TrustedStays
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What TrustedStays does
TrustedStays, founded in 2020 and headquartered in London, operates a B2B booking platform that connects accredited short-term rental properties in the United Kingdom to corporate, government, and relocation demand through the Global Distribution System. The platform was spun out of the Homes for NHS scheme launched during the COVID-19 pandemic and is now part of the UnderTheDoormat Group following the December 2023 merger that created the Doormat Group. Technically, TrustedStays integrates with Amadeus, Sabre, and Worldspan via API and offers PMS-level integrations (including a documented Guesty integration case study), enabling real-time availability, rates, and booking management across connected GDS channels and partner property managers. Supply is gated by Quality in Tourism accreditation, STAA membership, and internal compliance checks, positioning TrustedStays as the trading platform for STAA and an approved supplier to the UK Government via the Crown Commercial Service.
The company serves two principal supply-side customer groups, professional short-term rental operators and Build-to-Rent owners (including Vertus, Canary Wharf Group, Veeve, OneFineStay, City Relay, GuestReady, UnderTheDoormat, and Host & Stay with 100+ properties added in March 2025), and three principal demand-side segments, corporate travellers and businesses, travel management companies and travel agents, and UK government departments. Its commercial model combines a low-commission transaction fee on bookings with a recurring GDS subscription fee (with a money-back guarantee and no setup or listing fees), plus optional keyworker discounts via partners such as Blue Light Card holders. Distribution is anchored in the GDS via Amadeus, extended through a 2023 Katanox partnership, and complemented by a direct website booking channel and a Guest Referral Network launched in April 2024 for inter-partner lead sharing.
The company is led by Merilee Karr, who also chairs the Short Term Accommodation Association, providing industry-standards influence alongside operational leadership. TrustedStays targets the £235M UK short-term rental business travel market (GBTA) and the broader $156bn global GDS corporate accommodation network, with the UK corporate housing market estimated at over £575M. No revenue, ARR, or external funding rounds are disclosed, and the platform currently operates within the United Kingdom only, though the Katanox partnership signals nascent interest in cross-border distribution.
TrustedStays firmographics
Firmographics- Name
- TrustedStays
- Legal name
- Trusted Stays Ltd
- Website
- https://trustedstays.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TrustedStays industry classification
Industry- Product category
- Corporate Travel Accommodation Platform
- NAICS
- Other Travel Arrangement and Reservation Services (56159), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)
- akta.pro secondary industry
- B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
Keywords
Where TrustedStays is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TrustedStays business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission on Bookings: TrustedStays earns commission on bookings placed through the platform, connecting property owners to corporate and government demand via GDS. The model features low commission rates and no setup fees, with a money-back guarantee on GDS subscription.
- GDS Subscription Fee: Property owners and managers pay a subscription fee to access the GDS network through TrustedStays. The subscription includes money-back guarantee, making it low risk for property partners to join.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GDS Access Subscription |
| Transaction based/ take rate | Pay-as-you-go | Booking Commission |
| Subscription | Monthly | Keyworker Discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
TrustedStays product offering
Product offeringCore offering
TrustedStays operates a B2B platform that connects accredited short-term rental properties to corporate, government, and relocation travel demand via the Global Distribution System (GDS), primarily through its Amadeus integration reaching Sabre and Worldspan. Property managers and Build-to-Rent operators onboard via PMS integrations or direct API and pay a low commission on bookings plus a GDS subscription fee, with mandatory Quality in Tourism accreditation required to access corporate and government buyers. The platform also provides a Guest Referral Network for lead sharing within the short-term rental sector.
Product overview
TrustedStays is a B2B corporate booking platform offering short-term rental accommodation to business travelers, government employees, and relocation professionals across the UK. The platform operates as a unified ecosystem comprising the core TrustedStays booking platform, GDS distribution connectivity (accessing Amadeus, Sabre, and Worldspan networks), and a verification and accreditation system partnered with Quality in Tourism. Property managers can list properties through PMS integrations or direct API connection, gaining access to corporate demand through the GDS network valued at $156bn. The platform also provides direct booking channels for travelers (Book a Home) and travel agents (GDS Rate Codes). The company originated from the Homes for NHS scheme in March 2020, which provided free accommodation to key workers during the pandemic.
