BurgerBusiness
BurgerBusiness is a Dutch franchise burger restaurant chain with ~15 franchised locations nationwide, operated under FFC Franchise B.V. since 2023. It serves individual consumers with customizable Build Your Own and signature burgers, seasonal specials, online ordering, own-fleet and third-party delivery, and a points-based loyalty program called Burger Bucks.
- Company typePrivate
- Founded2015
- HeadquartersVianen, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What BurgerBusiness does
BurgerBusiness is a Dutch fast-casual burger restaurant chain operating under the legal entity FFC Franchise B.V. and headquartered in Vianen, Netherlands. Founded in 2015 and absorbed into Food Franchise Company (FFC) in 2023 alongside the Kwalitaria cafetaria formula, the brand operates approximately 15 franchised locations across the Netherlands (Amsterdam Zuid, Enschede, Den Haag, Amstelveen, Almere Oost, Apeldoorn, Tilburg, Utrecht West, Breda, Eindhoven, Nijmegen, Haarlem, Amersfoort, Emmen, Alkmaar), with a corporate target of one new franchise opening per month.
The product offering centers on customizable Build Your Own burgers (choices of beef, crispy chicken, or veggie base with toppings and sauces), a Classics menu of signature recipes (Beef Doritos, Chicken Chipotle, Bacon & Cheese, Truffelicious, Spicy Cowboy, The Big Boy), seasonal limited-time specials (Beef 'n Chicken, Viva Hollandia), and add-on categories including sides, milkshakes, drinks, sauces, desserts, and Family Deal bundles. Underlying technology consists of an in-house e-commerce ordering platform on burgerbusiness.nl with menu customization, an online store locator, and the Burger Bucks loyalty engine (5 bucks per euro online, 100-buck signup bonus, €2.50 birthday discount). Delivery is fulfilled through a combination of the brand's own delivery fleet and third-party platforms (Uber Eats live, Thuisbezorgd announced).
The business model is asset-light franchising: FFC Franchise B.V. monetizes through entry fees, ongoing franchise fees, and marketing fees paid by independent franchisenemers (burgerbazen), supported by central purchasing, marketing, and 8-week training programs. Direct-to-consumer revenue is generated via the online ordering platform. The primary customer segment is Dutch individual consumers seeking affordable, customizable QSR meals through dine-in, takeout, and delivery channels; the secondary "customer" is the prospective franchisee entrepreneur, served by dedicated recruitment platforms.
BurgerBusiness firmographics
Firmographics- Name
- BurgerBusiness
- Legal name
- FFC Franchise B.V.
- Website
- https://burgerbusiness.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- BurgerBusiness is a Dutch franchise burger restaurant chain with ~15 franchised locations nationwide, operated under FFC Franchise B.V. since 2023. It serves individual consumers with customizable Build Your Own and signature burgers, seasonal specials, online ordering, own-fleet and third-party delivery, and a points-based loyalty program called Burger Bucks.
- Ownership category
- akta.pro rank
BurgerBusiness industry classification
Industry- Product category
- Fast Casual Burger Restaurants
- akta.pro primary industry
- Burger QSR (THAFAAAA)
- akta.pro secondary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where BurgerBusiness is headquartered
LocationHeadquarters
- HQ city
- Vianen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BurgerBusiness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Food Sales: Revenue from online orders and in-store purchases at franchise locations. Products include burgers (beef, chicken, veggie), sides, milkshakes, drinks, sauces, and desserts. Average order includes customization options.
- Franchise Fees: Franchisenemers pay entry fee, franchise fee, and marketing fee. Entry fee grants brand usage rights and startup guidance. Franchise fee covers ongoing support, knowledge, and purchasing advantages. Marketing fee funds national and local marketing activities.
- Delivery Revenue: Revenue from delivery orders, both through own delivery fleet and third-party platforms like Uber Eats and Thuisbezorgd.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Burger Business Eindhoven - Business Takeover |
| Freemium | Pay-as-you-go | Burger Bucks Loyalty Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
BurgerBusiness product offering
Product offeringCore offering
BurgerBusiness operates a Dutch fast-casual burger restaurant chain that sells customizable Build Your Own burgers, a Classics signature menu, seasonal limited-time burgers, sides, milkshakes, drinks, sauces, and desserts to consumers through approximately 15 franchised locations and online ordering. The brand also licenses its franchise concept to independent entrepreneurs (burgerbazen) under the Food Franchise Company (FFC) umbrella, providing training, marketing, and purchasing support.
Product overview
BurgerBusiness is a Dutch burger restaurant chain offering a unified product portfolio centered on fast-casual dining with online ordering capabilities. The core offering includes customizable 'Build Your Own' burgers, signature 'Classics' menu items, and seasonal specials. The platform also provides franchise opportunities through Food Franchise Company (FFC), with approximately 15 locations across the Netherlands. Additional offerings include sides, milkshakes, drinks, sauces, desserts, and a loyalty program called Burger Bucks.
Differentiator
Problem solved
Functional benefit
Products and services
- Build Your Own Burger Customizable burger builder that lets customers create their own burger by choosing a protein base (beef, crispy chicken, or veggie), plus toppings and sauces, ordered online for delivery or pickup.
- Classics Menu Pre-designed signature burger menu featuring recipes such as Beef Doritos, Chicken Chipotle, Bacon & Cheese, Truffelicious, Spicy Cowboy, and The Big Boy, plus chicken and veggie options, ordered online or in-store.
- Season Special Burgers Limited-time seasonal burger offerings with special recipes available for a defined period, including the Beef 'n Chicken and Viva Hollandia variants.
- Family Deal Bundled meal deal option designed for families or groups, combining burgers and sides at a package price.
