Grupo Dragma

What Grupo Dragma does

Grupo Dragma, legally registered as DRAGMASTANDS PERÚ SAC, is a privately held Peruvian advertising architecture and 360-degree technology studio headquartered in San Borja, Lima. The company operates across Peru, Spain, and China, serving three core customer segments: real estate developers, event organizers/corporations, and retail/exhibition companies. Its product portfolio spans physical exhibition infrastructure (custom and prefabricated stands, retail modules), interactive touchscreen totems sold or rented with publicly listed unit pricing, 3D rendering and 360° visualization services, a virtual sales room product with integrated 360° streaming for real estate marketing, and a tiered virtual events platform (Plataforma 360) supporting congresses, fairs, networking, and digital broadcasts. Additional offerings include an AI implementation add-on (Implementación IA) and electric vehicle charging stations for buildings. Underlying technology combines 3D rendering, 360° photo/video capture, live streaming, and touchscreen kiosk systems, with a claimed neuromarketing methodology applied to real estate visualization work.

The company monetizes through a mix of one-time hardware and professional services revenue (toten sales S/ 2,300–2,420 per unit; bespoke 3D render and stand projects), multi-year subscription contracts on 3D visualization packages, and tiered monthly subscriptions on the virtual events platform. Go-to-market is predominantly sales-led with quote-based enterprise engagement, supplemented by self-serve e-commerce for the totem product line and WhatsApp/phone inside-sales support. No public revenue, headcount, or funding data is disclosed, and the company shows no evidence of institutional investors, subsidiaries, or M&A activity in the source material.

Name

Grupo Dragma

Legal name

DRAGMASTANDS PERÚ SAC

Website

https://grupodragma.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Dragma is a privately held Peruvian 360-degree technology studio serving real estate developers, event organizers, and exhibition companies with 3D rendering, virtual sales rooms, virtual event platforms, interactive totems, and custom exhibition stands across Peru, Spain, and China.

Ownership category

akta.pro rank

Product category

Real Estate Marketing & Visualization Services

NAICS

Advertising Agencies (54181), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting) (THAHAIAN), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Exhibition stand design
• 3D real estate visualization
• Interactive kiosk manufacturing
• Virtual event platforms
• 360 virtual tours

Headquarters

HQ city

San Borja

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Physical Exhibition Products: Sale and rental of physical exhibition stands, retail modules, and commercial furniture for fairs and commercial spaces. Includes custom prefabricated, pre-decorated, and standard configurations.
2. Interactive Totem Sales and Rental: Sale and rental of interactive totem hardware with touchscreen technology. Unit pricing for purchase (S/ 2,300 - S/ 2,420 per unit). Rental options available.
3. 3D Visualization Services: 3D rendering, virtual tours, and reality visualization services for real estate developers. Package-based pricing (Flat department, complete project, common areas).
4. Virtual Sales Room: Virtual sales room services with streaming capabilities for real estate projects. Includes virtual pilot departments, 360° photos, virtual reality, and sales plans.
5. Virtual Event Platform: Virtual event platform subscription with tiered plans (Congress/Seminar, Standard, Total). Includes fairs, congresses, networking events, digital transmissions, and product/service sales events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo Dragma is a Peruvian advertising architecture and 360-degree technology studio that designs, manufactures, and delivers custom exhibition stands, interactive touchscreen totems, 3D rendering and 360° visualization services, virtual sales rooms with integrated 360° streaming, and a virtual events platform for real estate developers, event organizers, and exhibition companies across Peru, Spain, and China.

Product overview

Grupo Dragma is a Peruvian advertising architecture and 360-degree technology studio offering an integrated portfolio of products and services for the real estate industry. The core offerings include Stands y Módulos (custom and prefabricated exhibition stands), Render 3D / Visualización 360 (3D rendering and immersive visualization), Totems Interactivos (touchscreen interactive displays), and two complementary virtual platforms—Plataforma 360 (virtual events platform for congresses, fairs, and networking) and Sala de Ventas Virtual (virtual sales room with 360° streaming and pilot department visualization). Additional offerings include Implementación IA (AI implementation services) and Cargadores de Carros Eléctricos (electric car chargers). These products work together to provide comprehensive virtual and physical solutions for real estate marketing and sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Stands y Módulos

Quantifiable outcome

• Faster property sales through 3D visualization
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• vFairs: Virtual events platform offering virtual fairs, conferences, and expos with networking and analytics. Directly comparable to Grupo Dragma's Plataforma 360 virtual events platform across Congress/Standard/Total tier equivalents.
• Matterport: US-based leader in 3D capture and virtual tours for real estate. Highly comparable to Grupo Dragma's 3D rendering and 360° virtual tour offerings for property developers, with significantly larger scale and global reach.
• Kuula: Virtual tour platform for real estate and other verticals, offering 360° tour creation, hosting, and sharing. Closely comparable to Grupo Dragma's 360° visualization and virtual tour services for property marketing.
• EyeSpy360: Virtual tour and 3D showcase platform with hardware (360° cameras) and software. Comparable to Grupo Dragma's Render 3D and Totems Interactivos lines where 360° imagery and interactive presentation converge.
• Bizzabo: Event experience platform combining in-person, hybrid, and virtual event capabilities. Comparable to Grupo Dragma's Plataforma 360 in the virtual/hybrid events segment with a more enterprise-focused GTM.
• Hopin: Virtual and hybrid event platform for conferences, expos, and networking. Comparable to Grupo Dragma's virtual events platform in core functionality (multi-stage, networking, analytics), though at substantially larger scale.
• Floorfy: Spanish virtual tour platform purpose-built for real estate agencies and developers. Closely comparable on geography (Spain/LATAM focus) and product (3D tours, virtual showrooms) to Grupo Dragma's Render 3D / Sala de Ventas Virtual lines.

Broad incumbents

• Cvent: Large-scale event management platform spanning in-person, hybrid, and virtual events with venue sourcing and attendee management. Overlaps with Grupo Dragma's Plataforma 360 but as a broader portfolio incumbent rather than virtual-events specialist.

Regional players

• Dainamic: Spanish exhibition stand builder and event agency serving European and LATAM markets. Comparable to Grupo Dragma's Stands y Módulos product line with a Spain/Europe execution base.

Emerging players

• iStaging (Hommii): AR/VR and virtual tour platform targeting real estate, retail, and design. Comparable to Grupo Dragma's 3D visualization and virtual showroom offerings, focused on a similar mid-market developer customer profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrupoDragma
• LinkedInlinkedin.com/company/grupodragma
• Instagraminstagram.com/grupo.dragma/?utm_medium=copy_link

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Dragma