Herkkumaa Oy
Herkkumaa Oy is a Finnish family-owned food manufacturer producing pickled vegetables, jams, condiment sauces, and mayonnaise since 1987. The company serves Finnish grocery retail, dedicated Food Service/horeca channels, private-label customers, and exports to approximately 15 European countries.
- Company typePrivate
- Founded1987
- HeadquartersHämeenlinna, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Herkkumaa Oy does
Herkkumaa Oy is a privately held Finnish food manufacturer established in 1987 by the Rekola family, now in its third generation of family ownership. The company produces a diversified portfolio of plant-based food preserves from its modern Hämeenlinna plant (Tervalammintie 99), including its flagship pickled vegetables (cucumbers, beetroots, mushrooms, celery, cocktail onions), jams and marmalades (Strawberry, Lingonberry, Arctic Berries line), condiment sauces and mayonnaises (Street Food, Connoisseur, Devil's Tex-Mex sub-brands), pasta sauces, and mushroom preserves. The flagship pickled cucumber is made from a proprietary vinegar recipe seasoned with fresh blackcurrant leaves, crown dill, and crushed garlic. The company also operates a licensed Moomin-branded jam line launched in 2025 to celebrate the Moomins' 80th anniversary, including a sustainability-led 750g refill pack format. Sub-contract production in Bavaria, Germany supports certain pickled pumpkin products.
The business operates three revenue streams: own-brand product sales through Finnish grocery retail and export channels; a dedicated Food Service/horeca division with bulk 3–10 kg packaging for professional kitchens; and private label/contract manufacturing for supermarket chains and other food brands. Distribution reaches Finnish consumers through grocery stores, supported by a regional sales representative force covering all Finnish regions, and extends to approximately 15 European countries through export distribution partnerships. Operations are certified to BRC Global Standard for Food Safety, are OIVA-compliant under Finnish food safety inspections, and carry Dun & Bradstreet's lowest risk classification for 2025.
Herkkumaa Group expanded in April 2024 by acquiring Swedish food preserves manufacturer Björnekulla Food AB to form a Nordic platform for plant-based food preserves. Subsidiary leadership was refreshed in March 2026 with the appointment of David Bolin as Managing Director of Björnekulla. Marketing channels include Gastro Helsinki and FFCR trade shows, active Instagram/Facebook/LinkedIn presence, a multilingual company website, and digital product catalogues for both retail and food service customers.
Herkkumaa Oy firmographics
Firmographics- Name
- Herkkumaa Oy
- Legal name
- Herkkumaa Oy
- Website
- https://herkkumaa.fi
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Herkkumaa Oy is a Finnish family-owned food manufacturer producing pickled vegetables, jams, condiment sauces, and mayonnaise since 1987. The company serves Finnish grocery retail, dedicated Food Service/horeca channels, private-label customers, and exports to approximately 15 European countries.
- Ownership category
- akta.pro rank
Herkkumaa Oy industry classification
Industry- Product category
- Preserved Foods
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ)
- akta.pro secondary industry
- Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC)
Keywords
Where Herkkumaa Oy is headquartered
LocationHeadquarters
- HQ city
- Hämeenlinna
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Herkkumaa Oy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Own brand product sales: Sale of Herkkumaa's own branded products including pickled vegetables, jams, marmalades, condiment sauces, mayonnaise and Devil's Tex-Mex accompaniments through retail and food service channels in Finland and export markets.
- Private label / contract manufacturing: Contract manufacturing for supermarket chains' store brands and other food brands, leveraging multiple production lines to meet growing production needs.
- Food Service products: Dedicated product lines for horeca/food service sector including bulk packaging sizes for professional kitchens.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Herkkumaa Oy product offering
Product offeringCore offering
Herkkumaa Oy manufactures and sells plant-based preserved foods from its Hämeenlinna plant, including pickled vegetables (cucumbers, beetroots, mushrooms), jams and marmalades, condiment sauces, mayonnaises, pasta sauces, mushroom preserves, and Tex-Mex accompaniments under brands such as Herkkumaa, Devil's, Moomin, Arctic Berries, Street Food and Connoisseur. Products are sold through Finnish grocery retail, a dedicated Food Service line for professional kitchens in bulk packaging (3–10 kg), and via export to roughly 15 European countries. The company also operates as a contract manufacturer for supermarket chains' private labels and other food brands.
