SYNCER
Syncer is a Dutch e-commerce migration specialist that transfers online stores from legacy platforms (Magento, WooCommerce, Lightspeed, Shopware) to Shopify and Shopify Plus via white-label agency services and direct merchant engagements. Headquartered in Eindhoven, Netherlands as part of S.Y.K. Group.
- Company typePrivate
- Founded-
- HeadquartersEindhoven, Netherlands
- Headcount—
- GTM typeB2B
- OfferingSoftware
What SYNCER does
Syncer is a Dutch e-commerce migration specialist, headquartered in Eindhoven, Netherlands, operating as a subsidiary of the S.Y.K. Group. The company focuses exclusively on migrating online stores from legacy platforms (Magento, WooCommerce, Lightspeed, Shopware, BigCommerce, Logic4, CCV Shop, MijnWebwinkel, PrestaShop, OpenCart) to Shopify and Shopify Plus, and is a Certified Shopify Plus Premier Partner. Its core technology is an API-based migration engine that connects source and target platforms in real time rather than relying on CSV exports, enabling parallel running of legacy and new stores until cutover. Customer base spans SMB (Reswipe, Lumi3re, THE VIBE) through mid-market and large-catalog merchants (Dekbed-discounter.nl at 6M+ items, Sliponline.nl at 1M+ orders, Thegiftlabel.nl at 412K orders); 150+ brands and agencies are listed as customers.
SYNCER firmographics
Firmographics- Name
- SYNCER
- Legal name
- Syncer
- Website
- https://syncer.io
- Company type
- Private
- Operating status
- Operating
- Short description
- Syncer is a Dutch e-commerce migration specialist that transfers online stores from legacy platforms (Magento, WooCommerce, Lightspeed, Shopware) to Shopify and Shopify Plus via white-label agency services and direct merchant engagements. Headquartered in Eindhoven, Netherlands as part of S.Y.K. Group.
- Ownership category
- akta.pro rank
Where SYNCER is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SYNCER business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Migration Project Fees: Syncer charges fixed, upfront migration fees scoped per project based on source platform, catalog size, and Shopify setup complexity. Pricing starts from €3,500 for a standard trial migration. Agency partners invoice their own clients with Syncer's fee as a cost.
- Agency Subscription: Following an initial trial migration project, agency partners typically transition to a recurring subscription model for ongoing migration engagements. Syncer takes a fixed technical fee while agencies retain margin.
- Shopify App Sales: The Syncer App is distributed through the Shopify App Store, generating revenue through app installation and ongoing usage fees within the Shopify ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trial migration (one project) for agencies at fixed price |
| Unit Pricing | Multi-year contract | Project-based migration for end merchants |
| Subscription | Annual | Agency subscription for ongoing migration projects |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SYNCER product offering
Product offeringCore offering
Syncer delivers end-to-end e-commerce replatforming services that migrate online stores from legacy platforms (Magento, WooCommerce, Lightspeed, Shopware, Logic4, BigCommerce, PrestaShop, OpenCart, CCV Shop, MijnWebwinkel) to Shopify and Shopify Plus using API-based real-time synchronization, AI-driven data transformation, and automated SEO preservation. The offering is sold both as a direct service to merchants and as a white-label technical execution service to Shopify Plus agencies, with a supporting Shopify App Store product for post-migration data continuity.
Product overview
Syncer is an e-commerce migration platform specializing in seamless data transfers from legacy platforms (Magento, WooCommerce, Lightspeed, Shopware, BigCommerce, Logic4, and others) to Shopify and Shopify Plus. The offering consists of three core proprietary technologies: Live Sync® for real-time API-based data synchronization, SEO Guard® for URL mapping and 301 redirect management, and the Syncer AI Engine™ for automated data transformation and metadata enrichment. Additional products include the Syncer App (a Shopify-side migration tool with post-migration features like GTM migration, product reviews sync, and stock alerts), the Syncer Theme/Framework for design migration, and Content Link Sync® for internal link management. Syncer also offers white-label agency services and a migration calculator for pricing estimates.
Differentiator
Problem solved
Functional benefit
Brands
- LiveSync®: Real-time synchronization technology that connects source e-commerce platforms with Shopify, keeping data in sync until go-live.
- SEO Guard™
- Syncer AI Engine™
- Entity Diversion
Products and services
- Syncer E-commerce Migration Service End-to-end replatforming service for e-commerce merchants migrating from legacy platforms to Shopify and Shopify Plus. Includes Migration Blueprint discovery, Live Sync real-time API synchronization, AI-driven data transformation, SEO Guard URL redirect mapping, parallel store testing, and 30-day post-launch hypercare. Sold directly to merchants and as white-label technical execution to Shopify Plus agencies. Pricing starts at €3,500 for trial migrations and is scoped per project based on source platform, catalog size, and complexity.
- Syncer App (Shopify App Store) Shopify App Store product providing real-time data synchronization between source platform and Shopify, plus post-migration management tools including GTM migration, product reviews sync, product bundles, stock alerts, wishlist migration, and internal link management. Generates revenue through app installation and ongoing usage fees.
- Syncer for Agencies (White-Label Migration Service) White-label technical execution service for Shopify Plus agencies. Syncer acts as the engineering team behind agency-sold migration projects, handling data migration, SEO preservation, Live Sync, customization, and data mapping at a fixed fee while agencies maintain client relationships and margin. Includes partner program portal with scope assessment turnaround within 2 business days.
- Syncer Framework / Syncer Theme Official Shopify Theme Partner product with 10 years of design experience. Premium Shopify theme and design framework enabling 1-on-1 design migration from legacy platforms or design upgrades as part of the replatforming engagement.
