Keep Rising
Keep Rising is a Sarasota-based software company that sells an AI-supported, neuroscience-based behavior-change platform to advisors, including mental-health practitioners, human-service nonprofits, concierge medical practices, and life/career coaches. The platform combines the patent-pending Heroic Choices engine, the Rise Loop neuroscience framework, AI journey building, journaling insights, and a content library on a SaaS subscription.
- Company typePrivate
- Founded2020
- HeadquartersSaratoga, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Keep Rising does
Keep Rising is a privately held software company, founded in 2020 and headquartered in Sarasota, Florida, that operates a neuroscience-based, AI-supported behavior-change platform for professional advisors. The product is built around two proprietary constructs: the Rise Loop, which claims to activate five distinct brain regions for durable behavior change (versus one or two in most competing systems), and the patent-pending Heroic Choices engine, in which clients select emotionally meaningful behavior swaps and practice them until they are ready to claim a new habit and identity. The platform combines Positive Actions for daily routine tracking, Multi-layer Messaging (1:1, 1:few, 1:many) with tone-aware engagement, a Reflect journaling module that uses AI to surface emotional tone, and a Go Deep content library of neuroscience-informed video, audio, and PDF resources.
The AI surface layer includes an AI Journey Builder that drafts personalized 3–30 day client action plans based on reflection tone and Heroic Choices, and an AI assistant called Hey Sammi that supports voice or text-based journey construction. Two commercial tiers are offered on an annual subscription: Platform Only and Platform plus Advisor Training. Go-to-market is consultative and sales-led, with 15-minute Zoom discovery conversations and under-two-week onboarding. Keep Rising targets four primary verticals: mental-health and recovery programs, human-service nonprofits, concierge medical practices, and life/integration/career coaches. Named reference customers include Catholic Charities, Community Renewal (both human-service nonprofits), and Unlocking GI (a concierge medical practice).
The company operates as a small private firm (1–10 employees) with no disclosed funding rounds, ownership structure, or revenue figures. The contact domain (TheRiseClub.com) and website (keeprising.io) suggest a lean, founder-led operating posture. Pricing is quote-based and not publicly disclosed.
Keep Rising firmographics
Firmographics- Name
- Keep Rising
- Legal name
- Keep Rising
- Website
- https://keeprising.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Keep Rising is a Sarasota-based software company that sells an AI-supported, neuroscience-based behavior-change platform to advisors, including mental-health practitioners, human-service nonprofits, concierge medical practices, and life/career coaches. The platform combines the patent-pending Heroic Choices engine, the Rise Loop neuroscience framework, AI journey building, journaling insights, and a content library on a SaaS subscription.
- Ownership category
- akta.pro rank
Keep Rising industry classification
Industry- Product category
- Behavioral Health Software
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- Employer/Member Engagement Platforms for Provider-Sponsored PlansHealthcare & Life Sciences/Digital Health & Health IT/Patient Engagement, CRM & Experience Platforms
Keywords
Where Keep Rising is headquartered
LocationHeadquarters
- HQ city
- Saratoga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keep Rising business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Software platform subscription for advisors and coaches to deliver behavioral change programs to their clients. Two tiers: Platform only and Platform + Advisor Training. Revenue is recurring from subscription fees paid by advisors and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform Only |
| Subscription | Annual | Platform + Advisor Training |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Keep Rising product offering
Product offeringCore offering
Keep Rising provides a neuroscience-based, AI-supported SaaS platform that enables advisors, coaches, therapists, and behavioral health practitioners to guide clients through personalized 3-30 day behavior change journeys. The platform combines a proprietary Rise Loop methodology that activates five brain regions, a patent-pending Heroic Choices behavior engine, an AI Journey Builder, an AI Hey Sammi assistant, multi-layer messaging, AI-powered journaling insights, and a neuroscience-informed content library to help clients convert good intentions into lasting habits between appointments.
