House Of An

What House Of An does

House of AN is a family-owned restaurant group operating a portfolio of modern Vietnamese fusion dining concepts across California. The business originated in 1971 when Diana An purchased a 24-seat Italian deli in San Francisco's Sunset District, which was later transformed into Thanh Long — San Francisco's first Vietnamese restaurant — after Helene An fled Vietnam in 1975 and introduced her now-iconic AN's Famous Garlic Noodles and Garlic Roasted Dungeness Crab. The group has since expanded to roughly eight restaurant and lifestyle concepts, including Crustacean Beverly Hills (flagship on Restaurant Row, 1995), Crustacean San Francisco (newly relaunched in the Financial District in July 2025), AnQi Bistro at South Coast Plaza in Costa Mesa (2009), Tiato Market Garden in Santa Monica (2011), Da Lat Rose (an exclusive 8-seat private dining experience above Crustacean Beverly Hills), AnQi Shaken & Stirred in San Jose (2020), and the An: To Eat cookbook (2016). Revenue is generated through dine-in service, private dining events with per-person minimums of $125–$185 and dedicated spaces accommodating 18–250+ guests, AN *the* GO takeout distributed via direct phone/text ordering plus UberEats and DoorDash, gift certificates, and cookbook sales.

The underlying culinary technology is Chef Helene An's "Yin & Yang" fusion approach, blending Vietnamese flavors with French technique and Chinese precision, executed through the proprietary Secret Kitchen concept in which only AN family members cook and food passes through a concealed sliding door. Core intellectual property includes four registered trademarks (AN's Famous Garlic Noodles®, AN's Famous Garlic Roasted Dungeness Crab™, AN's Famous Garlic Rice™, and Secret Kitchen™) supported by 50 years of institutional recognition — the Smithsonian Pioneer Award in Culinary Arts and 2024 California Hall of Fame induction.

The company is led by Helene An's five daughters: Elizabeth An (CEO), Catherine An (founder of Tiato and An Catering), Monique An (Managing Partner, Northern California), Hannah An (events), and Jacqueline An (cookbook co-author). Distribution is direct-to-consumer across physical restaurant locations, private event bookings (Special Events Manager), online reservations via Resy, and third-party delivery. Marketing relies on earned media (Forbes, Observer, LA Magazine), the Little C pop-up's Instagram presence, and an email newsletter. The group is privately held with no disclosed external investors and is currently navigating a significant transition as Crustacean Beverly Hills departs its Bedford Drive location on July 27, 2026 after 30 years.

Name

House Of An

Legal name

Crustacean Beverly Hills

Website

https://crustaceanbh.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

House of AN is a family-owned Vietnamese fusion restaurant group operating eight concepts across California, led by Chef Helene An's five daughters, with flagship Crustacean Beverly Hills closing its Bedford Drive location on July 27, 2026 after 30 years.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Vietnamese fusion cuisine
• Fine dining restaurants
• Private dining events
• Asian fusion catering
• Restaurant hospitality services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Service: Full-service fine dining at Crustacean Beverly Hills offering lunch, dinner, Sunday brunch (AN Sum Brunch), and Social Hour. Guests dine on modern Vietnamese fusion cuisine with signature dishes like Garlic Noodles and Roasted Dungeness Crab. The restaurant observes a chic/business attire dress code.
2. Private Dining Events: Multiple private dining spaces accommodating events from 18 to 250+ guests. Spaces include Anna May Bar, Anna May Lounge, Bedford Patio, Bedford Suite, Santa Monica Room, The Grand Koi, DLR Loft, Wade Bar & Lounge, and Full Buyout options. Catering to celebrations, corporate events, and special occasions.
3. AN the GO Takeout: Takeout and delivery service allowing customers to order signature dishes for pickup or delivery. Orders placed via phone/text (424-303-8108) or through third-party delivery apps (UberEats, DoorDash). Enjoy dine-in menu prices when ordering directly.
4. Cookbook Sales: Sale of 'An: To Eat - Recipes & Stories from a Vietnamese Family Kitchen' cookbook by Chef Helene An and daughter Jacqueline An. Contains over 100 recipes including iconic Garlic Noodles and Roasted Crab.
5. Gift Certificates: Restaurant gift certificates available for purchase at the restaurant or remotely via email authorization. Certificates can be mailed for an extra $9.00 fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

House Of An is a family-owned restaurant group that operates a portfolio of upscale Vietnamese fusion and pan-Asian dining concepts across California, including Crustacean Beverly Hills, Thanh Long, Crustacean San Francisco, AnQi Bistro, Tiato Market Garden, Da Lat Rose, AnQi Shaken & Stirred, and the Little C pop-up. In addition to dine-in service, the group offers private event hosting, off-premises catering, branded takeout, a bartending school concept, and a published family cookbook.

