Sport & Story
- Company typePrivate
- Founded2021
- HeadquartersFayetteville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sport & Story does
Sport & Story is a privately held content production and platform services company founded in 2021 and headquartered in Fayetteville, Arkansas. The company builds, operates, and produces content for branded subscription streaming platforms on behalf of NCAA collegiate athletic departments, including Hogs+ (Arkansas), Gamecocks+ (South Carolina), OSU Max (Oklahoma State), WarEagle+ (Auburn), Baylor+, Monarchs+ (Old Dominion), and HailState+ (Mississippi State). Its technology stack consists of white-label streaming infrastructure distributed across web, mobile, Apple TV, Amazon Fire TV, Roku, and Android, combined with a portfolio of daily email newsletters branded as 'The Brew' (26+ school-specific variants) and podcast productions, with WMT Digital serving as the primary engineering partner for platform builds. Content production capabilities span long-form original documentary films, anthology and docuseries, behind-the-scenes features, podcasts, social media creative, and in-venue game-presentation content, with multiple Emmy, Telly, Digiday, Cynopsis, and AVA Digital award wins across its portfolio.
The company generates revenue through two principal streams: recurring subscription fees on its branded platforms (typically priced at $7.99-$14.99/month, with premium tiers extending to $20-$55/month when bundled with NIL collective memberships) and professional services revenue from content production engagements with athletic departments and multimedia rights holders. Distribution is sales-led through a strategic partnership with Playfly Sports, the multimedia rights holder for multiple partner schools, supplemented by direct relationships with NIL collectives (Arkansas Edge, Garnet Trust, Bayou Traditions, On To Victory) and individual athletic department agreements. Founder Victor Vitarelli serves as President. The company has not disclosed any external funding rounds and operates as a founder-led, privately held entity serving collegiate athletic departments across the SEC, Big 12, ACC, AAC, Sun Belt, MAAC, and Pac-12 conferences.
Sport & Story firmographics
Firmographics- Name
- Sport & Story
- Legal name
- Sport & Story
- Website
- https://sportandstory.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sport & Story industry classification
Industry- Product category
- Sports Media Services and Subscription Platforms
- NAICS
- Broadcasting and Content Providers (516), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
- akta.pro secondary industries
- Sports OTT Aggregators & Bundling Services (MPAKAOAB), Sports Highlights, Clips & VOD Libraries (MPAKAOAF)
Keywords
Where Sport & Story is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sport & Story business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Subscription Platform Fees: Sport & Story builds and operates branded subscription streaming platforms for athletic departments. Revenue comes from monthly/annual subscriber fees (typically $7.99-$14.99/month), with platforms like Hogs+, Gamecocks+, OSU Max, WarEagle+, Baylor+ serving college sports fans directly. Some platforms integrate with NIL collectives and fundraising foundations.
- Content Production Services: Sport & Story produces original documentary films, docuseries, promotional videos, and behind-the-scenes content for athletic departments. Services include video production, podcast creation, and email newsletter development.
- NIL Collective Partnerships: Partnerships with NIL collectives (Garnet Trust, Arkansas Edge, Bayou Traditions, On To Victory) where content platforms bundle with membership benefits, driving both fan engagement and student-athlete support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | OSU Max subscription at $8.99/month |
| Subscription | Annual | OSU Max annual subscription at $98.89/year |
| Subscription | Monthly | WarEagle+ Basic at $14.99/month |
| Subscription | Monthly | Hogs+ subscription at $7.99/month |
| Subscription | Monthly | Baylor+ subscription at $7.99/month |
| Subscription | Monthly | Gamecocks+ subscription at $8.33/month |
| Hybrid | Monthly | Hogs+ Arkansas Edge Bundle at $30/month (Digital Bronze) or $55/month (Bronze) |
| Hybrid | Monthly | Gamecocks PLUS Trust Bundle at $20.01/month |
| Freemium | Monthly | Newsletter subscriptions (The Brew variants) - Free |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Sport & Story product offering
Product offeringCore offering
Sport & Story builds and operates branded subscription streaming platforms (Hogs+, Gamecocks+, OSU Max, WarEagle+, Baylor+, Monarchs+) for college athletic departments, providing premium storytelling content including original documentaries, docuseries, behind-the-scenes access, and archived footage. The company also produces video content, podcasts, email newsletters (The Brew collection), social media content, and in-venue entertainment on a services basis for partner schools.
