InComm Payments

What InComm Payments does

InComm Payments is a privately held global payments technology company that provides prepaid card, payment processing, and digital rewards solutions to retailers, brands, health plans, employers, financial institutions, and consumers. Founded in 1992 and headquartered in Atlanta, Georgia, the company operates across 40+ countries with 2,400+ employees. Its core platform spans gift card program management through the InComm InCentives division and TheGiftCardShop.com digital mall, healthcare supplemental benefits via InComm Healthcare (OTC Network, Dual Network Benefit Card), employee benefits administration through InComm Benefits (HSA, FSA, HRA, COBRA, commuter benefits), and payments infrastructure including reloadable debit cards, cash load technology, and POS enhancement integrations. The company reports 525,000+ points of retail and online distribution, 1B+ cards managed annually, $65B+ in annual transaction volume, and 412+ global patents covering POS activation, fraud prevention, and payment processing innovations.

The business model is multi-stream and transaction-based. Primary revenue comes from transaction fees and take rates on gift card sales, prepaid card loads, and payment processing. Secondary streams include managed services for healthcare supplemental benefits, subscription/recurring HSA/FSA administration, and interchange economics on reloadable debit cards. Go-to-market combines enterprise field sales with dedicated account management, channel partnerships across 1,000+ brands and major retailers (Walmart, Walgreens, 7-Eleven, Kroger), direct-to-consumer bulk ordering via InComm InCentives, and event-driven engagement at industry conferences like NACS Show. Subsidiary structure includes InComm InCentives, InComm Healthcare, InComm Benefits, TheGiftCardShop.com, Serve prepaid products, OTC Network, and Go Studio innovation hub, with international subsidiaries supporting operations in Brazil, Mexico, Canada, the UK, Austria, Japan, South Korea, Hong Kong, Australia, and other markets. The company is organized as HI Technology Corp (d/b/a InComm Payments) and has grown primarily organically with selective acquisitions, notably Todo Cartões in Brazil in 2020.

Name

InComm Payments

Legal name

HI Technology Corp (d/b/a InComm Payments)

Website

https://incommpayments.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

InComm Payments is a private global payments technology company providing prepaid cards, gift card programs, healthcare supplemental benefits, and HSA/FSA administration through 525,000+ distribution points to retailers, brands, health plans, employers, and financial institutions across 40+ countries.

Ownership category

akta.pro rank

Product category

Payment Processing and Prepaid Card Technology

NAICS

Sales Financing (52222)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Government Benefit & EBT / Social Program Cards (FSAMANAF)

akta.pro secondary industries

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Prepaid card technology
• Payment processing solutions
• Digital gift card programs
• Healthcare supplemental benefits
• HSA FSA administration

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gift Card Program Management: End-to-end gift card program services including program design, product portfolio, in-store support, e-commerce platforms, and distribution through retail networks.
2. Bulk Gift Card Sales: Bulk ordering of physical and digital gift cards from over 350+ retail brands for businesses to use as incentives and rewards.
3. Healthcare Supplemental Benefits: Technology and card services for Medicare Advantage and Medicaid health plans to deliver supplemental benefits to members through benefit cards.
4. HSA/FSA Administration: Health Savings Account and Flexible Spending Account administration services for employers, with automated expense tracking and cash back rewards.
5. Reloadable Debit Card Services: Reloadable debit card account solutions and cash load technology enabling financial management services.
6. Payment Processing and POS Enhancement: Single integration POS solutions connecting retailers to payment technology suite, reducing IT burden for processing transactions.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

InComm Payments is a global payments technology company that designs, distributes, and manages prepaid and gift card products, healthcare and employee benefit programs, and payment processing solutions. Its offerings span five divisions: Gift Cards (retail and digital programs via TheGiftCardShop.com), InComm InCentives (bulk gift card and enterprise incentive ordering), InComm Healthcare (Medicare Advantage and Medicaid supplemental benefit cards), InComm Benefits (HSA, FSA, HRA, COBRA, and commuter benefits administration), and Payments (POS enhancements, reloadable debit cards, cash load technology). All products are sold through a 525,000+ point retail and online distribution network and supported by a single API integration.

