience agency producing immersive brand activations, conferences, and experiential campaigns for enterprise clients. Closely matched UK boutique agency competing for similar briefs in the British market.
• MKG (MKG experiential): Boutique experiential marketing agency specializing in brand experiences, immersive events, and consumer activations. Comparable mid-sized agency competing for similar enterprise brand activation budgets across consumer verticals.

Broad incumbents

• MKTG: Global experiential marketing agency within the Dentsu network delivering live brand experiences, pop-ups, and consumer engagement programs. Comparable service lines and enterprise client base, but operates at network scale.
• Jack Morton Worldwide: Global brand experience agency operating under IPG Health/Interpublic, delivering experiential marketing, events, and brand activations for enterprise clients. Comparable in service offering but operates at significantly larger scale and broader geographic footprint than Hyphen.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency with global reach, delivering brand experiences, product launches, and live events for enterprise brands. Broader portfolio and deeper resourcing than Hyphen but competes in the same enterprise brand activation RFPs.
• Mosaic Group: Experiential marketing and consumer engagement agency operating within the IPG portfolio, offering brand activations, field marketing, and live events. Overlapping client categories and service offerings with Hyphen at a larger scale.
• Sparks: Experiential marketing agency within the Merkle network offering brand experiences, trade shows, and live event production for global enterprise clients. Competes with Hyphen on shared RFPs but with broader geographic coverage and data capabilities.

Emerging players

• Hot Pickle: London-based brand experience and retail activation agency creating live brand experiences, pop-ups, and immersive consumer activations. Comparable boutique positioning focused on brand storytelling through live experiences.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearehyphen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyphen - Live Events & Experiential