Fraidis

What Fraidis does

Fraidis is a French B2B food service distributor that operates as the foodservice subsidiary (filiale food service) of SARL Traditional World Foods (TWF), a private limited company headquartered in Wasquehal in the Roubaix-Tourcoing area. The company imports and distributes specialty and international food products to professional customers in the French hospitality and foodservice industry, having served the trade for over 30 years. Its distribution portfolio covers core brand partnerships with Kikkoman, GO-TAN (its first partner of 30+ years), Dilmah, and Loch Fyne, alongside additional brands including Hikari Miso, Nissin, Real Thai, S&B, Grossmann, Orien Bites, Patak's, Al'Fez, Coolhull Farm, Maldon, DARBO, Sweet Baby Ray's and La Cocina de Senén. Beyond distribution, Fraidis offers own-brand product lines including artisanal tapas, handcrafted sweet and savory macarons, and the Noble Health Food vegetarian/vegan range.

Name

Fraidis

Legal name

SARL TRADITIONAL WORLD FOODS (TWF)

Website

https://fraidis.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fraidis is a French B2B food service distributor and subsidiary of Traditional World Foods (TWF) that imports and supplies specialty international food products to hotels, restaurants, caterers and fine food retailers across France.

Ownership category

akta.pro rank

Product category

Food Service Distribution

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK), Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Food service distribution
• Specialty food import
• Hospitality ingredient supply
• Gourmet product distribution
• International brand distribution

Headquarters

HQ city

Wasquehal

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Service Distribution: Fraidis generates revenue by importing and distributing specialty food products to professional customers in the hospitality and foodservice industry. The company acts as the food service subsidiary of Traditional World Foods (TWF), distributing branded products to hotels, restaurants, caterers, and other food professionals in France.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fraidis is the foodservice subsidiary of Traditional World Foods (TWF), importing and distributing specialty and international food products to professional kitchens in France. The company curates a portfolio of premium global brands (Kikkoman, Go-Tan, Dilmah, Loch Fyne, Real Thai, Hikari Miso, S&B, Patak's, Al'Fez, Grossmann, Maldon, Coolhull Farm, DARBO, etc.) alongside its own product lines (artisanal tapas, macarons, vegetarian range). It also provides culinary advisory and recipe support to help hotels, restaurants, caterers, fine food retailers, and corporate committees deploy differentiated menu items.

