Frosaker Golf & Country Club Ab

What Frosaker Golf & Country Club Ab does

Frösåker Golf & Country Club Ab is a privately held Swedish Aktiebolag that operates a full-service golf resort on Lake Mälaren, approximately 15 minutes from Västerås and one hour from Stockholm. Its core offering is an 18-hole championship course (Stora Banan) designed by Pierre Fulke Design alongside a 9-hole par-3 links course (Linksbanan) and a 280-meter TopTracer-equipped driving range. Beyond golf, the property includes an 18-room hotel completed in August 2020, the Bon Ami private apartment suite, the Frösåker Spa, Restaurang Frö's with rooftop terrace, conference and event facilities for 14-600 guests, and two outdoor padel courts adjacent to a nature reserve.

The business monetizes through a hybrid of recurring subscriptions and transactional usage. Five-tier memberships range from 500 SEK (children) to 14,500 SEK (Platinum) annually, with usage-based green fees from 250-1,000 SEK on top. Reservations route through integrated third-party platforms: Sweetspot for tee times, BookVisit for hotel rooms and packages, Matchi for padel, TimeCenter for lessons, and MiGolf for tournaments. PGA-trained instructors deliver private lessons, group training, and junior camps; corporate golf packages are sold through a dedicated partner and sales manager. Additional revenue streams include golf cart and club rentals, equipment, spa treatments (including an outsourced sports massage therapist from Care Performance), and F&B across the restaurant, bar, rooftop terrace, and catered events.

The customer base comprises club members, individual golfers and families across the Mälardalen region, plus more than 100 corporate accounts such as Handelsbanken, SEB, ICA Kvantum, and Martin&Servera that act as hole sponsors and event clients. Distribution is primarily regional and direct-to-consumer, supported by an on-property sales function, email, phone, Instagram, Facebook, and LinkedIn. The company employs an owner-operator management structure under owner Christer Ral and Club Manager Stefan Hult, with functional heads across golf operations, hotel and restaurant, course management, head chef, restaurant manager, partner sales, and marketing. The facility has earned Sweden's highest-ranked golf facility designation from Players 1st (2022) and the Swedish Golf Federation's Golf Club of the Year award (2020).

Name

Frosaker Golf & Country Club Ab

Legal name

Frösåker Golf & Country Club Ab

Website

https://www.fgcc.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frösåker Golf & Country Club Ab is a privately held Swedish family-owned golf resort near Västerås operating an 18-hole championship course, par-3 links, hotel, spa, restaurant, conference, and padel facilities for club members, individual golfers, families, and corporate events in the Mälardalen region.

Ownership category

akta.pro rank

Product category

Golf Resort & Country Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Resort Convention Hotels (THAGALAC), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf resort services
• Golf memberships
• Corporate golf events
• Golf instruction training
• Conference event facilities

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual membership fees across multiple tiers (Platinum 14,500 SEK, Gold 10,100 SEK, Silver 8,500 SEK, Bronze 3,750 SEK, Junior tiers from 500-4,500 SEK) providing varying levels of course access and booking priority.
2. Green Fee Revenue: Per-round fees for non-members playing the 18-hole Stora Banan (from 850 SEK weekdays, from 1,000 SEK weekends) and Linksbanan (250-350 SEK). Dynamic pricing based on season and time of day.
3. Food & Beverage: Restaurant service including lunch, à la carte dining, bar menu, rooftop terrace lounge, and event catering. Focus on seasonal ingredients prepared from scratch.
4. Hotel Accommodations: 18 double rooms, 3 superior rooms, and Bon Ami private suite. Room rates from 1,000 SEK per night with spa add-on options.
5. Spa & Wellness Services: Spa facilities including Kneipp baths, saunas, heated beds, and massage treatments by in-house therapists and Camilla Knief from Care Performance.
6. Corporate Golf Events: Customized corporate golf packages including tournament planning, catering, awards, optional activities (padel, spa, lectures) and accommodation. Priced per group with various add-on services.
7. Golf Instruction & Training: Private lessons (25-50 minutes), playing lessons on-course, group training, beginner courses, and junior camps with PGA-trained professionals Björn Pettersson and Magnus Carlsson.
8. Equipment Rentals: Golf carts (550 SEK per 18 holes), rental clubs, pull carts (65 SEK), and TopTracer range balls paid per use.
9. Vacation Packages: Bundled golf, accommodation, and activity packages (from 2,195 SEK) including summer offers, autumn packages, and Christmas packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Frösåker Golf & Country Club Ab operates a full-service golf resort on the shore of Lake Mälaren near Västerås, Sweden. The company sells play on its 18-hole championship course (Stora Banan) and 9-hole par-3 course (Linksbanan), access to a TopTracer-equipped driving range, and PGA-led individual and group instruction. It also sells overnight stays in its 18-room hotel and Bon Ami private suite, food and beverage through Restaurang Frö's, spa treatments, and conference/event services including corporate golf days for groups up to 600 guests.

