Juego

What Juego does

Juego (dba ¡Juego!) is a Solana Beach, California-based education company that develops evidence-based playful learning programs for TK-5 mathematics, with its flagship product being Fraction Ball. Fraction Ball combines redesigned schoolyard basketball courts annotated with fraction, decimal, and number-line markings, a 16-lesson TK-5 classroom curriculum, digital video game assessments, and professional development services. The methodology is grounded in embodied learning research originating at the University of California Irvine, with efficacy published in the Journal of Educational Psychology in 2022 and ongoing research supported through the EF+Math Program.

The company sells to K-12 school districts and supporting community stakeholders through a direct, consultative sales motion, offering a bundled implementation package of court redesign, curriculum materials, and ongoing district success management. Pricing is quote-based and not publicly disclosed. Active deployments cover 40+ schools across four Southern California districts, anchored by a five-year partnership with Santa Ana Unified School District to scale Fraction Ball across all 36 SAUSD elementary schools. The product mix also extends into community public spaces via partnerships with the City of Santa Ana, the Santa Ana Early Learning Initiative, and the National Science Foundation.

Operationally, Juego runs with 1-10 employees, co-led by founders Dr. Andres Bustamante, Dr. June Ahn, and Dr. Kreshnik Begolli (UC Irvine faculty and research scientists) and a commercial executive team headed by CEO Emir Elliott-Lindo and COO Andy Choi. Revenue mechanics combine one-time licensing for court design and curriculum materials with professional services revenue from teacher training and district success management, with digital assessments positioned as a future scalable assessment layer.

Name

Juego

Legal name

¡Juego!

Website

https://gojuego.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Juego is a Solana Beach-based education company that develops evidence-based, embodied math learning programs for TK-5 students, selling Fraction Ball (courts, curriculum, digital assessments, and professional development) to K-12 school districts via a consultative sales motion.

Ownership category

akta.pro rank

Product category

K-12 Mathematics Education

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industries

Educational & Learning Toys Retail (CRALAFAB), STEM & Educational Toys Distribution (CRAOAMAF)

Keywords

• K-12 math curriculum
• Embodied learning platforms
• Elementary math education
• Fraction learning programs
• Playful learning programs

Headquarters

HQ city

Solana Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fraction Ball Court Design Services: The company provides designs, templates, and services to paint school basketball courts into Fraction Ball courts, generating revenue through court installation and redesign services.
2. Curriculum and Lesson Materials: Sale of curriculum guides, worksheets, teaching slides, game materials, and associated resources for grades TK-5, including classroom activities and court-based games.
3. Professional Development Services: Professional development programs for teachers including curriculum mapping, strategic planning for implementation, and ongoing success management for districts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

¡Juego! develops and sells Fraction Ball, an embodied learning platform for elementary (TK-5) mathematics with a primary focus on fractions. The product bundles three integrated components: redesigned physical basketball courts with custom markings, a 16-lesson classroom curriculum and lesson playbook, and digital video-game assessments, supported by teacher professional development and district success management for K-12 school district customers.

Product overview

¡Juego! is an evidence-based learning program developed at UC Irvine for advancing math learning for TK-5th grade students. The company's flagship product is Fraction Ball, which combines redesigned basketball courts with fraction and decimal markings, a comprehensive curriculum and lesson playbook, digital assessments, and professional development services. This integrated approach merges physical classroom learning with digital games and assessments to support students, parents, teachers, and districts in improving math learning through play.

Differentiator

Problem solved

Functional benefit

Brands

• Fraction Ball: An evidence-based math learning program that combines redesigned basketball courts, classroom activities, and digital assessments to teach fractions and decimals to TK-5th grade students through play and physical activity.

Products and services

• Fraction Ball Platform Integrated embodied learning platform for TK-5 math (fractions) sold to K-12 school districts; bundles physical court modifications, classroom curriculum, digital assessments, and professional development.
• Fraction Ball Courts Redesigned physical basketball court installations with proprietary markings that turn the court into a manipulable surface for teaching fractions to elementary students.
• Curriculum and Lesson Playbook 16-lesson classroom curriculum and teacher playbook aligned to elementary math standards, designed to be used with the Fraction Ball courts and digital assessments.
• Digital Assessments and Evidence Digital video-game-based assessments that capture student performance and provide evidence of fraction learning gains for districts and researchers.
• Professional Development and District Success Management Teacher professional development and ongoing district success management services that accompany the Fraction Ball platform to drive effective classroom implementation and renewals.

Quantifiable outcome

• Significant improvement in fraction-to-decimal conversion ability after 4-6 sessions of 50 minutes each
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and key.

• EF+Math ProgramcoreStrategic or Co-development PartnerFraction Ball is one of three teams in the EF+Math portfolio, a research initiative investigating the integration of executive function skill development in math learning approaches. The program supports Fraction Ball's continued development, research, and scaling across schools.
• Santa Ana Unified School District (SAUSD)coreStrategic or Co-development PartnerFive-year partnership to implement Fraction Ball across all 36 SAUSD elementary schools, connecting court-based games to classroom instruction and adapting games to target additional learning goals.
• Santa Ana Early Learning Initiative (SAELI)keyStrategic or Co-development PartnerGrassroots community organization comprised of parents, teachers, local government agencies, and non-profits co-designing playful learning installations in public spaces (parks, bus stops, grocery stores) that are culturally situated and grounded in developmental science.
• City of Santa AnakeyStrategic or Co-development PartnerPartnership to install, maintain, and own playful learning installations in public spaces, creating a sustainable model for infusing playful learning into city infrastructure.
• UC Irvine STEM Learning LabcoreStrategic or Co-development PartnerResearch institution where Fraction Ball was developed. Co-founders Dr. Andres Bustamante and Dr. Kreshnik Begolli serve as UCI Professor and Research Scientist respectively.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MobyMax: K-8 adaptive learning platform covering math, reading, and more, sold to schools and districts as a supplemental intervention. Comparable buyer and price point, with overlapping value proposition of filling math skill gaps.
• Studies Weekly: Standards-aligned supplemental curriculum publisher (including math and social studies) sold to K-6 classrooms via district contracts. Comparable in delivering teacher-friendly, evidence-aligned curriculum materials as the core of the district sale.
• Zearn: K-5 math curriculum and digital program widely adopted by districts as a supplemental or core math resource. Overlaps with Juego in grade band, district go-to-market, and positioning as a research-backed math intervention.
• MIND Research Institute (ST Math): Provides ST Math, a visual/interactive K-8 math program with an emphasis on conceptual understanding and spatial reasoning. Closest direct peer because both target K-8 math outcomes with research-validated, non-traditional instructional approaches sold to districts.
• DreamBox Learning: Adaptive K-8 math platform sold district-wide with efficacy claims and supplemental curriculum positioning. Comparable business model (district sales, evidence-based differentiation) and same buyer persona (district administrators and math coaches).

Broad incumbents

• Imagine Learning: Diversified K-12 supplemental curriculum provider with math, ELA, and assessment products sold to districts. Comparable enterprise sales motion and district buyer, but with a much broader portfolio.
• IXL Learning: Large, established K-12 math and ELA practice platform with deep district penetration. Broad incumbent competing for the same supplemental math budget and teacher mindshare, though its offering is pure-software vs. Juego's embodied approach.

Emerging players

• ASSISTments: Research-driven math learning platform originating from WPI with peer-reviewed efficacy work. Comparable in being a researcher-founded, evidence-led EdTool targeting middle-school math skills, though delivery is software-only.
• Playworks: Nonprofit/social enterprise that integrates structured physical play into elementary schools. Comparable in leveraging physical activity and play-based learning in K-5 settings, though focused on recess/coaching rather than math outcomes.
• Kabo (formerly KaBOOM!): Organization focused on building playgrounds and play spaces in underserved communities, including schoolyards. Comparable in the school playground installation/painting services line of business that supports Juego's court redesign revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gojuego

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juego