What Homefield Kc does

Homefield KC, operating as Homefield Kansas City, is a privately held multi-sport athletic performance and academy operator founded in fall 2019 and headquartered in the Kansas City metropolitan area (Olathe and Kansas City, KS). The company operates a 270,000 sf Olathe Training Center that includes a 20,000 sf Athletic Performance Lab, plus the newer Kansas City Kansas Showcase Center fieldhouse, providing facilities for its academies and event-hosting business. Service lines span Athletic Performance Training (subscription memberships across JV, Varsity, Collegiate/Pro, Little Champions, and Vitality Adult tiers), baseball academies (Natural Baseball Academy since 2007 and Building Champions Baseball), volleyball clubs (boys UVC and girls PVA), tournament hosting (volleyball through HOAVB and basketball through RecruitLook Hoops), and venue rentals for parties, corporate events, and graduations.

The core training stack integrates third-party performance hardware — DARI biomechanical screening (joint quality, functional capacity, injury risk) and Proteus Motion 3D power measurement (watts, velocity, isotonic resistance) — into coached programming delivered by credentialed staff (CSCS, EXOS, D1 collegiate strength-and-conditioning backgrounds). Program fees are tiered: $300-$325/month for performance training subscriptions, $3,700 for a UVC Navy volleyball season, $35 drop-ins, $25 tryouts, and $100 Little Champions sessions. Go-to-market is community- and event-led, relying on social media, academy enrollment, tournament participation, and partnership marketing with brands such as Price Chopper and Margaritaville Hotel Kansas City.

Revenue derives from a mix of recurring subscription training fees, seasonal academy program fees (uniforms, tournament entry, court rental, coaching), per-event tournament and drop-in fees, and facility rental income. Customer segments are fragmented across youth and high school athletes, college/pro athletes, adult fitness users, families, and event organizers. The company's narrative is anchored on documented college placement outcomes (225+ players placed, 4 MLB draft picks) and a family-first culture reinforced by the Homefield Cares 501(c)(3) scholarship non-profit established in 2024.

Name

Homefield Kc

Legal name

Homefield Kansas City

Website

https://homefieldkc.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Homefield KC is a Kansas City-area multi-sport athletic performance facility and academy operator offering subscription training, youth baseball and volleyball academies, tournaments, and venue rentals across two flagship facilities.

Ownership category

akta.pro rank

Product category

Youth Sports Training & Athletic Performance

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Arenas & Indoor Sports Centers (MPAKAEAB), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sports training
• Athletic performance
• Sports facility rental
• Tournament hosting
• Biomechanical screening

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Athletic Performance Training Memberships: Monthly subscription-based training programs for JV (grades 4-8), Varsity (grades 9-12), Collegiate/Professional, and Adult athletes. Recurring monthly billing with tiered pricing based on session frequency.
2. Academy Program Fees: Club volleyball programs (United Volleyball Club) with program fees including uniforms, tournament entry, court rental, and coaching. Navy teams compete for USAV/AAU Nationals bids.
3. Baseball Academy Programs: Natural Baseball Academy teams from 8U to 18U, private instruction, group classes, and camps. Revenue from program fees and private lessons.
4. Facility Rentals and Events: Venue rentals for birthday parties, private events, expo events, tournaments, banquets, fundraising events, corporate events, and graduation ceremonies.
5. Tournament Entry Fees: Volleyball and basketball tournament registration fees. Strategic partnership with RecruitLook Hoops for basketball events with college coach coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Homefield KC operates multi-sport youth academies (baseball, volleyball, fastpitch) and athletic performance training programs out of large-scale sports facilities in the Kansas City metro. The company also hosts tournaments and rents its facilities to outside teams, coaches, and event organizers.

Product overview

Homefield KC is a leadership academy disguised as a sports performance facility offering a multi-module platform of athletic training programs, sports academies, and venue services. The core offering centers on Athletic Performance Training with tiered programs (JV, Varsity, Collegiate/Pro) plus specialized sub-programs (Little Champions, Vitality Adult Training). Sports academies include Natural Baseball Academy (9U-18U baseball), Building Champions Baseball, United Volleyball Club (boys volleyball), and Performance Volleyball Academy (girls volleyball). Venue services encompass Rentals & Events, Homefield Tournaments (volleyball and basketball), and two facility locations (Olathe Training Center - 270,000 SF, and Kansas City Kansas Showcase Center). Founded in fall 2019.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Baseball Academy: Baseball academy with teams from 8U to 18U, founded in 2007, focused on player development and collegiate placement.
• Building Champions Baseball
• Performance Volleyball Academy (PVA)
• United Volleyball Club (UVC)
• Homefield Athletic Performance Training
• Little Champions
• Vitality Adult Training
• Homefield Cares

Products and services

• Baseball Academy Year-round baseball skill development academy for youth athletes, delivered at the Olathe Training Center and Kansas City Kansas Showcase Center using the company's training staff and biomechanical/motion analysis tools.
• Volleyball Academy Youth volleyball academy offering skill and team training for athletes at the company's Kansas City-area facilities.
• Fastpitch Academy Youth fastpitch softball training academy for athletes seeking skill development and competitive preparation at Homefield KC's facilities.
• Athletic Performance Training General athletic performance training program that combines coaching with DARI biomechanical screening and Proteus motion technology to assess and develop athletes at the company's training facilities.
• Tournament Hosting Hosting services for youth and amateur sports tournaments at the Kansas City Kansas Showcase Center and Olathe Training Center.
• Facility Rentals Rental of indoor sports fields, courts, and ancillary space at Homefield KC's facilities to outside teams, coaches, and event organizers for practices, games, and events.

