StressStop
StressStop L.L.C., founded in 1985 and headquartered in Norwalk, Connecticut, produces and sells stress management products and digital wellness platforms — including the MyStressTools web portal, the Online Stress Profiler, biodot stress indicators, workbooks, and training videos — serving corporate enterprises, government agencies, hospitals, educational institutions, EAP providers, and individual consumers.
- Company typePrivate
- Founded1985
- HeadquartersNorwalk, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What StressStop does
StressStop L.L.C., founded in 1985 by James E. Porter and headquartered in Norwalk, Connecticut, is a privately held provider of stress management and mental well-being products and digital platforms operating under parent company Audio Vision. The company sells a multi-format product portfolio spanning physical goods (biodots, stress testing cards, relaxation CDs/DVDs, workbooks, training kits, gift items), digital content (downloadable audio and video), and two flagship digital platforms — MyStressTools, a mobile-friendly wellness web portal integrating assessment, evidence-based learning, and interactive programs in mindfulness, cognitive behavioral therapy, emotional intelligence, DEIB, and holistic wellness, and The Online Stress Profiler, a ten-area stress assessment priced at $499 for organizational access. Content was developed with notable collaborators including Daniel Goleman, Dr. David Katz, Dr. Paul Rosch, and Dr. Joan Borysenko.
The company monetizes through a blended model: one-time physical product sales with aggressive volume discounts (up to 80% off at 1,000+ units), personal subscriptions on MyStressTools at $49.95/year or $4.99/month, organizational subscriptions on the Online Stress Profiler with pricing as low as $0.50 per person per year, and professional services such as custom printing and branding. Go-to-market is multi-channel: enterprise field sales driven personally by CEO Jim Porter through speaking engagements, webinars, and on-site training workshops; inside sales via phone and email for order placement and corporate consultation; self-serve e-commerce through a Shopify-powered storefront (stressstop.com); and channel distribution through EAP partners such as Integrated Behavioral Health and publishing relationships with the WELCOA Institute.
Customer concentration is anchored by named enterprise and government logos — Mayo Clinic, Cleveland Clinic, Cedars-Sinai, Blue Cross Blue Shield, NASA, FBI, CIA, US Navy, US Coast Guard, MIT, Hyatt, Dow Chemical, and Met Life — alongside the corporate, government, healthcare, education, EAP, and individual consumer segments. The business exhibits the characteristics of a mature, founder-operated, bootstrapped niche content brand with deep category tenure but limited disclosed operational scale metrics.
StressStop firmographics
Firmographics- Name
- StressStop
- Legal name
- StressStop L.L.C.
- Website
- https://stressstop.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StressStop L.L.C., founded in 1985 and headquartered in Norwalk, Connecticut, produces and sells stress management products and digital wellness platforms — including the MyStressTools web portal, the Online Stress Profiler, biodot stress indicators, workbooks, and training videos — serving corporate enterprises, government agencies, hospitals, educational institutions, EAP providers, and individual consumers.
- Ownership category
- akta.pro rank
StressStop industry classification
Industry- Product category
- Workplace Wellness and Stress Management Solutions
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- Corporate/Workplace Mindfulness & Stress-Reduction ProgramsStress Management & Well-Being at WorkMental Wellness & Resilience Education (Non-clinical)Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)Stress Management & Burnout Prevention CoachingMindfulness, Meditation & Stress Management EducationEducation/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)Wellness Program Design & Accountability Coaching
Keywords
Where StressStop is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StressStop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Physical Products: One-time sales of physical stress management products including biodots, stress testing cards, workbooks, relaxation CDs, training kits, and gift items. Volume discounts available for bulk orders.
- Digital Products and Downloads: Sale of digital downloads including workbooks, audio files, and video content. Also includes instant download products and download cards.
- My Stress Tools Subscriptions: Annual and monthly subscription plans for the MyStressTools personal wellness platform providing access to stress tests, journaling, relaxation content, videos, webinars, podcasts, and coaching programs.
- Online Stress Profiler: Online stress assessment with access plans ranging from 3-month to 1-year access at $499.00 for organizational use.
