Handmade Web & Design

What Handmade Web & Design does

Handmade Web & Design is a privately held, boutique digital agency founded in 2011 by Anthony and Emma Colfelt and headquartered in Berry, New South Wales, Australia. The firm provides web design and development, branding and logo design, graphic design, SEO, digital marketing, WordPress hosting and maintenance, WooCommerce e-commerce, user experience design, and custom software/app development services. Its core technology stack is WordPress CMS with custom themes for bespoke site delivery and WooCommerce for e-commerce solutions, avoiding template-based approaches in favor of client-owned, customizable builds. The agency operates on a hybrid revenue model combining one-time project fees (ranging from $2,500 for single-page websites up to $60,000 for enterprise builds) with recurring monthly retainers for hosting, SEO ($2,000-$8,000/month), SEM, social media management ($750-$1,000/month), and email marketing ($500+/month).

The company serves primarily small to medium businesses across more than a dozen verticals including tourism, healthcare, professional services, construction, retail, education, agriculture, and non-profit organizations. Geographic reach spans South Coast NSW (Berry, Shoalhaven, Illawarra), major Australian metros (Sydney, Melbourne, Brisbane, Canberra), and select international clients, delivered through direct engagement, free consultations, and remote collaboration via phone and video. Distribution is direct-to-consumer with a sales-led, consultative approach, supported by content marketing, SEO, organic social (Instagram, LinkedIn, Facebook), and portfolio showcases. The team of 8 is led by two co-founders with senior credentials from BBC New Media, Ancestry.com subsidiaries, and Australian customer experience firm Different, positioning the boutique against larger Sydney agencies on pedigree while undercutting on price.

Name

Handmade Web & Design

Legal name

Handmade Web & Design

Website

https://handmadeweb.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Web Design and Digital Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Digital marketing agency
• Branding and logo design
• WordPress development
• Search engine optimization

Headquarters

HQ city

Berry

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Logo & Branding Services: Logo design packages including initial concepts, refinement rounds, and brand framework development. Pricing tiers from basic logo design ($1500) to complete branding packages ($3000-$10000).
2. Website Design & Development: Custom website development ranging from single-page websites ($2500-$3500) to enterprise solutions ($20000-$60000). E-commerce sites start from $12000. Progress-based payments with up to 50% upfront.
3. Digital Marketing Services: Ongoing SEO ($2000-$8000/month), SEM management, social media management ($750-$1000/month), and email marketing ($500+/month) retainer services.
4. Web Hosting & Maintenance: Managed WordPress hosting with software updates, backups, security monitoring. Three tiers: Basic (2x/year updates), Business (4x/year), Premium (12x/year).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Handmade Web & Design is a boutique digital agency that delivers bespoke website design and development built on WordPress, alongside integrated branding, graphic design, UX, SEO, and digital marketing services. The agency also provides managed WordPress hosting and maintenance, WooCommerce-based e-commerce builds, and custom software and mobile app development for clients across Australia and internationally.

