Girl Scouts Of The Missouri Heartland, Inc.

What Girl Scouts Of The Missouri Heartland, Inc. does

Girl Scouts of the Missouri Heartland, Inc. (GSMH) is a 501(c)(3) nonprofit regional council affiliated with Girl Scouts of the USA, chartered by Congress under 36 U.S.C. § 80301. Headquartered at 210 S. Ingram Mill Road in Springfield, Missouri, the council serves girls in grades K-12 across Missouri, Kansas, and parts of Oklahoma and Arkansas through five age-based membership levels (Daisies through Ambassadors), individual membership (Juliettes), and adult volunteer structures. The council operates volunteer-led troops, camp properties (including The Fairbanks in Springfield), and council-organized events.

GSMH's core programmatic offerings include the Girl Scout Cookie Program (annual entrepreneurial skills initiative via in-person booth sales and the Digital Cookie platform), the Fall Product Program (nut, candy, and magazine sales via Ashdon Farms, Trophy Nut, and M2 Media Group), badge and journey curricula across STEM, life skills, outdoors, and leadership pillars, and the Highest Awards progression (Bronze, Silver, Gold). Supporting products include volunteer training delivered through gsLearn, the Troop Leader Blueprint, Troop Year Planner, and the Girl Scout Experience Box. The council has launched two new programs for July 2026: Camp Connect (a free K-5 summer program) and a Daisy & Brownie STEM Badge Marathon in partnership with LabSpace Robotics.

The council operates a community-led go-to-market, recruiting girl members through schools, community events, and word-of-mouth, with adult volunteers forming and leading troops. Its revenue model is diversified across five streams: cookie program proceeds (split between council programming, troop funds, and recognitions), Fall Product Program sales, annual membership dues, donations (including the Adopt a Troop Program and Give-Back Nights), and merchandise sales through the national Girl Scout Shop e-commerce platform. Tech infrastructure is centrally provided by GSUSA and includes the Digital Cookie platform, MyGS member portal, gsLearn LMS, and Volunteer Toolkit. Certified PCI_DSS compliant for secure payment processing, the council has no independent AI capabilities and no disclosed revenue figures.

Name

Girl Scouts Of The Missouri Heartland, Inc.

Legal name

Girl Scouts of the Missouri Heartland, Inc.

Website

https://girlscoutsmoheartland.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Girl Scouts of the Missouri Heartland is a 501(c)(3) regional council serving girls K-12 across Missouri, Kansas, and parts of Oklahoma and Arkansas through volunteer-led troops, the cookie program, STEM and outdoor programming, and Highest Awards under the national Girl Scouts of the USA charter.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Educational Services (61), Educational Support Services (611710), Child and Youth Services (62411), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAO

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAC

STEM & Science Camps (Biology, Chemistry, Space, Lab Science)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAE

Robotics, Engineering & Makers Camps

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

Keywords

• Youth leadership programs
• Girl scouting activities
• Volunteer training services
• Community youth development
• Nonprofit educational programs

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Girl Scout Cookie Program: Annual cookie sales program where Girl Scouts sell cookies (Thin Mints, Samoas, Tagalongs, etc.) through door-to-door, booth sales, and digital channels. Proceeds are split between council programming, troop funds, and Girl Scout recognitions. Two licensed bakers supply cookies: Little Brownie Bakers and ABC Bakers.
2. Fall Product Program: Council-authorized product program offering magazine subscriptions, nut and candy products, and online activities. Vendors include Ashdon Farms, Trophy Nut, and M2 Media Group. Runs separately from cookie program.
3. Membership Dues: Annual membership dues collected from girl and adult members. GSUSA membership is required for all participants (youth and adult). Lifetime membership available for adults meeting eligibility criteria.
4. Donations and Fundraising: Donations collected through council's donation platform, Adopt a Troop Program supporting underserved troops with membership fees, uniforms, and badge materials, and Give-Back Nights where local businesses donate a portion of sales.
5. Girl Scout Shop: Online merchandise store selling uniforms, badges, insignia, gear, and Girl Scout-branded products. Operates through girlscoutshop.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Girl Scouts of the Missouri Heartland delivers structured girl-led youth development programming across Missouri, Kansas, and parts of Oklahoma and Arkansas, including badge and journey achievement pathways, annual cookie and fall product sales programs, camping and outdoor experiences, highest awards (Bronze, Silver, Gold), and volunteer training and support. The council operates as a regional affiliate of Girl Scouts of the USA under a federal charter, serving youth from kindergarten through 12th grade along with adult volunteers.