Product overview

House of AN is a family of Vietnamese fusion restaurants and hospitality concepts under the leadership of Chef Helene An, the 'Mother of Fusion Cuisine.' The portfolio centers on Crustacean Beverly Hills (flagship fine dining) and Crustacean San Francisco, complemented by AnQi Bistro (South Coast Plaza) and Tiato Market Garden (Santa Monica), plus AnQi Shaken & Stirred (San Jose). Dining experiences range from full-service restaurants with Secret Kitchen to specialized offerings including AN Sum Brunch, Social Hour, AN *the* GO takeout, and Da Lat Rose private dining. The original Thanh Long (1971) remains operational in San Francisco. A 2016 cookbook and Little C pop-up concepts extend the brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Crustacean Beverly Hills Flagship upscale Vietnamese and pan-Asian fine dining restaurant located in Beverly Hills, offering dine-in service, weekend brunch, takeout (AN *the* GO), and private event spaces for individual diners, business clients, weddings, and special occasions.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor, core and supporting.

• UCLA HealthminorStrategic or Co-development Partner · 1 October 2024Crustacean Beverly Hills partnered with UCLA Health for a 'Dine for a Cause' menu in October 2024. Elizabeth and Helene An created a 6-course menu for $165, with 20% of proceeds donated to hereditary cancer prevention and research by Dr. Beth Karlan.
• ResycoreGTM or Marketing PartnerResy is the online reservation platform used by Crustacean Beverly Hills for booking tables. Customers can make reservations through resy.com for specific dates and party sizes.
• UberEatssupportingChannel Partner/ Reseller/ DistributorThird-party delivery partnership for AN the GO takeout orders. Customers can order signature dishes through the UberEats platform for delivery.
• DoorDashsupportingChannel Partner/ Reseller/ DistributorThird-party delivery partnership for AN the GO takeout orders. Customers can order signature dishes through the DoorDash platform for delivery.

Scale indicators7 records

Recent moves15 records

Expansion highlights3 records

Direct peers

• Mastro's Steakhouse: Upscale Beverly Hills steakhouse known for celebrity clientele, live music, and high-spend private events. Comparable to Crustacean BH as a premium LA fine-dining venue with strong private-event revenue and similar price points.
• Water Grill: Upscale seafood restaurant group with multiple locations in California. Comparable to House of AN's Crustacean brand in California footprint, premium seafood focus, and multi-location full-service dining model.
• Catch LA: High-volume, celebrity-driven upscale Asian-influenced restaurant in West Hollywood. Comparable to Crustacean Beverly Hills as a see-and-be-seen fine-dining destination in the LA luxury market with premium pricing and celebrity clientele.
• Mr Chow: Iconic Beverly Hills / NYC upscale Asian fine-dining restaurant with strong celebrity association and a single chef-founder brand identity. Closely comparable to Crustacean BH in market position, clientele, and chef-anchored story.
• The Slanted Door: Charles Phan's iconic Vietnamese-California fine dining restaurant in San Francisco. Directly comparable to Crustacean SF as another pioneering modern Vietnamese concept serving elevated Vietnamese cuisine in California, also family/owner-operator driven.
• Nobu Restaurants: Globally recognized celebrity-chef Asian fusion concept (Nobu Matsuhisa). Directly comparable as a luxury Asian-fusion brand built around a single chef's signature style, with multiple locations and high-margin private dining.
• Spago Beverly Hills: Wolfgang Puck's flagship Beverly Hills restaurant on Canon Drive. Comparable as a celebrity-chef-anchored fine-dining institution on Restaurant Row with multi-decade history and strong private-event business.

Broad incumbents

• P.F. Chang's: National chain offering upscale casual Asian dining. Comparable in Asian-cuisine category but operates as a broad incumbent at the casual-dining tier rather than the fine-dining niche House of AN occupies.

Others

• Crustacean (international locations): Past international Crustacean outposts (e.g., former locations in Hong Kong, Dubai, Manila under license). Relevant as historical reference points for the Crustacean brand's international expansion potential and as prior license/franchise comparables.

Emerging players

• Hinoki & the Bird: Modern Asian-influenced restaurant in Century City/LA area. Comparable to Crustacean BH as a Beverly Hills/LA luxury Asian-fusion concept, though smaller-scale and newer, representing emerging competition in the same niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/littlecbycrustacean
• LinkedInlinkedin.com/company/crustacean

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Of An