What Vertus does

Vertus Residential Management Limited is a London-based residential lettings and property management company that operates as a wholly-owned subsidiary of Canary Wharf Group. Founded in 2016, the company manages a portfolio of premium rental apartments across four architecturally distinct buildings within the Canary Wharf Estate: 50-60 Charter Street, 10 George Street, Newfoundland, and 8 Water Street. Offerings range from studios (from £2,629 PCM) to three-bedroom penthouses (from £7,409 PCM), available furnished or unfurnished, with shared amenities including gyms, rooftop terraces, co-working spaces, private dining and cinema rooms, and 24/7 concierge and security. Vertus also operates the Vertus Edit aparthotel sub-brand at 3 and 15 West Lane, providing flexible nightly studio stays from £117 per night, and serves an adjacent pet-owner segment at 8 Water Street with dog agility facilities.

Vertus's technology layer consists of the Vertus Home mobile app (iOS and Android, built on the Yardi RentCafe platform) for maintenance requests and tenancy management, the Vertus+ perks app and card for discounts across the Canary Wharf Estate, video entry systems, and Pulse Wi-Fi broadband provisioned through Wifinity. In August 2024 the company added FIIT Virtual Studios with on-demand connected group workouts and performance tracking. The company is regulated through Propertymark and ARLA Propertymark memberships, with deposits held under the Tenancy Deposit Scheme and complaints escalated via The Property Ombudsman.

Vertus generates revenue primarily through recurring monthly residential tenancies paid by Direct Debit on the 1st of each month, supplemented by nightly aparthotel revenue from Vertus Edit. The go-to-market combines direct leasing via the company website and on-site leasing teams with selected letting agents and direct booking for short stays. Customer acquisition is supported by a Refer a Friend scheme offering £1,000 in vouchers, digital-first marketing through Instagram, LinkedIn, and TikTok, and a content hub called the Vertus Journal. The customer base spans over 3,000 residents across professional, family, corporate, and short-stay segments.

Name

Vertus

Legal name

Vertus Residential Management Limited

Website

https://thisisvertus.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Vertus is a London-based residential lettings and property management subsidiary of Canary Wharf Group, operating four premium rental apartment buildings and the Vertus Edit aparthotel sub-brand in Canary Wharf, serving over 3,000 residents and short-stay guests.

Ownership category

akta.pro rank

Product category

Residential Property Management & Rentals

NAICS

Services to Buildings and Dwellings (5617)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Multi-Unit STR / Aparthotel Management (BPAJAIAC)

akta.pro secondary industries

Aparthotels (hotel-branded apartment stays) (THAMACAB), Luxury serviced apartments (premium) (THAMACAE), Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE), Serviced Apartments & Aparthotels (THAGAEAB)

Keywords

• Residential property rentals
• Premium apartment lettings
• Aparthotel accommodation
• Property management services
• Short-stay studios

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Tenancy Rentals: Monthly rental income from premium furnished and unfurnished apartments across four buildings in Canary Wharf. Tenants pay rent via Direct Debit on the 1st of each month, with deposits equal to 5 weeks rent.
2. Aparthotel / Short-Stay Rentals: Nightly rental income from Vertus Edit studio apartments offering flexible stays with rates from £117 per night. Direct booking provides 25% discount compared to third-party platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vertus is a London-based residential property management company that leases premium furnished and unfurnished apartments across four purpose-built buildings in Canary Wharf (50-60 Charter Street, 10 George Street, Newfoundland, and 8 Water Street), offering studio through three-bedroom units with shared amenities such as gyms, rooftop terraces, co-working spaces, and 24/7 concierge. Through its Vertus Edit sub-brand, the company also operates an aparthotel providing flexible nightly and short-stay studio accommodations at 3 & 15 West Lane, Canary Wharf.

Product overview

Vertus is a residential lettings and property management brand operated by Vertus Residential Management Limited, part of the Canary Wharf Group. The core offering is premium rental apartments across four Canary Wharf buildings (50-60 Charter Street, 10 George Street, Newfoundland, and 8 Water Street), with apartment types ranging from studios to three-bedroom penthouses, available furnished or unfurnished. Properties feature shared amenities including gyms, rooftop terraces, co-working spaces, private dining, cinema rooms, and 24/7 concierge. Residents also receive access to the Vertus Home app for maintenance and the Vertus+ app for perks and discounts. The portfolio is complemented by Vertus Edit, a separate aparthotel sub-brand offering flexible short-stay studios at West Lane, Canary Wharf. Resident referral and promotional programmes (such as free parking, internet upgrades, and John Lewis vouchers) support tenant acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Vertus Edit: Aparthotel and flexible short-stay accommodation concept offering stylish studio apartments in Canary Wharf, London, with stay types including The Midweeker, The Next-stepper, The Fun-Lover, and The Spare Roomer.

