What Fresh Content Society does

Fresh Content Society (FCS) is an independent social media marketing agency founded in 2014 by Scott Emalfarb and headquartered in Highland Park, Illinois. The firm provides full-service social media programs encompassing strategy, content creation, channel management, community engagement, influencer coordination, and paid social campaigns. FCS serves mid-market and enterprise brands across vertical categories including B2B, consumer packaged goods (CPG), automotive/aftermarket, and manufacturing/industrial, deliberately targeting complex organizations with longer buying cycles, multiple stakeholders, and audiences requiring credibility-driven content rather than short-form viral work.

The agency's service stack is organized around what FCS calls the FCS Operating System, an internal methodology that connects channel strategy, platform direction, content planning, publishing workflows, community engagement, brand voice management, campaign planning, creator/influencer coordination, paid support, platform monitoring, performance reporting, and ongoing optimization into one integrated program. Core service lines include Social Media Strategy, Social Media Management, Content Creation, Influencer Marketing, and Paid Social/Social Media Advertising, each published as a productized offering on the company website. Cumulative proof points cited by the firm include 1B+ organic video views, 2B+ organic impressions, 500M+ organic engagements, $50M+ earned media value, and 10M+ managed followers and subscribers.

FCS operates on a retainer-based, sales-led go-to-market model. Pricing is custom and quote-based, ranging from approximately $2,000 per month for basic execution to $25,000+ per month for full-service senior-led programs. The agency emphasizes long-term, multi-year partnerships rather than project-based work, with documented engagements exceeding 12 years for clients such as Florence by Mills. Customer acquisition runs through direct sales, free strategy consultations, case-study-driven marketing, and a website contact flow targeting marketing leaders at complex organizations. The company is a private, founder-owned independent agency with no holding company ownership and no disclosed external funding or institutional investment.

Name

Fresh Content Society

Legal name

Fresh Content Society

Website

https://freshcontentsociety.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Content Society is an independent social media marketing agency founded in 2014 and headquartered in Highland Park, Illinois, serving mid-market and enterprise brands in B2B, CPG, automotive, and manufacturing verticals through senior-led retainer engagements spanning strategy, content, management, influencer, and paid social services.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Social media marketing
• Content creation services
• Influencer marketing
• Paid social advertising
• Social media management

Headquarters

HQ city

Highland Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Social Media Marketing Retainer Services: Full-service social media marketing programs delivered through monthly retainers. Scope includes strategy, creative, paid campaigns, influencer support, management, and reporting as one connected program. Custom programs built around client goals, team structure, and current gaps. Full-service programs for established brands typically require monthly retainer based on scope.
2. Social Media Management Services: Ongoing channel ownership covering planning, publishing, engagement, monitoring, reporting, and improvement. Typically delivered as part of full-service retainer or as standalone managed social service.
3. Content Creation Services: Creative production including short-form video, photography, campaign assets, creator-style content, platform-ready posts. Can be standalone or integrated with full-service program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Fresh Content Society is a senior-led social media marketing agency that delivers integrated programs covering social media strategy, channel management, content creation, influencer marketing, and paid social advertising for B2B, mid-market, and enterprise brands. Services are typically delivered as monthly retainer engagements that bundle strategy, creative production, publishing, community engagement, campaign coordination, and performance reporting into one connected program. The agency specializes in complex industries such as manufacturing, automotive, construction, CPG, and B2B services where buyers research extensively and content credibility drives decisions.

Product overview

Fresh Content Society is a social media marketing agency offering a connected suite of five core services: Social Media Strategy Services (planning and roadmap development), Social Media Management (channel ownership and publishing), Content Creation Services (platform-native creative production), Influencer Marketing Services (creator partnership programs), and Social Media Advertising/Paid Social (paid campaign management). These services are designed to work as one integrated program rather than disconnected tasks, with each component supporting brand growth through organic-first social media marketing for B2B, mid-market, and enterprise brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Strategy Services Builds clear social media plans covering brand positioning, audience targeting, platform selection, content pillars, messaging direction, campaign structure, and success metrics tied to business outcomes. Designed for B2B, CPG, automotive, and industrial brands needing a roadmap before scaling execution.
• Social Media Management Ongoing channel ownership covering planning, publishing, engagement, community management, campaign coordination, reporting, and performance optimization across TikTok, Instagram, LinkedIn, YouTube, Facebook, and X. Typically delivered as part of full-service retainer or as a standalone managed social service.
• Content Creation Services Platform-native content creation including short-form video, photography, campaign assets, UGC-style content, creator-led assets, and live event content production for TikTok, Instagram, LinkedIn, and YouTube. Available standalone or integrated with full-service programs.
• Influencer Marketing Services Creator partnership programs including research, vetting, outreach, negotiation, content coordination, campaign tracking, and performance reporting. Designed for B2B and consumer brands seeking trusted creator partnerships that expand reach and credibility.
• Social Media Advertising (Paid Social) Paid campaign management across Facebook, Instagram, TikTok, LinkedIn, and YouTube including audience targeting, creative testing, budget allocation, retargeting, and performance reporting. Supports amplification of organic content and direct response campaigns.

Quantifiable outcome

• 1B+ organic video views generated
• +11 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: Edelman is a global communications and PR firm that operates an integrated social media practice as part of a broader earned media portfolio. Competes for enterprise social engagements (e.g., with Hilton and KFC, both FCS clients) but as part of a multi-discipline offering rather than social-specialized.
• Ogilvy: Ogilvy is a global advertising network with a substantial social media practice serving enterprise brands across CPG and B2B. Competes for enterprise social retainers as part of a full creative/media stack, often through holding company network relationships.
• Dentsu Creative: Dentsu Creative is the creative network of Dentsu International, with social media and content production capabilities across global enterprise clients. Competes for the same enterprise retainer work as FCS but bundled with media, data, and technology services at network scale.
• VaynerMedia: VaynerMedia is a large digital-first agency with social media at the core of its offering, serving global enterprise brands. Overlaps on social-first methodology and enterprise client work but at materially larger scale and broader service scope (media, creative, consulting).

Direct peers

• Socialfly: Socialfly is a social media marketing agency with comparable services including strategy, content creation, paid social, and influencer marketing. Similar size bracket and full-service agency model make it a direct comparable for retainer-based social media engagements.
• Sculpt: Sculpt is a B2B social media marketing agency with a similar senior-led, organic-first positioning serving complex B2B and industrial brands. Closely comparable in target customer (B2B and mid-market enterprise), service mix (strategy, content, management), and senior-on-account model.
• Ignite Social Media: Ignite Social Media is one of the longest-established independent social media marketing agencies, serving enterprise and mid-market clients across CPG and B2B. Comparable in service breadth, enterprise focus, and independent (non-network) operating model.
• LYFE Marketing: LYFE Marketing is a full-service social media marketing agency offering strategy, content creation, paid social, and influencer services to small and mid-market brands. Comparable in service breadth and revenue scale, though more skewed toward SMB than FCS's enterprise mix.

Others

• Hootsuite: Hootsuite is a SaaS platform for social media management, scheduling, and analytics. Not a direct competitor (it sells tools, not services) but is an enabling/alternative option that some brands select over a managed-services agency like FCS.
• Sprout Social: Sprout Social is a SaaS social media management and analytics platform competing with Hootsuite. Adjacent to FCS rather than directly competitive, but represents the in-house tooling alternative that brands may select instead of an agency retainer engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@freshcontentsociety
• Facebookfacebook.com/FreshContentSociety
• Instagraminstagram.com/freshcontentsociety
• LinkedInlinkedin.com/company/fresh-content-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Content Society