Heated Llc

What Heated Llc does

Heated LLC is a privately held, direct-to-consumer boutique fitness studio chain operating exclusively on the island of Oahu, Hawaii. The company delivers in-person strength training classes held inside far-infrared heated environments, marketed under a proprietary branded training system called "The Heated Method." The method is built on progressive overload and time-under-tension principles and is delivered across eight signature class formats — including strength, tone, strength x tone, build, stretch, and recover — each targeting distinct training outcomes such as muscle building, body composition improvement, metabolic conditioning, mobility, and active recovery.

Heated's core technology is the far-infrared heated studio environment, which the company positions as a differentiator supporting circulation, detoxification, recovery, and overall wellness alongside strength training. All instruction is delivered by certified coaches who complete 6-12 months of immersive training in the proprietary method, with no guest bookings permitted — every attendee must hold an account. The company operates four locations on Oahu: Haleiwa, Honolulu (Keauhou Lane), Kahala, and an upcoming Kailua studio, with a Kapolei sub-brand also registered. A mobile app and Squarespace-hosted website handle scheduling, membership management, and merchandise sales.

The business runs on a hybrid revenue model combining non-recurring class credit packages (e.g., 3 credits for $40 for new members, expiring within 7 days), recurring monthly studio-specific memberships (10-class and 25-class tiers with 3-4 month minimum commitments and auto-renewal), and ancillary retail merchandise under the HEATED x SO GOOD co-brand. A tiered BUILD Rewards loyalty program (MEMBER, VIP, ADDICTED, ALL-ACCESS) drives retention through points, birthday credits, and fee waivers. Marketing is concentrated on Instagram, the website, and the booking app, with no disclosed institutional funding, no executive team bios, and no AI or digital product extensions beyond the booking platform.

Name

Heated Llc

Legal name

Heated

Website

https://joinheated.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heated LLC operates a chain of direct-to-consumer boutique fitness studios on Oahu, Hawaii, delivering far-infrared heated strength training classes under a proprietary branded method. It serves local fitness enthusiasts via class credits, recurring memberships, and branded merchandise across multiple Oahu locations.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAC

Hot Yoga & Heated Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Infrared strength training
• Boutique fitness studio
• Heated workout classes
• Group fitness membership
• Recovery fitness classes

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Class Credits and Packages: Customers purchase class credit packages (such as 3 credits for $40 for new members) that can be redeemed for individual classes at studio locations. Credits expire and are non-transferable.
2. Monthly Memberships: Recurring monthly memberships (10-class and 25-class options) with initial 3-4 month commitments that auto-renew indefinitely. Studio-specific memberships that provide recurring revenue from dedicated members.
3. Retail Merchandise: Sale of branded merchandise including heated towels and accessories through the studio storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heated LLC operates boutique fitness studios in Hawaii that deliver far infrared heated strength training classes built around its proprietary "The Heated Method." The company offers eight signature class formats covering strength, tone, strength x tone, build, stretch, and recovery, complemented by branded merchandise such as HEATED X SO GOOD towels.

Product overview

Heated is a far infrared heated fitness studio offering The Heated Method, a results-oriented and musically driven strength training experience. The company operates multiple studio locations in Hawaii (Haleiwa, Honolulu, Kahala, Kailua) and provides eight signature class formats: strength, tone, strength x tone, build, stretch, recover, and two additional formats. Classes are held in far infrared heated environments designed to support circulation, detoxification, mobility, recovery, and overall wellness. The core method is complemented by merchandise products including co-branded towels. Memberships include studio-specific monthly plans and a BUILD Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• The Heated Method Heated LLC's signature strength training method delivered in a far infrared heated studio environment, available to adult fitness consumers through class enrollment and memberships.
• Heated Class Formats (Strength, Tone, Strength x Tone, Build, Stretch, Recover, and additional formats) A portfolio of eight distinct group class formats covering strength training, toning, hybrid sessions, muscle-building, stretching, and recovery, designed for individual fitness consumers seeking variety within a single membership.
• HEATED X SO GOOD Towels Co-branded HEATED X SO GOOD towels sold as branded merchandise to studio members and retail customers.

Quantifiable outcome

• 8 signature class formats designed for measurable results in strength, endurance, and overall performance

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CorePower Yoga: Large heated yoga and strength-focused studio chain; competes for the heat-seeking fitness consumer, particularly relevant given Heated's positioning against 'heated Pilates'.
• Solidcore: Boutique strength-focused fitness studio brand with a structured, proprietary workout method — directly comparable to Heated's emphasis on a single branded methodology.
• Y7 Studio: Heated yoga and sweat-based boutique studio brand; overlapping audience of consumers who prefer heated workout environments with curated programming.
• Barry's Bootcamp: Premium boutique fitness brand built around strength and conditioning interval classes; appeals to the same demographic seeking high-intensity, instructor-led workouts.
• Orangetheory Fitness: Large premium group-fitness chain with strength, cardio, and HIIT class formats; competes for the same results-driven consumer in the boutique fitness category.
• F45 Training: Globally franchised functional training studio with programmed strength and HIIT class formats; comparable in delivering coach-led, results-oriented group workouts.
• HOTWORX: Franchised infrared-heated fitness studio offering a variety of workout formats in sauna-like environments — the closest direct analogue to Heated's infrared + training combination.

Emerging players

• Rumble Boxing: Boutique group fitness studio combining boxing and strength training; competes in the premium, music-driven, instructor-led workout category that Heated occupies.
• The Class by Taryn Toomey: Boutique strength-and-conditioning studio with a distinctive proprietary method; comparable positioning as a premium, method-driven boutique with strong brand identity.
• LIT Method: Strength-training focused boutique fitness brand with signature instructor-led classes; targets the same results-oriented consumer segment as Heated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/joinheated
• Facebookfacebook.com/heatedhaleiwa
• LinkedInlinkedin.com/company/joinheated

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heated Llc