What Keartland & Co does

Keartland & Co is a Woking, UK-based sustainability and impact-strategy consultancy founded in 2019 by Hannah Keartland, a Fellow of the Institute of Chartered Accountants with 20+ years of director and board-level experience spanning Innovation and Finance & Operations functions. The firm serves CEOs, senior sponsors, and impact-focused leadership teams — predominantly in UK professional services firms and purpose-led mid-market companies — that have begun an impact journey but are seeking to embed, prioritise, and report on it at scale. It positions itself against three explicit pain points: feeling stuck on the impact journey, treating impact as disconnected from commercial priorities, and wanting to publish an impact report without greenwashing.

The firm's core paid offerings are three bespoke advisory engagements: Impact by Design (embedding impact into purpose, strategy, and business model, explicitly aligned with the purpose requirements of B Lab's new Standards published April 2025), Impact Roadmap (a one-day working session yielding an actionable plan and investment requirements), and Impact Report (supporting clients to produce authentic impact narratives). The firm discloses no proprietary technology platform; its underlying intellectual property is the named Impact Framework (a five-step methodology) and Impact Reporting Roadmap (a nine-step guide), delivered as consulting rather than software.

Revenue is generated through custom-scoped, project-based professional-services engagements with no publicly disclosed pricing. A freemium acquisition layer — a free 55-minute Impact Framework Masterclass (positioned at £99 retail value), free downloadable templates and reports, and a free 30-minute "Step Up Your Impact" discovery call — feeds a monthly newsletter and ongoing blog. Distribution is direct, consultative, and primarily UK-regional, although the digital content elements are accessible globally and enable inbound lead capture beyond the firm's geographic base.

Name

Keartland & Co

Legal name

Keartland & Co

Website

https://keartland.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Keartland & Co is a Woking, UK-based B Corp consultancy founded in 2019 that helps senior business leaders embed and scale impact across purpose, strategy, and reporting through bespoke advisory engagements, proprietary frameworks, and educational content.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advisory Consulting Services: Core revenue from bespoke consulting engagements including Impact by Design (embedding impact into purpose, strategy, business model), Impact Roadmap (one-day working session with actionable output), and Impact Report creation services. Engagement model appears project-based with custom scoping.
2. Masterclass & Training: Free masterclass (55 minutes) positioned as lead magnet; may have paid conversion or upsell component. Sustainability leadership training delivered for Institute of Chartered Accountants.
3. Digital Products & Resources: Free downloadable resources (Impact Framework Template, Impact Reporting Roadmap, Report on How to Approach Impact) serve as lead magnets to build email list. Email newsletter 'Better Business Bites' used for ongoing engagement and nurture.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Keartland & Co is a UK-based B Corp-certified consultancy that helps business leaders embed impact into their purpose, strategy, and business model. It delivers three paid core services — Impact by Design (strategic embedding of impact), Impact Roadmap (one-day prioritization session with actionable output), and Impact Report (creation of authentic impact reports). It also offers free educational resources including a masterclass, downloadable templates, and guides as lead magnets.

Product overview

Keartland & Co is a consultancy business offering a suite of services and free resources focused on helping business leaders embed impact and sustainability into their organizations. The core service offerings consist of three paid consulting engagements: Impact by Design (strategic embedding of impact into purpose, strategy, and business model), Impact Roadmap (prioritization and roadmap creation), and Impact Report (creation of authentic impact reports). These are complemented by a range of free educational resources including the Impact Framework Masterclass, Impact Framework Template, Impact Reporting Roadmap, and the 'How to Approach Impact' report. The company also publishes regular impact report reviews analyzing other companies' sustainability reports, and offers a free monthly newsletter called Better Business Bites. The business is certified as a B Corp.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact by Design A consulting engagement that helps businesses embed impact into their purpose, strategy, and business model. Aligns impact with the core business so it becomes a driver of growth, loyalty, and legacy, and meets the purpose requirements of the new B Corp Standards. Targeted at CEOs and senior sponsors.
• Impact Roadmap A practical one-day working session that helps businesses get clear on priorities and create an actionable roadmap, including the steps to take and the investment required. Targeted at business leaders seeking structured prioritization.
• Impact Report A consulting service that helps businesses create authentic and engaging impact reports so they can reflect, learn, and share their impact journey without greenwashing. Builds an engaging impact narrative that creates buy-in. Targeted at business leaders responsible for impact reporting.
• Impact Hour A free 30-minute introductory call for CEOs or senior sponsors to gain clarity on the first action they should take to elevate their business's impact to the next level. Acts as the primary conversion mechanism from prospect to consulting engagement.
• Impact Framework Masterclass A 55-minute free virtual masterclass (marketed at £99 value) that teaches a framework for a structured, intentional approach to impact, including a five-step process to complete that framework for scaling up impact and integrating it into the heart of a business. Co-hosted with collaborator Nicky.

Quantifiable outcome

• B Corp certified in August 2023 after approximately two-year certification journey
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Baringa Partners: Baringa Partners is a large management and technology consultancy with a dedicated sustainability and climate change practice advising corporates on net-zero strategy and ESG. It is comparable as a broad incumbent offering overlapping impact/sustainability advisory to enterprise clients.
• Anthesis Group: Anthesis is a large global sustainability consultancy offering strategy, reporting, and impact advisory to corporates. It is comparable to Keartland & Co as both operate in the impact/sustainability strategy space, though Anthesis operates at a much larger scale and broader service breadth.
• The Carbon Trust: The Carbon Trust is a UK-based sustainability advisory organisation helping businesses measure, manage, and reduce carbon emissions and develop sustainability strategies. It is a broad incumbent comparable to Keartland & Co in the UK sustainability advisory market.

Direct peers

• Sancroft: Sancroft is a specialist sustainability and ESG advisory firm working with corporates on responsible business strategy, human rights, and impact reporting. It is a direct peer to Keartland & Co in the UK responsible business consulting space.
• Futerra: Futerra is a sustainability communications and strategy agency helping brands articulate purpose, sustainability, and impact narratives. It is directly comparable to Keartland & Co's impact narrative and strategy work for purpose-driven business leaders.
• Salterbaxter: Salterbaxter is a sustainability communications and strategy consultancy helping corporates develop purpose, sustainability narratives, and impact reporting. It is directly comparable to Keartland & Co's Impact Report and Impact by Design offerings for senior corporate buyers.
• Considerate Group: Considerate Group is a B Corp-certified consultancy helping businesses become and operate as B Corps, including purpose embedding and impact reporting. It is directly comparable to Keartland & Co given shared B Corp-centric positioning and similar founder-led SME scale.
• Corporate Citizenship: Corporate Citizenship is a purpose-led sustainability and impact strategy consultancy advising companies on responsible business strategy, reporting, and stakeholder engagement. It is directly comparable to Keartland & Co in service offering, buyer persona (senior business leaders), and consulting-led delivery model.

Emerging players

• Normative: Normative is a carbon accounting and emissions reduction platform with adjacent advisory services to help businesses understand and act on their climate footprint. It is an emerging player in the broader impact/sustainability space with overlap on impact reporting methodology.
• Climate Neutral Group: Climate Neutral Group is a sustainability consultancy helping businesses measure, reduce, and communicate climate impact through certification and advisory. It is an emerging player with overlapping advisory and impact-reporting services to the SME/mid-market segment Keartland & Co serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keartlandandco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keartland & Co