Product overview
Sport & Story is a leading provider of content platforms and content production services for college athletics. The company operates a multi-product portfolio consisting of subscription content platforms (Hogs+, OSU Max, Gamecocks+, WarEagle+, Baylor+, Monarchs+) branded for partner athletic departments, alongside production services (video production, podcasts, email newsletters/The Brew, social media, in-venue entertainment). The subscription platforms provide premium storytelling content through exclusive video series, original documentary films, behind-the-scenes access, interviews, and archived content, distributed via web, mobile apps (Apple TV, Amazon Fire TV, Roku, Android), and supported by branded email newsletters. The company serves athletic departments across the SEC and other conferences, producing award-winning content that has earned Emmy, Telly, Digiday, AVA Digital, Cynopsis Sports Media, and SVG College Sports Media awards.
Differentiator
Problem solved
Functional benefit
Brands
- Hogs+: Official subscription content network for Arkansas Razorbacks Athletics, offering exclusive storytelling, interviews, behind-the-scenes access, and original documentaries.
- Baylor+
- WarEagle+
- Gamecocks+
- OSU Max
- Monarchs+
- The Brew
Products and services
- Membership Platforms (Subscription Content Platforms) Subscription platforms providing premium storytelling content and membership technology, enabling athletic departments to create fan communities with exclusive video, documentaries, behind-the-scenes access, and archived content. Deployed as white-label branded platforms (Hogs+, Gamecocks+, OSU Max, WarEagle+, Baylor+, Monarchs+) accessible via web, mobile, and OTT apps.
- Hogs+ Official content subscription network for Arkansas Razorbacks Athletics, offering exclusive storytelling, interviews, behind-the-scenes access, and original films. Priced at $7.99/month with annual option.
- Gamecocks+ Official content network and membership community for South Carolina Athletics providing behind-the-scenes content, interviews, features, documentaries, archived games, and premium video. Priced at $8.33/month.
- OSU Max Official content network for Oklahoma State Athletics featuring exclusive storytelling, interviews, behind-the-scenes access, and original films. Priced at $8.99/month with annual option at $98.89/year.
- WarEagle+ Official content network for Auburn Athletics delivering behind-the-scenes access, original series, documentaries, interviews, and premium storytelling across all 21 sports. Priced at $14.99+/month with multiple tiers.
- Baylor+ Official content platform for Baylor Athletics offering insider perspectives into student-athletes and coaches with compelling stories. Priced at $7.99/month.
- Monarchs+ Subscription-based platform for Old Dominion Athletics designed to deepen fan engagement while directly supporting ODU student-athletes through NIL initiatives. Features four subscription tiers with premium content and exclusive access.
- The Brew (Email Newsletters) Best-in-class daily email newsletter serving as a content-driven hub delivering news, videos, podcasts, and promotional updates to fans. Sport & Story partners with athletic departments to launch branded Brew newsletters (e.g., Wazzu Morning Brew, Baylor Morning Brew, Inside HokieSports). Offered free as a top-of-funnel acquisition channel for premium subscription platforms.
- Video Production Services
Quantifiable outcome
- Heartland Regional Emmy Award winner - OSU Max 'Out Of Nowhere: The Barry Sanders Story'
- +7 more outcomes
Companies that use Sport & Story
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Sport & Story technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sport & Story partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, minor and core.
- Old Dominion AthleticsmajorOld Dominion Athletics partnered with Sport & Story to launch Monarchs+ subscription platform featuring MonarchBrew+ newsletter and four subscription tiers. Platform designed to deepen fan engagement while directly supporting ODU student-athletes.
- Fairfield University AthleticsmajorFairfield University Athletics partnered with Sport & Story to produce an all-access ESPNU special spotlighting Fairfield Women's Basketball. The 30-minute special premieres during 2025-26 basketball season, giving fans behind-the-scenes look at the program.
- Washington State AthleticsmajorWashington State Athletics partnered with Sport & Story to launch Wazzu Morning Brew newsletter and Inside WSU Athletics podcast. Newsletter provides fans with news, highlights, videos, and event information. Podcast features WSU AD Anne McCoy, broadcaster Chris King, coaches, and student-athletes.
- Virginia Tech AthleticsmajorVirginia Tech Athletics partnered with Sport & Story to launch Inside HokieSports daily email newsletter. Newsletter delivers to fans weekday mornings at 6 a.m. ET with news, highlights, videos, podcasts, and event information.
- National Football FoundationminorThe National Football Foundation partnered with Sport & Story and Playfly Sports to produce the 'Good in the Game' weekly newsletter and podcast series. Newsletter released Mondays, podcast released twice monthly featuring stories of players, coaches, and fans making a difference through football.
- Arkansas Edge (NIL Collective)majorArkansas Edge, the official NIL collective of the Arkansas Razorbacks, partnered with Sport & Story to offer Hogs+ Arkansas Edge Bundle. The partnership combines NIL support with premium content access at $30/month (Digital Bronze) or $55/month (Bronze) tiers.
- Garnet Trust (South Carolina NIL)majorGarnet Trust partnered with Sport & Story to create the Gamecocks PLUS Trust Bundle combining NIL support, Gamecocks+ content access, and Gamecock Club foundation membership at $20.01/month. The partnership fuels fan engagement while supporting student-athletes.
- Auburn Athletics / Auburn Sports PropertiescoreAuburn Athletics and Auburn Sports Properties partnered with Sport & Story to create WarEagle+ streaming platform for all 21 Auburn sports. Platform launched Fall 2023. In 2025, WarEagle+ was reimagined combining WarEagle+ Content Network with On To Victory membership platform to directly support student-athletes.
- On To Victory (Auburn NIL Collective)majorOn To Victory, the official NIL collective of Auburn Athletics, partnered with Auburn Sports Properties and Sport & Story to provide WarEagle+ content bundled with NIL membership. The On To Victory Bundle at $14.99/month combines student-athlete support with premium content access.
- Baylor AthleticscoreBaylor Athletics partnered with Sport & Story to launch Baylor+ subscription platform offering fans insider content, documentaries, and behind-the-scenes access. Sport & Story had previously worked with Baylor on ESPN+ 'Our Time' basketball series in 2022. Platform launched Fall 2023 at $7.99/month.
- Baylor Athletics (Morning Brew)coreBaylor partnered with Sport & Story to launch Baylor Morning Brew, a daily email newsletter keeping fans informed about Bears athletics. Newsletter delivered free to fans Monday through Friday at 6 a.m. CT.
- Florida Atlantic University AthleticsminorSport & Story partnered with FAU and American Athletic Conference to produce 'FAU Basketball: Run it Back' documentary recap for ESPNU, recapping FAU's historic run to 2023 Final Four.
- Playfly SportscorePlayfly Sports is Sport & Story's primary multimedia rights partner, connecting the company with athletic departments across their portfolio of properties. Sport & Story produces content for Playfly partner schools including LSU, Arkansas, Mississippi State, South Carolina, Oklahoma State, Auburn, and others. The partnership enables Sport & Story to access distribution channels and fan bases while Playfly benefits from premium content capabilities.
- Bayou Traditions (LSU NIL)majorBayou Traditions, the official NIL collective of LSU Athletics, partnered with Sport & Story through multimedia rights holder Playfly Sports. Bayou Traditions became presenting partner of LSU GOLD content platform.
