Janet Moyer Landscaping

What Janet Moyer Landscaping does

Janet Moyer Landscaping, operating as JML Landscapes, is a privately held residential landscaping firm founded in 1990 and headquartered at 3050B 23rd Street in San Francisco. The company designs, installs, and maintains custom residential landscapes tailored to San Francisco's varied microclimates, terrain conditions, and neighborhood aesthetics. Since inception, JML has completed over 2,100 custom landscape projects across at least 15 San Francisco neighborhoods (including Noe Valley, Glen Canyon, Duboce Triangle, Ashbury Heights, and Presidio Terrace) as well as adjacent markets in Marin County and Pacifica.

JML's service offering spans collaborative landscape design, full installation with designer-to-install lead continuity, and ongoing garden care/maintenance. The firm's core technical methodology emphasizes sustainable landscape architecture: native and drought-resistant plant selection tuned to specific microclimates, cut-and-fill earthwork for hillside sites, integrated pest management, water-efficient irrigation, and material reuse. Projects range from hillside terracing and habitat gardens to privacy-focused urban sanctuaries and elevated outdoor living spaces, with selected projects integrating structural engineering partners and specialty fabricators for hardscape and arbor elements.

The business operates as a professional services firm under a direct-to-consumer, sales-led go-to-market model. Pricing is custom and quote-based, varying by site conditions, materials, and design complexity, and is not publicly disclosed. The leadership team consists of President Joe Couture (BFA Architecture, permaculture-trained), VP of Operations Michael Padgett (17+ years tenure, joined 2007), and Business Manager Cassandra Meghan (joined 2017). The company is independently owned with no institutional investors, parent entity, or subsidiary structure disclosed. In 2025, JML received the Bob Baier Memorial Award from the California Landscape Contractors Association for the sustainability credentials of its Elevated Living project.

Name

Janet Moyer Landscaping

Legal name

JML Landscapes

Website

https://jml-landscapes.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Janet Moyer Landscaping (JML Landscapes) is a privately held San Francisco firm founded in 1990 that designs, installs, and maintains custom residential landscapes tailored to the city's varied microclimates and terrain, serving high-end homeowners across San Francisco, Marin County, and Pacifica.

Ownership category

akta.pro rank

Product category

Residential Landscaping Services

NAICS

Landscaping Services (56173), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Native & Pollinator Garden Design/Install (HSAIABAG), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)

Keywords

• Residential landscape design
• Landscape installation services
• Sustainable landscaping
• Garden maintenance services
• Hardscape construction

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Landscape Design and Installation Services: JML generates revenue through custom residential landscape design and installation services, including garden creation, hardscape construction, outdoor living spaces, and ongoing garden maintenance. Services include collaborative design, efficient installation with designer/install lead continuity, and hassle-free garden care.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Janet Moyer Landscaping (JML) designs, installs, and maintains custom residential landscapes for homeowners in the San Francisco Bay Area. Services include collaborative landscape design, hardscape and outdoor living space construction, native and drought-resistant garden installation, and ongoing garden care tailored to the region's varied microclimates, steep terrain, and coastal exposure.

Product overview

Janet Moyer Landscaping (JML) is a residential landscaping service company that does not offer a product/platform in the traditional SaaS sense. The company provides custom landscape design, landscape installation, and garden care/maintenance services. The website showcases project case studies/portfolios as examples of their work, including projects such as Habitat Garden, Hillside Terrace, Urban Sanctuary, Creating Privacy, Engaging a Hillside, Inviting Space, Outdoor Rooms, Meadow in Frame, Spectacular Views, Reimagined Hillside, Backyard Oasis, Garden Recluse, Elevated Living, Pet Friendly, Metamorphosis, Fireside Retreat, and Building on Success. JML has designed and installed over 2,100 custom landscapes in San Francisco since 1990.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Landscape Design Collaborative, site-specific landscape architecture for San Francisco homeowners, addressing challenging terrain, microclimates, privacy, sustainability, and integration of indoor and outdoor living spaces.
• Landscape Installation Full-service installation of gardens, hardscapes, patios, walls, arbors, and outdoor living structures led by the same designer who created the plan, with an emphasis on eco-friendly construction methods and sustainable materials.
• Garden Care and Maintenance Hassle-free ongoing garden maintenance for completed JML landscapes, including pruning, integrated pest management, and water-efficient upkeep to preserve long-term garden health and design intent.
• Outdoor Living Space Design and Construction Design and construction of functional outdoor living environments such as patios, second-story decks, arbors, gates, and fire-feature areas using materials like hand-thrown brick, steel framing, cable railings, and clear cedar.

Quantifiable outcome

• 2,100+ custom landscapes installed since 1990

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Carolina Brick CompanyminorOthersSupplier of hand-thrown brick materials for patio and wall construction projects. JML sourced custom brick from this vendor for the Building on Success project.
• Teutonic Construction (TCI)minorImplementation/ SI/ Consulting PartnerConstruction partner that installed retractable awnings and performed facade renovations including French doors and new siding for the Building on Success project.
• Lattice StixminorOthersFabricator of custom arbor and gate work. Produced joined clear cedar arbor and gate to connect two adjacent garden properties.
• Galanter and JonesminorOthersSupplier of heated bench products for the Meadow in Frame project.
• FortressminorOthersSupplier of steel frame for second-story deck construction on the Elevated Living project.
• AtlantisminorOthersSupplier of cable railings for Elevated Living project, selected to preserve unobstructed views of Glen Canyon treetops.
• Jay ScottsminorOthersSupplier of narrow containers for Red Osier Dogwood plantings in the Meadow in Frame project.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Tilly: Tech-enabled landscape design and installation service that streamlines the front-end design process — partial overlap with JML's custom residential design offering, with a more scalable, lower-touch delivery model.
• Yardzen: Online landscape design platform that pairs homeowners with remote designers and local contractors — an emerging digital-native competitor attacking the residential landscape design market from a different distribution model.

Broad incumbents

• Davey Tree Expert Company: Large established tree-care and landscape services company providing residential and commercial grounds maintenance — relevant as a scaled incumbent that competes for the same homeowner spend.
• BrightView Holdings: Largest U.S. commercial landscaping services provider — not a direct design peer but a broad incumbent that defines scale, pricing, and competitive dynamics in the wider landscape services industry.

Direct peers

• Shades of Green Landscape Architecture: San Francisco Bay Area landscape architecture and design firm focused on residential gardens with an emphasis on sustainability and native plants, directly comparable to JML's positioning.
• Andrea Cochran Landscape Architecture: San Francisco-based residential and civic landscape architecture firm recognized for design-driven, ecologically minded projects — the closest local peer to JML in scope, aesthetic, and client profile.
• Swatt Miers Landscape Architects: Northern California residential and master-planned landscape architecture firm with a modern, sustainability-led portfolio that competes for the same Bay Area high-end residential segment.
• Studio H Landscape Architecture: California-based boutique landscape architecture studio working on high-end residential and small-scale civic projects with a sustainability-forward design philosophy similar to JML's.
• PWP Landscape Architecture: Berkeley-based landscape architecture firm with a portfolio of award-winning residential, civic, and urban projects in the Bay Area — overlapping geographic market and high-end design sensibility.

Regional players

• Habitat Horticulture: West Coast ecological landscape design and installation firm with a focus on native, drought-tolerant gardens — comparable in plant philosophy but operating across a broader geography than JML's SF-only footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janet Moyer Landscaping