Toyota Material Handling Europe

What Toyota Material Handling Europe does

Toyota Material Handling Europe AB is a wholly-owned subsidiary of Toyota Industries Corporation and the European arm of the Toyota Material Handling Group, headquartered in Willebroek, Belgium, with 13,000+ employees, 5 manufacturing factories, and a sales/service network covering 44 European markets. The company designs, manufactures, and distributes a comprehensive portfolio of material handling equipment spanning manual hand pallet trucks (Toyota Lifter), electric pallet trucks (BT Levio), powered stackers (BT Staxio), reach trucks, very narrow aisle trucks, tow tractors, and electric and engine-powered counterbalanced forklifts, supported by lithium-ion, lead-acid, and fuel cell energy solutions.

The company's offering extends beyond trucks into integrated warehouse solutions. Its T-ONE in-house automation software (REST API and OPC DA/UA integration) orchestrates Toyota Autopilot AGVs alongside existing warehouse management systems and material handling equipment under the Swarm Automation approach, while the Toyota Radioshuttle provides semi-automated high-density storage. Connected Smart Trucks with standard telematics feed the I_Site fleet management platform, enabling utilization and driver-behavior monitoring. Through the Toyota Automated Logistics Group (with Vanderlande, Bastian Solutions, and viastore), TMHE delivers turnkey automated storage and fulfilment solutions including AutoStore micro-fulfilment centres.

The business operates multiple revenue streams: new equipment sales, a 200,000+ unit rental fleet, refurbished used trucks, genuine parts (95% availability), service contracts, financing, operator training, racking and storage solutions, and the 2024-launched Swarm Automation Go Automation-as-a-Service. Go-to-market combines direct enterprise sales teams across 44 markets with an extensive dealer network serving mid-market and SMB customers, supplemented by online purchasing channels and quote-based multi-year contracting. Customer evidence spans logistics (DSV, LCW Groningen), food and beverage (Döhler, Foster Fast Food), pet food (Natures Menu), manufacturing (Hargassner), automotive (Haval), retail (Coop), and transport (Metro Madrid).

Name

Toyota Material Handling Europe

Legal name

Toyota Material Handling Europe AB

Website

https://toyota-forklifts.eu

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Toyota Material Handling Europe, a subsidiary of Toyota Industries Corporation, manufactures and sells forklifts, warehouse trucks, AGV automation (T-ONE/Swarm Automation), racking, and fleet management across 44 European markets, serving enterprise and mid-market customers in logistics, manufacturing, retail, and cold-chain sectors.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Material handling equipment
• Warehouse automation solutions
• Forklift trucks
• Automated guided vehicles
• Logistics fleet management

Headquarters

HQ city

Mjölby

HQ country

Sweden

HQ region

Europe

Offices25 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Forklift and Truck Sales: Sale of new material handling equipment including hand pallet trucks, powered pallet trucks, stackers, order pickers, reach trucks, very narrow aisle trucks, tow tractors, electric counterbalanced trucks, and engine-powered counterbalanced trucks.
2. Rental Solutions: Forklift rental with fleet of over 200,000 forklifts available across Europe with quick delivery.
3. Genuine Parts Sales: Sale of genuine Toyota spare parts and accessories with 95% parts availability across the network.
4. Service and Maintenance: Service packages tailored to business needs, covering maintenance and support for material handling equipment.
5. Fleet Management (I_Site): Connected fleet management system enabling monitoring of truck utilization and driver behavior.
6. Used Trucks: Refurbished approved used forklift trucks offered across European markets.
7. Financing Solutions: Financial options and payment solutions for purchasing equipment.
8. Automation Solutions: Automated guided vehicles, Swarm Automation, and integrated logistics solutions including Swarm Automation Go (automation as a service).
9. Racking and Storage Solutions: Warehouse racking solutions including conventional pallet racking, drive-in racking, shuttle racking, and mobile racking.
10. Operator Training: Forklift operator training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Toyota Material Handling Europe manufactures, sells, rents, and services a full range of material handling equipment including forklifts, warehouse trucks, automated guided vehicles (AGVs), racking systems, and automation/fleet management software (T-ONE, I_Site) across 44 European markets. The company supports customers through direct sales, a dealer network, a 200,000+ unit rental fleet, genuine parts, maintenance services, operator training, and financing.