Differentiator
Problem solved
Functional benefit
Products and services
- TrustedStays Platform B2B corporate booking platform that connects short-term rental property managers and owners to corporate travelers, government employees, and relocation professionals. Property managers onboard via PMS integrations or direct API and list inventory for corporate and government demand.
- GDS Distribution Subscription-based access to the $156bn Global Distribution System network (Amadeus, Sabre, Worldspan) traditionally reserved for hotels. Allows property managers to list short-term rental inventory alongside hotels, making it visible to government departments and travel management companies such as Amex GBT and Flight Centre.
- Book a Home Direct booking channel for corporate travelers and guests to find and book verified TrustedStays properties for business travel and relocations across the UK using a secure booking system.
- GDS Rate Codes Booking channel for travel agents and travel management companies to access verified, compliant short-term rentals across the United Kingdom via the Global Distribution System using TrustedStays rate codes.
- TrustedStays Guest Referral Network Lead-sharing initiative within the short-term rental sector that allows TrustedStays partner properties and suppliers to refer booking leads to one another, expanding access to corporate and government demand across the partner network.
Quantifiable outcome
- Fill weekday gaps and off-peak periods with government and corporate demand
- +2 more outcomes
Companies that use TrustedStays
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
TrustedStays technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
TrustedStays partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and flagship.
- Host & StaymajorPartnership adding 100+ new properties in Liverpool, Birmingham, and Manchester for business and corporate stays, expanding accommodation options for TrustedStays guests.
- KatanoxcoreAmsterdam-based travel accommodation distribution and fintech platform partnership expanding TrustedStays' B2B supply and demand channels for business travelers using short-term rentals in the UK.
- Canary Wharf Group (Vertus)flagshipLaunch partner for GDS debut in April 2023, with Vertus developments providing individual apartment inventory on Amadeus GDS for corporate and relocation markets.
- AmadeuscoreFlagship GDS partnership enabling TrustedStays to connect short-term rental inventory to the Amadeus distribution platform, making properties visible to corporate travel buyers, government departments, and travel management companies worldwide. API connection allows real-time availability and booking capabilities.
- UK Apartment Association (UKAA)corePartnership bringing Build-to-Rent sector into TrustedStays' corporate and government flexible lets proposition, creating industry solution that connects BTR owners to corporate market.
- Quality in TourismcoreAccreditation partnership providing streamlined quality assurance process for TrustedStays property partners. Quality in Tourism conducts inspections and audits to verify properties meet standards required by corporate and government travel buyers.
- Short Term Accommodation Association (STAA)coreTrustedStays is the trading platform for the STAA, providing government and corporate customers access to accredited STAA member properties. STAA sets industry standards and accreditation requirements.
- UnderTheDoormatmajorLuxury homestay provider across London, founding partner of TrustedStays. Merged with Veeve in December 2023 under Doormat Group to create one of Europe's largest end-to-end short-term rental businesses.
- GuestreadymajorProperty management company providing short-term rental management services, listed among TrustedStays' 800+ trusted company partners.
- VertusmajorCanary Wharf Group's Build-to-Rent brand, first partner on GDS launch providing corporate accommodation inventory.
- Crown Commercial ServicecoreUK Government procurement body through which TrustedStays serves as an approved supplier for government accommodation bookings.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
TrustedStays competitors and assessment
Company assessmentDirect peers
- SilverDoor: UK-headquartered corporate serviced apartment provider offering vetted apartments for business travel and relocations. Operates a similar B2B proposition targeting TMCs and corporate clients with quality-assured inventory.
- CorporateStays: Corporate housing platform providing furnished apartments for business travelers and relocating employees, with a focus on vetted, standardized supply. Closely comparable to TrustedStays in serving corporate and relocation demand.