Product overview
Herkkumaa Oy is a Finnish food manufacturing company established in 1987, producing a diverse portfolio of plant-based food preserves. The product range is organized around several core categories: pickled vegetables (including the company's flagship pickled cucumber), jams and marmalades (including the licensed Moomin jam sub-brand), condiment sauces and mayonnaises, the Devil's Tex-Mex product family, pasta sauces, and mushroom preserves. Products are available in both retail (consumer-sized) and Food Service (professional kitchen/horeca) packaging formats. The company operates modern production facilities in Hämeenlinna, Finland, and also has subcontract production in Bavaria, Germany.
Differentiator
Problem solved
Functional benefit
Brands
- Devil's: Tex-Mex accompaniments product line including Red Pepper Jam and Jalapeño Slices
- Moomin
- Arctic Berries®
- Street Food
- Connoisseur
Products and services
- Pickled Vegetables Core product line covering pickled cucumbers, beetroots, mushrooms, celery, and cocktail onions, with a proprietary vinegar pickle recipe (blackcurrant leaves, crown dill, crushed garlic) for the flagship pickled cucumber. Sold to Finnish retail consumers and through the Food Service channel in bulk.
- Jams and Marmalades Sweet spreads including strawberry, raspberry, lingonberry, apple, pancake jam (mixed berry), and orange marmalade; many varieties contain 35–50% real fruit or berries. Distributed via Finnish retail and Food Service channels.
- Moomin Jam Collection Licensed Moominvalley character-branded jam range produced under a partnership with Moomin Characters; sold in Finnish retail and to consumers celebrating the Moomin brand.
- Condiment Sauces and Mayonnaises Range of sauces and mayonnaises sold under the Street Food and Connoisseur sub-brands, covering garlic, mango, sweet chili, jalapeño, remoulade, paprika, Caesar dressing, ketchup and mustards for retail and Food Service customers.
- Devil's Tex-Mex Product Family Tex-Mex accompaniments such as Red Pepper Jam with jalapeño, Jalapeño Slices, and Devil's Salad sauce designed for tortillas, tacos, burgers, and grilled meats; sold in retail and Food Service formats.
- Pasta Sauces
Companies that use Herkkumaa Oy
Customer profileSegments3 records
Ideal customer profiles3 records
Herkkumaa Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Herkkumaa Oy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Björnekulla Food ABcoreHerkkumaa Group acquired Björnekulla Food AB to form a leading Nordic producer of plant-based food preserves. David Bolin appointed as new Managing Director effective March 16, 2026. Björnekulla is a Swedish food company strengthening Herkkumaa's presence in the Nordic market.
- SOS-LapsikyläminorHerkkumaa directed its Christmas donations to SOS-Lapsikylä's work supporting children and families in Finland. SOS-Lapsikylä distributes food gift cards to families in need, provides chat support, and supports children's hobbies.
- Contract farmers (Finland)coreHerkkumaa sources ingredients from carefully selected contract farmers. High-quality ingredients are grown in the fields of carefully chosen contract farmers and turned into products at the Hämeenlinna plant.
- Sub-contract production in Bavaria, GermanyminorHerkkumaa has sub-contract production in Bavaria, Germany where the same high quality criteria are combined with high-quality production. Certain pickled pumpkin products are manufactured there under Finnish recipe and quality control.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Herkkumaa Oy competitors and assessment
Company assessmentDirect peers
- Kalles Kaviar (Orkla): Iconic Swedish condiment brand owned by Orkla with strong Nordic distribution. Comparable to Herkkumaa as a Nordic preserve/condiment brand serving retail with category-leading loyalty.
- Santa Maria AB: Paulig-owned Nordic brand specialising in spices, Tex-Mex sauces and condiments. Overlaps directly with Herkkumaa's Devil's Tex-Mex line and condiment sauce portfolio in Nordic retail.
