What Isi Bet Pro Srl does

Isi Bet Pro Srl, operating commercially as ISIBETPRO, is an Italian B2B gaming technology provider founded in 2001 and headquartered in Milan. The company builds and operates a proprietary, modular gaming platform licensed to ADM (Agenzia delle Dogane e dei Monopoli) certified operators across the Italian regulated market. Its platform integrates sports betting, horse racing betting, online casino, poker, virtual games, bingo, totalizer, and skill games, supported by a proprietary data center in Montecatini Terme with 100 Gbps fiber, Fastweb disaster recovery, and 99.98% guaranteed uptime.

The product architecture is platform-plus-modules: a core Piattaforma di Gioco with add-on modules (Sistema Sport, Sistema Ippico, Sistema Virtuali, Streaming Platform, Regia, Self-Service/PDA, BookerPRO, Odds & Risk Console, Totalizatore, Bingo, Skills Game, Operator Management). The platform aggregates 55+ casino providers, integrates with Sportradar and BetGenius sports data feeds, connects to 500+ foreign and 28 Italian racecourses, and embeds certified payments through SafeCharge/Nuvei and Adyen with native fraud detection. The company has held ADM Provider status (formerly AAMS) since 2006 and serves a footprint of 1,100+ retail points of sale, 28 Italian racecourses, and 5 active online betting sites.

ISIBETPRO's business model is a hybrid B2B arrangement combining subscription/recurring platform licensing (with multi-year contracts and modular pricing) and transaction-based fees tied to betting volumes across the integrated content ecosystem. Go-to-market is direct enterprise sales to gaming operators, concessionaires, agencies, corners, and racetracks, with channel reach into both retail and online channels. No revenue, funding, or headcount figures are disclosed; the company is a privately held S.R.L. (Società a responsabilità limitata) with no parent entity, and operates exclusively within Italy despite the multi-jurisdiction capability of its content integrations.

Name

Isi Bet Pro Srl

Legal name

ISIBET PRO S.R.L.

Website

https://isibetpro.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ISIBETPRO is an Italian B2B gaming technology provider, founded 2001 and ADM-certified since 2006, that licenses a proprietary modular platform for sports betting, horse racing, casino, poker, virtual gaming, and bingo to operators across 1,100+ retail points, 28 racecourses, and 5 online sites in Italy.

Ownership category

akta.pro rank

Product category

Betting and Gaming Platform Software

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Gaming platform software
• Sports betting technology
• Horse racing betting systems
• Online casino aggregation
• Regulated gaming infrastructure

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Licensing/Service Fees: B2B platform licensing model providing gaming operators access to proprietary betting, casino, poker, virtual gaming and horse racing systems. Modular offering allows operators to choose single modules or complete turnkey solutions.
2. Transaction-based Services: Transaction processing fees from betting operations across sports, horse racing, casino and virtual gaming platforms integrated with 50+ content providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ISIBETPRO develops and licenses a proprietary, modular gaming platform for Italian ADM-regulated operators. The platform integrates sports betting, horse racing betting, virtual games, online casino (with 55+ provider integrations), poker, bingo, totalizator, and skill games. It offers turnkey or modular deployment to agencies, corners, racecourses, and online operators, supported by proprietary streaming, automated video production, fraud detection, and a self-managed data center with disaster recovery.

