HitPaw
HitPaw is a Hong Kong-based AI software company founded in 2019 that develops consumer and SMB tools — led by VikPea, FotorPea, Edimakor, and VoicePea — for AI-powered video, photo, and audio enhancement, generation, and editing across desktop, mobile, and web.
- Company typePrivate
- Founded2019
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount—
- GTM typeB2C
- OfferingSoftware
What HitPaw does
HitPaw CO., LIMITED is a privately held Hong Kong-incorporated software company founded in 2019 that develops AI-powered tools for video, photo, and audio enhancement, editing, and conversion. Its product portfolio centers on four flagship desktop products — VikPea (AI video enhancer supporting up to 8K), FotorPea (AI photo enhancer), Univd (AI video converter), and VoicePea (real-time AI voice changer with 200+ character voices) — augmented by the Edimakor all-in-one AI video editor that aggregates multiple third-party and proprietary generative models (Google Veo 3, Sora 2, Kling, Nano Banana, Hailuo, Vidu, Pixverse, Seedance) for text/image-to-video creation, avatars, lip-sync, and multilingual dubbing. The company extends reach through mobile apps (VikPea, AI Marvels, AI Rizz, Oyamuse), web-based online tools, an API offering, and the recently launched OneClaw AI Agent, serving consumer, prosumer, and SMB segments including photographers, content creators, e-commerce sellers, video editors, and educators.
The company operates a self-serve, product-led growth motion with direct sales through its own storefront at hitpaw.com/store.html, mobile app stores, and web-based online tools, supplemented by an enterprise channel offering business plans and customized solutions. Monetization is layered across three models: one-time perpetual licenses ($13.99–$350.39 depending on product and tier), monthly and multi-year subscription plans, and a usage-based AI credits system for premium generative features. Distribution is scaled through a tiered affiliate program on Impact, CJ Affiliate, and ShareASale offering commissions of up to 60–75%, with additional marketing leverage through YouTube (1.4M+ subscribers), Discord, an Edimakor Certified Creator ambassador program, a Student Beans educational discount partnership, and earned media coverage in tech publications. HitPaw reports 7.3M+ users, 2M+ professionals, 200M+ Edimakor downloads, and reach across 190+ countries, with GDPR, CCPA, and PCI-DSS-via-payment-processor compliance frameworks in place; no funding rounds, acquisitions, executive roster, or revenue figures have been publicly disclosed.
HitPaw firmographics
Firmographics- Name
- HitPaw
- Legal name
- HitPaw CO., LIMITED
- Website
- https://hitpaw.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- HitPaw is a Hong Kong-based AI software company founded in 2019 that develops consumer and SMB tools — led by VikPea, FotorPea, Edimakor, and VoicePea — for AI-powered video, photo, and audio enhancement, generation, and editing across desktop, mobile, and web.
- Ownership category
- akta.pro rank
HitPaw industry classification
Industry- Product category
- Creative Multimedia Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industries
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where HitPaw is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
HitPaw business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: One-time perpetual license sales for desktop software products including VikPea, FotorPea, Univd, VoicePea, and Edimakor. Prices range from $13.99 to $350.39 depending on product and license type.
- Subscription Plans: Monthly and annual subscription plans offering access to software with included AI credits and features. Billing cycles include monthly, yearly, and multi-year options.
- AI Credits: Consumption-based AI credits for accessing premium AI features like video/image generation, face swap, and advanced editing tools. Credits can be purchased in packs and expire after a set period.
- Online Tools: Web-based AI tools for video, photo, and audio enhancement available through online.hitpaw.com, providing another revenue stream through premium online features.