Product overview

InComm Payments is a global payments technology company offering a platform-plus-modules architecture. The core offerings include Gift Cards (with TheGiftCardShop.com e-commerce platform), the InComm InCentives division for bulk ordering and enterprise incentives, and InComm Healthcare for supplemental health benefits. The InComm Benefits division provides HSA, FSA, HRA, COBRA, and commuter benefits administration. Payment solutions include Financial Services (reloadable debit cards), Cash Solutions (cash load and cardless withdrawal), and POS Enhancements. The Serve Prepaid Products suite offers Visa and American Express prepaid cards. All divisions are supported by the Go Studio innovation hub and InComm Insights research platform, with products integrated via a single API connection.

Differentiator

Problem solved

Functional benefit

Brands

• InComm InCentives: Gift card rewards and payment disbursements division for loyalty and employee rewards programs
• InComm Healthcare
• InComm Benefits
• TheGiftCardShop.com
• Go Studio
• OTC Network
• Serve

Products and services

• Gift Cards Strategic gift card programs, products and services including buy, sell, and program management solutions for brands and merchants across in-store, mobile, and e-commerce channels.
• TheGiftCardShop.com Full-service digital gift card mall offering over 100 brand options for instant digital delivery via email, with physical card mail delivery option.
• InComm InCentives Bulk gift card ordering, enterprise incentive solutions, customer engagement, payment disbursements, and employee rewards programs offered as a business division.
• InComm Healthcare Health plan supplemental benefits and rewards programs for Medicare Advantage and Medicaid health plans, including OTC Network, wellness incentives, and Dual Network Benefit Card.
• InComm Benefits Employee benefits solutions including Health Savings Account (HSA), Flexible Spending Account (FSA), Health Reimbursement Arrangement (HRA), COBRA, and commuter benefits administration.
• Cash Back HSA Card Industry-first HSA debit card offering 2% cash back on both HSA- and non-HSA-eligible purchases, with maximum cash back accrual of $200 per calendar year. Issued through InComm Benefits for employers and account holders.
• Financial Services (Reloadable Debit Card Solutions) Reloadable debit card account solutions and cash load technology enabling businesses to transform into financial management hubs for customers.
• Cash Solutions (Cash Load and Cardless Withdrawal) Cash load technology and cardless cash withdrawal solutions enabling consumers to manage budgets and participate in digital payment ecosystems.
• POS Enhancements Point-of-sale payment technology solutions that reduce IT burden and enhance customer transactions through a single integration to InComm's payment technology suite.
• Serve Prepaid Products Suite of prepaid card products including Serve Pay As You Go Visa Prepaid Card, Serve American Express Free Reloads, Serve American Express Cash Back, and Serve American Express Direct Deposit.
• PenFed Mobile Cash Deposit Mobile cash deposit service enabling financial institution members to make cash deposits at participating retail stores by generating a one-time barcode to scan at retail cash registers.
• Gift Card API and Integrations Platform Programmatic API that enables integration with TheGiftCardShop.com platform and bulk ordering capabilities, supporting brand and merchant gift card programs, e-commerce websites, and enterprise incentive solutions.
• Roblox Gift Cards Hong Kong Roblox gift cards launched in Hong Kong market at online and physical retailers including 7-Eleven, Circle K, HKTVmall, Alipay+, Suning and Game Source Entertainment.
• Cashless Payment Solution for Sports Venues Cashless payment solution enabling sports and entertainment venues to allow fans to exchange cash for network-branded gift cards at guest services.
• SKUx Digital Payment Solutions Digital payment solutions for humanitarian aid and emerging markets using blockchain platform with real-time item-level controls, combining InComm's retail network with SKUx's blockchain technology.
• Uber Health Food Delivery Benefit Program Food delivery benefit program enabling health plan members to use plan-sponsored supplemental benefit funds to order groceries and healthy meals via the Uber Eats app, powered by the Dual Network Benefit Card.
• Zip US Flexible Payments for Gift Cards Flexible payment option enabling consumers to use the Zip app to purchase gift cards and split purchases into installments over time.