- Customization Services: Custom printing and branding services for promotional items including biodot cards, stress testing cards, envelopes, and gift items with setup charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | My Stress Tools Personal Annual Plan |
| Subscription | Monthly | My Stress Tools Personal Monthly Plan |
| Subscription | Multi-year contract | Online Stress Profiler |
| Unit Pricing | Pay-as-you-go | The Thinking Person's Stress Management Workbook |
| Unit Pricing | Pay-as-you-go | Biodots (100 dots per sheet) |
| Unit Pricing | Pay-as-you-go | Burnout and Job Stress Brochures |
| Unit Pricing | Pay-as-you-go | The Stress Resilience Series (Bundle) |
| Unit Pricing | Pay-as-you-go | Emotional Intelligence Video Series |
| Unit Pricing | Pay-as-you-go | The Stress Profiler Workbook |
| Freemium | Pay-as-you-go | Free Promotional Sample Kit |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
StressStop product offering
Product offeringCore offering
StressStop provides stress management and mental well-being solutions through physical products (biodot skin thermometers, stress testing cards, workbooks, relaxation CDs and DVDs), digital wellness platforms (MyStressTools web portal and The Online Stress Profiler), expert-led training video series, and customizable branded materials. Products and content are developed with leading experts in psychology and stress management and are sold individually, in bundles, via organizational subscriptions, and through customizable corporate programs targeting workplace wellness, healthcare, military, and educational markets.
Product overview
StressStop is a stress management and mental well-being solutions company providing over 30 years of products and services. The company operates a multi-product portfolio organized into physical products (biodots, stress testing cards, relaxation CDs/DVDs, workbooks, training kits), digital platforms (MyStressTools web portal and The Online Stress Profiler), and self-care items (eye pillows, massagers, aromatherapy products). Their flagship products include biodot skin thermometers that change color with stress levels, The Stress Profiler assessment (available in standard, student, and military versions), the Emotional Intelligence Video Series with Daniel Goleman, and The Stress Resilience Series bundle. The company also offers subscription-based online learning through MyStressTools featuring mindfulness, cognitive behavioral therapy, and emotional intelligence programs. Products are sold individually, in bundles, and through customizable corporate programs targeting workplace wellness, healthcare, military, and educational markets.
Differentiator
Problem solved
Functional benefit
Brands
- MyStressTools: Flagship mobile-friendly web portal delivering comprehensive wellness experience integrating assessment, evidence-based learning, and interactive programs in mindfulness, CBT, emotional intelligence, DEIB, and holistic wellness.
Products and services
- Biodots (Heat-Sensitive Skin Thermometers) Heat-sensitive biodots worn on the back of the hand that change color based on skin temperature to indicate real-time stress levels. Dots transition from black to brown to green to blue as stress decreases. Sold in sheets of 100 dots with volume discounts.
- The Online Stress Profiler Online stress assessment evaluating ten key areas including managing anger, worry, time pressure, financial stress, social support, change, resilience, and stress symptoms. Provides customized advice, exercises, and self-scoring. Priced at $499.00 with multi-month organizational access options.
- MyStressTools Wellness Web Portal Mobile-friendly wellness platform combining stress test, journaling, relaxation audio/video, yoga breaks, resilience coaching, webinars, and Once A Day Wellness daily video programs. Sold as personal subscription ($49.95/year or $4.99/month) and organizational subscription (as low as $0.50 per person per year).
- The Stress Profiler Workbook 16-page self-assessment stress test covering ten areas of life with corresponding advice articles, producing a customized action plan in 15-20 minutes. Available in Standard, Student Version, and Military Version. Sold at $10 per copy with deep volume discounts.
- Emotional Intelligence Video Series Three training videos with Daniel Goleman covering emotional intelligence strategies including becoming aware of emotions, self-regulation, and recognizing emotions in others. Includes PowerPoint and leader's guide. Available as Digital Download ($135 sale) or USB ($295).
- The Stress Resilience Series (Training Bundle) Bundle of five training videos: Stress Weight Control and Emotional Eating, Recognizing Stress, Managing Stress, Resilience: Mastering Stress, and Yoga at Work. Sold at $200 sale price.
- A Day Away From Stress (Relaxation CD) Best-selling relaxation CD featuring five easy relaxation exercises with soothing music, narrated by Dr. Stuart McCalley. Used by Met Life and other enterprise buyers in bulk.
- The Thinking Person's Stress Management Workbook 32-page workbook focused on cognitive restructuring techniques for managing stress. Covers negative self-talk, disputing, awfulizing, low frustration tolerance, reframing, and more. Sold at $5.00 sale price with deep volume discounts.
- The Employee Stress Reduction & Resilience Handbook Comprehensive handbook covering stress reduction techniques and resilience building strategies for employees. Used in organizational EAP and wellness programs.
- Maximizing Mindfulness (Book) Book by James Porter teaching how mindfulness can boost the immune system, reduce stress, and improve health, including a 12-month meditation schedule.