Product overview
Keep Rising is a unified platform combining behavior change tools, AI-driven personalization, and content delivery mechanisms. The core platform integrates Positive Actions for daily activity tracking, Heroic Choices (a patent-pending behavior engine), Multi-layer Messaging for multi-format communication, AI-powered journaling insights, and the Go Deep Library containing neuroscience-informed content. Additional modules include AI Journey Builder for creating personalized 3-30 day client journeys, Habit Lifting Challenges for sustained engagement, and an AI assistant called Hey Sammi providing voice/text support. Two plan options are offered: Platform only or Platform plus Advisor Training.
Differentiator
Problem solved
Functional benefit
Products and services
- Keep Rising Platform
Quantifiable outcome
- 90% of advisors find Keep Rising new and different
- +3 more outcomes
Companies that use Keep Rising
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Keep Rising technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
Keep Rising partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Keep Rising competitors and assessment
Company assessmentDirect peers
- Practice Better: All-in-one practice management SaaS for health and wellness practitioners including coaches, nutritionists, and therapists. Directly comparable to Keep Rising's advisor-facing SaaS model for client engagement between appointments.
- Noom: Consumer behavior-change platform using psychology, coaching, and AI-driven personalization for health habits. Comparable to Keep Rising in applying behavior-change science with coach/advisor support at scale.
- BetterUp: AI-powered coaching and behavior-change platform serving individuals, teams, and enterprises. Most comparable to Keep Rising in combining coaching methodology with technology to drive durable client behavior change.
- Spring Health: Mental health platform offering coaching, therapy, and AI-driven personalization for employers. Comparable to Keep Rising in combining AI with human advisors to drive behavior change in mental health contexts.
- Lyra Health: Mental health benefits platform combining therapy, coaching, and AI tools. Comparable to Keep Rising in the mental health and recovery segment, where engagement between appointments is a core use case.
- CoachAccountable: Coaching practice management software with habit tracking, client journaling, and engagement tools. Comparable to Keep Rising in serving coaches who need structured between-session support for clients.
- Sanvello (Optum Behavioral Care): Behavioral health engagement platform combining coaching, peer support, and self-guided content. Comparable to Keep Rising's mental health and recovery use case for ongoing client engagement.
Broad incumbents
- SimplePractice: Practice management platform for health and wellness practitioners with scheduling, documentation, billing, and telehealth. Broader incumbent offering overlapping client-engagement capabilities relevant to Keep Rising's advisor customers.
- Headspace Health: Mental wellness platform combining content, coaching, and therapy (via Ginger). Overlaps with Keep Rising in the mental health engagement segment, though broader and more consumer-facing.
Emerging players
- Mindset Health: Digital therapeutics startup building habit-change apps for specific health conditions (e.g., IBS, insomnia). Comparable emerging player applying behavior-change methodology with clinician support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Keep Rising social profiles
Digital presenceKeep Rising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keep Rising leadership team
Management profileNumber of profiles
Keep Rising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keep Rising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keep Rising
What does Keep Rising do?
Keep Rising provides a neuroscience-based, AI-supported SaaS platform that enables advisors, coaches, therapists, and behavioral health practitioners to guide clients through personalized 3-30 day behavior change journeys. The platform combines a proprietary Rise Loop methodology that activates five brain regions, a patent-pending Heroic Choices behavior engine, an AI Journey Builder, an AI Hey Sammi assistant, multi-layer messaging, AI-powered journaling insights, and a neuroscience-informed content library to help clients convert good intentions into lasting habits between appointments.
Is Keep Rising a public or private company?
Keep Rising is a private company. It is classified as unknown and is currently operating.
When was Keep Rising founded?
Keep Rising was founded in 2020. It employs 1 to 10 people.
Where is Keep Rising based?
Keep Rising is headquartered in Saratoga, United States, in the North America region.
How does Keep Rising make money?
One revenue line is on record: platform Subscription.
Who are Keep Rising's main competitors?
Direct peers on record are Practice Better, Noom, BetterUp, Spring Health, Lyra Health, CoachAccountable and Sanvello (Optum Behavioral Care). Broad incumbents are SimplePractice and Headspace Health. Mindset Health is listed as an emerging player.
Does Keep Rising have an API?
No public API is recorded for Keep Rising.
What industry is Keep Rising in?
Keep Rising's product category is Behavioral Health Software. Its primary akta.pro industry code is HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans. Its NAICS code is 541519 and its SIC code is 7372.