- Affiliate Commissions: Commission revenue share with affiliate partners (Impact, CJ, ShareASale) who drive customer referrals, with commissions up to 60-75% of sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | HitPaw VikPea (Video Enhancer) - Desktop perpetual license |
| One time/ perpetual license | Multi-year contract | HitPaw FotorPea (Photo Enhancer) - Desktop perpetual license |
| One time/ perpetual license | Multi-year contract | HitPaw Univd (Video Converter) - Desktop perpetual license |
| One time/ perpetual license | Multi-year contract | VoicePea - Real-time voice changer |
| Subscription | Annual | HitPaw Edimakor (Video Editor) - AI-powered editing suite |
| One time/ perpetual license | Multi-year contract | Video Object Remover |
| One time/ perpetual license | Multi-year contract | Photo Object Remover |
| Subscription | Annual | Student/Teacher Discount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
HitPaw product offering
Product offeringCore offering
HitPaw develops and sells AI-powered desktop and mobile multimedia software for video enhancement, photo editing, voice changing, video conversion, and video editing. Its products target individual content creators, photographers, videographers, gamers, and small creative businesses seeking simplified AI-driven media workflows.
Product overview
HitPaw is an AI-powered media technology company offering a comprehensive suite of desktop, mobile, and online tools for video, photo, and audio enhancement and editing. The product portfolio centers on four core desktop products: HitPaw VikPea (AI video enhancer supporting up to 8K), HitPaw Univd (video converter with 120x speed), HitPaw Edimakor (all-in-one AI video editor integrating multiple AI models), HitPaw FotorPea (AI photo enhancer), and HitPaw VoicePea (real-time AI voice changer with 200+ voices). These are complemented by mobile apps including VikPea for iOS/Android, AI Marvels, AI Rizz, and Oyamuse for music generation. The company also offers an online tools platform, an API for developers, and the OneClaw AI Agent. Edimakor serves as the flagship video editing platform combining Google Veo 3, Sora 2, Kling, Nano Banana, Hailuo, Vidu, and Pixverse AI models with 20+ AI features including video generation, avatar creation, subtitle generation, voice cloning, and video translation.
Differentiator
Problem solved
Functional benefit
Brands
- HitPaw Edimakor: All-in-one AI Video Editor for Windows & Mac
- HitPaw VikPea
- HitPaw FotorPea
- HitPaw Univd
- HitPaw VoicePea
Products and services
- VikPea (HitPaw Video Enhancer) AI-powered desktop software that upscales, denoises, stabilizes, and restores low-resolution or degraded video footage for individual creators, videographers, and small studios.
- FotorPea (HitPaw Photo Enhancer) AI-driven photo enhancement and restoration software that automatically improves resolution, repairs old or damaged images, and enhances portraits for photographers and photo enthusiasts.
- VoicePea (HitPaw Voice Changer) Real-time AI voice changer for desktop that modifies user voice during gaming, livestreaming, and online conversations, with integration support for common streaming and chat platforms.
- Univd (HitPaw Video Converter) Desktop software for converting video and audio files between formats, with compression and editing features, targeted at general consumers and content creators needing cross-format compatibility.
- Edimakor (HitPaw Video Editor) AI-assisted video editor for desktop that automates subtitling, cutting, and enhancement tasks for short-form and social media content creators.
Quantifiable outcome
- 50% increase in processing speed
- +8 more outcomes
Companies that use HitPaw
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
HitPaw technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability11 records
Feature11 records
HitPaw partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Impact (Partnership Automation Platform)coreImpact is a partnership automation platform used by HitPaw for managing affiliate, influencer, and strategic partner programs. HitPaw joined Impact to scale affiliate distribution with automated tracking, detailed reporting, and flexible payment options. The partnership enables cross-platform tracking and global support with localized expertise.
- CJ AffiliatecoreCJ Affiliate is a leading affiliate marketing platform providing HitPaw with cutting-edge tools for streamlined operations, effortless link generation, insightful reports, and fast payouts. The partnership supports HitPaw's global affiliate marketing efforts with automated link generation and deep link capabilities.
- ShareASalecoreShareASale is an affiliate marketing platform linking HitPaw with a vast network of affiliates to supercharge sales and visibility. The partnership provides dynamic commission structure, cross-platform tracking, and comprehensive analytics for HitPaw's affiliate marketing program.
- Student BeansminorStudent Beans partnership provides HitPaw Education program offering 30% discount to students and teachers. This educational discount initiative helps teachers and students access AI-powered creative tools for video, audio, and photo projects.
- Google (for NanoBanana Model)coreGoogle LLC provides the NanoBanana image processing model used in HitPaw's 'Restoration of old photos' feature. User-uploaded images are encrypted and uploaded to Google's servers for processing. Original images are deleted or anonymized after processing according to Google's terms.