Product overview

Handmade Web & Design is a boutique digital agency offering bespoke web design and development services centered on the WordPress CMS platform. The core offering is custom Website Design & Development, supplemented by integrated services including WordPress Hosting & Maintenance, User Experience Design, Search Engine Optimisation, Digital Marketing, Graphic Design, Branding & Logo Design, and Software & App Development. E-commerce solutions are built on WooCommerce rather than Shopify for greater flexibility. The agency operates on a service-based model rather than a SaaS product, with pricing structured around project complexity from single-page websites ($2,500) through to enterprise solutions ($60,000), with monthly retainer options for ongoing marketing and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Bespoke WordPress website design and development for small to medium businesses, delivering responsive sites optimised for search and conversion. Available across single-page, small business, advanced, enterprise, and e-commerce project tiers.
• WordPress Website Hosting & Maintenance Managed WordPress hosting bundled with software updates, security monitoring, backups, and hack-fix support on a recurring subscription.
• User Experience Design Research-led UX design covering wireframing, information architecture, customer research, and usability testing to make digital products intuitive and effective.
• Search Engine Optimisation (SEO) Ongoing SEO retainer covering technical optimisation, content creation, backlink building, and monthly reporting to drive organic search rankings.
• Digital Marketing Full-service digital marketing retainer covering social media management, social and search advertising, email newsletters, and marketing strategy.
• Graphic Design Print and digital graphic design services spanning business cards, brochures, signage, packaging, posters, banners, social templates, and presentations.
• Branding & Logo Design Logo and brand identity design delivered through three tiers: a basic logo package, a logo with corporate identity system, and a complete branding engagement including research and style guide.
• Software & App Development Custom software and mobile application development for iOS, Android, and desktop, used when standard website builds cannot meet client requirements.
• WooCommerce E-commerce Custom WooCommerce e-commerce builds offering flexibility beyond Shopify, supporting wholesale pricing, memberships, event tickets, and bespoke commerce functionality.

Quantifiable outcome

• Handmade Web & Design transformed Garnish Catering's business - more than doubled its sales since the website went live
• +1 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCertified HubSpot Agency Partner. The partnership enables Handmade to offer HubSpot marketing automation, CRM, and inbound marketing services to clients.
• AdRollcoreTechnology or IntegrationCertified AdRoll Agency Partner. Enables Handmade to manage retargeting and digital advertising campaigns for clients using the AdRoll platform.
• GooglecoreTechnology or IntegrationGoogle Ads Certified team. Enables Handmade to manage Google search and display advertising campaigns for clients.
• WordPresscoreTechnology or IntegrationPrimary platform for website development. WordPress is the world's most popular CMS with 64.2% market share, enabling client ownership and developer flexibility.
• WooCommercecoreTechnology or IntegrationE-commerce platform used for flexible online store solutions. Preferred over Shopify for its customization capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Webflow: DIY website builder platform that competes directly for the same SMB customer wallet by enabling self-service website creation. A broader incumbent whose rise pressures traditional custom-build agencies like Handmade by giving SMBs a credible do-it-yourself alternative.
• Canva: Design platform that has expanded into websites (Canva Websites) and offers branding, graphic design, and marketing tools. Increasingly overlaps with the SMB design-and-publish journey that agencies like Handmade service, including some of the graphic design and branding work in Handmade's portfolio.
• Squarespace: DIY website builder widely used by SMBs, creatives, and small businesses. Competes for the same end customer who might otherwise hire an agency for a custom WordPress build, particularly for brochure-style sites under $5K.
• Wix: DIY website builder with broad SMB adoption and growing AI-assisted design capabilities (Wix ADI). Represents the low-cost alternative to custom agency builds in Handmade's target segment.

Direct peers

• Soup Agency: Australian creative and digital agency offering web design, branding, and digital marketing. Similar boutique agency structure serving small-to-medium businesses.
• Anchor Digital: Australian boutique digital agency providing web design, branding, and digital marketing. Directly comparable in size, service offering, and SMB focus.
• Frank Digital: Australian digital creative agency offering web design, branding, and digital marketing services. Comparable boutique scale and full-service model targeting SMBs.
• King Kong: Australian digital marketing agency focused on SMB clients with comparable service offerings including web design, SEO, and paid advertising. Similar positioning serving small-to-medium businesses across Australia with measurable ROI focus.
• Digital Garden: Australian digital agency offering web design, development, and digital marketing services. Comparable boutique-to-mid-market positioning with similar full-service delivery model.
• Big Blue Digital: Australian SEO and digital marketing agency providing comparable services including web design, SEO, and Google Ads management. Overlaps significantly in target market (Australian SMBs) and service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/handmadeweb
• LinkedInlinkedin.com/company/handmadeweb
• Instagraminstagram.com/handmadewebdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handmade Web & Design