CANO FAMILY SERVICES, PLLC
Cano Family Services, PLLC is a Charlotte, NC-based bilingual (English/Spanish) outpatient mental health therapy practice providing individual, family, and group therapy, assessments, and approved school-based mental health services across four North Carolina school districts.
- Company typePrivate
- Founded-
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CANO FAMILY SERVICES, PLLC does
Cano Family Services, PLLC is a privately-held bilingual (English/Spanish) outpatient mental health therapy practice headquartered at 1909 J.N. Pease Place, Suite 101 in Charlotte, North Carolina. The firm delivers individual therapy, family therapy (with and without the client present), group therapy for adults and adolescents, parent education/coaching, and 90-minute comprehensive clinical assessments. Clinical focus spans depression, anxiety, PTSD and trauma, grief, family conflict, domestic violence, childhood trauma, immigration-related stress, and women's issues. Services are delivered in-office at the Charlotte location, in clients' private homes, and within public school settings across Mecklenburg, Cabarrus, and Rowan Counties.
The practice operates a distinctive school-based channel, holding Approved School-Based Mental Health Provider status with four North Carolina public school districts: Charlotte-Mecklenburg Schools (18 schools, plus district-wide Limited English Proficiency Provider designation), Cabarrus County Schools, Kannapolis City Schools, and Rowan-Salisbury Schools. All referrals are routed through an Electronic Referral Form on the company's website, and online payment is processed via Square. Technology is limited to website presence, the electronic referral form, and payment processing — no proprietary platform, no app, and no disclosed AI or automation layer.
The revenue model combines insurance reimbursement (NC Medicaid Plans, Blue Cross Blue Shield, Aetna, United Health Care, plus out-of-network benefits), direct self-pay, and school district contracts. Pricing is published and pay-as-you-go, ranging from $60 per 30-minute session to $225 per 90-minute assessment, with most individual therapy at $125 per 60 minutes. The clinical workforce is composed of licensed professionals (LCSW, LPC, LMFT) and accredited parent educators recruited on a contract basis, with bilingual capability in English and Spanish. The company is independently owned by its licensed clinicians as a North Carolina PLLC, with no disclosed investors, parent company, or external capital.
CANO FAMILY SERVICES, PLLC firmographics
Firmographics- Name
- CANO FAMILY SERVICES, PLLC
- Legal name
- Cano Family Services, PLLC
- Website
- https://canofamilyservices.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cano Family Services, PLLC is a Charlotte, NC-based bilingual (English/Spanish) outpatient mental health therapy practice providing individual, family, and group therapy, assessments, and approved school-based mental health services across four North Carolina school districts.
- Ownership category
- akta.pro rank
CANO FAMILY SERVICES, PLLC industry classification
Industry- Product category
- Outpatient Mental Health Therapy Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (624110)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)
- akta.pro primary industry
- School Counseling Services (Individual & Group) (EDAKAMAB)
- akta.pro secondary industries
- Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Family & Parenting Support Services (BPAGAEAC)
Keywords
Where CANO FAMILY SERVICES, PLLC is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CANO FAMILY SERVICES, PLLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Insurance-Based Reimbursement: Revenue generated through reimbursement from accepted insurance providers including North Carolina Medicaid Plans, Blue Cross Blue Shield, Aetna, and United Health Care. Clients may also use out-of-network benefits for reimbursement.
- Self-Pay: Direct payment from clients without insurance coverage or those choosing not to use insurance benefits.
- School District Contracts: Revenue from providing approved school-based mental health services to multiple school districts, including social/emotional support and therapy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initial Comprehensive Clinical Assessment |
| Unit Pricing | Pay-as-you-go | Individual Therapy - 60 minutes |
| Unit Pricing | Pay-as-you-go | Individual Therapy - 45 minutes |
| Unit Pricing | Pay-as-you-go | Individual Therapy - 30 minutes |
| Unit Pricing | Pay-as-you-go | Family Therapy Session |
| Unit Pricing | Pay-as-you-go | Family Therapy without Client |
| Unit Pricing | Pay-as-you-go | Parent Education/Coaching |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
CANO FAMILY SERVICES, PLLC product offering
Product offeringCore offering
Cano Family Services, PLLC is a bilingual (English/Spanish) outpatient mental health therapy practice that delivers individual therapy, family therapy, group therapy, comprehensive clinical assessments, parent education/coaching, and community/public-speaking engagements. The practice also provides school-based mental health services as an approved School-Based Mental Health Provider within four North Carolina school districts, and accepts major insurance plans plus self-pay clients.
Product overview
Cano Family Services, PLLC is a bilingual (English/Spanish) mental health therapy practice offering a comprehensive suite of outpatient mental health services. The core offerings include Individual Therapy, Family Therapy, Group Therapy, Parent Education/Coaching, and Comprehensive Clinical Assessments, all provided by licensed mental health clinicians. The practice also delivers School-Based Mental Health Services across multiple North Carolina school districts (Charlotte-Mecklenburg, Cabarrus County, Kannapolis City, and Rowan-Salisbury). Areas of clinical focus include depression, anxiety, PTSD/trauma, grief, family conflict, domestic violence, immigration-related issues, and childhood trauma. All services can be provided in English or Spanish, with specialized training in serving the LGBTQI community and evidence-based approaches such as Trauma-Focused CBT, SPARCS, and Play Therapy.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
- Family Therapy
- Group Therapy
- Parent Education, Training and Support
- Comprehensive Clinical Assessments
- Community Meetings / Public Speaking
- School-Based Mental Health Services
Companies that use CANO FAMILY SERVICES, PLLC
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
CANO FAMILY SERVICES, PLLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CANO FAMILY SERVICES, PLLC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Charlotte-Mecklenburg SchoolscoreApproved School-Based Mental Health Provider serving 18 schools with social/emotional support and therapy services. Also serves as the Limited English Proficiency Provider (LEP) for the entire Charlotte-Mecklenburg School district, providing services district-wide.