- Google Veo 3coreGoogle Veo 3 is one of the leading AI models integrated into the Edimakor platform for video generation. Edimakor brings together multiple leading AI models including Google Veo 3, Sora 2, Kling, Nano Banana, Hailuo, Vidu, and Pixverse to provide comprehensive AI video creation capabilities.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
HitPaw competitors and assessment
Company assessmentDirect peers
- CapCut: ByteDance-owned CapCut is the dominant free short-form video editor with AI features, directly competing with HitPaw Edimakor for the TikTok/YouTube/Instagram creator audience.
- Wondershare (Filmora): Wondershare's Filmora is a leading consumer/prosumer video editor with AI features, directly comparable to HitPaw Edimakor's all-in-one editing suite targeting creators.
- Topaz Labs: Topaz Labs develops AI-based video and photo enhancement software (Video AI, Gigapixel AI) directly competing with HitPaw VikPea and FotorPea in the professional upscaling and restoration market.
- Movavi: Movavi offers consumer video editing, conversion, and AI enhancement software (Video Editor, Video Converter, Photo Editor) targeting the same SMB/consumer segment as HitPaw.
- Descript: Descript is an AI-powered audio/video editing platform with transcription, voice cloning, and overdub features, overlapping with HitPaw's audio enhancement, video editing, and AI voice capabilities.
- Remini: Remini specializes in AI photo and video enhancement/restoration (face enhancement, upscaling), competing directly with HitPaw FotorPea's restoration and upscaling capabilities.
- VEED.io: VEED.io provides an online AI video editor with auto-subtitles, translation, and avatar features, directly competing with HitPaw Edimakor's web-based editing and BlipCut translation tools.
- CyberLink (PowerDirector): CyberLink's PowerDirector and PhotoDirector suite offers AI-powered video and photo editing, closely matching HitPaw's VikPea/FotorPea/Univd desktop product lineup.
Broad incumbents
- Canva: Canva's Magic Studio includes AI video editing, photo enhancement, and translation tools targeting the same SMB and creator audience as HitPaw, with far broader brand reach and a freemium-led model.
- Adobe: Adobe's Creative Cloud (Photoshop, Premiere, After Effects, Firefly) is the incumbent professional creative suite; its generative AI features (Firefly, Generative Fill, Enhance Speech) overlap significantly with HitPaw's video, photo, and audio AI offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HitPaw social profiles
Digital presenceHitPaw compliance and trust
Trust signalCompliance3 records
HitPaw financial estimates
Financial estimateRevenue estimate
Valuation estimate
HitPaw leadership team
Management profileNumber of profiles
HitPaw subsidiaries and ownership
Company hierarchySubsidiaries1 record
HitPaw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HitPaw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HitPaw
What does HitPaw do?
HitPaw develops and sells AI-powered desktop and mobile multimedia software for video enhancement, photo editing, voice changing, video conversion, and video editing. Its products target individual content creators, photographers, videographers, gamers, and small creative businesses seeking simplified AI-driven media workflows.
Is HitPaw a public or private company?
HitPaw is a private company. It is classified as unknown and is currently operating.
When was HitPaw founded?
HitPaw was founded in 2019.
Where is HitPaw based?
HitPaw is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does HitPaw make money?
Five revenue lines are on record. Software Licenses are the primary driver. The others are subscription Plans, AI Credits, online Tools and affiliate Commissions.
Who are HitPaw's main competitors?
Direct peers on record are CapCut, Wondershare (Filmora), Topaz Labs, Movavi, Descript, Remini, VEED.io and CyberLink (PowerDirector). Broad incumbents are Canva and Adobe.
Does HitPaw have an API?
Yes. HitPaw offers an API product. The API page is referenced at https://www.hitpaw.com/hitpaw-api.html. Specific details about API type, authentication methods, rate limits, and availability (public/partner/enterprise) are not provided in the available source content. Developer documentation is at www.hitpaw.com/hitpaw-api.html.
What industry is HitPaw in?
HitPaw's product category is Creative Multimedia Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 513210 and its SIC code is 7372.