TapTapEat

What TapTapEat does

TapTapEat, LLC is an Oklahoma-based, privately held company founded in 2016 by co-owners Mark Thompson and Sam Dech that operates a cloud-based online ordering platform targeted at independent and mid-market restaurants as well as franchised convenience stores. The platform spans online ordering for to-go, delivery, and catering; a Catering Management System for end-to-end catering order handling; custom website development (priced at $25–$150/month subscriptions); delivery solutions with a direct DoorDash integration that reduces third-party commission costs; marketing services; photography services; and a native integration with FOCUS POS for real-time menu and order synchronization. The customer base spans SMB restaurants (e.g., Alfredo's Mexican Cafe, Jimmy's Egg), mid-market chains (Billy Sims BBQ, OnCue, Lone Star Steakhouse & Saloon, Hunt Brothers Pizza franchised c-stores), and smaller convenience-store accounts across Oklahoma and adjacent states.

The company's revenue model is a hybrid of (i) application fees passed to end customers at checkout, (ii) modest monthly subscriptions for custom-branded websites, and (iii) professional services fees for marketing and photography engagements. Go-to-market is heavily regional, anchored in Oklahoma and extended into Texas through enterprise chain wins, with channel leverage coming from affiliations with the Oklahoma Restaurant Association and the Made In Oklahoma Coalition. The technology stack is a typical multi-tenant SaaS ordering front-end with payment processing, third-party delivery integration (DoorDash), and POS-side synchronization via the FOCUS POS native integration. No external funding rounds, headcount figures, or revenue disclosures are available, and the business appears to be bootstrapped at a small scale.

TapTapEat's strategic posture is best characterized as a regional services-plus-software hybrid pursuing incremental product expansion (catering, photography, marketing) and adjacent vertical entry (c-stores via Hunt Brothers Pizza) rather than venture-scale SaaS growth. The most differentiated capability is its direct DoorDash integration, which materially reduces delivery cost for restaurant clients relative to standard marketplace economics.

Name

TapTapEat

Legal name

TapTapEat, LLC

Website

https://taptapeat.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TapTapEat is an Oklahoma-founded, bootstrapped SaaS provider of cloud-based online ordering, catering, delivery, and website solutions for independent and mid-market restaurants and franchised convenience stores across Oklahoma and Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Application Fees (To Go, Delivery, Catering): TapTapEat charges an application fee for To Go, Delivery, and Catering services. These fees are typically passed on to the customer at checkout, making it free for the restaurant. Restaurants may choose to absorb or split the fee if preferred.
2. Website Hosting and Development: Monthly hosting fees for Basic websites ($25/month) and Advanced websites ($100/month starting). Advanced + Photography packages start at $150/month. Custom websites may have additional one-time setup costs.
3. Marketing Services: Additional marketing services including flyers, window clings, text messaging, email marketing, and signage available as separate paid offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

TapTapEat provides a custom-branded, cloud-based online ordering and catering management platform for restaurants at no upfront cost, with revenue generated through a small application fee passed to customers at checkout. The core platform supports To Go, Delivery, Curbside, Pickup, Room Service, and Catering, and is augmented by subscription-based custom websites ($25–$150/month), delivery management with direct DoorDash integration, native FOCUS POS integration, marketing services, and professional photography.

Product overview

TapTapEat is an all-in-one restaurant technology platform offering a modular portfolio of online ordering, catering management, website development, delivery solutions, POS integration, and marketing services. The core offering is a custom-branded online ordering platform (Online Ordering + Catering Management) available at no upfront cost to restaurants, with revenue generated through an application/convenience fee passed to customers. This core is augmented by optional add-on modules: Website Development (Basic at $25/month or Advanced at $100/month), Delivery Solutions (in-house and DoorDash integration), FOCUS POS Integration (for inventory/sales management), Marketing Services (print and digital), and Photography Services. The platform targets restaurants, franchises, food trucks, and popups, with specialization in To Go, catering, and multi-location operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ordering

Quantifiable outcome

• Save up to 30% on third-party delivery commission fees with direct DoorDash integration
• +1 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Focus POScoreTechnology or IntegrationTapTapEat integrates with Focus POS to sync online ordering directly to the POS dashboard. Online orders appear in real-time, enabling restaurants to manage inventory, view order details, pickup times, and customer data. The integration supports reporting for daily sales and other operations within Focus POS.
• DoorDashcoreTechnology or IntegrationTapTapEat has a direct connection to DoorDash for delivery services without depending on DoorDash's third-party marketplace. Restaurants can save up to 30% on commission fees. The integration is free and includes tip tracking, delivery cancellation/creation capabilities, and override with in-house delivery when staff is available.
• Oklahoma Restaurant AssociationminorOthersTapTapEat is a proud member of the Oklahoma Restaurant Association, supporting the local restaurant industry in Oklahoma.
• Made In Oklahoma CoalitionminorOthersTapTapEat is a member of the Made In Oklahoma Coalition, a local business support organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cuboh: Restaurant tech aggregator/online ordering consolidator that integrates online orders into POS systems — closely comparable to TapTapEat's Focus POS integration and multi-channel ordering value proposition.
• GloriaFood: Free online ordering and restaurant marketing platform; directly competes with TapTapEat on price (free tier) and restaurant self-serve onboarding for SMB and mid-market operators.
• MenuDrive: Online ordering and restaurant marketing platform offering branded websites, online menus, and delivery; comparable to TapTapEat's bundled website + ordering offering for local restaurants.
• ChowNow: Direct-to-restaurant online ordering platform with a no-commission model similar to TapTapEat, targeting independent and small-chain restaurants with branded ordering sites and delivery integrations.
• Bbot: Direct online ordering and contactless dining platform for restaurants with POS integrations and commission-free ordering; overlaps with TapTapEat on ordering, POS sync, and branded restaurant sites.

Broad incumbents

• Toast: Large end-to-end restaurant operating system spanning POS, online ordering, delivery, payroll, and marketing; competes with TapTapEat's POS integration and online ordering modules as a broader incumbent.
• Square for Restaurants (Block): Block's restaurant POS and online ordering suite with broad national reach and bundled payments; a broad incumbent alternative to TapTapEat for SMB and mid-market restaurants.
• Olo: Public restaurant ordering platform powering direct digital ordering for large chains; broader incumbent with similar ordering/catering capabilities but aimed at enterprise-scale restaurant brands.

Emerging players

• Owner.com: Emerging all-in-one online ordering and website platform for independent restaurants with AI-driven marketing; comparable emerging challenger to TapTapEat in the SMB restaurant tech space.
• Deliverect: Order/delivery aggregator integrating restaurant POS with third-party delivery platforms; overlaps with TapTapEat's POS-to-delivery integration story (especially DoorDash) for multi-location operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Customer concentration

• Facebookfacebook.com/TapTapEat
• LinkedInlinkedin.com/company/tap-tap-eat-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TapTapEat