- Eriks (Finland): Finnish juice, preserve and condiment manufacturer with overlapping presence in Finnish retail grocery. A direct competitor in the jams, juices and pickled vegetables categories where Herkkumaa competes domestically.
- Bonduelle Group: French-headquartered global leader in canned and pickled vegetables with operations across Europe. Closest international peer to Herkkumaa's core pickled vegetable and canned produce manufacturing base.
- Lerums (Sweden): Swedish manufacturer of juices, preserves and pickled vegetables with deep Nordic retail presence. Directly comparable as a Nordic preserve and juice brand sitting alongside Herkkumaa in modern trade shelves.
- Saarioinen Oy: Finnish food manufacturer of prepared foods, meats and convenience meals. Closest direct peer to Herkkumaa in terms of being a Finnish-owned mid-market food manufacturer serving retail and food service with branded, locally-produced food products.
Broad incumbents
- Orkla ASA: Norwegian-listed conglomerate owning multiple Nordic food brands across preserves, condiments, sauces and ketchup. Competes with Herkkumaa via its Finnish and Swedish subsidiaries and is the dominant Nordic branded-foods incumbent.
- Paulig Group: Finnish family-owned food company owning Santa Maria (spices, Tex-Mex, condiments). Directly comparable as a Finnish family-owned food group operating across condiments and Tex-Mex categories where Herkkumaa's Devil's line competes.
- Kraft Heinz Company: Global packaged food major with leading positions in ketchup, condiments, jams and sauces. A broad incumbent that competes with Herkkumaa in international retail and food service channels via well-resourced multinational brands.
- Hellmann's (Unilever): Global mayonnaise and condiment brand owned by Unilever. Competes with Herkkumaa's Street Food mayonnaise line in Finnish and export markets and sets category pricing benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Herkkumaa Oy social profiles
Digital presenceHerkkumaa Oy compliance and trust
Trust signalCompliance2 records
Herkkumaa Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herkkumaa Oy leadership team
Management profileNumber of profiles
Profiles10 records
Herkkumaa Oy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Herkkumaa Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herkkumaa Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herkkumaa Oy
What does Herkkumaa Oy do?
Herkkumaa Oy manufactures and sells plant-based preserved foods from its Hämeenlinna plant, including pickled vegetables (cucumbers, beetroots, mushrooms), jams and marmalades, condiment sauces, mayonnaises, pasta sauces, mushroom preserves, and Tex-Mex accompaniments under brands such as Herkkumaa, Devil's, Moomin, Arctic Berries, Street Food and Connoisseur. Products are sold through Finnish grocery retail, a dedicated Food Service line for professional kitchens in bulk packaging (3–10 kg), and via export to roughly 15 European countries. The company also operates as a contract manufacturer for supermarket chains' private labels and other food brands.
Is Herkkumaa Oy a public or private company?
Herkkumaa Oy is a private company. It is classified as family owned and is currently operating.
When was Herkkumaa Oy founded?
Herkkumaa Oy was founded in 1987. It employs 11 to 50 people.
Where is Herkkumaa Oy based?
Herkkumaa Oy is headquartered in Hämeenlinna, Finland, in the Europe region.
How does Herkkumaa Oy make money?
Three revenue lines are on record. Own brand product sales are the primary driver. The others are private label / contract manufacturing and food Service products.
Who are Herkkumaa Oy's main competitors?
Direct peers on record are Kalles Kaviar (Orkla), Santa Maria AB, Eriks (Finland), Bonduelle Group, Lerums (Sweden) and Saarioinen Oy. Broad incumbents are Orkla ASA, Paulig Group, Kraft Heinz Company and Hellmann's (Unilever).
Does Herkkumaa Oy have an API?
No public API is recorded for Herkkumaa Oy.
What industry is Herkkumaa Oy in?
Herkkumaa Oy's product category is Preserved Foods. Its primary akta.pro industry code is AFAKACAJ, Jams, Jellies, Preserves & Marmalades Manufacturing, with a secondary code of AFAKADAC, Salad Dressings & Vinaigrettes Manufacturing. Its NAICS code is 31142 and its SIC code is 2030.