RecruitLook
RecruitLook is a private Kansas City-based recruiting platform connecting 113,000+ student-athletes with college coaches across basketball, softball, and other sports via AI-powered profile, matching, and outreach tools, a 21-event annual tournament circuit, and tiered subscription and premium scouting services.
- Company typePrivate
- Founded2005
- HeadquartersKansas City, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What RecruitLook does
RecruitLook is a U.S.-headquartered (Kansas City) recruiting platform that connects student-athletes across basketball, softball, golf, baseball, and volleyball with college coaches. Founded in 2005 and operating as a private, founder-led company with 51-100 employees, RecruitLook runs a multi-sided marketplace that combines a digital profile and AI tooling layer with a physical tournament circuit and scout network. The platform serves three primary customer segments: student-athletes seeking college placement (113,316+ profiles on platform), college coaches sourcing prospects (1,000+ coaches attended 2025 events), and club/team organizations managing rosters (2,000+ teams in 2024 circuit).
The product stack consists of a core athlete dashboard and an AI-powered tooling suite (AI College Finder for school matching, AI Email Assistant for coach outreach with open/click tracking, AI Profile Coach with Hudl/MaxPreps import and completeness scoring, and AI Recruiting Assistant as a 24/7 NCAA rules chatbot). Underpinning these tools is an event operating system providing registration, brackets, scheduling, live scoring, rankings, mobile apps, and Stripe-integrated payments, plus the RLHoops Circuit Hub for rankings and standings across age divisions. The platform integrates with Hudl and MaxPreps for stats import, Stripe for payments, and standard email providers for outreach, and is offered as a mobile application as well as a web product. Sub-brands include RL Hoops (basketball circuit and press coverage), RL Softball (softball tournaments and showcases), the Larry Hughes Elite Camp (invite-only camp partnered with Allen Iverson's Iverson Classic), and Hoops Press (state-by-state media subscriptions).
RecruitLook monetizes through a multi-tier subscription ladder ranging from a free profile tier through $4.99/month Athlete, $9.99/month Press, $99/month Scout Starter, and $249/month MVP plans, complemented by $399 and $3,995 one-time premium programs (Last Chance and Hall of Fame). Club/team plans are priced from $14.99/month for a single team up to $150/month for x-large clubs, with annual options. Tournament and event registration fees, state-by-state press subscriptions, and merchandise via the Hoop Culture team store provide additional revenue streams. The go-to-market is hybrid: self-serve digital onboarding for individual athletes and families, direct sales for club/team organizational accounts, and event-driven acquisition through 21 annual basketball tournaments, softball showcases, and the elite camp. No revenue, funding rounds, or institutional investors are disclosed in the available source material.
RecruitLook firmographics
Firmographics- Name
- RecruitLook
- Legal name
- RecruitLook
- Website
- https://recruitlook.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RecruitLook is a private Kansas City-based recruiting platform connecting 113,000+ student-athletes with college coaches across basketball, softball, and other sports via AI-powered profile, matching, and outreach tools, a 21-event annual tournament circuit, and tiered subscription and premium scouting services.
- Ownership category
- akta.pro rank
RecruitLook industry classification
Industry- Product category
- College Athletic Recruiting Platform
- NAICS
- Educational Support Services (611710), Sports and Recreation Instruction (611620)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)
- akta.pro secondary industries
- Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), Campus / Early Careers RPO (BPACABAJ), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
Keywords
Where RecruitLook is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
RecruitLook business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Athlete Membership Subscriptions: Monthly subscription tiers (Profile Free, Athlete $4.99, Scout Starter $99, MVP $249) providing escalating levels of recruiting assistance, scout access, and AI tools.
- Press Subscriptions: Monthly state coverage subscriptions at $9.99/month per state for basketball news, rankings, and player spotlights.
- Premium One-Time Programs: Hall of Fame ($3,995 one-time) and Last Chance ($399 one-time) premium programs with unlimited scout access and personalized recruiting strategy.
- Club/Team Plans: Monthly club subscriptions from $14.99 (Single Team) to $150 (X-Large Club) with annual discount options. Includes premium memberships for athletes.
- Tournament and Event Fees: Revenue from tournament registrations, showcases, and camps for both basketball and softball sports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free athlete profile with basic tools |
| Subscription | Monthly | Enhanced features for active recruits |
| Subscription | Monthly | Media coverage by state |
| Subscription | Monthly | Professional guidance from national scout |
| Subscription | Monthly | Personal scout support with extended sessions |
| One time/ perpetual license | Multi-year contract | Premium coaching with unlimited scout access |
| One time/ perpetual license | Pay-as-you-go | Final year accelerated recruiting push |
| Subscription | Annual | Verified club/team pages and tools |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
RecruitLook product offering
Product offeringCore offering
RecruitLook operates an AI-powered college athletic recruiting network that connects student-athletes with college coaches through profile building, AI-driven college matching, and email outreach tools. The platform also runs tournament circuits (RL Hoops and RL Softball) and a scouting service that ranks athletes and surfaces them to college programs.
Product overview
RecruitLook is a comprehensive recruiting platform for student-athletes offering a unified ecosystem of products and services. The core RecruitLook Platform provides AI-powered recruiting tools including AI College Finder, AI Email Assistant, AI Profile Coach, and AI Recruiting Assistant for matching athletes with colleges, crafting outreach, and managing profiles. The platform includes specialized sub-brands: RL Hoops for basketball tournaments, camps, and coverage with the Larry Hughes Elite Camp; and RL Softball for softball recruiting. The Event Platform enables tournament operations with registration, brackets, scheduling, and scoring. Additional modules include the RLHoops Circuit Hub for rankings/standings, College Directory with 1800+ institutions, RL Hoops Press for state-by-state media coverage, and Club & Team Plans for program management. The Scout Team offers premium personalized scouting services with dedicated scout support.
Differentiator
Problem solved
Functional benefit
Brands
- RLHoops Circuit: Basketball tournament circuit for high school and youth teams, providing grassroots competition and college recruiting exposure.
- Larry Hughes Elite Camp
- AI College Finder
- AI Email Assistant
- AI Profile Coach
- AI Recruiting Assistant
- Event Platform
- RLHoops Circuit Hub
Products and services
- RecruitLook Athlete Platform AI-powered online platform that lets high school student-athletes build recruiting profiles, get matched to college programs, and contact college coaches directly. Targeted at high school athletes and their families navigating the college recruitment process.
- RL Hoops Showcase basketball tournament circuit and league operated under the RecruitLook brand, providing exposure opportunities for high school basketball players to be scouted by college coaches.
- RL Softball Fastpitch softball tournament circuit and showcase events operated under the RecruitLook brand, providing exposure opportunities for high school softball players to be evaluated by college coaches.
- Press Subscriptions Subscription-based recruiting press and news service organized by state, providing coverage and information to recruits and their families about college recruiting in their state.
- Scout Services Premium scouting and athlete ranking service that evaluates and ranks recruits, providing exposure to college programs and supporting premium programs such as the Hall of Fame.
- Club and Team Plans Subscription plans designed for athletic clubs, AAU programs, and travel teams, giving organizations tools to manage rosters and showcase athletes collectively to college coaches.
Quantifiable outcome
- 252 committed athletes tracked across D1, D2, D3, NAIA, and JUCO programs
- +2 more outcomes
Companies that use RecruitLook
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
RecruitLook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
RecruitLook partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeckerminorRecruitLook Softball has an official partnership with Decker for quality sportswear and equipment for events and athletes, ensuring professional standards at every tournament. This partnership provides athletes with professional-grade apparel options at RecruitLook events.
Scale indicators10 records
Recent moves16 records
Expansion highlights6 records
RecruitLook competitors and assessment
Company assessmentDirect peers
- BeRecruited: BeRecruited is an athlete recruiting network that connects high school athletes with college coaches through profiles and outreach tools. RecruitLook competes in the same online athlete-to-coach matchmaking category with comparable subscription and profile-building features.
