Gitana Uab
UAB Gitana is a Lithuanian professional tools and equipment retailer and authorized distributor for leading OEMs (MAKITA, BOSCH, MILWAUKEE, FESTOOL, HUSQVARNA), serving construction, industrial, and trade professionals via e-commerce and physical stores across the Baltic states.
- Company typePrivate
- Founded1992
- HeadquartersKlaipeda, Lithuania
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Gitana Uab does
UAB Gitana is a Lithuanian professional tools and equipment distributor and retailer founded in 1992, headquartered in Klaipėda. The company operates an integrated multi-channel model comprising proprietary e-commerce storefronts in Lithuania (gitana.lt), Latvia (gitana.lv), and Estonia (gitana.ee), backed by physical retail locations in Klaipėda, Kaunas, and Tauragė, and a B2B sales-rep motion targeting business customers in construction, transport, and industrial sectors. It is an authorized distributor for a deep bench of global professional-tool OEMs — MAKITA, BOSCH, MILWAUKEE, FESTOOL, FLEX, HUSQVARNA, KNIPEX, ABUS, Helly Hansen, ELTEN, and EGO Power+, among others — and curates product categories spanning cordless, electric, and pneumatic power tools; hand tools; construction, welding, auto-service, and railway equipment; industrial pumps; cleaning equipment; garden equipment; workwear; chemicals; and LOTO safety systems.
The business model is fundamentally distribution-led: revenue is generated primarily through hardware sales at individual unit pricing (ranging from ~€9.50 consumables to €4,599 robotic mowers), supplemented by equipment leasing/installment plans financed through Inbank and Artea, manufacturer promotional campaigns, B2B business accounts, and ancillary services such as tool repair (Servisas) and spare-parts supply. Order fulfillment flows through DPD courier, Omniva parcel terminals, or in-store pickup. The company reports no proprietary technology, no disclosed revenue figures, and no external funding — it is privately held and founder/owner-operated with a 33-year operating history.
Customer segments are explicit and four-pronged: construction workers (Statybininkams), craftsmen/masters (Meistrams), industrial workers (Pramonininkams), and B2B business customers (Verslo klientams), with garden-equipment buyers as a secondary use-case segment. Marketing is executed through the e-commerce site, email newsletters, blog content, and co-branded manufacturer promotions. No AI/ML capabilities, patents, or proprietary software assets are evident in the available data.
Gitana Uab firmographics
Firmographics- Name
- Gitana Uab
- Legal name
- UAB Gitana
- Website
- https://gitana.lt
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Short description
- UAB Gitana is a Lithuanian professional tools and equipment retailer and authorized distributor for leading OEMs (MAKITA, BOSCH, MILWAUKEE, FESTOOL, HUSQVARNA), serving construction, industrial, and trade professionals via e-commerce and physical stores across the Baltic states.
- Ownership category
- akta.pro rank
Where Gitana Uab is headquartered
LocationHeadquarters
- HQ city
- Klaipeda
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Gitana Uab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Gitana generates revenue through the sale of professional tools, equipment, workwear, and related products. Products are sold at individual retail prices with options for leasing (lizingas) arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Subscription | Monthly | Leasing options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Gitana Uab product offering
Product offeringCore offering
UAB Gitana is a Lithuanian professional tools and equipment retailer and distributor, founded in 1992, operating an e-commerce platform (gitana.lt) and physical retail stores. The company curates and sells professional-grade power tools (cordless, electric, pneumatic), hand tools, construction equipment, industrial machinery, welding equipment, generators, auto service equipment, cleaning equipment, industrial pumps, garden equipment, workwear and safety footwear, and tool accessories from leading international brands. Gitana also offers tool repair services, spare parts, B2B business account management, and equipment leasing through financing partners.
Product overview
UAB Gitana is a professional tools and equipment distributor operating in Lithuania, established in 1992. The company operates as a multi-brand e-commerce platform and physical retail chain offering a comprehensive portfolio of professional-grade tools, equipment, and workwear. The core offering consists of power tools (cordless, electric, and pneumatic), hand tools, construction equipment, industrial machinery, garden equipment, cleaning/washing equipment, industrial pumps, welding equipment, auto service equipment, and safety systems. The company also provides LOTO (Lockout-Tagout) safety systems under the ABUS brand, and specialized perforation equipment under the TAMA brand. Gitana serves construction professionals, tradespeople, industrial workers, and B2B/B2C customers through its e-commerce platform and physical stores across Lithuania.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Tools (Cordless, Electric, Pneumatic) Professional-grade cordless, electric, and pneumatic power tools including drills, drivers, impact wrenches, grinders, polishers, breakers, multi-tools, nail guns, cutting tools, and dust extractors from brands such as MAKITA, BOSCH, MILWAUKEE, FLEX, FESTOOL. Sold to construction professionals, craftsmen, and industrial users.