- Burger Bucks Loyalty Program Points-based customer loyalty program where members earn 5 bucks per euro spent on online orders, redeemable for discounts and free products, with a 100 buck welcome bonus and €2.50 birthday discount.
- Burger Business Delivery Service Home delivery service for online burger and meal orders fulfilled by an in-house delivery fleet and third-party platforms Uber Eats and Thuisbezorgd.
- Burger Business Franchise Program Franchise offering that allows independent entrepreneurs (burgerbazen) to open and operate a Burger Business restaurant under the brand, with 8-week training, startup coordinator support, marketing assistance, and access to collective purchasing via Food Franchise Company (FFC).
Quantifiable outcome
- Earn 5 bucks per €1 spent online (excluding delivery costs)
- +3 more outcomes
Companies that use BurgerBusiness
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
BurgerBusiness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
BurgerBusiness partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Food Franchise Company (FFC)coreFFC Franchise B.V. is the parent company and franchise organization behind Burger Business. Since 2023, Burger Business operates as part of FFC, alongside cafetaria formula Kwalitaria. FFC provides franchise support including marketing, purchasing, and entrepreneurial support.
- Uber EatscoreThird-party food delivery platform partnership. Burger Business Almere Oost delivers through Uber Eats in addition to direct website orders. Partnership extends delivery reach beyond own fleet capacity.
- ThuisbezorgdminorThird-party food delivery platform partnership (upcoming at time of source). Will enable additional delivery channel for franchise locations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
BurgerBusiness competitors and assessment
Company assessmentDirect peers
- Smullers: Smullers is a Dutch QSR/snack-bar franchise chain with locations across the Netherlands, typically inside or near retail and transit locations. It targets overlapping quick-meal occasions with Burger Business's urban dine-in and takeout model.
- De Beren: De Beren is a Dutch casual-dining restaurant chain with broad menu and multiple locations across the Netherlands. While more sit-down than QSR, it competes for casual burger and grill occasions with a comparable Dutch footprint.
- Febo: Febo is an iconic Dutch QSR chain known for its automated wall-service locations and broader grab-and-go menu. It competes with Burger Business for quick-meal occasions in Dutch cities and represents a similar size and geography of QSR chain.
- Kwalitaria: Kwalitaria is the sister cafetaria/snack-bar franchise formula under FFC (Food Franchise Company), the same parent as Burger Business. It is highly comparable as a Dutch franchise QSR concept sharing back-office, purchasing, and franchise support infrastructure.
- New York Pizza: New York Pizza is the largest pizza delivery chain in the Netherlands with a strong own-delivery model. It competes for the same delivery dinner occasions and franchise-driven growth model as Burger Business in Dutch cities.
- Five Guys Netherlands: Five Guys is a premium customizable burger chain expanding in the Netherlands, directly competing on Build-Your-Own customization, fresh-ingredient positioning, and urban delivery. Closely aligned with Burger Business's quality-and-customization angle.
Broad incumbents
- KFC Netherlands: KFC operates a major QSR chain in the Netherlands focused on chicken with delivery. Although not a burger competitor, it competes for the same QSR delivery occasions and consumer wallet share that Burger Business targets.
- Domino's Pizza Netherlands: Domino's operates a major franchise-based QSR delivery chain in the Netherlands. It shares the franchise-driven, delivery-led GTM model with Burger Business and competes for evening delivery occasions in overlapping urban areas.
- Burger King Netherlands: Burger King operates a national QSR burger chain in the Netherlands with dine-in, takeout, and delivery. It is a direct competitor in the burger QSR segment with established brand equity and similar product positioning to Burger Business.
- McDonald's Netherlands: McDonald's operates the largest QSR burger chain in the Netherlands with hundreds of locations and a broad menu. It competes directly with Burger Business for burger QSR occasions and sets the standard for speed, scale, and brand recognition in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BurgerBusiness social profiles
Digital presenceBurgerBusiness compliance and trust
Trust signalCompliance2 records
BurgerBusiness financial estimates
Financial estimateRevenue estimate
Valuation estimate
BurgerBusiness leadership team
Management profileNumber of profiles
BurgerBusiness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BurgerBusiness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BurgerBusiness
What does BurgerBusiness do?
BurgerBusiness operates a Dutch fast-casual burger restaurant chain that sells customizable Build Your Own burgers, a Classics signature menu, seasonal limited-time burgers, sides, milkshakes, drinks, sauces, and desserts to consumers through approximately 15 franchised locations and online ordering. The brand also licenses its franchise concept to independent entrepreneurs (burgerbazen) under the Food Franchise Company (FFC) umbrella, providing training, marketing, and purchasing support.
Is BurgerBusiness a public or private company?
BurgerBusiness is a private company. It is classified as corporate owned and is currently operating.
When was BurgerBusiness founded?
BurgerBusiness was founded in 2015.
Where is BurgerBusiness based?
BurgerBusiness is headquartered in Vianen, Netherlands, in the Europe region.
How does BurgerBusiness make money?
Three revenue lines are on record. Direct Food Sales are the primary driver. The others are franchise Fees and delivery Revenue.
Who are BurgerBusiness's main competitors?
Direct peers on record are Smullers, De Beren, Febo, Kwalitaria, New York Pizza and Five Guys Netherlands. Broad incumbents are KFC Netherlands, Domino's Pizza Netherlands, Burger King Netherlands and McDonald's Netherlands.
Does BurgerBusiness have an API?
No public API is recorded for BurgerBusiness.
What industry is BurgerBusiness in?
BurgerBusiness's product category is Fast Casual Burger Restaurants. Its primary akta.pro industry code is THAFAAAA, Burger QSR, with a secondary code of THAFABAA, Burger Fast Casual.