Products and services

• Vertus Residential Apartments Premium long-term rental apartments across four buildings in Canary Wharf (50-60 Charter Street, 10 George Street, Newfoundland, and 8 Water Street), offering studio to three-bedroom units with shared amenities including gyms, rooftop terraces, co-working spaces, private dining, cinema rooms, and 24/7 concierge. Available furnished or unfurnished, targeting professionals, couples, families, and pet owners seeking luxury rental accommodation in Canary Wharf.
• Vertus Edit Aparthotel

Quantifiable outcome

• Serves over 3,000 residents through residential partnerships

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FIITcoreStrategic or Co-development Partner · 21 August 2024FIIT, the UK's leading digital fitness platform, has formed a strategic partnership with Vertus to integrate its all-in-one digital fitness solution into Vertus residential developments. The partnership includes launch of FIIT Virtual Studios featuring boutique-style connected group workouts, performance tracking, and complimentary access to the FIIT App with thousands of on-demand workouts. The partnership serves over 3,000 residents.
• Cortland Living UKcoreStrategic or Co-development Partner · 21 August 2024Joint partnership with FIIT where Cortland Living UK launched its UK flagship scheme at Colliers Yard in Manchester with two FIIT Virtual fitness suites. Vertus was announced as a strategic partner alongside Cortland Living UK for this residential fitness integration initiative.
• PropertymarkminorOthersVertus is a member of Propertymark and adheres to their Conduct and Membership Rules, which ensure high levels of consumer protection in the private rented sector.
• Canary Wharf GroupcoreOthersVertus is a subsidiary of Canary Wharf Group (A CWG Company). The company operates within the Canary Wharf Estate, benefiting from the Group's property development, estate management, and infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lendlease: Global real estate developer and operator with UK residential and build-to-rent operations (Elephant & Castle, Thamesbank); broadly comparable as a large diversified developer-operator with premium residential offerings.
• Greystar: Global leader in rental housing operations and investment, with UK presence; broadly comparable as a residential rental operator with similar amenity and service models, but at much greater scale and geographic diversification.
• SACO (The Serviced Apartment Company): Long-established UK serviced apartment operator with London and UK-wide presence; comparable to Vertus Edit for serviced apartment short and extended stays targeting business and leisure travelers.
• Notting Hill Genesis: Large UK housing association and residential operator; comparable to Vertus at the broader scale of residential property management in London, though primarily in the affordable/sub-market segment rather than premium.
• Staycity: Major European aparthotel operator (Wild Aparthotels, Staycity Aparthotels) with strong London presence; comparable to Vertus Edit for aparthotel-style short-stay accommodation, though at significantly larger scale and broader geographic footprint.

Direct peers

• Get Living: UK build-to-rent operator (East Village, Elephant Central, Manchester) with managed amenity offerings; directly comparable to Vertus as a premium BTR operator with integrated fitness, concierge, and community programming.
• Quintain: Developer and operator of build-to-rent residential at Wembley Park and formerly at Greenwich Peninsula; directly comparable as a UK institutional residential rental operator with managed amenity stacks and a focus on premium customer experience.
• The Resident: London aparthotel brand offering serviced apartments in prime locations (Kensington, Covent Garden, Liverpool Street); directly comparable to Vertus Edit for studio apartment short-stays with premium positioning and direct booking.
• Cortland: US- and UK-based build-to-rent developer and operator (Cortland Living UK at Colliers Yard, Manchester); directly comparable as a premium residential operator that has already partnered with Vertus, indicating overlapping operational models.

Emerging players

• Native Places: London-based aparthotel operator (Native Hyde Park, Native Bankside, etc.) offering design-led short and long-stay apartments; comparable to Vertus Edit as a design-focused London aparthotel competitor with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thisisvertus
• Instagraminstagram.com/thisisvertus
• Xx.com/ThisIsVertus
• Facebookfacebook.com/Thisisvertus

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertus