What Iconic Construction, Llc does

Iconic Construction, LLC, doing business as Iconic Kitchen & Bath, is a privately held Missouri-registered LLC headquartered at 2087 Bentley Plaza in Fenton, Missouri. The firm operates as a residential design-build remodeling contractor serving homeowners across ten St. Louis County suburbs including Affton, Arnold, Ballwin, Chesterfield, Creve Coeur, Fenton, Kirkwood, Ladue, Murphy, and Wildwood. Core service lines are kitchen, bathroom, and basement remodeling, supplemented by whole-home remodels, living room renovations, custom cabinetry and hard surfaces, tilework, flooring replacement, and ADA-compliant accessibility modifications.

The company runs a one-stop design-build model combining in-home personalized consultations, in-house 3D design renderings for client approval, permit-ready construction documentation, and full construction execution. Its underlying technology stack is conventional design and visualization tooling rather than proprietary software, with the 3D rendering capability positioned as the principal differentiator and a free initial estimate used as a top-of-funnel entry point. The firm maintains a content marketing presence through blog articles on topics such as permits, beam installation costs, and design styles, alongside service-area landing pages targeting local SEO across its 10 served communities.

Commercially, Iconic Construction generates revenue through one-time project contracts for residential remodels with custom quote-based pricing, free initial estimates, and a 1% non-refundable commitment deposit collected after the 3D design presentation. Beam-installation productized projects range from $8,000 to $18,000 depending on size and finishes, while full kitchen/bath remodel economics imply materially higher average ticket sizes. The go-to-market motion is field sales with in-home consultations, supported by a website contact form, direct phone line (314-804-7212), and a BBB-accredited reputation. The company is independently owned with no disclosed institutional investors, parent company, or M&A activity.

Name

Iconic Construction, Llc

Legal name

Iconic Construction, LLC

Website

https://iconicstl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Iconic Construction, LLC (DBA Iconic Kitchen & Bath) is a privately held St. Louis County, Missouri residential design-build remodeler offering in-house 3D-rendered kitchen, bathroom, basement, whole-home, and ADA-compliant renovation services to homeowners across 10 suburban communities.

Ownership category

akta.pro rank

Product category

Residential Remodeling & Design-Build Services

NAICS

Residential Remodelers (236118), Building Finishing Contractors (2383)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Full Bathroom Remodel (Design-Build) (HSAPABAA), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Residential remodeling services
• Kitchen and bath renovation
• Design-build remodeling
• Basement finishing services
• ADA-compliant home modifications

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Home Remodeling Services: One-time project-based revenue from kitchen, bathroom, basement, and whole-home remodeling services. Includes design services, construction, and installation. Revenue generated through project contracts with upfront 1% deposit requirement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Iconic Construction, LLC, operating as Iconic Kitchen & Bath, is a residential design-build remodeling contractor that sells and delivers kitchen, bathroom, basement, whole-home, living room, cabinetry, tilework, flooring, and ADA-compliant home modification projects to homeowners in the St. Louis County, Missouri area. The company sells each project as a single contracted engagement covering in-home consultation, custom in-house design with 3D renderings, materials, construction, and final installation.