Product overview

Girl Scouts of the Missouri Heartland operates as a regional council offering a comprehensive youth development program through multiple integrated products and services. The core offering consists of the Girl Scout Cookie Program and Fall Product Program, which are entrepreneurial skill-building initiatives teaching girls business fundamentals. Supporting programs include Camp Connect (summer experiences), Badges and Journeys (achievement pathways), and Highest Awards (Bronze, Silver, Gold). For volunteer support, the council provides the Troop Leader Blueprint, Troop Year Planner, and Volunteer Training Programs delivered through Girl Scouts' gsLearn platform. The council also runs community partnership initiatives including the Adopt a Troop Program and Give-Back Nights to ensure accessibility. All programs operate under Girl Scouts of the USA's national framework and leverage centralized platforms including MyGS for membership management and Digital Cookie for online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scout Cookie Program Annual cookie sales program teaching girls five essential entrepreneurial skills: goal setting, decision making, money management, people skills, and business ethics. Operates through in-person booth sales and the Digital Cookie online sales platform with cookie varieties supplied by licensed bakers Little Brownie Bakers and ABC Bakers.
• Girl Scout Fall Product Program Council-sponsored product program featuring magazine subscriptions, nut and candy products through vendors Ashdon Farms and Trophy Nut, and online activities from M2 Media Group. Runs separately from the cookie program as a second annual product program.
• Badges and Journeys Achievement program allowing Girl Scouts to earn badges across STEM, Entrepreneurship, Life Skills, Outdoors, and Leadership pillars, combined with multi-session Girl Scout Journeys leadership experiences.
• Camp Connect Free welcoming summer program for girls K-5 building confidence, friendships, and introducing them to Girl Scouts through games, crafts, music, and outdoor exploration led by current Girl Scouts as Camp Connect Leaders.
• Camp and Outdoors Outdoor programming including camping experiences at GSMH properties such as The Fairbanks in Springfield, Missouri, state park visits, and progressive outdoor skill development through Outdoor Level 1-3 training pathways.
• Highest Awards Prestigious awards program for older Girl Scouts recognizing sustained leadership and service projects, including the Bronze Award for Juniors, Silver Award for Cadettes, and Gold Award for Seniors and Ambassadors.
• Volunteer Training Programs Comprehensive training suite for adult volunteers covering CPR/First Aid certification, Grade Level Training, Indoor/Overnight/Day Trip Training, Mandated Reporter Training, New Leader Orientation, and Outdoor Level 1-3 certifications, delivered via gsLearn online platform and in-person sessions.
• Volunteer Awards Program Recognition program honoring outstanding volunteers through GSUSA awards such as Volunteer of Excellence, Appreciation Pin, Honor Pin, Thanks Badge I/II, and Years of Service, alongside GSMH-specific awards including Diversity Award, Leadership Launch Award, Rising Star Award, Glowing Green Award, Lasting Legacy Award, Unsung Hero Award, Product Program Partner Award, Cookie Champion Award, and Model Service Unit Award.
• Adopt a Troop Program Community partnership initiative connecting sponsors with new or underserved Girl Scout troops to cover essential participation costs including membership fees, uniform kits, badge sets, and leader guides.
• Give-Back Nights Community fundraising events where local businesses donate a portion of sales to GSMH's Adopt a Troop Program, supporting troop startup and renewal costs through in-kind materials.
• Daisy & Brownie STEM Badge Marathon Three-day hands-on STEM workshop for Daisy and Brownie Girl Scouts featuring robotics and mechanical engineering using LEGO Spike sets with icon-based coding, fulfilling requirements for Mechanical Engineering, Robotics 1, Robotics 2, and Coding for Good 1 badges.

