Superica
Superica is a Tex-Mex restaurant chain founded by chef Ford Fry, operating 11 company-owned locations across the southeastern United States that serve dine-in, takeout, catering, and private events with a tequila-focused bar program.
- Company typePrivate
- Founded-
- HeadquartersGeorgia, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Superica does
Superica is a Tex-Mex restaurant concept operating 11 company-owned locations across the southeastern United States (Georgia, North Carolina, Tennessee, Florida, and Texas). Founded by chef Ford Fry and launched in 2016 inside the restored 1889 Atlanta Stove Works factory on Krog Street, the brand serves lunch, dinner, weekend brunch, and happy hour menus alongside a tequila-focused bar program. The chain is operated under Ford Fry Restaurants with day-to-day management handled by Rocket Farm Restaurants.
The core product is the dine-in experience, augmented by online ordering for pickup and delivery (order.superica.com), off-premise catering (minimum 10 guests, 72-hour notice), private and semi-private event spaces accommodating 20 to 350 guests, and e-gift cards. The technology stack is built on third-party SaaS integrations — OpenTable for reservations and waitlist, TripleSeat for catering and event bookings, Tabit for gift cards, order.online for to-go, Wisely for waitlist, and Mailchimp for email — with no proprietary platform, mobile app, or public API.
Revenue is generated almost entirely through on-premises food and beverage transactions, supplemented by catering, private event buyouts, gift card sales, and occasional pop-ups such as the Winter Park breakfast taco event. The brand is monetized through a direct-to-consumer model with no franchising or third-party delivery partnerships disclosed. Pricing is not publicly disclosed, and revenue figures are not provided in available sources.
Superica firmographics
Firmographics- Name
- Superica
- Legal name
- Superica
- Website
- https://superica.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Superica is a Tex-Mex restaurant chain founded by chef Ford Fry, operating 11 company-owned locations across the southeastern United States that serve dine-in, takeout, catering, and private events with a tequila-focused bar program.
- Ownership category
- akta.pro rank
Superica industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Superica is headquartered
LocationHeadquarters
- HQ city
- Georgia
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Superica business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining in at one of 11 Superica restaurant locations across Georgia, North Carolina, Tennessee, Florida, and Texas. Offers lunch, dinner, brunch menus with full bar service including margaritas and tequila selection.
- Online Ordering and Takeout: Revenue from online orders placed for pickup, with delivery available at select locations. Online ordering system handles to-go orders across all locations.
- Catering Services: Catering for events including weddings, office events, and private gatherings. Requires minimum 10 headcount and 72-hour notice. Available for pickup at all locations.
- Private Events and Buyouts: Revenue from private dining rooms, semi-private spaces, and full restaurant buyouts. Event spaces accommodate varying guest counts from 20-350 depending on location.
- Gift Card Sales: E-gift cards sold through tabit.us platform for gifting Superica dining experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Happy Hour - Winter Park Location |
| Unit Pricing | Pay-as-you-go | Breakfast Taco Pop-up - Winter Park |
| Unit Pricing | Multi-year contract | Catering Minimum |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Superica product offering
Product offeringCore offering
Superica is a Tex-Mex restaurant concept that serves dishes such as tacos, fajitas, enchiladas, and other Tex-Mex fare alongside a tequila-focused bar program including margaritas. The brand operates full-service restaurant locations in multiple U.S. states under the Ford Fry restaurant group.
Product overview
Superica is a Tex-Mex restaurant chain operated by Ford Fry Restaurants and Rocket Farm Restaurants. The core offering is its restaurant dining experience featuring authentic Tex-Mex cuisine in a distinctive Old West/Southwestern atmosphere. The product portfolio includes the core restaurant service supplemented by digital add-on modules: online ordering for pickup and delivery, catering services for off-site events, event space rental for private dining and buyouts, e-gift cards, and reservation/waitlist management. Additional promotions include happy hour programs and breakfast taco pop-up events at select locations. All services are available across the chain's 10 locations in Atlanta, Alpharetta, Dunwoody, Cary, Charlotte, Winter Park, Nashville, and Houston.