- 26 Athletic Departments (The Brew Newsletter)coreSport & Story partnered with more than two dozen schools to launch The Brew email newsletter, a daily fan engagement product. Partners include LSU, Arkansas, South Carolina, Oklahoma State, Auburn, Baylor, Mississippi State, Virginia Tech, Washington State, and others. Each school receives a branded version of the newsletter.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sport & Story competitors and assessment
Company assessmentBroad incumbents
- Barstool Sports: Digital sports and pop-culture media company producing video, podcasts and newsletters. Comparable as a sports content portfolio company with subscription, advertising and live-event revenue streams across multiple sports verticals.
- Learfield (IMG College / Learfield): Largest U.S. college athletics multimedia rights holder, providing sponsorship, content, and technology services across hundreds of schools. Comparable as a scaled incumbent serving the same athletic-department customers with overlapping content and platform offerings.
- Playfly Sports: Multimedia rights holder and Sport & Story's primary channel partner. Comparable as a competitor and partner in monetizing college athletic content, with overlapping capabilities in content production and rights management.
Direct peers
- Stadium: Sports media network producing original video content and live programming around college and professional sports. Comparable as a digital-first sports content platform competing for the same fan attention and sponsorship dollars.
- The Athletic: Subscription-based digital sports media company (owned by The New York Times). Comparable as a subscription sports media business model with team-specific deep coverage, demonstrating both the demand pattern and competitive benchmark Sport & Story targets.
- 247Sports: CBS Sports-owned college sports recruiting and team content network. Comparable as a college-athletics content destination with subscription-adjacent services and longstanding relationships with athletic departments.
- On3: Digital college sports media company covering recruiting, NIL, and team content across NCAA programs. Highly comparable as a content platform targeting college sports fans and partner institutions, with overlap in NIL coverage and direct-to-fan monetization.
Emerging players
- Overtime: Sports media company producing short-form and original video content around high school, college and pro athletes with proprietary leagues. Comparable as a digital sports content brand monetizing through subscription and sponsorship.
- Front Office Sports: Digital sports business media brand covering the intersection of sports, media and business. Comparable as a digital-first sports content venture targeting engaged fans and industry partners with original programming.
- Whistle Sports: Digital sports content network producing social-first video content around athletes and teams. Comparable as a sports content production and distribution company targeting younger fan segments with similar production sensibilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Sport & Story social profiles
Digital presenceSport & Story financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport & Story leadership team
Management profileNumber of profiles
Profiles1 record
Sport & Story subsidiaries and ownership
Company hierarchySubsidiaries6 records
Sport & Story funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport & Story M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport & Story
What does Sport & Story do?
Sport & Story builds and operates branded subscription streaming platforms (Hogs+, Gamecocks+, OSU Max, WarEagle+, Baylor+, Monarchs+) for college athletic departments, providing premium storytelling content including original documentaries, docuseries, behind-the-scenes access, and archived footage. The company also produces video content, podcasts, email newsletters (The Brew collection), social media content, and in-venue entertainment on a services basis for partner schools.
Is Sport & Story a public or private company?
Sport & Story is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sport & Story founded?
Sport & Story was founded in 2021. It employs 11 to 50 people.
Where is Sport & Story based?
Sport & Story is headquartered in Fayetteville, United States, in the North America region.
How does Sport & Story make money?
Three revenue lines are on record. Subscription Platform Fees are the primary driver. The others are content Production Services and NIL Collective Partnerships.
Who are Sport & Story's main competitors?
Broad incumbents on record are Barstool Sports, Learfield (IMG College / Learfield) and Playfly Sports. Direct peers are Stadium, The Athletic, 247Sports and On3. Emerging players are Overtime, Front Office Sports and Whistle Sports.
Does Sport & Story have an API?
No public API is recorded for Sport & Story.
What industry is Sport & Story in?
Sport & Story's product category is Sports Media Services and Subscription Platforms. Its primary akta.pro industry code is MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web), with a secondary code of MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 516 and its SIC code is 7822.