- Hand Tools Comprehensive range of hand tools including pliers, wrenches, screwdrivers, sockets, hammers, measuring tools, knives, clamps, files, cutting tools, and precision tightening tools from brands like KNIPEX. For tradespeople and professional craftsmen.
- Construction Equipment Construction equipment including gasoline drills, concrete splitting equipment, concrete finishing trowels, concrete mixers, compactors, ladders, scaffolding, heaters, dehumidifiers, plastering and painting machines. For construction professionals and contractors.
- Welding Equipment Welding devices and accessories, burners, soldering materials, and thermoplastic processing equipment for industrial welding and metalworking applications.
- Generators Power generators including industrial generators, mobile generators, and welding generators for industrial and construction applications.
- Auto Service Equipment Auto workshop equipment including car lifts, battery chargers, hydraulic lifts and cranes, hydraulic presses, tool carts, wheel mounting/balancing machines, lubrication equipment, and diagnostic tools. For auto service businesses.
- Wood and Metal Machine Tools Wood and metal working machinery including cutting machines, grinding machines, sharpening machines, drilling machines, band saws, magnetic drilling machines, presses, sheet metal working machines, rolling machines, and lathes for industrial workshops.
- Industrial Pumps Industrial pumps including motopumps, tank/container pumps, and water pumps for industrial applications. Includes TRICOFLEX brand hoses for various liquids.
- Cleaning and Washing Equipment High-pressure washers, dust extractors, floor cleaning machines, industrial hoses, sprayers, and cleaning agents. Includes R+M Suttner brand professional cleaning equipment.
- Garden Equipment Garden equipment including robotic lawnmowers (Husqvarna, EGO Power+, GARDENA), lawnmowers, grass trimmers, hedge cutters, cultivators, lawn tractors, blowers, irrigation systems, chainsaws, and snow blowers for residential and professional gardening.
- Workwear and Safety Footwear Workwear and footwear including jackets, work trousers, high-visibility clothing, thermal clothing, work boots (Helly Hansen, ELTEN brands), first aid supplies, personal protective equipment, and welder workwear for industrial and construction professionals.
- LOTO (Lockout-Tagout) Safety Systems ABUS Lockout-Tagout safety systems for protecting workers during equipment maintenance or repair. Includes locking padlocks and accessories, group locking devices, energy source isolation solutions, cable locks, safety marking items, and special kits for industrial safety compliance.
- TAMA Hole Punching Presses and Pneumatic Presses Special-purpose perforation equipment from Danish manufacturer TAMA, including hole punching pliers, DIN rail cutting tools, universal hole punching pliers, and pneumatic hole punching presses for industrial metalworking applications.
- Tool Accessories and Spare Parts Tool accessories including abrasives, cutting discs, jigsaw blades, drills, fasteners, diamond crowns, threading tools, and chisels. Spare parts including carbon brushes, chucks, lubricants, internal combustion engines, and spare bulbs.
- Tool Repair Service Tool repair service available via phone (+370 700 55019) for power tools and equipment. Differentiates from pure e-commerce competitors by providing after-sales service and technical support for professional customers.
Companies that use Gitana Uab
Customer profileSegments5 records
Ideal customer profiles3 records
Gitana Uab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gitana Uab partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MAKITAcoreMAKITA is a major brand sold through Gitana's retail channels. Gitana participates in MAKITA promotional campaigns including XGT battery promotions where customers receive free batteries with tool purchases.
- BOSCHcoreBOSCH is a key brand partner offering power tools and equipment through Gitana. Joint promotional campaigns include BOSCH PRO DEALS with exclusive gifts for customers.
- MILWAUKEEcoreMILWAUKEE is a prominent professional tool brand available through Gitana stores and e-commerce platform with ongoing promotional campaigns.
- FESTOOLcoreFESTOOL is an important brand partner specializing in professional power tools. Gitana participates in FESTOOL Bonus Weeks promotional campaigns.
- FLEXcoreFLEX is a key brand partner for professional power tools. Gitana runs FLEX promotional campaigns including battery free promotions.
- HUSQVARNAcoreHUSQVARNA is a major brand partner covering garden equipment including robotic lawn mowers (Automower series) and chainsaws. Gitana offers seasonal promotional campaigns.
- Helly HansencoreHelly Hansen is a key partner for workwear and safety clothing. Gitana offers Helly Hansen products including promotional campaigns with special pricing.
- ELTENcoreELTEN is a safety footwear brand partner offering professional work shoes and boots through Gitana's retail channels.
- KNIPEXcoreKNIPEX is a hand tools brand partner specializing in pliers and gripping tools. Featured in promotional campaigns including PVC pipe cutters.