Quantifiable outcome

• 225+ players placed in collegiate baseball programs in 15 years
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered official partner, semi pro partner, rookie partner and core.

• Price Chopperofficial partnerGTM or Marketing PartnerOfficial Grocer of Homefield Kansas City. Kansas City-based grocery chain with 40+ years serving the community. Provides community support and brand association for Homefield events.
• The BMS Projectofficial partnerGTM or Marketing PartnerNon-profit organization featured as a quick-link directory partner. Focused on supporting the sports community.
• Margaritaville Hotel Kansas Cityofficial partnerGTM or Marketing PartnerOfficial hotel partner providing accommodations for visiting teams and tournament participants.
• DiPasquale Mooresemi pro partnerGTM or Marketing PartnerNationally recognized trial practice focused on personal injury and worker's compensation law. Award-winning attorneys have recovered millions for victims since 2013.
• Kansas Strongsemi pro partnerGTM or Marketing PartnerNon-profit dedicated to educating on oil and natural gas industry importance in Kansas and promoting quality of life.
• Lever1semi pro partnerOthersKansas City-based professional employer organization (PEO) providing HR, payroll, benefits, and workers' compensation management for businesses.
• Fix A Fieldrookie partnerOthersSpecialized business for artificial turf maintenance, repairs, sanitizing, and testing for sports fields and facilities.
• Shull & Klenda, LLCrookie partnerOthersLaw firm representing victims of medical malpractice, motor vehicle accidents, and serious personal injury.
• RecruitLook HoopscoreStrategic or Co-development PartnerStrategic partnership with industry-leading basketball event operator. Brings national-level events to Homefield focusing on Competition, Coverage, and College Coaches. Instantly boosts visibility and credibility within basketball community.
• HOAVB (Heart of America Volleyball)coreGTM or Marketing PartnerHomefield is a dedicated tournament provider to USA Volleyball events. Competitors compete against and fans witness top volleyball competition at facility locations.
• Seattle MarinerscoreOthersScott Jones serves as Associate Scout with Seattle Mariners MLB organization. Provides college recruitment pathway and professional baseball network for NBA players.
• Homefield CarescoreOthers501(c)(3) non-profit dedicated to ensuring every child can participate in sports regardless of financial situation. Provides scholarships for membership fees and equipment assistance.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Parisi Speed School: Parisi Speed School is a national franchise specializing in speed, strength, and athletic development for youth and high school athletes. Like Homefield, it competes on structured tiered training programs and college-prep positioning for amateur athletes.
• D-BAT Baseball & Softball Academy: D-BAT is a national franchise of baseball and softball training academies offering private instruction, group classes, and team programs (8U–18U). It is the most direct peer to Homefield's Natural Baseball Academy and Building Champions Baseball sub-brands.
• NBC Basketball Camps: NBC Camps is a national operator of basketball training camps, clinics, and academies focused on skill development and college exposure. Comparable to Homefield's basketball programming delivered through the KCK Showcase Center.
• i9 Sports: i9 Sports is a national youth sports league franchise operator offering organized baseball, basketball, volleyball, and flag football programming for kids. It compares to Homefield's tournament and academy programming targeting the same youth/family demographic.
• D1 Training: D1 Training is a national franchise of athletic performance training centers offering tiered subscription programs for youth, high school, collegiate, and adult athletes using sport-specific coaching and tech-enabled assessment — directly mirroring Homefield's core performance training subscription model.
• Acceleration Sports Training: Acceleration Sports is a multi-location sports performance franchise offering speed, strength, and sports-specific training for youth through adult athletes. Comparable to Homefield's tiered performance training subscription programs.

Broad incumbents

• Varsity Brands: Varsity Brands operates large-scale youth and school-affiliated spirit, cheer, dance, and event programs (Varsity Spirit, BSN Sports, Herff Jones). It is a broader incumbent in the youth sports events and competition ecosystem in which Homefield's tournaments compete.
• Life Time Athletic: Life Time operates large-format athletic country clubs with multi-sport training, group fitness, basketball/volleyball courts, and family programming. It is a broader incumbent in the premium multi-sport facility space that Homefield's venues compete against for adult and family membership dollars.
• EXOS: EXOS (formerly Athletes' Performance) is a broader human performance company that began with elite/professional athlete training and has expanded into corporate wellness and amateur fitness. It is a broader incumbent in the performance training space that Homefield's tech-enabled stack competes against at the amateur end.
• IMG Academy: IMG Academy is a large, established multi-sport boarding and day academy combining elite training, academics, and competition across many sports. It is a broader incumbent in the integrated sports academy model that Homefield's KC complex aspires to at the youth/amateur level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/homefieldkc?lang=en
• Facebookfacebook.com/HomefieldKC
• LinkedInlinkedin.com/company/homefield-kc
• Instagraminstagram.com/homefieldkansascity

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homefield Kc