Ifruit Ltd

What Ifruit Ltd does

Ifruit Ltd is a UK-headquartered B2B supplier of fresh produce that operates a grower-owned, asset-light import and distribution model. Founded in 2013 and based in Kent, the company sources grapes, citrus, stone fruits, and berries from growers in more than 20 countries, and routes that supply to European retailers and food service operators. The company maintains a German office to serve continental customers and a London presence as a commercial and networking hub, while its operational core remains in Kent.

The company's commercial model is built around multi-origin grower relationships, a portfolio of major food safety and ethical-sourcing certifications (Fairtrade, IFS Broker, BRC, GlobalG.A.P., GRASP, Rainforest Alliance, SEDEX), and logistics partnerships including DP World. Its pricing proposition is asset-light, structured on a "if you don't use it, don't pay for it" basis, which aligns cost to customer demand and supports flexibility for retail and food service clients with seasonal or category-specific needs. The team is small (1-10 employees) and includes senior sourcing capability such as a Source Manager.

Beyond core distribution, the company has invested in a sustainability partnership portfolio (including ARC, Mahindra, Iracambi, Trees for the Future, SAATH, and Expanding Opportunities) that extends its reach into grower communities and supports the ethical-sourcing claims that anchor its certification stack. The combination of multi-country origination, certification breadth, and European distribution footprint positions Ifruit as a specialist broker rather than a vertically integrated producer or mass-market distributor.

Name

Ifruit Ltd

Legal name

iFruit Ltd

Website

https://ifruit.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ifruit Ltd is a UK-based, asset-light B2B fresh produce supplier sourcing grapes, citrus, stone fruits, and berries from 20+ countries for European retailers and food service operators, operating from Kent with a German office and London hub.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

akta.pro secondary industries

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH), Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce supply
• Fruit import distribution
• B2B produce sourcing
• Grower supply chain
• Fresh fruit wholesale

Headquarters

HQ city

Teston, Kent

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Distribution: B2B distribution of fresh produce (grapes, citrus, stone fruits, berries) to European retailers and food service operators. Revenue generated through product margins from direct grower partnerships to retail customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

iFruit imports and supplies fresh fruit to European retailers and food service operators, offering four core produce categories — grapes, citrus, stone fruits, and berries — sourced from a global network of more than 20 countries. The company manages sourcing, transit, and supply chain coordination through direct grower partnerships, operating an asset-light model with minimal overheads to provide a fast, flexible, and cost-efficient alternative to traditional produce routes. Its customer offering combines consistent supply availability, certified quality and sustainability, and tailored procurement support for European retail and food service buyers.

Product overview

iFruit Ltd is a European-based fresh produce supplier offering a unified product portfolio of four core fruit categories: Grapes, Citrus, Stone Fruits, and Berries. The company operates as a grower-owned business that connects small-scale growers with European retailers and food services, providing supply chain solutions from source through transit to shelf.

Differentiator

Problem solved

Functional benefit

Products and services

• Grapes Table grapes sourced globally from multiple growing regions, with focus on varietal selection and partnerships with small-scale growers, supplied to European retail and food service clients.
• Citrus Citrus fruits sourced worldwide from leading producers, with emphasis on variety, timing, and personalized service to a global commodity, supplied to European retail and food service clients.
• Stone Fruits Stone fruits focused on quality, value, and forward-looking consumer requirements, supplied to European retail and food service clients.
• Berries Rapidly expanding berries category focused on varietal development and convenience consumption, supplied to European retail and food service clients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• DP WorldminorStrategic or Co-development PartnerSupply chain partner for logistics and shipping operations. Referenced in 'In-Transit' section as provider of supply chain options for grape distribution across the continent.
• ARC (African Rainforest Conservancy)minorOthersConservation organization that conserves and restores African rainforests through grassroots conservation and community development. iFruit donates a percentage of net profits annually to sustainability and social welfare projects.
• Mahindra GroupminorOthersGlobal federation of companies focused on positive change for stakeholders. Referenced in sustainability section alongside other charitable partners receiving donations from iFruit's net profits.
• Iracambi Research CenterminorOthersCommunity focused on Atlantic Forest restoration in Minas Gerais, Brazil. Manages natural resources, develops sustainable communities, and researches ecosystems. iFruit donates annually to support their mission.
• Trees for the FutureminorOthersNon-profit organization helping create sustainable communities since 1989 by teaching rural groups to grow sustainable forests for agriculture, food, water, and habitat. Annual recipient of iFruit net profit donations.
• SAATHminorOthersNon-governmental organization registered as public charitable trust in Gujarat, India. 'SAATH' means 'Together, Co-operation, a Collective or Support.' Provides services reaching over 100,000 people annually. Receives annual donations from iFruit.
• Expanding Opportunities (EO)minorOthers501(c)(3) non-profit and registered NGO in Kenya focused on the Nakuru district. Maintains and expands the Joseph Waweru Home School orphanage. Receives annual donations from iFruit net profits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berry Gardens: UK grower-owned berry cooperative marketing berries to major retailers. Comparable to iFruit on the grower-owned, UK-anchored model and as a category specialist in berries, one of iFruit's four core lines.
• Fresca Group: UK-based fresh produce supplier providing fruit and vegetables to retailers, food service, and wholesalers. Directly comparable to iFruit as a similarly-sized UK B2B fresh produce specialist serving European customers.

Emerging players

• SunOpta: North American-headquartered company specializing in sourcing, processing, and distributing fresh and frozen fruit including berries and tropical fruit to retail and food service. Comparable as a sourcing-driven specialist in berry and fruit categories similar to iFruit's portfolio.
• Camposol: Peru-based vertically integrated grower-exporter of blueberries, grapes, avocados, mangoes and other fresh produce with growing European customer base. Comparable as a grower-side counterparty/competitor in the same berry, grape, and stone fruit import categories.

Broad incumbents

• Greenyard: Belgian-headquartered global market leader in fresh, frozen, and prepared fruit and vegetables serving European retailers. Comparable as a major broad-line incumbent competing in the same European fresh produce wholesale channels.
• Fresh Del Monte Produce: Vertically integrated global producer, transporter, and distributor of fresh and fresh-cut fruit with significant European distribution. Comparable as a broad incumbent in fresh fruit import-wholesale and category diversification.
• Fyffes: Long-established tropical and fresh produce distributor with strong European retail and food service presence in bananas, melons, pineapples and other fruit. Comparable as a multi-category European fresh fruit wholesaler and importer.
• Bakkavor Group: UK-headquartered fresh prepared food manufacturer and supplier to major UK and European retailers. Comparable as a UK-anchored fresh produce and fresh food supplier serving European retail customers, though focused more on prepared categories.
• Capespan: South African-rooted global fresh produce supplier with European operations sourcing and distributing citrus, grapes, stone fruit, and berries. Comparable as a multi-category, multi-origin importer-distributor serving European retail customers.
• Total Produce (now Dole plc): One of the world's largest fresh produce companies with deep European retail and food service relationships across fruit categories including grapes, citrus, stone fruit and berries. Comparable as a broad incumbent in the same wholesale and import space iFruit operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ifruitltd
• Facebookfacebook.com/ifruitltd
• LinkedInlinkedin.com/company/ifruit-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ifruit Ltd