Product overview

Toyota Material Handling Europe offers a comprehensive portfolio of material handling equipment and logistics solutions across Europe. The core product range includes hand pallet trucks (Toyota Lifter), electric pallet trucks (BT Levio), powered stackers (BT Staxio), reach trucks, very narrow aisle trucks, electric counterbalanced forklifts, engine-powered counterbalanced trucks, and tow tractors. The portfolio is organized around three interconnected pillars: (1) Premium Trucks covering manual to electric equipment for various industrial applications including cold store operations; (2) Automation Solutions under the Swarm Automation brand, combining automated guided vehicles (pallet trucks, stackers, reach trucks, tow tractors) with T-ONE orchestration software for coordinated autonomous operations; and (3) Semi-Automation Solutions including Toyota Radioshuttle high-density storage systems. Supporting infrastructure includes I_Site fleet management for connected trucks, comprehensive racking and storage solutions, energy solutions (lithium-ion, lead-acid, fuel cell), and Toyota Genuine Parts and Service. The company operates across 44 markets in Europe with 5 factories and over 13,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• BT Staxio: Pallet stacker product line with load capacities from 800 kg to 2000 kg.
• BT Levio
• Toyota Lifter
• Swarm Automation
• Toyota Radioshuttle
• T-ONE
• I_Site
• Autopilot

Products and services

• Toyota BT Staxio Electric Pallet Stackers

Quantifiable outcome

• 30% higher energy efficiency with lithium-ion batteries compared to lead-acid
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Toyota Industries CorporationcoreOthersParent company of Toyota Material Handling Europe. Toyota Material Handling Europe is part of Toyota Material Handling Group which is owned by Toyota Industries Corporation. Parent company provides strategic direction and ownership of the Toyota material handling brand.
• Toyota Material Handling ChinaminorOthersRelated entity under Toyota Industries Corporation serving the China market.
• Toyota Material Handling JapanminorOthersRelated entity under Toyota Industries Corporation serving the Japan market.
• Toyota Material Handling North America (Toyota brand)minorOthersRelated entity serving North American market with Toyota branded forklifts.
• Toyota Material Handling North America (Raymond brand)minorOthersRelated entity serving North American market with Raymond branded forklifts under Toyota Industries.
• Toyota Material Handling InternationalminorOthersServing Asia, Oceania, Middle East, Africa, and Latin America including cross-border customers.
• VanderlandecoreStrategic or Co-development PartnerSister company and part of Toyota Automated Logistics Group. Provides innovative systems, intelligent software and life-cycle services for fully automated technology solutions. Enables Toyota Material Handling to offer wide range of integrated solutions including automated picking, storage, sorters, and conveyors.
• Bastian SolutionscoreStrategic or Co-development PartnerPart of Toyota Automated Logistics Group, serving as system integrator for turnkey automated solutions. Handles design and delivery of integrated logistics solutions including AutoStore implementations (e.g., Metro Madrid project).
• viastoreminorStrategic or Co-development PartnerPart of Toyota Automated Logistics Group. Provides ASRS solutions to store unit-loads, mini-loads or trays. System integrator for warehouse and material flow solutions.
• Toyota L&F (Toyota Industries Corporation)minorStrategic or Co-development PartnerPart of Toyota Automated Logistics Group under Toyota Industries Corporation. Global partner for integrated logistics solutions.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crown Equipment: Crown Equipment is a US-headquartered but globally active manufacturer of forklifts and warehouse trucks, with a meaningful European presence that overlaps with Toyota Material Handling Europe's premium warehouse truck portfolio.
• Jungheinrich: Jungheinrich is a Hamburg-based direct competitor offering a comparable portfolio of forklifts, warehouse trucks, rack systems, and increasingly warehouse automation, with strong European market presence overlapping Toyota's 44 markets.
• Hyster-Yale Materials Handling: Hyster-Yale designs and manufactures lift trucks under the Hyster and Yale brands globally, competing directly with Toyota in counterbalanced trucks, warehouse equipment, and emerging automation solutions.
• KION Group: KION Group owns the Linde Material Handling, STILL, and Baoli brands and is one of the largest direct competitors to Toyota Material Handling Europe across counterbalanced trucks, warehouse trucks, and intralogistics solutions in Europe.
• Hangcha Group: Hangcha (Anhui Heli) is a Chinese material handling equipment manufacturer expanding aggressively in Europe, offering forklifts and warehouse trucks at competitive price points against Toyota's premium positioning.
• Mitsubishi Logisnext: Mitsubishi Logisnext owns the Mitsubishi, Caterpillar, UniCarriers, and Rocla forklift brands and competes with Toyota across counterbalanced trucks, warehouse equipment, and AGV/automation offerings in Europe.
• Doosan Industrial Vehicle (Bobcat): Doosan Industrial Vehicle produces forklifts and warehouse equipment under Doosan and Bobcat brands, competing with Toyota in counterbalanced trucks and increasingly in automation solutions across European markets.

Broad incumbents

• Manitou Group: Manitou is a French material handling and aerial work platform manufacturer whose telehandlers and rough-terrain forklifts overlap with Toyota's heavy/material handling portfolio in construction and industrial segments.

Emerging players

• AutoStore: AutoStore is a software-and-cube-storage automation vendor that competes with Toyota's Swarm Automation offering in high-density automated storage; the two firms also collaborate via Toyota's Bastian Solutions integrator.
• Swisslog: Swisslog (part of KUKA) supplies ASRS, goods-to-person systems, and integrated warehouse automation, competing with Toyota's Vanderlande- and viastore-bundled automation solutions in European intralogistics tenders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Material Handling Europe