Quantifiable outcome
- NASA distributed The Stress Profiler to all 7,000 employees
- +5 more outcomes
Companies that use StressStop
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles6 records
StressStop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
StressStop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Integrated Behavioral Health (IBH)coreNationwide EAP provider that conducted a pilot study combining weekly telephonic coaching sessions with StressStop's MyStressTools online resources and workbooks including The Employee Stress Reduction and Resilience Handbook and Stop Stress This Minute. Study focused on helping Montana state employees (working in the prison system) lower stress and build resilience.
- Educators Health AllianceminorMembers participated in a program using MyStressTools and Stop Stress This Minute, completing one stress management activity of their choice each day.
- Welcoa InstitutecorePublished STOP STRESS THIS MINUTE (140-page book) and The 6 Steps to Stress Prevention (6-hour certification course) through WELCOA Institute in 2016.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
StressStop competitors and assessment
Company assessmentDirect peers
- Calm: Calm Business offers a workplace wellness platform focused on meditation, mindfulness, and stress reduction. It directly competes with StressStop's MyStressTools in the corporate mindfulness category and serves many of the same enterprise buyers.
- Wellable: Wellable provides a corporate wellness platform with challenges, content, and rewards for employees. It directly overlaps with MyStressTools as an enterprise wellness engagement platform for HR and benefits buyers.
- Wellbeats: Wellbeats offers on-demand wellness content including stress management, mindfulness, and fitness to employers and health plans. It competes with StressStop's digital subscription offering for workplace buyers.
- Modern Health: Modern Health is a global mental health platform offering coaching, therapy, and self-guided content to employers. It overlaps with StressStop's enterprise stress-management and resilience offerings while adding clinical capabilities.
- Happify Health: Happify Health delivers digital mental health and stress-resilience solutions to employers, health plans, and pharmaceutical companies. It is a direct competitor to StressStop in evidence-based stress and resilience content for organizations.
- WELCOA (Wellness Council of America): WELCOA is a wellness education and training organization that publishes StressStop's books and certifications (e.g., Stop Stress This Minute). It is a peer in workplace wellness education and a strategic publishing partner.
- Headspace Health: Headspace for Work delivers mindfulness, meditation, and resilience content to employers and health plans. It competes with StressStop for corporate stress-management budgets and overlaps on mindfulness and emotional-intelligence content.
Broad incumbents
- Lyra Health: Lyra Health provides mental health benefits to employers including therapy, coaching, and digital self-care tools. It is a broader incumbent in the employer mental-wellness category that competes for the same buyer budgets as StressStop.
- Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is an enterprise health and wellbeing platform used by large employers. It is a broad incumbent that competes with StressStop in workplace wellness while offering a much wider portfolio.
- Spring Health: Spring Health is an employer mental health benefits provider offering therapy, coaching, and self-guided care. It is a broader incumbent that competes for the same employer stress-and-mental-wellness budgets as StressStop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StressStop social profiles
Digital presenceStressStop financial estimates
Financial estimateRevenue estimate
Valuation estimate
StressStop leadership team
Management profileNumber of profiles
Profiles1 record
StressStop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StressStop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StressStop
What does StressStop do?
StressStop provides stress management and mental well-being solutions through physical products (biodot skin thermometers, stress testing cards, workbooks, relaxation CDs and DVDs), digital wellness platforms (MyStressTools web portal and The Online Stress Profiler), expert-led training video series, and customizable branded materials. Products and content are developed with leading experts in psychology and stress management and are sold individually, in bundles, via organizational subscriptions, and through customizable corporate programs targeting workplace wellness, healthcare, military, and educational markets.
Is StressStop a public or private company?
StressStop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StressStop founded?
StressStop was founded in 1985. It employs 1 to 10 people.
Where is StressStop based?
StressStop is headquartered in Norwalk, United States, in the North America region.
How does StressStop make money?
Five revenue lines are on record. Physical Products are the primary driver. The others are digital Products and Downloads, my Stress Tools Subscriptions, online Stress Profiler and customization Services.
Who are StressStop's main competitors?
Direct peers on record are Calm, Wellable, Wellbeats, Modern Health, Happify Health, WELCOA (Wellness Council of America) and Headspace Health. Broad incumbents are Lyra Health, Virgin Pulse / Personify Health and Spring Health.
Does StressStop have an API?
No public API is recorded for StressStop.
What industry is StressStop in?
StressStop's product category is Workplace Wellness and Stress Management Solutions. Its primary akta.pro industry code is HSADAJAG, Corporate/Workplace Mindfulness & Stress-Reduction Programs, with a secondary code of EDABAMAN, Stress Management & Well-Being at Work. Its SIC code is 7372.