Quantifiable outcome
- 15% boost in organic traffic (Thegiftlabel.nl — Magento to Shopify Plus)
- +8 more outcomes
Companies that use SYNCER
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
SYNCER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature6 records
SYNCER partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Shopify (Plus Partner)coreSyncer is a Certified Shopify Plus Partner, recognized as a Premier Partner in the Shopify Partner Directory. This partnership is central to Syncer's business model as all migrations are to Shopify and Shopify Plus platforms.
- UNRVLDflagshipUNRVLD is a flagship agency partner that uses Syncer as their migration engine for Shopify Plus projects, referring clients to Syncer for technical execution while maintaining strategic client relationships.
- DomaineflagshipDomaine is a flagship Shopify Plus agency partner that leverages Syncer's migration technology for client projects.
- PremierflagshipPremier is a flagship Shopify Plus agency partner featured as a trusted agency partner on Syncer's homepage.
- EndeavourcoreEndeavour is a Shopify Plus agency partner that migrates clients to Shopify using Syncer's engine.
- HappycoreHappy is a Shopify Plus agency partner that refers migration work to Syncer and maintains client relationships.
- GraciouscoreGracious is a Shopify Plus agency partner listed on Syncer's homepage as a trusted agency partner.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SYNCER competitors and assessment
Company assessmentEmerging players
- Webkul: Webkul is a Shopify and Magento-focused solutions company that offers migration tools and multi-vendor marketplace extensions. While broader in scope, its migration-related modules overlap with Syncer's data transfer functionality.
- Mageplaza: Mageplaza is a Magento extensions and migration specialist that helps merchants transition between Magento versions and to other platforms. It overlaps with Syncer on the Magento-to-Shopify migration path for mid-market merchants.
Direct peers
- LitExtension: LitExtension provides automated shopping cart migration tools across a wide range of platforms including Magento, WooCommerce, Shopify, and BigCommerce. It competes with Syncer on automated migration tooling and price points for SMB and mid-market merchants.
- StoreRobo / PixelCog: StoreRobo (formerly by PixelCog) provides e-commerce data migration and product import/export tools used to move stores between platforms. It competes in the same automated migration tooling category as Syncer's Syncer App.
- Cart2Cart: Cart2Cart is a long-standing e-commerce migration service that supports moving stores between dozens of shopping carts including Magento, WooCommerce, Shopify, Lightspeed, and Shopware. It is the most direct functional competitor to Syncer in the data migration layer of replatforming.
- MigrationPro: MigrationPro is a self-service migration app focused on Shopify migrations from Magento, WooCommerce, BigCommerce, and others. It targets a similar merchant use case but with a more self-service, lower-touch model than Syncer's white-label engineering approach.
- Next-Cart: Next-Cart offers automated migration services between major e-commerce platforms and provides additional post-migration services such as SEO redirects and design. It overlaps directly with Syncer on migration scope and target merchant profile.
- MagneticOne (Store Migration apps): MagneticOne develops automated store migration apps on Shopify and other marketplaces, supporting transfers from Magento, WooCommerce, PrestaShop, and OpenCart. It is comparable to Syncer's Syncer App offering in terms of automated catalog and order data movement.
Others
- UNRVLD: UNRVLD is a flagship Shopify Plus agency partner of Syncer that itself offers end-to-end replatform services. It is included as an ecosystem peer because it is both a customer/channel for Syncer and a potential competitor if it chooses to internalize migration capabilities.
Broad incumbents
- Shopify (Replatform / Partner Ecosystem): Shopify itself operates an enterprise replatform motion, partner directory, and increasingly AI-assisted migration tooling that competes with Syncer at the platform owner level. As the destination for every Syncer project, Shopify is both Syncer's biggest enabler and its most consequential incumbent threat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SYNCER social profiles
Digital presenceSYNCER financial estimates
Financial estimateRevenue estimate
Valuation estimate
SYNCER leadership team
Management profileNumber of profiles
SYNCER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SYNCER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SYNCER
What does SYNCER do?
Syncer delivers end-to-end e-commerce replatforming services that migrate online stores from legacy platforms (Magento, WooCommerce, Lightspeed, Shopware, Logic4, BigCommerce, PrestaShop, OpenCart, CCV Shop, MijnWebwinkel) to Shopify and Shopify Plus using API-based real-time synchronization, AI-driven data transformation, and automated SEO preservation. The offering is sold both as a direct service to merchants and as a white-label technical execution service to Shopify Plus agencies, with a supporting Shopify App Store product for post-migration data continuity.
Is SYNCER a public or private company?
SYNCER is a private company. It is classified as corporate owned and is currently operating.
When was SYNCER founded?
SYNCER was founded in -1.
Where is SYNCER based?
SYNCER is headquartered in Eindhoven, Netherlands, in the Europe region.
How does SYNCER make money?
Three revenue lines are on record. Migration Project Fees are the primary driver. The others are agency Subscription and shopify App Sales.
Who are SYNCER's main competitors?
Emerging players on record are Webkul and Mageplaza. Direct peers are LitExtension, StoreRobo / PixelCog, Cart2Cart, MigrationPro, Next-Cart and MagneticOne (Store Migration apps). UNRVLD is listed as an others. Shopify (Replatform / Partner Ecosystem) is listed as a broad incumbent.
Does SYNCER have an API?
Yes. Syncer uses live API connections to migrate data between e-commerce platforms. The LiveSync® technology connects directly to source platforms (Magento, WooCommerce, Lightspeed, Shopware, BigCommerce, Logic4) and streams product data, customer records, and order history into Shopify in real-time. Syncer connects to both the source platform and Shopify simultaneously via API for continuous synchronization during migration. No public API documentation or developer portal is mentioned.