Talked About Marketing

What Talked About Marketing does

Talked About Marketing is an Australian marketing consultancy established in 2019 and headquartered in Rostrevor, South Australia (9 km north-east of Adelaide), serving small business owners and mission-driven organisations across Australia through in-person consultations and Zoom. The firm's core offering is the Strategic Clarity Session, a focused consulting engagement that delivers a Message Framework, top-level website content written in the client's voice, an information architecture, and prompting documents designed to help clients articulate their business value. Co-founders Steve Davis and David Olney lead the firm as principals — Davis contributing more than 20 years of marketing communications experience and a claimed 8,000 small business consultations since 2005, and Olney contributing 15 years teaching Complex Problem Solving at the University of Adelaide.

The service portfolio extends beyond the Strategic Clarity Session into GEO Ready AI Optimisation (advisory to improve client visibility in generative AI search results), Website In A Week WordPress builds, Content Drumbeat for ongoing content production, half-day and full-day Strategic Planning workshops, one-on-one Leadership Mentoring with Olney, and Speaking/MC services with Davis. The underlying technology stack is intentionally lightweight and consists of off-the-shelf tools: WordPress for website delivery, MailerLite for email newsletters, Calendly for booking, and Zoom for remote service delivery. The bi-weekly 'Talking About Marketing' podcast functions as the firm's primary top-of-funnel content marketing channel, supported by an SEO-oriented blog and occasional radio appearances on FiVEAA.

Revenue mechanics are straightforward professional services billing: solo/small business Strategic Clarity Sessions are priced at $880-$1,250 + GST, growing business engagements at $3,500-$6,000 + GST, and the firm also routes clients into three Australian government-subsidised programs (Women In Business at $220 for 5 hours, ASBAS Digital Solutions at $99 for 3 hours, TiCSA Business Coaching at $70 for 2 hours). The company is privately held by its two co-founders, with no external investors, no PE/VC backing, no parent company, and no M&A activity disclosed. Pricing is publicly listed on the website and the go-to-market is sales-led, with complimentary 20-minute qualifying calls via Calendly as the standard entry point.

Name

Talked About Marketing

Legal name

Talked About Marketing

Website

https://talkedaboutmarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Talked About Marketing is an Adelaide-based marketing consultancy co-led by Steve Davis and David Olney, providing Strategic Clarity Sessions, WordPress website builds, content services, leadership mentoring, and AI-search optimisation to Australian small businesses and organisations, delivered in person and via Zoom nationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Clarity Sessions: One-time consulting engagements delivering message frameworks, website content, and strategic documents. Solo/small businesses: $880-$1,250 + GST. Growing businesses: $3,500-$6,000 + GST.
2. Government-Subsidised Programs: Referral and facilitation of clients to access government-funded business coaching programs including Women In Business (5 hours for $220), ASBAS Digital Solutions (3 hours for $99), and TiCSA Business Coaching (2 hours for $70).
3. Website and Digital Services: Website In A Week WordPress builds and ongoing content services.
4. Leadership Mentoring: One-on-one development sessions with David Olney for leadership growth.
5. Speaking and MC Services: Steve Davis available for events across Australia as speaker or MC.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Talked About Marketing is an Adelaide-based marketing consultancy that delivers fixed-fee strategic marketing services to Australian small businesses, councils, schools, community organisations, and trades. Its catalogue comprises Strategic Clarity Sessions, Strategic Planning Sessions, GEO Ready AI Optimisation, Website In A Week builds on WordPress, Content Drumbeat ongoing campaigns, Leadership Mentoring, and ancillary offerings such as the Talking About Marketing podcast and Speaking/MC services. Since 2005, the firm has completed more than 8,000 consultations across these engagements.

Product overview

Talked About Marketing is a marketing consultancy offering a suite of professional services rather than a software product. The core offering is the Strategic Clarity Session, which serves as the entry point for clients. From there, the company offers complementary services including GEO Ready AI Optimisation (to help businesses get found by AI search engines), Website In A Week (WordPress builds), Content Drumbeat (ongoing content support), Strategic Planning Sessions (facilitated workshops), and Leadership Mentoring (one-on-one with David Olney). The company also produces the Talking About Marketing podcast as a content vehicle. Services are delivered in-person or via Zoom across Australia, with pricing ranging from $880-$6,000 + GST depending on the service tier and business size.

Differentiator

Problem solved

Functional benefit

Brands

• Talking About Marketing: Podcast produced by Steve Davis and David Olney, exploring marketing topics through their four Ps framework: person, principles, problems, and perspicacity.

Products and services

• Strategic Clarity Sessions A fixed-scope strategy session engagement for Australian small businesses and community organisations that need to clarify marketing priorities, audience, and positioning before investing in execution.
• Strategic Planning Sessions A structured strategic planning engagement that helps established organisations, councils, schools, and community entities build longer-term marketing and communications plans.
• GEO Ready AI Optimisation An optimisation service that prepares client websites and content for visibility in generative AI and AI-driven search experiences, targeted at small businesses seeking modern discovery channels.
• Website In A Week A fixed-scope, time-boxed WordPress website build service for small businesses and organisations that need a fast, predictable path to a new or refreshed website.
• Content Drumbeat An ongoing content campaign engagement that delivers a planned cadence of content outputs for clients who need consistent execution rather than one-off strategy work.
• Leadership Mentoring A mentoring service for leaders in small businesses, councils, schools, and community organisations, drawing on the principals' combined marketing and academic experience.
• Talking About Marketing Podcast An owned podcast produced by Talked About Marketing that supports thought leadership, brand presence, and indirect demand generation for the firm's consulting services.
• Speaking and MC Services An ancillary offering in which the firm's principals provide speaking and master-of-ceremonies services at industry and community events, reinforcing brand visibility.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Soup: Australian marketing agency offering marketing strategy, branding, and digital services. Comparable in geographic focus on Australia and full-service SMB marketing offering.
• Salted Stone: US digital marketing agency providing marketing strategy, web development, and content services to SMBs. Comparable in service breadth and SMB client profile.
• KlientBoost: US digital marketing agency offering paid media, CRO, and content services to mid-market and SMB clients. Comparable in productised digital marketing services and SMB client focus.
• Single Grain: US-based digital marketing agency offering marketing consulting, SEO, and content services to SMB and mid-market clients. Comparable in service mix, productised consulting offerings, and content-led GTM.
• Lyfe Marketing: US digital marketing agency focused on SMBs with social media, content, and website services. Comparable in SMB targeting and digital service mix.
• King Kong: Australian digital marketing agency focused on SMBs with productised service offerings and growth-driven positioning. Directly comparable in Australian SMB focus and productised service mix.

Broad incumbents

• WebFX: Large US digital marketing agency offering the full spectrum of marketing services to SMB and enterprise. Comparable in offering breadth but operates at materially larger scale.
• Disruptive Advertising: US digital marketing agency offering paid media, SEO, and lifecycle marketing services. Comparable in digital marketing services but operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TalkedAboutMktg
• Facebookfacebook.com/TalkedAboutMarketing
• LinkedInlinkedin.com/company/talked-about-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talked About Marketing