IMove Property

What IMove Property does

iMove Property is an independently-owned estate and letting agency founded in 2011 and headquartered at 9-11 Church Road in the Crystal Palace area of South East London. The firm operates a single physical office serving residential property buyers, sellers, landlords, and tenants across the SE19, SE25, SE26, SE20, and BR3 postcodes. As of the available data, 166 properties are listed across sales and lettings on its portal.

The company's service portfolio spans six product lines: residential sales, residential lettings (including full property management), commercial property sales and leasing, mortgage advisory, property valuations, and tenant-maintenance handling. Revenue is generated through three primary streams: commission on completed property sales (transaction-based, percentage of sale price), monthly management and lettings fees charged to landlords (full management plus tenant-finding options), and referral commissions from partnered mortgage advisors. The technology stack centres on a proprietary property listing and management platform (Jengo/Gnomen PMS, evidenced by the backblaze media storage URLs) with embedded virtual tour, drone, and video marketing assets produced by an in-house media team. Distribution combines the physical office (Monday–Saturday trading) with a self-serve website portal and active organic social channels on Instagram, TikTok, Facebook, and LinkedIn.

iMove Property holds no external funding and has grown organically since founding, with regulatory baseline memberships in The Property Ombudsman (TPO), ARLA Propertymark, The Dispute Service (DPS), and Tenancy Security Scheme (TSS), and a single third-party proptech integration via Fixflo for tenant maintenance reporting. The strategic differentiator is a design-led marketing approach (professional videography, aerial drone footage, virtual tours, virtual furnishing) layered onto traditional high-street agency service, combined with deep local market knowledge in the Crystal Palace postcodes. No AI capabilities, M&A activity, leadership changes, or expansion beyond South East London are documented in the source material.

Name

IMove Property

Legal name

iMove Property

Website

https://imoveproperty.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

iMove Property is a Crystal Palace-based independent estate and letting agency founded in 2011, serving residential buyers, sellers, landlords, and tenants across South East London postcodes. It offers sales, lettings, full property management, commercial services, mortgage advisory, and valuations via a single office and digital portal.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Commission: Commission-based fees earned on successful property sales transactions, typically a percentage of the sale price.
2. Lettings/Rental Fees: Fees charged to landlords for tenant finding and property management services, including full management options.
3. Mortgage Advisory Services: Referral fees or commission from mortgage advisors they partner with for property purchases and remortgages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

iMove Property is an estate and letting agency that sells, lets, and manages residential and commercial properties in Crystal Palace and the wider SE19, SE20, SE25, SE26 area of South East London. The agency combines traditional property sales and lettings with property management, property valuations, and mortgage advisory, supported by a dedicated media team producing virtual tours, drone footage, and videography for each listing.

Product overview

IMove Property is a design-led estate and letting agency operating primarily in Crystal Palace and SE19, South East London. Founded in 2011, the company offers a unified property services platform encompassing residential sales, residential lettings, commercial property services, mortgage advisory, property management, and property valuations. The core offering centers on residential sales and lettings, with ancillary services including mortgage advice, full landlord property management, and valuation bookings provided as integrated modules. The company positions itself on design aesthetics and high-quality marketing materials including virtual tours, videography, and social media content to showcase properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Estate agency service facilitating the sale of residential properties in Crystal Palace and the SE19 area, including houses, flats, apartments, and maisonettes. Aimed at individual homeowners and buyers in South East London, with professional marketing including virtual tours, drone footage, and videography for every listing.
• Residential Lettings Letting agency service for residential rental properties, including tenant finding, tenancy agreements, and supported by ARLA Propertymark membership and DPS deposit protection. Aimed at landlords and prospective tenants in the Crystal Palace, SE19, SE20, SE25, and SE26 postcodes.
• Commercial Property Services Commercial sales, lettings, and valuation services for commercial property owners and buyers. Includes professional valuations and guidance on buying, selling, or leasing commercial assets in the South East London market.
• Property Management Full property management service for landlords, covering tenant placement, day-to-day property responsibilities, compliance with evolving legislation, and maintenance handling via the integrated Fixflo reporting system. Targeted at landlords with rental properties in South East London.
• Mortgage Advisory Services Mortgage advisor service assisting buyers with purchases or remortgages, including free consultations to identify the right mortgage product, delivered through partner mortgage advisors. Aimed at residential buyers and homeowners in South East London.
• Property Valuations Valuation booking service enabling property owners to request professional property value assessments for sales or rental purposes, offered free of charge via the online booking form.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• The Property Ombudsman (TPO)coreOthersIndependent regulatory body for property complaints. iMove Property is a member and follows their complaints procedure, allowing customers to escalate disputes for independent review after exhausting the in-house complaints process.
• ARLA PropertymarkcoreOthersRegulatory body for letting agents. iMove Property displays ARLA membership indicating compliance with industry standards for letting services.
• The Dispute Service (DPS)coreOthersTenancy deposit protection scheme. iMove Property uses DPS for deposit protection as part of their landlord and tenant services.
• Tenancy Security Scheme (TSS)minorOthersAlternative tenancy deposit protection scheme available for landlord services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hunters Property Group: UK-wide estate and letting agency franchise offering residential sales, lettings, and property management. Comparable to iMove as a residential services competitor with overlapping service mix, though distributed through a franchise rather than founder-led model.
• Chancellors: UK estate and letting agency group operating across southern England with sales, lettings, and management services. Comparable to iMove as a regional UK residential agency competing for landlord and seller relationships in overlapping catchment areas.
• Foxtons: London-focused estate and letting agency with a multi-branch network and premium brand positioning. Directly comparable to iMove as a sales/lettings agency serving London residential customers with a marketing-led approach, though at materially larger scale.
• Purplebricks: UK online-first hybrid estate agency offering flat-fee sales and lettings services. Comparable to iMove as a residential property services competitor, but operating through a digital model rather than a high-street office.
• Winkworth: UK estate agency franchise network with a strong London and South East presence offering sales, lettings, and property management. Comparable to iMove across product offering and geographic overlap in South East London postcodes.
• Douglas & Gordon: London-centric estate and letting agency serving prime and mid-market London residential customers. Comparable to iMove as a London-focused residential sales/lettings agency with similar customer segments, though operating across a wider London footprint.

Broad incumbents

• Savills: Global real estate services group with significant UK residential sales, lettings, and property management operations. Comparable to iMove in offering residential property services, but at much larger scale and with institutional rather than local positioning.
• Connells Group: Large UK estate agency group operating multiple high-street and lettings brands across residential sales and property management. Comparable to iMove in core residential services but with substantially broader geographic reach and corporate backing.
• Knight Frank: Global real estate advisory firm with a substantial UK residential sales, lettings, and new homes operation. Comparable to iMove in residential brokerage but operating across a much broader geographic and price-point portfolio.

Emerging players

• Strike: Digital-first UK estate agency offering flat-fee sales services to home sellers. Comparable to iMove as a residential sales competitor in the London market, but operating through a technology-led model with no high-street office.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iMoveProperty.co.uk
• LinkedInlinkedin.com/company/imoveproperty/?viewAsMember=true
• Instagraminstagram.com/imoveproperty/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMove Property