- Cabarrus County SchoolscoreApproved School-Based Mental Health Provider authorized to provide social/emotional support and therapy services to all schools within the Cabarrus County school district.
- Kannapolis City SchoolscoreApproved School-Based Mental Health Provider for the Kannapolis City Schools district.
- Rowan-Salisbury SchoolscoreApproved School-Based Mental Health Provider for the Rowan-Salisbury Schools district.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CANO FAMILY SERVICES, PLLC competitors and assessment
Company assessmentEmerging players
- Charlie Health: Outpatient intensive program for adolescents and young adults with mental health and substance use conditions. Comparable to Cano's adolescent therapy offerings and trauma-focused clinical modalities, though at higher acuity.
- Brightline: Pediatric and family behavioral health platform offering coaching, therapy, and psychiatry via in-person and virtual care. Comparable to Cano's pediatric/family therapy practice, with overlapping evidence-based modalities and payer relationships.
- Little Otter: Pediatric mental health company providing therapy, psychiatry, and parent coaching for children and families. Comparable to Cano's family therapy, parent education, and child-focused mental health services.
Direct peers
- Daybreak Health: School-partnered teletherapy platform focused on adolescent and teen mental health, with insurance-covered sessions and district contracts. Directly comparable to Cano's individual and family therapy services delivered to school-aged children via school district relationships.
- Effective School Solutions: Provider of in-school mental health programs for K-12 districts, including clinical staff embedded in schools. Directly comparable to Cano's embedded school-based mental health model across multiple districts.
- Cartwheel Care: K-12 teletherapy provider with school district partnerships and bilingual services, addressing student mental health needs. Overlaps Cano's combination of school-based partnerships, bilingual delivery, and individual/family therapy services.
- Hazel Health: School-based teletherapy provider delivering mental health services to K-12 students through district partnerships. Directly comparable to Cano's school-based mental health delivery model across North Carolina districts, though delivered virtually and at larger scale.
Broad incumbents
- BetterHelp: Largest direct-to-consumer online therapy platform serving individuals and couples. Comparable to Cano's general outpatient therapy and self-pay offerings, representing the incumbent telehealth competition for the same client base.
- Talkspace: National online therapy platform accepting major insurers including BCBS and offering individual and couples therapy. Comparable to Cano's insurance-reimbursed individual and family therapy, but at much larger national scale via telehealth.
- Lyra Health: Mental health benefit platform for employers and health plans covering therapy, coaching, and psychiatry across diverse populations including multilingual providers. Comparable to Cano's multi-payer, culturally competent therapy model at employer-benefit scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CANO FAMILY SERVICES, PLLC social profiles
Digital presenceCANO FAMILY SERVICES, PLLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
CANO FAMILY SERVICES, PLLC leadership team
Management profileNumber of profiles
Profiles1 record
CANO FAMILY SERVICES, PLLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CANO FAMILY SERVICES, PLLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CANO FAMILY SERVICES, PLLC
What does CANO FAMILY SERVICES, PLLC do?
Cano Family Services, PLLC is a bilingual (English/Spanish) outpatient mental health therapy practice that delivers individual therapy, family therapy, group therapy, comprehensive clinical assessments, parent education/coaching, and community/public-speaking engagements. The practice also provides school-based mental health services as an approved School-Based Mental Health Provider within four North Carolina school districts, and accepts major insurance plans plus self-pay clients.
Is CANO FAMILY SERVICES, PLLC a public or private company?
CANO FAMILY SERVICES, PLLC is a private company. It is classified as unknown and is currently operating.
When was CANO FAMILY SERVICES, PLLC founded?
CANO FAMILY SERVICES, PLLC was founded in -1. It employs 1 to 10 people.
Where is CANO FAMILY SERVICES, PLLC based?
CANO FAMILY SERVICES, PLLC is headquartered in Charlotte, United States, in the North America region.
How does CANO FAMILY SERVICES, PLLC make money?
Three revenue lines are on record. Insurance-Based Reimbursement is the primary driver. The others are self-Pay and school District Contracts.
Who are CANO FAMILY SERVICES, PLLC's main competitors?
Emerging players on record are Charlie Health, Brightline and Little Otter. Direct peers are Daybreak Health, Effective School Solutions, Cartwheel Care and Hazel Health. Broad incumbents are BetterHelp, Talkspace and Lyra Health.
Does CANO FAMILY SERVICES, PLLC have an API?
No public API is recorded for CANO FAMILY SERVICES, PLLC.
What industry is CANO FAMILY SERVICES, PLLC in?
CANO FAMILY SERVICES, PLLC's product category is Outpatient Mental Health Therapy Services. Its primary akta.pro industry code is EDAKAMAB, School Counseling Services (Individual & Group), with a secondary code of EDAJAKAE, Behavioral & Social-Emotional Support (ABA, PBIS, Counseling). Its NAICS code is 621420 and its SIC code is 8000.