Product overview

Iconic Kitchen & Bath is a St. Louis-based residential remodeling company offering comprehensive design-build services. Their core portfolio consists of three primary service categories: Kitchen Remodeling, Bathroom Remodeling, and Basement Remodeling, supplemented by Whole Home Remodel, Living Room Remodeling, Cabinetry & Hard Surfaces, Tilework Services, Flooring Replacement, and ADA-Compliant Housing modifications. The company provides an integrated one-stop remodeling experience combining in-house design, 3D rendering visualization, and full construction services. The three core services (kitchen, bathroom, basement) serve as the foundation, while specialty offerings like ADA-compliant housing and flooring services expand the scope to comprehensive residential interior renovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Full-service kitchen remodeling including layout design, custom cabinetry, countertop selection, and complete renovation from consultation through installation, for homeowners seeking a custom kitchen transformation.
• Bathroom Remodeling Comprehensive bathroom renovation featuring custom vanities, luxury fixtures, heated floors, high-tech shower systems, and seamless shower wall solutions, for homeowners seeking premium bathroom upgrades.
• Basement Remodeling Custom basement transformation into functional spaces such as guest suites, home theaters, playrooms, home offices, or bar lounges, for homeowners looking to expand usable living area.
• Whole Home Remodel Complete house renovation encompassing kitchen, bathroom, basement, and interior modifications with a unified design approach, for homeowners undertaking a comprehensive whole-home renovation.
• Living Room Remodeling Living space renovation including open floor plan expansions, custom built-ins, lighting upgrades, and complete living room conversions, for homeowners seeking upgraded main living areas.
• Cabinetry & Hard Surfaces Custom-built cabinetry and hard surface material services including countertops and tailored cabinet solutions, for homeowners updating cabinetry and surfaces within their homes.
• Tilework Services Professional tile installation for kitchen and bathroom backsplashes, flooring, showers, and decorative accent pieces, for homeowners upgrading tile features in their homes.
• Flooring Replacement Professional flooring installation including hardwood (engineered/solid), tile (ceramic, porcelain, natural stone), and premium carpet options, for homeowners replacing or upgrading home flooring.
• ADA-Compliant Housing Modifications Universal design home modifications including accessible kitchen cabinetry, walk-in showers, safety rails, doorway widening, and accessible entryways compliant with ADA standards, for homeowners needing accessibility or aging-in-place upgrades.

Quantifiable outcome

• Beam installation projects can range from $8,000 to $18,000 depending on size and finishes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BBB (Better Business Bureau)OthersAccredited contractor with BBB demonstrating commitment to ethical business practices and customer service standards

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Eden Design|Build: St. Louis-area design-build firm offering kitchen, bath, basement, and whole-home remodeling with in-house design and project management. Operates in the same affluent St. Louis suburbs and competes on nearly identical service menu and price positioning.
• John Brooks Incorporated: St. Louis-area design-build remodeling firm offering premium kitchens, baths, and whole-home renovations. Comparable service portfolio, design-led selling process, and affluent St. Louis County client base.
• Mosby Building Arts: St. Louis-based design-build remodeler specializing in kitchens, baths, basements, and whole-home renovations for older homes. Same geography, same product categories, same design-build model with in-house designers and craftsmen — direct head-to-head competitor.
• Designer Kitchens & Baths: St. Louis kitchen and bath design-build firm serving Ladue, Chesterfield, and surrounding suburbs. Overlaps directly on Iconic's premium kitchen/bath positioning and showroom-led customer experience.
• CR Renovations: Missouri-based residential remodeler (St. Louis metro) offering kitchens, bathrooms, basements, and whole-home remodels with a custom design-build approach. Comparable size, geography, and service mix to Iconic.

Broad incumbents

• Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refacing, redooring, and full kitchen remodels across the U.S. Partial overlap with Iconic's kitchen remodeling core service but focuses on a wider mid-market price tier.
• Bath Fitter: National bath-remodel franchise specializing in acrylic tub and shower liners. Partial overlap on bathroom remodeling with a productized/standardized approach versus Iconic's fully custom design-build model.
• Re-Bath: National bath and kitchen remodeling franchise with broad geographic coverage. Iconic competes in the same bath/kitchen category but lacks Iconic's design-build depth on basements and whole-home work.
• DreamMaker Bath & Kitchen: National design-build franchise specializing in kitchens, baths, and interior remodeling. Operates in the same category as Iconic with a comparable design-build sales process but at a wider geographic and price-point range.

Emerging players

• Refresh Renovations: International design-build remodeling franchise with growing presence in U.S. metros. Uses a consultative field-sales model similar to Iconic's in-home consultation approach for kitchens, baths, and full-home renovations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iconicstl
• LinkedInlinkedin.com/company/iconicstl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconic Construction, Llc