Broker Dealer Firms

What Broker Dealer Firms does

Broker Dealer Firms is a niche financial data directory service operated by PEI Services Ltd., a UK-incorporated entity founded in 2004 and operationally based in Austin, Texas. The company maintains a web-based, searchable database of 821 SEC registered broker-dealer firms and 4,148 associated executives, filterable by U.S. state, assets under management, and number of broker-dealer representatives. The directory is sold on a pay-per-record basis: a base price of $821.00 covers the full firm list with contact details (address, phone, website) and executive names/titles, while an optional $72.75 add-on supplies approximately 291 individual email addresses across 181 firms, bringing the total to $893.75. Purchase and file delivery are fully automated through credit card checkout and email-based Excel download, with no subscription tier or enterprise contracts.

The company operates as a single-product, founder-led micro-business. Andy Jones is the sole identified employee, serving as Founder & President, and the company discloses no institutional backing, funding rounds, or external hires. Customer segmentation is horizontal, targeting financial services professionals — investment advisors, compliance staff, M&A advisors — as well as business researchers needing structured broker-dealer data for lead generation, compliance research, and market intelligence. Distribution is entirely direct-to-consumer via the website, supported by organic search and a cross-linked network of sister sites (PrivateEquityInfo.com, PrivateCompanyList.com, InvestmentAdvisorSearch.com) under the same PEI Services Ltd. umbrella. The offering is intentionally narrow: one product, one buyer motion, and one dataset — with no disclosed AI, API, integrations, or product modularity.

Name

Broker Dealer Firms

Legal name

PEI Services Ltd.

Website

https://brokerdealerfirms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Broker Dealer Firms operates a searchable, pay-per-record directory of 821 SEC registered broker-dealer firms and 4,148 executives, selling downloadable Excel files to financial services professionals and business researchers via a self-serve website.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Data File Sales: Pay-per-record data sales where customers purchase downloadable Excel files containing broker dealer firm contact information, executive details, and optional email addresses. Pricing is based on the number of firms and email addresses selected. This is a transaction-based one-time purchase model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Broker Dealer Firms operates a web-based searchable directory database of 821 SEC registered broker-dealer firms and 4,148 executives. Customers purchase a downloadable Excel file containing firm contact information (address, phone, website) and executive details (name and title), with optional email address add-ons, via a pay-per-record direct website transaction.

Product overview

Broker Dealer Firms is a single product offering — a searchable directory of SEC registered broker-dealer firms. The directory provides contact information for firms (address, phone, website) and key executive details (name and title). Data can be filtered by U.S. state, assets under management, and number of broker-dealer reps. The service operates on a pay-per-record basis with optional email address add-ons. The sole product is the directory/database itself, with no modular components or add-on services.

Differentiator

Problem solved

Functional benefit

Brands

• PrivateEquityInfo.com: A leading source of information on private equity firms, their investment interests, portfolio companies, and professional biographies.
• PrivateCompanyList.com
• InvestmentAdvisorSearch.com

Products and services

• Broker Dealer Firms Directory A searchable directory database of 821 SEC registered broker-dealer firms and 4,148 executives, filterable by U.S. state, assets under management, and number of broker-dealer reps. Customers purchase a downloadable Excel file containing firm contact information (address, phone, website) and key executive details (name and title), with optional email address add-ons averaging 4–5 contacts per firm. Targeted at financial services industry professionals and business researchers needing broker-dealer contact and lead data.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• PrivateCompanyList.com: Another sister site from PEI Services Ltd., providing searchable databases of privately held companies on the same transactional pricing model. Directly comparable in customer experience and unit economics.
• InvestmentAdvisorSearch.com: Sister site under PEI Services Ltd. selling SEC-registered investment advisor data sourced from FORM ADV. Same operational model, same self-serve checkout, and an immediately adjacent vertical (RIAs vs. broker-dealers).
• PrivateEquityInfo.com: Operated by the same parent (PEI Services Ltd.) on the same self-serve, pay-per-record directory model, but focused on private equity firms, hedge funds, and alternative investors. Most directly comparable in product, pricing, and GTM motion.

Others

• FINRA BrokerCheck: Free regulatory lookup tool maintained by FINRA covering broker-dealer firms and registered representatives. A non-commercial alternative source for the same underlying universe Broker Dealer Firms monetizes, shaping pricing dynamics for the paid product.

Emerging players

• Apollo.io: Modern B2B sales intelligence platform offering contact data, buyer intent, and workflow tooling. Comparable in selling access to firm-and-person records to revenue teams, with a richer SaaS product layer than Broker Dealer Firms offers.
• Lusha: B2B contact data provider with browser extensions and API delivery for sales and recruiting professionals. Operates in the same lead-generation data niche but as a broader, technology-first product rather than a static file sale.

Broad incumbents

• Salesgenie: Subscription business database for sales leads and mailing lists covering SMBs across the U.S. Closely comparable in transactional monetization of curated company records, though broader in vertical coverage.
• Dun & Bradstreet: Long-established provider of business identity, contact, and firmographic data worldwide. Comparable model of monetizing curated company and executive records, with a much larger dataset spanning all industries.
• Hoovers: D&B-owned platform selling company and executive intelligence to sales and marketing teams. Comparable in product framing (companies + key contacts, filterable) but with enterprise-grade dataset and pricing.
• ZoomInfo: Large-scale B2B contact and company intelligence platform serving sales, marketing, and recruiting teams. Overlaps with Broker Dealer Firms on the core proposition of selling access to firm-and-executive contact data, but operates at much greater breadth across all industries and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/broker-dealer-firms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broker Dealer Firms