- ABUScoreABUS is a safety and security equipment brand partner offering LOTO (Lockout-Tagout) safety systems and security products through Gitana.
- InbankminorInbank provides leasing financing options for customers to purchase equipment in installments without markup.
- ArteaminorArtea provides installment financing options for customers purchasing professional equipment.
- DPDminorDPD courier service handles home delivery of online purchases for Gitana customers.
- OmnivaminorOmniva provides parcel terminal delivery services for Gitana e-commerce orders.
- EGO Power+coreEGO Power+ is a battery-powered outdoor power equipment brand partner including robotic lawn mowers and grass trimmers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Gitana Uab competitors and assessment
Company assessmentDirect peers
- Senukai: Senukai is the largest DIY and home improvement retail chain in the Baltic states, operating supermarkets selling tools, construction materials, and garden equipment. It is the most direct competitor to Gitana in the Lithuanian tools market with overlapping B2B and B2C customer bases.
- Toolstation: Toolstation is a UK-based multi-channel retailer of trade tools, accessories, and hardware serving tradespeople and serious DIYers. Its click-and-collect, trade account, and broad multi-brand assortment business model is highly comparable to Gitana's omnichannel professional tools retail approach.
- Hornbach: Hornbach is a major European DIY and tools retail chain that operates a Lithuanian store. It overlaps directly with Gitana on professional tools, garden equipment, and construction supplies, targeting similar trade and DIY customers across the Baltic market.
- Screwfix: Screwfix is a UK-based trade tools and hardware retailer with hundreds of branches plus a strong e-commerce platform serving tradespeople and B2B customers. Its branch-plus-online omnichannel model and trade-focused assortment closely mirror Gitana's retail strategy.
- Lemora: Lemora is a Lithuanian professional tools and equipment retailer focused on power tools, hand tools, and workshop equipment. It serves construction professionals and craftsmen, competing directly with Gitana in the same domestic market with similar multi-brand product offerings.
Broad incumbents
- Hilti: Hilti is a global manufacturer and direct seller of professional power tools, anchoring systems, and software/services for construction. While it manufactures rather than distributes, its direct-to-customer B2B sales model with field reps and fleet management directly mirrors Gitana's B2B motion for trades customers.
- Stanley Black & Decker: Stanley Black & Decker is a global manufacturer of DEWALT, STANLEY, and BLACK+DECKER power tools and hand tools. While it operates as an upstream manufacturer rather than retailer, its products flow through Gitana and it represents the type of supplier whose direct-to-consumer strategy could threaten distributor margins.
- Würth: Würth is a global leader in tools, fasteners, and consumables distribution, operating a Lithuanian subsidiary. It competes with Gitana on B2B distribution to trades and industrial customers, and represents the larger-scale, more specialized version of Gitana's professional distribution model.
Regional players
- Kaup24: Kaup24 is one of Estonia's largest general online marketplaces with significant tools and home improvement assortment. It competes with Gitana's Estonian operations (gitana.ee) in the same Baltic geography, though as a broader marketplace rather than a focused tools specialist.
Emerging players
- Mano Prekyba (Mano Pirkėjas): Mano Lemora is a Lithuanian online retail platform for tools and home improvement products with broad multi-brand assortment. It competes with Gitana primarily in the e-commerce channel of the Lithuanian market, particularly for price-conscious B2C and small B2B buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gitana Uab social profiles
Digital presenceGitana Uab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gitana Uab leadership team
Management profileNumber of profiles
Profiles1 record
Gitana Uab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gitana Uab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gitana Uab
What does Gitana Uab do?
UAB Gitana is a Lithuanian professional tools and equipment retailer and distributor, founded in 1992, operating an e-commerce platform (gitana.lt) and physical retail stores. The company curates and sells professional-grade power tools (cordless, electric, pneumatic), hand tools, construction equipment, industrial machinery, welding equipment, generators, auto service equipment, cleaning equipment, industrial pumps, garden equipment, workwear and safety footwear, and tool accessories from leading international brands. Gitana also offers tool repair services, spare parts, B2B business account management, and equipment leasing through financing partners.
Is Gitana Uab a public or private company?
Gitana Uab is a private company. It is classified as unknown and is currently operating.
When was Gitana Uab founded?
Gitana Uab was founded in 1992.
Where is Gitana Uab based?
Gitana Uab is headquartered in Klaipeda, Lithuania, in the Europe region.
How does Gitana Uab make money?
One revenue line is on record: product Sales.
Who are Gitana Uab's main competitors?
Direct peers on record are Senukai, Toolstation, Hornbach, Screwfix and Lemora. Broad incumbents are Hilti, Stanley Black & Decker and Würth. Kaup24 is listed as a regional player. Mano Prekyba (Mano Pirkėjas) is listed as an emerging player.
Does Gitana Uab have an API?
No public API is recorded for Gitana Uab.