Quantifiable outcome

• 97% of HSA users would be more likely to use their HSA if expenses were automatically recognized at checkout
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SKUxcoreStrategic or Co-development Partner · 27 February 2026Strategic partnership combining InComm's retail network with SKUx's blockchain platform to provide digital payment solutions for humanitarian aid and emerging markets. Delivers real-time, item-level controls and blockchain-backed transparency for financial aid distribution and consumer promotions. Both companies are members of the non-profit Payments As A Lifeline.
• NCR AtleoscoreTechnology or Integration · 2 December 2025Cardless cash withdrawal collaboration enabling cash withdrawal at 23,000 ATMs without using a physical card.
• Consumer Research PartnersminorOthers · 6 October 2025Partnership for conducting annual holiday study surveying 2,517 U.S. consumers on gift-giving plans and economic concerns.
• PenFed Credit UnioncoreGTM or Marketing Partner · 20 August 2025Mobile cash deposit service at participating retail stores including Dollar General, Walgreens, Kroger, and 7-Eleven locations across all 50 states, Puerto Rico, and U.S. Virgin Islands. PenFed members can generate one-time barcode to scan at retail cash registers.
• Uber HealthcoreStrategic or Co-development Partner · 29 January 2025Food delivery benefit program enabling health plan members to use plan-sponsored supplemental benefit funds to order groceries and healthy meals via the Uber Eats app. Expands on existing transportation benefit offering and utilizes InComm Healthcare's Dual Network Benefit Card.
• Delta, Google, Netflix, Walmart, Walgreens, Xbox, and 1,000+ other brandscoreChannel Partner/ Reseller/ DistributorGift card distribution partnerships with major global brands for retail and digital gift card programs across InComm's distribution network.
• Jacksonville JaguarsminorChannel Partner/ Reseller/ DistributorCashless payment solution deployment at TIAA Bank Field enabling fans to exchange cash for open-loop gift cards at the venue's guest services office.
• ONrouteminorChannel Partner/ Reseller/ DistributorPrepaid gift card distribution partnership at 23 travel plazas along Ontario's 400 series highways in Canada, offering gaming, restaurant, apparel and entertainment gift cards.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Fiserv: Major payments and financial services incumbent providing merchant acquiring, prepaid card issuing (via First Data), and Clover POS. Overlaps with InComm's payment processing and POS enhancement capabilities at the enterprise tier.
• PayPal: Global digital payments incumbent offering digital gift cards, Pay Later products, and embedded payments across consumer and merchant use cases. Competes with InComm on digital gift card distribution and increasingly on embedded financial services.
• Global Payments: Large-scale payments technology incumbent offering merchant services, issuer solutions, and integrated POS across global markets. Comparable to InComm on payment processing infrastructure and enterprise retail relationships.

Direct peers

• Blackhawk Network: The closest direct competitor, Blackhawk Network operates the largest third-party gift card and prepaid distribution network in North America through retailers like Walmart, Target, and CVS. Directly comparable on prepaid/gift card processing, incentive solutions, and branded payment products.
• Green Dot Corporation: Leading issuer of prepaid debit cards and banking services to underbanked consumers in the US. Overlaps directly with InComm's reloadable debit card products, Serve prepaid suite, and cash load technology.

Peers

• PaySign (formerly NetSpend):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/incommpayments
• YouTubeyoutube.com/@incommpayments/featured
• Facebookfacebook.com/incommpayments
• LinkedInlinkedin.com/company/8201/admin
• Instagraminstagram.com/incommpayments/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InComm Payments