Hello2future

What Hello2future does

Hello2future (legal entity H2F GmbH & Co. KG) is a German communications agency headquartered in Rostock with an additional hub in Hamburg. It specializes in public-sector and institutional communications, serving government agencies, state-owned enterprises, public health bodies, regional tourism organizations, and academic institutions across Germany. Under managing director Christian Gohr, the firm has operated for over a decade, positioning itself at the intersection of regulatory fluency and creative campaign execution for government and semi-public buyers.

The agency's core offer is built around a proprietary values-based psychological segmentation methodology branded as Limbic®, applied across campaign development, brand strategy, and digital communications for institutional clients. Delivery capacity is augmented through membership in the NETUNITY network, which provides on-demand access to more than 300 communication specialists, allowing the firm to scale project-based work without proportional fixed headcount growth. The agency also operates the annual NØRD Digital Convention, now in recurring cadence since 2019, as a regional ecosystem and brand-building platform.

Its business model is project-based professional services: retainer and project mandates in communications consulting, campaign conception, digital execution, and stakeholder communications for public-sector clients. Revenue is generated through fees on these mandates rather than product, licensing, or media spend. Named client engagements include BZgA (a retained relationship active for over 10 years since 2014), Thüringer Tourismus GmbH, Smart Region Rostock, Staatskanzlei Mecklenburg-Vorpommern, Universitätsmedizin Rostock, OstseeSparkasse, ProPK, Bayern macht Wind, Tourismusverein Usedom, and HERO FOUNDERS. The firm is privately held with no external investment disclosed.

Name

Hello2future

Legal name

H2F GmbH & Co. KG

Website

https://h-2-f.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hello2future (H2F GmbH & Co. KG) is a Rostock-headquartered German communications agency serving government agencies, public institutions, and regional organizations using the proprietary Limbic® values-based methodology, with delivery capacity via the NETUNITY network.

Ownership category

akta.pro rank

Product category

Public Sector Communications / Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Public sector communications
• Government marketing
• Brand positioning
• Campaign management
• Corporate identity design

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communications Agency Services: Core revenue is generated through project-based agency fees for strategy, brand development, campaign design, digital services, and content creation. Fees are determined by scope, team composition, and hourly/day rates as outlined in their AGB. Production coordination is charged at 15% of third-party invoice value.
2. Equipment and Vehicle Rental: Secondary revenue stream from renting equipment and vehicles to clients, governed by separate rental terms in their AGB.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hello2future (H2F Kommunikationsagentur) is a full-service communications agency specialising in marketing and communications for government agencies, public institutions, and state-owned enterprises in Germany. Its offering covers strategy, brand positioning, corporate identity and design, digital services (web, SEO, social media, online advertising), content creation (copywriting, video, storytelling), and full-service event management. The agency employs the values-based Limbic® psychological methodology to craft emotionally resonant campaigns that comply with public-sector regulatory, legal, and data-protection constraints.

Product overview

Hello2future (H2F) is a communication agency specializing in public sector and government clients. The agency's core offering is a unified service portfolio combining brand positioning & campaigns, full-service event management, digital services (website, SEO, social media, online advertising), content creation, and corporate identity & design. The agency employs the values-based Limbic® methodology for target audience analysis. H2F also maintains a portfolio of notable project work including the NØRD Digital Convention, Bayern macht Wind acceptance campaigns, Thüringen Tourismus multi-channel campaigns, Ü16 youth voter engagement, and Smile City Rostock smart city initiatives. As part of the NETUNITY network of digital innovators, the agency can access over 300 experts across Germany for larger projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Markenpositionierung & Kampagnen (Brand Positioning & Campaigns) Strategic brand positioning and multi-channel campaign development for public institutions and government entities, including brand development, positioning, target-group analysis (Limbic®-based), and competitive analysis.
• Full Service Event Management End-to-end event management including concept development, venue selection, technical setup, artist booking, and on-site coordination for conferences, conventions and corporate events.
• Digital Services Website development and design, SEO, social media marketing, online advertising campaigns, content management systems (CMS), and conversion optimisation.
• Content Creation Content strategy development, copywriting, video production and editing, storytelling, SEO-optimised content, social media management, and email / newsletter marketing.
• Corporate Identity & Design Corporate identity and design systems, branding and visual identity, print graphic design, packaging design, illustration, infographics, campaign design, merchandise, and UI/UX design.
• Equipment and Vehicle Rental Secondary rental offering for equipment and vehicles to clients, governed by separate rental terms within the agency's general terms and conditions.

