Reach Up

What Reach Up does

Reach Up, operated by Belgian public limited company dgenious SA and headquartered in Brussels, provides a SaaS platform that helps retail network managers coordinate and execute priorities across franchise, branch (succursale), and mixed retail networks. The platform combines four functional pillars — gamification (challenges, leaderboards, peer comparisons), configurable KPIs and target-setting, centralized communication with field missions and photo/comment feedback, and real-time performance visualization for regional managers — into a single integrated web and mobile application. Reach Up is purpose-built for the operational gap between a retail headquarters and its geographically dispersed stores, replacing fragmented email and chat channels with a structured, traceable communication and execution layer. The solution is delivered via a subscription model with custom enterprise pricing, sold through a consultative field sales motion initiated via 'Request a Demo' CTAs on a multi-language (French, English, Dutch) website. Named customers include Kusmi Tea (Belgium and Luxembourg), Jeff De Brugges, and Tekoe, with Kusmi Tea reporting a 15% increase in average basket size following deployment. The company operates with 11-50 employees, has not disclosed funding history or revenue, and shows no AI/ML, partnership, M&A, or acquisition activity in the available data.

Name

Reach Up

Legal name

dgenious SA

Website

https://reachup.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reach Up is a Brussels-based SaaS platform that helps retail network managers coordinate franchise, branch, and mixed-store networks through gamified KPIs, field missions, and centralized communication, serving enterprise retail clients across European markets.

Ownership category

akta.pro rank

Product category

Retail Network Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Human Resources Consulting Services (541612)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Employee Helpdesk / HR Service Center (Tier 1) (BPAAAIAH)

Keywords

• Retail network management
• Franchise performance software
• Field team coordination
• Retail gamification platform
• Store performance tracking

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Reach Up operates as a cloud-based SaaS platform providing subscription access to network managers. The platform is accessed via mobile app and web, suggesting a recurring subscription model with pricing likely based on network size or number of users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reach Up is a SaaS platform designed for network managers to pilot, animate, and improve performance across franchise, branch, or mixed retail networks. It combines gamification (challenges, leaderboards, KPIs, peer comparisons, target setting), centralized team communication (instructions, documents, missions, integrated chat), field mission tracking with photo/comment feedback, and commercial performance visualization in a single mobile and web platform. The platform targets retail headquarters and regional managers responsible for coordinating multiple geographically dispersed store locations.

Product overview

Reach Up is a single, unified SaaS platform for network managers (responsables de réseau) to pilot, animate, and drive performance across franchise, branch, or mixed retail networks. The platform combines gamification features (challenges, leaderboards, objectives), team communication tools (targeted messaging, document sharing, field missions with photo/comment feedback, integrated chat), and commercial performance indicators into one integrated solution. There are no separate modules, sub-products, or add-ons—Reach Up functions as a single cohesive product.

Differentiator

Problem solved

Functional benefit

Products and services

• Reach Up

Quantifiable outcome

• 15% increase in average basket size

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• YOOBIC: YOOBIC is a frontline employee experience platform for retail teams offering task management, communication, gamification, and performance tracking — directly comparable to Reach Up's franchise/branch retail use case.
• WorkJam: WorkJam is a digital workplace platform for frontline and hourly employees, offering communication, task management, scheduling, and learning. It competes with Reach Up's network-wide store engagement and mission-driven workflows.
• Repsly: Repsly provides retail execution and field activity management software for brands and retailers managing in-store audits, merchandising, and field team coordination. It is comparable to Reach Up's franchise/branch oversight use case.
• Zipline (retail execution): Zipline is a retail execution platform enabling HQ-to-store communication, task management, and store-level performance tracking for multi-unit retail brands — directly overlapping Reach Up's network management positioning.
• Beekeeper: Beekeeper is a mobile-first frontline workforce communication and operations platform used by retail, hospitality, and manufacturing networks. It overlaps with Reach Up on centralized HQ-to-store communication, task assignment, and engagement mechanics.

Emerging players

• Deputy: Deputy provides workforce management and employee scheduling for shift-based retail and hospitality businesses. While more focused on scheduling, it intersects with Reach Up's store-level coordination and task management workflows.
• Connecteam: Connecteam is an employee management app for deskless workers offering communication, scheduling, checklists, and recognition features. It is an emerging player in the same frontline engagement category as Reach Up, often competing on price for SMB retail networks.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce's retail cloud portfolio includes employee engagement, task management, and store visit capabilities. It is a broad incumbent whose retail-execution features partially overlap with Reach Up's offering for enterprise retail networks.
• Reflexis (now Zebra Workforce Connect): Reflexis (acquired by Zebra Technologies) provides workforce management, task execution, and store operations software for large retailers. It is a broader incumbent addressing many of the same franchise/branch coordination problems as Reach Up.

Others

• Qlik (retail analytics): Qlik offers analytics and BI tooling that retail networks use to monitor store performance. It is adjacent to Reach Up rather than directly competitive, but represents an ecosystem player that could absorb KPI visualization layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reach-up-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Up