Differentiator
Problem solved
Functional benefit
Products and services
- Superica Dine-In Restaurant Service
Companies that use Superica
Customer profileSegments3 records
Superica technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Superica partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Herradura TequilaminorHerradura Tequila partners with Superica for National Tequila Day events, including tasting experiences featuring 5 Herradura expressions. Herradura's brand ambassador leads educational tastings at the Krog Street location, paired with Top Shelf Margaritas and light bites from Superica's kitchen.
- OpenTablecoreOpenTable provides reservation management and waitlist services for Superica locations, allowing customers to book tables online ahead of arrival. Multiple Superica locations utilize OpenTable for both reservations and waitlist management.
- TripleSeatcoreTripleSeat powers Superica's catering requests and event bookings across all 10 primary locations. The platform handles catering inquiries with minimum requirements of 10 headcount and 72-hour notice.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Superica competitors and assessment
Company assessmentDirect peers
- Bartaco: Elevated Tex-Mex/taco concept with a bar program and hospitality-driven positioning, operating across multiple US markets including the Southeast. Closely aligned to Superica on cuisine, premium casual format, and target customer.
- Torchy's Tacos: Texas-originated, premium Tex-Mex/QSR-mexican concept with a chef-driven menu and broad southern US footprint. Comparable to Superica in cuisine focus, flavor-forward positioning, and experiential design.
- Condado Tacos: Build-your-own elevated taco concept with a strong craft cocktail and bar program. Aligns with Superica on premium casual Tex-Mex and lifestyle-driven positioning.
- Velvet Taco: Chef-inspired premium taco concept with weekly rotating menu and a craft bar focus. Highly comparable to Superica's elevated Tex-Mex identity and cocktail-driven experience.
- Freebirds World Burrito: Texas-rooted burrito/Tex-Mex chain with strong regional presence across the South and Midwest. Comparable ingredient profile and price tier to Superica's casual offerings.
Broad incumbents
- Chipotle Mexican Grill: Largest US fast-casual Mexican chain. Competes with Superica for Mexican-cuisine occasions, though at a different price tier and service format.
- Moe's Southwest Grill: National fast-casual Tex-Mex chain under Focus Brands. Operates in the same cuisine category as Superica but at a substantially broader, lower-AUV, more standardized format.
- Pappas Restaurants: Houston-based, multi-concept independent restaurant group with Tex-Mex offerings including Taco Diner and Pappasito's. Comparable on cuisine category and founder-driven operating model, with broader scale.
Regional players
- Taco Mac: Atlanta-based Tex-Mex-inspired sports bar and grill operator. Direct regional competitor within Superica's home Georgia market with overlap on casual Tex-Mex menu and bar business.
- Willy's Restaurants: Southeast US casual restaurant group with Tex-Mex and American concepts. Overlaps with Superica on geography, format, and casual Tex-Mex positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Superica social profiles
Digital presenceSuperica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superica leadership team
Management profileNumber of profiles
Profiles1 record
Superica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superica
What does Superica do?
Superica is a Tex-Mex restaurant concept that serves dishes such as tacos, fajitas, enchiladas, and other Tex-Mex fare alongside a tequila-focused bar program including margaritas. The brand operates full-service restaurant locations in multiple U.S. states under the Ford Fry restaurant group.
Is Superica a public or private company?
Superica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superica founded?
Superica was founded in -1. It employs 51 to 100 people.
Where is Superica based?
Superica is headquartered in Georgia, United States, in the North America region.
How does Superica make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering and Takeout, catering Services, private Events and Buyouts and gift Card Sales.
Who are Superica's main competitors?
Direct peers on record are Bartaco, Torchy's Tacos, Condado Tacos, Velvet Taco and Freebirds World Burrito. Broad incumbents are Chipotle Mexican Grill, Moe's Southwest Grill and Pappas Restaurants. Regional players are Taco Mac and Willy's Restaurants.
Does Superica have an API?
No public API is recorded for Superica.
What industry is Superica in?
Superica's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.