- AltoVita: B2B corporate serviced accommodation platform that aggregates verified short-term and serviced apartments for corporate travel buyers and travel managers. Closest direct competitor to TrustedStays' corporate-booking-led STR distribution model.
Broad incumbents
- Booking.com for Work: Global OTA with established GDS connectivity and a corporate travel offering. Competes indirectly with TrustedStays for corporate accommodation spend and could disintermediate via direct STR sourcing if it chooses to do so.
- Airbnb (Airbnb for Work): Global STR incumbent with a dedicated corporate travel product. Overlaps with TrustedStays on short-term rentals for business travel, but operates a much broader leisure-led inventory without TrustedStays' GDS or UK government procurement positioning.
- Expedia Group (Expedia for Work / Vrbo): Global travel conglomerate combining a corporate booking platform with Vrbo's vacation rental inventory. Represents the broad incumbent alternative to TrustedStays for both GDS-linked corporate demand and short-term rental supply.
Others
- GuestReady: STR property management company listed as a TrustedStays partner. Comparable as a managed inventory supplier on the TrustedStays platform rather than a direct distribution competitor.
- OneFineStay: Premium homestay and serviced accommodation provider also listed as a TrustedStays partner. Relevant as a supply-side partner rather than a channel competitor.
Regional players
- Sykes Cottages: Large UK-focused holiday rental agency with significant managed inventory across the UK. Comparable on short-term rental scale within the UK, but primarily leisure-led rather than corporate/GDS-focused.
Emerging players
- Plum Guide: Premium vetted short-term rental marketplace with a quality-curation model. Comparable to TrustedStays on the 'trusted, high-standard' STR angle, though focused on leisure rather than corporate GDS distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrustedStays social profiles
Digital presenceTrustedStays compliance and trust
Trust signalCompliance6 records
TrustedStays financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustedStays leadership team
Management profileNumber of profiles
Profiles1 record
TrustedStays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustedStays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustedStays
What does TrustedStays do?
TrustedStays operates a B2B platform that connects accredited short-term rental properties to corporate, government, and relocation travel demand via the Global Distribution System (GDS), primarily through its Amadeus integration reaching Sabre and Worldspan. Property managers and Build-to-Rent operators onboard via PMS integrations or direct API and pay a low commission on bookings plus a GDS subscription fee, with mandatory Quality in Tourism accreditation required to access corporate and government buyers. The platform also provides a Guest Referral Network for lead sharing within the short-term rental sector.
Is TrustedStays a public or private company?
TrustedStays is a private company. It is classified as corporate owned and is currently operating.
When was TrustedStays founded?
TrustedStays was founded in 2020. It employs 11 to 50 people.
Where is TrustedStays based?
TrustedStays is headquartered in London, United Kingdom, in the Europe region.
How does TrustedStays make money?
Two revenue lines are on record. Commission on Bookings are the primary driver. The others are GDS Subscription Fee.
Who are TrustedStays's main competitors?
Direct peers on record are SilverDoor, CorporateStays and AltoVita. Broad incumbents are Booking.com for Work, Airbnb (Airbnb for Work) and Expedia Group (Expedia for Work / Vrbo). Others are GuestReady and OneFineStay. Sykes Cottages is listed as a regional player. Plum Guide is listed as an emerging player.
Does TrustedStays have an API?
Yes. TrustedStays offers a direct API connection that enables property managers to connect their inventory to the Global Distribution System (GDS). The API integration allows properties listed on TrustedStays to be distributed through GDS platforms including Amadeus, Sabre, and Worldspan, making them accessible to corporate travel buyers, travel management companies, and travel agents who book via GDS. Properties can also connect via PMS (Property Management System) integrations for easier onboarding.
What industry is TrustedStays in?
TrustedStays's product category is Corporate Travel Accommodation Platform. Its primary akta.pro industry code is BPAMAIAO, Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs), with a secondary code of THALADAJ, B2B Agent/Partner Booking Portals (Extranet). Its NAICS code is 56159 and its SIC code is 6531.