Product overview

Frösåker Golf & Country Club Ab operates as a unified resort destination offering golf as the core product supplemented by accommodation, dining, wellness, and event services. The core golf product consists of Stora Banan (18-hole championship course) and Linksbanan (9-hole par-3 links course), complemented by a TopTracer-equipped driving range and practice facilities. The resort provides 18 hotel rooms plus the exclusive Bon Ami suite, the Frösåker Spa with treatment services, and Restaurang Frö's with its signature rooftop terrace. Conference and event services accommodate groups from 14 to 600 guests. Corporate golf packages and tournament management services are offered through Företagsgolf. The facility also includes padel courts and access to an adjacent nature reserve. Booking is handled through integrated third-party platforms: Sweetspot for tee times, BookVisit for accommodations/packages, Matchi for padel, and TimeCenter for lessons. The club was named Sweden's highest-rated facility in 2022 by Players 1st.

Differentiator

Problem solved

Functional benefit

Brands

• Stora Banan: The 18-hole golf course designed with a park and woodland feel transitioning to lakeside holes near Lake Mälaren. Developed under Pierre Fulke Design.
• Linksbanan
• Bon Ami
• Bon Ami Conference
• Frösåker Konferens
• Frösåker Golf Academy
• Frösåker Event

Products and services

• Stora Banan (18-Hole Championship Course)

Quantifiable outcome

• Sweden's highest-ranked golf facility 2022 (Players 1st guest survey)
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

33 partnerships are on record, tiered minor and core.