Product overview

ISIBETPRO offers a modular platform-plus-modules architecture centered on its proprietary Gaming Platform (Piattaforma di Gioco) with integrated solutions for sports betting (Sistema Sport), horse racing betting (Sistema Ippico), virtual gaming (Sistema Virtuali), online casino, poker, bingo, and skill games. The ecosystem includes supporting modules such as Streaming Platform, Regia for automated video production, Self-Service/PDA solutions, BookerPRO for remote betting preparation, Odds & Risk Console for trading management, Totalizatore, and Operator Management for back-office operations. The platform integrates over 40 content platforms and multiple payment systems, serving 1100+ points of sale, 28 Italian racecourses, and 5 online sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Piattaforma di Gioco (Gaming Platform) Proprietary modular and customizable gaming platform with seamless integration of sports betting, casino games and poker, featuring push technology with low-latency live odds updates and maximum MTS integration for ADM-regulated Italian gaming operators.
• Sistema Sport (Sports Betting System) Integrated sports betting platform for complete management of every phase of the betting process, from odds flow to ADM validation, with live updates, total control and optimized response times.
• Sistema Ippico (Horse Racing System) Integrated horse racing betting platform with automated schedule management, live updates and direct connection to Italian and international racetracks (500+ foreign racetracks).
• Sistema Virtuali (Virtual Gaming System) Complete and customizable virtual gaming platform with dynamic schedules, multi-provider content, and centralized control for continuity, engagement and ADM compliance.
• Casino Platform (Casinò) Online casino aggregation platform featuring AWP online and live casino with live dealers and interactive game shows; integrates over 55 providers into a single scalable and customizable module.
• Poker Platform Multi-table poker platform with cash games, tournaments and Sit&Go, responsive interface with social functions and customization of logos and layouts.
• Bingo Online and retail Bingo rooms with various types of folders and dedicated jackpots, with dynamic games and engagement tools.
• Totalizatore (Totalizer) Totalizer solutions compliant with ADM protocols, with pool game management and extensive backoffice and reporting features.
• Self-Service and Palmari (PDA) Self-service and handheld devices for independent gaming, including a dedicated application for horse database access with historical video streaming and statistical data.
• BookerPRO Remote betting booking and preparation system for operators.
• Odds & Risk Console (Consolle Quote & Rischio) Centralized trading and risk management via a dedicated odds team and/or full integration with MTS Sportradar for real-time odds control.
• Gestione Operatori (Operator Management) Accounting, reporting and multi-level management system for operators.
• Streaming Platform High-performance streaming platform with integrated control room, remote management and customizable Full HD graphics for live events and real-time odds viewing.
• Regia (Direction/Production) Automated control system for horse racing events integrated with all racing and betting components, with Full HD shooting ready for 4K, fiber optic transmission and drone capabilities.
• Skills Game Selection of skill games including scopa, briscola, burraco, easily integrated to enrich the gaming offer.
• Wider Poker First multiplayer poker game where everyone plays the same hand at the same time, combining poker, slots and skill games.

Quantifiable outcome

• 99.98% uptime guaranteed
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• FastwebcoreTechnology or IntegrationFastweb provides disaster recovery server farm services for business continuity in emergency scenarios. Real-time remote data replication ensures operational continuity.
• SafeCharge (Nuvei)coreTechnology or IntegrationCertified payment partner providing advanced fraud protection and transaction security. Integration for simplified chargeback management and PCI-DSS compliance.
• AdyencoreTechnology or IntegrationCertified payment processing partner providing secure payment infrastructure with 3D Secure compatibility and PCI-DSS standards compliance.
• SportradarcoreTechnology or IntegrationMajor sports data feed provider integrated into the platform for sports betting odds and event data. Enables 30,000+ live events monthly.
• BetGeniuscoreTechnology or IntegrationSports data feed provider integrated for odds management and sports betting platform functionality.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EveryMatrix: B2B iGaming platform provider offering turnkey sportsbook, casino, PAM and managed services to licensed operators across multiple regulated markets including Italy. Closely comparable in modular B2B platform positioning.
• Pragmatic Solutions: B2B iGaming PAM and turnkey platform provider focused on regulated markets. Directly comparable as a modular platform vendor offering similar sportsbook, casino and back-office functionality.
• Playtech: Largest global B2B iGaming software and platform provider offering turnkey sportsbook, casino, poker and PAM solutions. Directly comparable as a multi-vertical regulated-market platform provider serving licensed operators.
• Gaming Innovation Group (GiG): B2B iGaming platform, sportsbook and media services provider for regulated markets. Comparable as a turnkey multi-product platform vendor serving licensed operators.
• Bragg Gaming Group (ORYX Gaming): B2B iGaming content, platform and PAM provider serving regulated operators. Comparable in offering both aggregation and platform/PAM technology to licensed gaming operators.
• NSoft: B2B betting and gaming platform provider offering sportsbook, casino, retail and PAM solutions. Comparable as a multi-channel gaming technology vendor for licensed operators.
• BetConstruct: B2B gaming and betting technology provider offering sportsbook, casino, poker and platform solutions for licensed operators. Comparable as a multi-vertical regulated-market platform vendor.
• SOFTSWISS: B2B iGaming platform and casino aggregation provider serving licensed operators globally. Comparable as a multi-product iGaming platform provider with casino aggregation and sportsbook capabilities.

Broad incumbents

• IGT (International Game Technology): Global gaming technology and lottery incumbent with Italian operations (formerly Lottomatica). Comparable at the industry level as a large established player with B2B platform capabilities across regulated markets.

Regional players

• Snaitech: Major Italian gaming operator and B2B technology provider in the ADM-regulated market. Comparable as an Italy-focused gaming platform/operator, though primarily an operator rather than pure B2B platform vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/isibetpro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isi Bet Pro Srl