Product overview

Fraidis is a food service distributor (denicheur de saveurs - flavor scout) operated as a subsidiary of Traditional World Foods (TWF), serving hospitality professionals since 1989. The company does not offer a unified software product but rather distributes an extensive portfolio of specialty food products from internationally recognized brands to restaurants, hotels, caterers, delicatessens, and other foodservice operators. Key distributed brands include Kikkoman (soy sauces and Teriyaki), GO-TAN (Asian cooking sauces), Dilmah (premium Ceylon teas), Loch Fyne (Scottish smoked salmon), Real Thai (coconut products), Hikari Miso (Japanese miso), PATAK'S (Indian curry pastes), S&B (Japanese specialties), Al'Fez (Mediterranean), and Grossmann (fine prepared salads and antipasti). The company also offers own-brand product lines including artisanal tapas (gua bao, ravioles, croquetas), handcrafted macarons, and vegetarian/vegan options through Noble Health Food. Fraidis positions itself as a culinary consultant offering recipe inspiration and menu development support alongside its product distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Kikkoman Soy Sauces Distributed Kikkoman product range including naturally fermented classic soy sauces, sweet soy, Teriyaki, Ponzu, Poke, and Yakitori varieties, sold exclusively to French foodservice professionals for menu use.
• GO-TAN Asian Sauces Distributed Asian cooking sauces including wok sauces, chilli sauces, Pad Thai sauce, and the Asian Naturals line without preservatives or artificial additives, supplied to French foodservice operators.
• Dilmah Teas Distributed premium Ceylon teas from Dilmah including Earl Grey, breakfast, chai, mint, rose & vanilla varieties, plus tea elixirs for cold beverages and cocktails, supplied to hotels, restaurants, and caterers.
• Loch Fyne Smoked Salmon Distributed premium Scottish smoked salmon hand-salted with sea salt and cold-smoked with oak, in classic, Gravad Lax, gin-infused, and single malt-marinated varieties, sold to foodservice and corporate gifting channels.
• Real Thai Coconut Products Distributed coconut milk with 85% coconut extract from fresh coconuts, gluten-free and lactose-free, used in both sweet and savory preparations by French foodservice customers.
• Hikari Miso Products Distributed Japanese miso paste products from Hikari Miso, including instant miso soups (Tofu Chili, Kanten Aubergines) and liquid miso sauces in Aka (strong) and Saikyo (sweet) varieties for professional kitchens.
• La Cocina de Senén Croquetas Distributed Spanish croquettes made with béchamel and whole milk, created by award-winning restaurateur Senén González, available in five gluten-free varieties including a truffle special edition, for professional kitchens.
• Orien Bites Asian Finger Foods Distributed Asian finger foods from Orien Bites, including samosas, gua bao, gyoza, sushi, mikados, and spring rolls, with vegetarian options and Clean Label guarantee, for takeaway and catering use.
• Patak's Indian Curry Pastes Distributed Indian curry pastes from Patak's in Tikka Masala, Tandoori, and Curry Doux varieties, without colorants or artificial preservatives, with each jar yielding approximately 31 dishes.
• Artisanal Tapas Range Fraidis own-brand product line of artisanal tapas including gua bao, ravioles, cremositos, mini croquetas, bolsitas, quail cromesquis, cocktail lollipops, and croustillants for professional catering and reception use.
• S&B Japanese Specialties Distributed Japanese specialty ingredients from S&B including authentic wasabi, yuzu paste, and Yuzu Kosho, supplied to French professional kitchens.
• Al'Fez Mediterranean Ingredients Distributed Levantine and Moroccan ingredients from Al'Fez including tahini sesame paste and falafel products, created by Sam Jacobi with a Clean Label commitment for professional kitchens.
• Grossmann Fine Salads and Antipasti Distributed premium prepared salads, gambas in various recipes (dill, garlic, Indian style), and antipasti including Peppadew-stuffed peppers, without preservatives or artificial colorants, for foodservice operators.
• Maldon Sea Salt Flakes Distributed Maldon premium finishing salt flakes used by professional chefs, available in classic and flavored varieties including garlic and chili, supplied to French professional kitchens.
• Coolhull Farm Irish Desserts Distributed Irish dairy-based desserts from Coolhull Farm (Wexford), including carrot cake, apple pie, rocky road, cheesecake, and vanilla cheesecake batter pouches, for foodservice use.
• Noble Health Food Vegetarian Range Fraidis vegetarian and vegan product range, including vegetable bites (beetroot-quinoa-apple, cauliflower-bulgur-curry, pea-quinoa-mint, carrot-couscous Moroccan), vegan steaks, and vegetarian mince for professional kitchens.
• Akafuji Japanese Rice Distributed premium Japanese rice blending Koshihikari and Haenuki varieties, positioned as the only 100% Japanese rice available in the French market.
• Floridella Fresh-Pressed Juices Distributed fresh-pressed orange and grapefruit juices from hand-picked fruits, frozen immediately after pressing to preserve flavor and vitamins, supplied to French hotels and catering operations.
• Artisanal Macarons Fraidis own-brand handmade sweet and savory macarons for professional catering, available in flavors including foie gras, truffle, duck magret, and classic vanilla, without artificial aromas or preservatives.
• Sweet Baby Ray's BBQ Sauces Distributed American BBQ sauce range from Sweet Baby Ray's for professional foodservice use in France.
• DARBO Fruit Spreads Distributed Austrian fruit spreads from DARBO, made with only fruit and no added sugar, for professional kitchens and breakfast service use.