Quantifiable outcome

• Girls develop five essential entrepreneurial skills through cookie program: goal setting, decision making, money management, people skills, and business ethics

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Little Brownie BakerscoreOthersLicensed commercial baker for Girl Scout Cookies, producing cookie varieties for GSMH and other councils. Operates under authorization from Girl Scouts of the USA. Supplies cookie inventory for the annual Girl Scout Cookie Program.
• ABC BakerscoreOthersLicensed commercial baker for Girl Scout Cookies, producing cookie varieties for councils. Operates under authorization from Girl Scouts of the USA. Alternative baker supplying cookie inventory.
• Ashdon FarmsminorOthersVendor for the Girl Scout Fall Product Program, providing nut and candy products for sale by Girl Scout troops during the fall product season.
• Trophy NutminorOthersVendor for the Girl Scout Fall Product Program, providing nut products for sale by Girl Scout troops during the fall product season.
• M2 Media GroupminorOthersVendor for the Girl Scout Fall Product Program, providing online tools and activities for Girl Scouts in addition to magazine subscriptions.
• LabSpace RoboticsminorStrategic or Co-development PartnerPartner providing STEM programming for Girl Scouts, specifically conducting the Daisy & Brownie STEM Badge Marathon robotics workshops. Uses LEGO Spike sets and maker-first approach to teach robotics and coding skills.
• The FairbanksminorOthersGSMH program property in Springfield, MO serving as venue for Camp Connect and other council programming. Used for Helper Day planning sessions and program day activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Girls Inc. National nonprofit delivering girl-focused leadership, STEM, and life-skills programming through local affiliates. Closest mission-aligned peer to GSMH, with similar age targeting (K-12) and comparable outcomes around confidence, education, and entrepreneurship.
• Girl Scouts of NE Kansas & NW Missouri: Bordering Girl Scout council serving Kansas City and surrounding areas. Geographic peer with overlapping service territory and identical programmatic framework, frequently cited in regional benchmarking.
• Girl Scouts of Eastern Missouri: Direct sibling Girl Scout council serving the St. Louis metro and surrounding Missouri counties. Operates the same cookie program, badge curriculum, and camp model under the GSUSA charter, making it the most directly comparable peer in terms of programmatic and revenue structure.
• Camp Fire: National youth development nonprofit with century-long history, badge-equivalent program pathways, and outdoor programming. Operates as a direct historical parallel to Girl Scouts with a similar co-ed mission and camp-based delivery model.
• Boy Scouts of America (Scouting America): Parallel national youth organization delivering badge-based outdoor, leadership, and citizenship programming. Operates on a similar volunteer-led troop model with comparable cookie/fundraising analogs (popcorn) and shares the federal-chartered, youth-development positioning.
• 4-H (National 4-H Council): Largest youth development organization in the U.S., delivered through Cooperative Extension networks. Comparable in breadth of STEM, civic, and outdoor programming, with similar geographic reach into rural and Midwestern communities.
• Girl Scouts of Kansas Heartland: Adjacent Girl Scout council serving Kansas and parts of surrounding states. Direct peer with identical cookie program structure, badge curriculum, and camp-based delivery, providing useful benchmarks for membership and revenue.

Broad incumbents

• YMCA of the USA: National youth services organization offering after-school programs, summer camps, and leadership development. Overlaps with GSMH in after-school care, summer camps, and youth programming within the same Midwestern geographies.
• Boys & Girls Clubs of America: Largest youth development nonprofit in the U.S. with thousands of club locations. Not girl-focused, but competes for the same parent/guardian donor dollar and youth time, with overlapping STEM, leadership, and life-skills programming.

Emerging players

• National Audubon Society: National outdoor education nonprofit with youth programming around nature exploration and conservation. Competes for the outdoor-education portion of GSMH's programming and shares the camp-based and youth-badge model in select markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/girlscoutsmh
• LinkedInlinkedin.com/company/girl-scouts-missouri-heartland
• Instagraminstagram.com/girlscouts_mh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Girl Scouts Of The Missouri Heartland, Inc.