Quantifiable outcome

• Exceeded KPIs for Thüringen Draußzeit campaign in DACH region across interaction and website dwell time metrics.
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• NETUNITY (Allianz Digitaler Innovatoren)coreStrategic or Co-development PartnerHello2future is a member of the NETUNITY network, an alliance of digital innovator agencies across Germany. Through NETUNITY, the agency gains access to 300+ experts, expanded market reach, and additional competencies to deliver larger, multi-regional client projects without additional client-facing overhead. Partner companies span the whole of Germany.
• InventureminorStrategic or Co-development PartnerListed as a partner company within the NETUNITY network. Contributes specialised expertise and resources to collaborative client projects as part of the broader network offering.
• AltominorStrategic or Co-development PartnerListed as a partner company within the NETUNITY network. Contributes specialised expertise and resources to collaborative client projects as part of the broader network offering.
• ViaKomminorStrategic or Co-development PartnerListed as a partner company within the NETUNITY network. Contributes specialised expertise and resources to collaborative client projects as part of the broader network offering.
• fest.eventsminorStrategic or Co-development PartnerEvent production partner for the NØRD 2026 congress. Collaborated with Hello2future on event planning, communication, and social media execution for the digital innovation convention.
• projektrkminorImplementation/ SI/ Consulting PartnerProject management and consulting partner for the NØRD 2026 congress. Collaborated with Hello2future on the successful delivery of Mecklenburg-Vorpommern's flagship digital innovation event.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Germany's largest independent agency group with full-service capabilities across brand, digital, content, and media. Competes with Hello2future for large public sector and B2B mandates but at materially greater scale and breadth.
• Jung von Matt: Major German creative agency group known for emotionally driven brand campaigns. Comparable to Hello2future in using psychological insight to drive creative work, though at significantly larger scale.
• Heimat (TBWA): German creative agency within the TBWA network, with strong B2B and public-sector adjacent campaigns. Comparable in full-service offering and emotional storytelling, though at greater scale via network backing.

Direct peers

• fischerAppelt: Germany's largest independent communications group offering PR, advertising, and content. Directly comparable to Hello2future as a full-service agency serving public sector and corporate clients in Germany.
• Grayling Germany: International communications consultancy with public sector and corporate practice in Germany. Comparable in combining strategic messaging with public affairs and government-adjacent communications.
• Ketchum Germany: Global PR and communications firm with a strong German practice serving government, healthcare, and public affairs clients. Comparable in combining strategic communications with public sector regulatory fluency.
• Kolle Rebbe: German creative agency focused on brand strategy, campaigns, and design for corporate and institutional clients. Directly comparable in full-service scope and emotional brand positioning approach.
• Zum goldenen Hirschen: Independent German creative agency with strong B2B and public sector client work. Comparable to Hello2future in offering integrated brand strategy and campaign execution for institutional clients.
• nexxum: German digital agency offering strategy, content, and campaign execution for B2B and institutional clients. Comparable to Hello2future in serving the German-speaking market with integrated digital and content services.
• Scholz & Friends: Major German full-service creative agency with strong public sector and brand positioning work. Comparable to Hello2future in serving government and institutional clients with emotionally resonant campaigns across strategy, design, and digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hello2future
• Instagraminstagram.com/hello2future

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello2future