• Culinary Advisory and Consultation Service Culinary advisory service offering direct consultation for product recommendations, recipe development, and menu planning assistance to professional foodservice clients, accessed via the website contact form.
• Product Catalog Request Service Catalog distribution and personalized advice request service accessed through the Fraidis website contact form, functioning as a lead-generation and sales tool for acquiring professional customers.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Traditional World Foods (TWF)coreOthersFraidis is the food service subsidiary (filiale food service) of Traditional World Foods (TWF), a SARL company headquartered in Wasquehal, France. TWF is the parent company that imports and distributes international food brands in France.
• NissinminorOthersJapanese instant noodles and food products brand distributed through Fraidis food service channel in France.
• KikkomancoreOthersWorld-renowned Japanese soy sauce manufacturer. Kikkoman products are among the key brands distributed by Fraidis to French food service professionals.
• GO-TANcoreOthersEuropean leader in Asian snacks and sauces. First partner of Fraidis for over 30 years, specializing in chili sauces, wok sauces, and Asian food ingredients.
• Hikari MisominorOthersJapanese miso paste and soup products brand distributed in France through Fraidis.
• DilmahcoreOthersSri Lankan tea company founded by the Fernando family. Controls entire production from nursery to cup. Family-run business focused on ethical tea production and conservation.
• Real ThaiminorOthersThai food products brand known for coconut milk and Thai cuisine ingredients, distributed through Fraidis.
• Loch FynecoreOthersScottish premium smoked salmon producer. Fish are raised in nature reserves with non-intensive farming, hand-salted with sea salt, and cold-smoked. Only salmon producer committed to recreating ecosystems in salmon farming zones since 2013.
• S&BminorOthersJapanese spice and aromatic leader specializing in wasabi, yuzu, and other Japanese specialty ingredients. S&B innovates with products like yuzu paste for professional kitchens.
• GrossmannminorOthersPremium prepared food products including salads, seafood, and garnishes. Known for handmade quality, fine ingredients, and products without artificial preservatives.
• Orien BitesminorOthersAsian finger food specialist offering samosas, gua bao, gyoza, sushi, and other Asian appetizers with clean label quality.
• Patak'sminorOthersWorld reference brand for Indian cuisine offering curry pastes, chutneys, and Indian specialty ingredients for professional kitchens.
• Al'FezminorOthersMediterranean and Levantine cuisine brand founded in 2001, specializing in tahini and Middle Eastern ingredients with clean label approach.
• Coolhull FarmminorOthersIrish dessert producer from Wexford, making ice cream and desserts from family farm dairy products in traditional recipes.
• La Cocina de SenénminorOthersSpanish tapas specialist created by Senén González, elected best tapas bar in Spain in 2005, offering croquetas and vegetable sheets.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sysco: Global foodservice distribution leader. Comparable in core B2B foodservice distribution model, but at vastly larger scale and broader geographic/product footprint than Fraidis's specialty international focus.
• Metro France: Large French cash-and-carry and foodservice operator under the Metro AG global group. Comparable in serving HoReCa professionals in France, but at much larger scale and with a self-service/wholesale hybrid model rather than pure distribution.
• Brakes Group: UK foodservice distribution business owned by Sysco. Comparable in B2B foodservice distribution model and broadline product range, though at much larger scale and UK-focused rather than French specialty.
• Gordon Food Service: North American foodservice distributor serving restaurants and institutions. Comparable in B2B foodservice distribution, though at much larger scale and North American geographic focus rather than French specialty international.
• US Foods: Major US foodservice distributor serving restaurants and foodservice operators. Comparable in B2B foodservice distribution model, though US-focused with broadline product range versus Fraidis's specialty international French niche.
• Brake France (Sysco): Sysco's French foodservice distribution operation. Comparable in B2B foodservice distribution model and French market, but with national scale and broadline product range versus Fraidis's specialty international niche.

Regional players

• Bidfood: UK-based foodservice distributor serving the out-of-home market. Comparable in B2B foodservice distribution model and multi-segment customer approach, though operating in the UK rather than France.
• Pomona: Major French foodservice distributor serving restaurants, caterers, and collective catering with multiple specialized subsidiaries (PassionFroid, TerreAzur, etc.). Comparable in B2B foodservice focus and French market, with broader product reach than Fraidis.
• Transgourmet France: Major French foodservice distributor serving HoReCa and catering professionals with a broad product portfolio. Comparable to Fraidis in serving the same French B2B foodservice customer base, though Transgourmet operates at significantly larger scale and broader product breadth.
• Pro à Pro: Carrefour's dedicated foodservice subsidiary in France, serving restaurants, caterers, and collective catering. Comparable in B2B foodservice distribution model and French market focus, though with broader product range than Fraidis's specialty international focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fraidis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraidis