Mapstone
Mapstone Labs operates a Web3 platform that tokenizes real-world addresses and postal codes as tradable NFTs on Ethereum. It serves individual NFT collectors, real estate investors, and charity-focused buyers through a 2%-fee marketplace and gamified engagement features.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Mapstone does
Mapstone Labs LLC is a Web3 company founded in 2024 that operates a platform mapping real-world addresses and postal codes as tradable NFTs on the Ethereum blockchain. The platform uses ERC-721 token standards to represent individual addresses (Address NFTs) and postal code areas (Neighborhood NFTs), enabling users to mint, buy, sell, and trade these tokens via an integrated marketplace. The company's stated product portfolio covers address-level NFTs priced across Standard ($0.01 ETH), Gold ($0.02 ETH), Platinum ($0.04 ETH), and Charity ($0.03 ETH) tiers, Neighborhood NFTs priced between $0.50 and $3.00 ETH, and a gamified Address Quest product with a 10,000 ETH prize pool. The technical stack is conventional for a Web3 application: a Next.js front-end, Laravel back-end, viem and wagmi for Ethereum wallet integration, and Mapbox for geospatial rendering, with Zillow ZHVI data integrated as the reference home-value feed.
The business model combines one-time NFT mint revenue, a 2% fee on secondary marketplace transactions, and prize-pool-funded engagement mechanics. The customer base is composed primarily of individual NFT collectors, real estate investors, charity-focused buyers, and Web3 speculators; there is no disclosed enterprise or institutional customer segment. Distribution is being built through a referral program paying a 5% commission and through the charity vertical, which partners with Fidelity Charitable to embed donations into the minting flow. The platform is currently in beta with Ethereum mainnet launch planned for Q3 2026, and a longer roadmap extends into Mapstone AM (an asset management product targeted at Q3 2027), international rollout (Q4 2027+), and real estate investment products tied to Zillow's home value index.
Mapstone firmographics
Firmographics- Name
- Mapstone
- Legal name
- Mapstone Labs LLC
- Website
- https://mapstone.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mapstone Labs operates a Web3 platform that tokenizes real-world addresses and postal codes as tradable NFTs on Ethereum. It serves individual NFT collectors, real estate investors, and charity-focused buyers through a 2%-fee marketplace and gamified engagement features.
- Ownership category
- akta.pro rank
Mapstone industry classification
Industry- Product category
- NFT Marketplace (Real-World Location NFTs)
- NAICS
- Securities and Commodity Exchanges (523210), Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- General NFT Marketplaces (Multi-Category) (FSADANAA)
- akta.pro secondary industries
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG), Utility, Membership & Pass NFTs (Access/Subscriptions) Marketplaces (FSADANAJ)
Keywords
Where Mapstone is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mapstone business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Primary NFT Mint Sales: Mapstone earns revenue from the primary mint of Address NFTs (Standard, Gold, Platinum, Charity tiers) and Neighborhood NFTs. Each unique address or postal code is minted once as an NFT.
- Marketplace Transaction Fees: The Mapstone Marketplace charges a 2% transaction fee on all secondary NFT sales. This applies to both Address NFTs and Neighborhood NFTs traded on the platform.
- Referral Program Commission: Users earn 5% commission on NFT mints through their referral link. This incentivizes community growth and word-of-mouth marketing.
- Address Quest™ Prize Pool Accumulation: 10% of every primary NFT mint and 1% of every secondary sale is allocated to the Address Quest™ prize pool (addressquest.mapstone.eth), funding the 10,000 ETH prize pool for competitive gameplay.
- Mapstone Asset Management (Planned): Future revenue stream through tokenized real estate investment opportunities offered to community members based on platform data insights. Planned for Q3 2027.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Address NFT for real-world street addresses claimed and minted by users |
| Unit Pricing | Pay-as-you-go | Gold tier Address NFTs for iconic buildings and notable addresses |
| Unit Pricing | Pay-as-you-go | Charity Address NFTs with 10% donated to causes |
| Unit Pricing | Pay-as-you-go | Platinum tier Address NFTs for rare, iconic locations |
| Unit Pricing | Pay-as-you-go | Neighborhood NFT representing a U.S. postal code with royalty earnings |
| Transaction based/ take rate | Pay-as-you-go | Marketplace transaction fee on secondary sales |
| Transaction based/ take rate | Pay-as-you-go | Referral commission for users who refer new minters |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Mapstone product offering
Product offeringCore offering
Mapstone operates an Ethereum-based platform that mints, sells, and trades NFTs representing real-world U.S. street addresses (Address NFTs in Standard, Gold, Platinum, and Charity tiers) and U.S. postal codes (Neighborhood NFTs), with secondary trading on the Mapstone Marketplace and gameplay via the Address Quest™ competitive game scored against Zillow Home Value Index data. Revenue is generated through primary NFT mint sales, a 2% marketplace transaction fee on secondary trades, and a 5% on-chain referral commission, with a planned Mapstone Asset Management division offering tokenized real estate investment opportunities.
Product overview
Mapstone is a Web3 platform that maps real-world addresses and postal codes as tradable NFTs on Ethereum. The product portfolio centers on three NFT types—Address NFTs (individual street addresses available in Standard, Gold, Platinum, and Charity variants), Neighborhood NFTs (postal codes earning royalties), and Charity Address NFTs (with built-in charitable donations). These NFTs are bought, sold, and traded on the Mapstone Marketplace, powered Address Quest™ gameplay (a ZHVI-based competitive game with a 10,000 ETH prize pool), and generate data insights for Mapstone Asset Management (future real estate investment offerings). The platform includes a Zillow Data Explorer for market analysis and a Referral Program for affiliate earnings. Currently in pre-mainnet development with Q3 2026 Ethereum mainnet launch planned.
Differentiator
Problem solved
Functional benefit
Brands
- Address Quest™: Mapstone's proprietary on-chain game where players collect Address NFTs and compete based on real-world housing market performance with a 10,000 ETH prize pool.
- Mapstone Asset Management
Products and services
- Address NFTs Individual real-world street address NFTs minted on the Ethereum blockchain (ERC-721). Each Address NFT represents one unique physical location mapped to a specific GPS coordinate and postal code. Available in Standard (0.01 ETH), Gold (0.02 ETH, iconic buildings), and Platinum (0.04 ETH, rare landmarks such as the Empire State Building or Eiffel Tower) tiers. Designed for individual NFT collectors and Address Quest™ participants.
- Charity Address NFTs Address NFTs priced at 0.03 ETH with 10% of each mint and 1% of marketplace sales donated to qualified nonprofits through Mapstone's Fidelity Charitable donor-advised fund, distributed across Animal Welfare, Education Access, Health & Medical Care, and Housing & Poverty Relief causes via The Giving Block partner network. Combines on-chain collecting with transparent charitable impact.
- Neighborhood NFTs NFTs representing U.S. postal codes, priced 0.50–3.00 ETH based on population, density, and housing market data. One NFT per ZIP code across approximately 30,000+ U.S. postal codes. Owners earn 10% royalties on Address NFT mints and 1% on marketplace sales occurring within their postal code, paid automatically in ETH via smart contract to the owner's wallet.
- Mapstone Marketplace Decentralized secondary trading platform built on Ethereum for buying, selling, and trading Address NFTs and Neighborhood NFTs. Charges a 2.00% transaction fee on successful secondary sales and routes 1% of sales to Neighborhood NFT holders as royalties and to the Address Quest prize pool.
- Address Quest™ Skill-based real estate game built on Ethereum where players earn points based on real-world postal code performance using Zillow Home Value Index (ZHVI) data. Each month, owners earn 1 Address Quest Point per 0.01% ZHVI increase for postal codes tied to their Address NFTs (and lose points on declines). Points accumulate across the season and the top 1,000 players compete for ETH rewards from a 10,000 ETH prize pool.
- Mapstone Asset Management (Mapstone AM) Planned real estate investment arm using Mapstone platform data insights to acquire and manage real-world assets. Will place properties into tokenized portfolios and offer regulated investment opportunities to community participants, completing the Mapstone Flywheel that converts on-chain NFT activity into real estate investment offerings.
- Zillow Data Explorer Data exploration tool allowing users to analyze Zillow Home Value Index (ZHVI) trends by U.S. postal code to identify investment opportunities and inform Address Quest™ positioning. Provides neighborhood-level housing market analytics that integrate directly with Mapstone's gameplay and Neighborhood NFT royalty opportunities.
Quantifiable outcome
- 10,000 ETH prize pool for Address Quest™ v1.0 competition
- +4 more outcomes
Companies that use Mapstone
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mapstone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Mapstone partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ZillowcoreZillow provides the Home Value Index (ZHVI) data that powers Address Quest™ scoring. The ZHVI tracks monthly changes in home values across U.S. postal codes, and Mapstone uses this raw data (without smoothing) to calculate Address Quest™ points. This data partnership is fundamental to the game's real estate market connection.
- Fidelity CharitablecoreMapstone's charity proceeds are managed through Fidelity Charitable's donor-advised fund. 10% of Charity NFT mints and 1% of Charity NFT marketplace sales are routed on-chain to a dedicated charity wallet (charity.mapstone.eth) and transferred to nonprofits through this fund.
- The Giving BlockcoreThe Giving Block is Mapstone's partner for selecting charitable impact funds. Through this partnership, Charity NFT proceeds are diversified across hundreds of nonprofit organizations in health & medicine, education, poverty & housing, and animals categories.
- Stripe IdentitycoreStripe Identity is used for Address Quest™ reward verification and KYC (Know Your Customer) compliance. All participants who qualify for ETH rewards must complete identity verification through Stripe Identity before claiming prizes.
- Ethereum BlockchaincoreAll Mapstone NFTs are minted as ERC-721 tokens on the Ethereum blockchain. The platform leverages Ethereum's infrastructure for ownership records, marketplace transactions, and automatic smart contract royalty payments.
Scale indicators6 records
Expansion highlights6 records
Mapstone competitors and assessment
Company assessmentBroad incumbents
- OpenSea: The largest general NFT marketplace, offering a multi-category primary and secondary trading platform across Ethereum and other chains. Directly comparable to Mapstone's marketplace layer, but operates as a broad incumbent rather than specializing in address- or location-based NFTs.
- Magic Eden: Multi-chain NFT marketplace with broad category coverage and a growing RWA focus. Comparable to Mapstone's marketplace infrastructure and roadmap toward real-world asset tokenization, though operates at much larger scale and across multiple chains.
- Blur: Pro-focused NFT marketplace and aggregator with advanced trading and analytics features. Comparable as an Ethereum NFT marketplace competing for the same trader liquidity on-chain, but operates at significantly larger scale and across categories.
Direct peers
- LooksRare: Ethereum NFT marketplace with a 2% transaction fee, community-driven rewards, and referral-style incentives. Comparable to Mapstone's marketplace mechanics, fee structure, and reward-based ecosystem design.
- Foundation: Curated NFT marketplace on Ethereum with primary mint and secondary trading mechanics. Comparable to Mapstone's curated Gold and Platinum tiers and Ethereum-native marketplace structure.
- Propy: Blockchain-based real estate platform that facilitates NFT-based property transactions and tokenized real estate deals. Maps directly to Mapstone's Address NFT concept and its planned Mapstone Asset Management tokenized real estate offerings, making it the closest direct competitor in the address/property-to-NFT vertical.
- Rarible: Decentralized NFT marketplace supporting multi-category minting and trading with community governance. Comparable to Mapstone's self-serve, multi-tier NFT minting platform (Standard/Gold/Platinum/Charity tiers) and marketplace model.
Others
- Zillow: Largest U.S. residential real estate data platform and the provider of the Zillow Home Value Index (ZHVI) that powers Mapstone's Address Quest scoring. As a data partner and the canonical real estate data source, Zillow's dataset is foundational to Mapstone's competitive product feature.
Emerging players
- Courtyard: NFT marketplace focused on tokenizing real-world physical collectibles and assets. Comparable to Mapstone's roadmap into real-world-asset-backed NFTs and its plan to bridge on-chain activity with real-world value capture.
- Roofstock onChain: Tokenized single-family rental marketplace built on Ethereum that lets users buy fractional ownership of rental properties. Comparable to Mapstone's planned Mapstone Asset Management tokenized real estate investment offerings, addressing the same RWA real estate thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mapstone social profiles
Digital presenceMapstone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapstone leadership team
Management profileNumber of profiles
Mapstone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapstone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapstone
What does Mapstone do?
Mapstone operates an Ethereum-based platform that mints, sells, and trades NFTs representing real-world U.S. street addresses (Address NFTs in Standard, Gold, Platinum, and Charity tiers) and U.S. postal codes (Neighborhood NFTs), with secondary trading on the Mapstone Marketplace and gameplay via the Address Quest™ competitive game scored against Zillow Home Value Index data. Revenue is generated through primary NFT mint sales, a 2% marketplace transaction fee on secondary trades, and a 5% on-chain referral commission, with a planned Mapstone Asset Management division offering tokenized real estate investment opportunities.
Is Mapstone a public or private company?
Mapstone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mapstone founded?
Mapstone was founded in 2024. It employs 1 to 10 people.
Where is Mapstone based?
Mapstone is headquartered in New York, United States, in the North America region.
How does Mapstone make money?
Five revenue lines are on record. Primary NFT Mint Sales are the primary driver. The others are marketplace Transaction Fees, referral Program Commission, address Quest™ Prize Pool Accumulation and mapstone Asset Management (Planned).
Who are Mapstone's main competitors?
Broad incumbents on record are OpenSea, Magic Eden and Blur. Direct peers are LooksRare, Foundation, Propy and Rarible. Zillow is listed as an others. Emerging players are Courtyard and Roofstock onChain.
Does Mapstone have an API?
No public API is recorded for Mapstone.
What industry is Mapstone in?
Mapstone's product category is NFT Marketplace (Real-World Location NFTs). Its primary akta.pro industry code is FSADANAA, General NFT Marketplaces (Multi-Category), with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its NAICS code is 523210 and its SIC code is 6200.