• MiabminorGTM or Marketing PartnerHole sponsor displayed at hole 1. Construction/infrastructure company.
• ÖbergsminorGTM or Marketing PartnerHole sponsor. Company involved in construction or building.
• ExpressgolvminorGTM or Marketing PartnerHole sponsor and partner. Flooring company.
• Adda CenterminorGTM or Marketing PartnerHole sponsor and partner. Training/education center.
• HandelsbankenminorGTM or Marketing PartnerHole sponsor. Major Swedish bank.
• KadesjösminorGTM or Marketing PartnerHole sponsor. Industrial/construction supplier.
• TrebexminorGTM or Marketing PartnerHole sponsor.
• ICA Kvantum VästeråsminorGTM or Marketing PartnerHole sponsor and vacation golf event sponsor. Major Swedish grocery retailer.
• MPA Måleri (Måleriproduktion)minorGTM or Marketing PartnerHole sponsor. Painting services company.
• VVS-Rör VästeråsminorGTM or Marketing PartnerHole sponsor. Plumbing and HVAC company.
• KvarnvretenminorGTM or Marketing PartnerHole sponsor.
• SwetexminorGTM or Marketing PartnerHole sponsor and vacation golf event sponsor. Textile/cleaning company.
• PG (Pistongen)minorGTM or Marketing PartnerHole sponsor.
• SEBminorGTM or Marketing PartnerHole sponsor. Major Swedish bank.
• Avesta VagnenminorGTM or Marketing PartnerHole sponsor.
• TravelteamminorGTM or Marketing PartnerHole sponsor. Travel/tourism company.
• ByggessenminorGTM or Marketing PartnerHole sponsor. Construction company.
• Martin&ServeraminorGTM or Marketing PartnerHole sponsor. Food service distributor.
• Ryds BilglasminorGTM or Marketing PartnerPartner. Auto glass services. Provides Titleist Tour Practice balls for driving range.
• Klara StädminorGTM or Marketing PartnerPartner. Cleaning services.
• SpajderminorGTM or Marketing PartnerPartner.
• HusmanHagbergminorGTM or Marketing PartnerPartner. Real estate brokerage.
• KSABminorGTM or Marketing PartnerPartner.
• WayminorGTM or Marketing PartnerPartner.
• MapeiminorGTM or Marketing PartnerPartner. Construction chemicals and products.
• GF Building Flow Solutions (Georg Fischer)minorGTM or Marketing PartnerPartner. Pipe systems and building flow solutions.
• Care Performance (Camilla Knief)coreImplementation/ SI/ Consulting PartnerSports massage therapist offering golf massage before rounds, recovery massage after rounds, sports massage. Has references from professional athletes Björn Hellgren, Frida Nordstrand, Claes Hellgren. Provides treatment room services at the facility.
• TopTracercoreTechnology or IntegrationTechnology partner providing advanced shot tracking system. Frösåker is one of Sweden's selected TopTracer ambassador facilities. Cameras and sensors track ball trajectory and display results on screen at each practice mat.
• Söderby GolfminorGTM or Marketing PartnerReciprocal golf agreement - Frösåker members pay half green fee on weekdays.
• Edenhof GolfminorGTM or Marketing PartnerReciprocal golf agreement - Frösåker members pay half green fee on weekdays.
• Upsala GKminorGTM or Marketing PartnerReciprocal golf agreement - Frösåker members receive 200 SEK discount on green fee daily.
• Orresta Golf & KonferensminorGTM or Marketing PartnerReciprocal golf agreement - also valid on holidays during July.
• Pierre Fulke DesigncoreStrategic or Co-development PartnerGolf course architect responsible for recent development project including bunker reconstruction and modernization of Stora Banan to suit modern golf.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Barsebäck Resort: Southern Sweden golf resort with multiple courses, hotel, spa, and conference facilities. Comparable multi-amenity golf resort model targeting corporate events and golf tourists, though in a different geography.
• Bro Hof Slott Golf Club: Swedish premium golf resort with two 18-hole championship courses, hotel, and corporate event offerings located outside Stockholm. The most direct comparable to Frösåker's premium-positioned, multi-course, resort-style model targeting the same Stockholm catchment.
• Ullna Golf & Country Club: Stockholm-area golf and country club with championship course, restaurant, conference, and corporate event facilities. Comparable full-service country club model serving the same Stockholm corporate and affluent leisure market as Frösåker.
• PGA Sweden National: Flagship Swedish golf facility with multiple courses, academy, and lodging near Malmö. Comparable premium golf destination with strong academy and training positioning, though serving a different regional market.
• Vidbynäs Golf Club & Conference: Swedish golf resort near Stockholm combining 36 holes, hotel, conference facilities, and restaurant. Direct comparable given the integrated conference + golf + accommodation offering and similar Mälaren-region geography.
• Kallfors Golf Club: Stockholm-area premium golf club with course and training facilities. Comparable membership-driven golf club model; also notable as former employer of Frösåker's new Head Pro, indicating overlap in talent pool.

Regional players

• Söderby Golf: Regional Swedish golf club with reciprocal playing-rights agreement with Frösåker. Comparable golf club product offering and overlapping member base in the greater Stockholm/Mälaren region.
• Edenhof Golf: Swedish golf club with reciprocal playing-rights agreement with Frösåker. Comparable regional golf course product with overlapping membership base in the Stockholm-Mälaren catchment.
• Skåne Golf & Country Club: Southern Sweden full-service country club with golf, restaurant, and event facilities. Comparable country club model with integrated F&B and events, though serving a different Swedish region.

Emerging players

• WinstonGolf (Germany): German multi-course golf resort with hotel, F&B, and corporate offerings. Useful European comparable for the resort model combining multiple golf courses with hospitality, though operating at larger scale in a different market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frosakercountryclub
• Instagraminstagram.com/frosakercountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frosaker Golf & Country Club Ab