- CaptainU: CaptainU is a SaaS platform that helps high school athletes manage recruiting, build profiles, and connect with college coaches. RecruitLook offers functionally similar athlete profile, communication, and event exposure tooling to the same high school athlete persona.
- FieldLevel: FieldLevel is a recruiting platform that connects high school athletes with college coaches through verified athletic and academic profiles. RecruitLook competes directly in the same athlete-to-coach profile-and-connect space.
- Prep Hoops: Prep Hoops is a basketball-focused media and event circuit covering grassroots and high school basketball with rankings, tournaments, and recruiting content. RecruitLook's RLHoops Circuit operates as a near-identical Midwest basketball tournament + media model.
- SportsRecruits: SportsRecruits is a college athletic recruiting platform serving high school athletes across multiple sports with profiles, video sharing, and coach communication. RecruitLook competes directly in cross-sport athlete recruiting with overlapping AI/scout features.
- NCSA (Next College Student Athlete): NCSA is one of the largest college athletic recruiting platforms in the U.S., helping high school athletes get recruited by college coaches across multiple sports. RecruitLook competes directly with NCSA in the same athlete-to-coach matchmaking category with overlapping AI/recruiting tooling.
Broad incumbents
- MaxPreps: MaxPreps is the largest high school sports statistics and rankings platform in the U.S., covering most major sports nationally. RecruitLook integrates with MaxPreps for stats import and competes for the same high school athlete audience, though MaxPreps is broader and not recruiting-specific.
- Hudl: Hudl is the dominant video and performance platform for high school and college athletics, with broad sport coverage and integration into team workflows. RecruitLook integrates with Hudl for stat import and competes more broadly for the same athlete/coach attention with overlapping recruiting features.
- Rivals: Rivals is an established sports media and recruiting network focused on college athletics recruiting coverage, rankings, and content. RecruitLook's Hoops Press coverage and rankings overlap functionally with Rivals' content-and-rankings approach.
- Stack Sports: Stack Sports operates a portfolio of sports technology platforms including athlete recruiting, club management, and event software serving youth and high school sports. RecruitLook competes in the same athlete-recruiting and event-operations categories via its platform and event stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
RecruitLook social profiles
Digital presenceRecruitLook financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecruitLook leadership team
Management profileNumber of profiles
Profiles2 records
RecruitLook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecruitLook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecruitLook
What does RecruitLook do?
RecruitLook operates an AI-powered college athletic recruiting network that connects student-athletes with college coaches through profile building, AI-driven college matching, and email outreach tools. The platform also runs tournament circuits (RL Hoops and RL Softball) and a scouting service that ranks athletes and surfaces them to college programs.
Is RecruitLook a public or private company?
RecruitLook is a private company. It is classified as unknown and is currently operating.
When was RecruitLook founded?
RecruitLook was founded in 2005. It employs 51 to 100 people.
Where is RecruitLook based?
RecruitLook is headquartered in Kansas City, United States, in the North America region.
How does RecruitLook make money?
Five revenue lines are on record. Athlete Membership Subscriptions are the primary driver. The others are press Subscriptions, premium One-Time Programs, club/Team Plans and tournament and Event Fees.
Who are RecruitLook's main competitors?
Direct peers on record are BeRecruited, CaptainU, FieldLevel, Prep Hoops, SportsRecruits and NCSA (Next College Student Athlete). Broad incumbents are MaxPreps, Hudl, Rivals and Stack Sports.
Does RecruitLook have an API?
No public API is recorded for RecruitLook.
What industry is RecruitLook in?
RecruitLook's product category is College Athletic Recruiting Platform. Its primary akta.pro industry code is HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement, with a secondary code of EDANAEAM, Athletic Recruitment & NCAA/NAIA Eligibility Counseling. Its NAICS code is 611710 and its SIC code is 7361.