Eventful Ab
Eventful AB is a privately held Swedish company that provides cloud, identity, and integration services — including its FlowSync integration platform and Skolpass SSO — exclusively to Swedish K-12 schools and municipalities, working alongside Microsoft and Google for Education.
- Company typePrivate
- Founded2013
- HeadquartersEnköping, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eventful Ab does
Eventful AB is a privately held Swedish company specializing in cloud, identity, and integration services for the K-12 education sector and Swedish municipalities. The company positions itself as the leading specialist in cloud, identity, and integration for Swedish schools, operating exclusively within Sweden from offices in Enköping (headquarters) and Göteborg. It works as an independent partner alongside Microsoft and Google for Education, collaborating with all major EdTech vendors rather than aligning exclusively with one ecosystem. Its mission is to simplify and automate digital workflows that support teaching and learning across Swedish grundskola, gymnasium, and municipal education organizations.
The company's core product is FlowSync, a proprietary, web-based integration platform built around the Swedish SS12000 interoperability standard. FlowSync provides real-time, on-demand synchronization of school data flows across student information systems (Tieto Edlevo, SchoolSoft, Unikum, Skolplatsen, Quiculum, Alvis, Extens, Adela, Haldor) and cloud platforms (Microsoft 365, Google Workspace), replacing traditional nightly batch processing. Complementary offerings include Skolpass (a centralized SSO platform supporting both Microsoft and Google identity providers), Molnförvaltning (managed cloud services around Microsoft or Google for Education), TeamSynk Organisation (Microsoft Teams synchronization), Skolsynk (SS12000-based data sync to EdTech vendors via Microsoft School Data Sync), and integrations with Skolverket's national test service and Stratsys for governance. The company is ISO/IEC 27001:2022 certified (April 2026) and operates under full GDPR compliance with an appointed DPO.
Eventful's business model combines recurring SaaS subscriptions (FlowSync, Skolpass), managed services (Molnförvaltning), flexible professional services (hourly, project-based, and ongoing IT support), and B2B hardware/software sales through shop.eventful.se. Go-to-market is exclusively direct enterprise sales to Swedish municipalities and schools, supported by content marketing via the company blog and LinkedIn, participation in industry events such as BETT and Google Edu on Air, and a free 60-minute consultation offer. Named customers include Huddinge kommun, Skövde kommun, Boden kommun, Enköpings Kommun, and Watma Education. The company was founded by Andreas Eng, who returned as CEO in February 2025.
Eventful Ab firmographics
Firmographics- Name
- Eventful Ab
- Legal name
- Eventful AB
- Website
- https://eventful.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eventful AB is a privately held Swedish company that provides cloud, identity, and integration services — including its FlowSync integration platform and Skolpass SSO — exclusively to Swedish K-12 schools and municipalities, working alongside Microsoft and Google for Education.
- Ownership category
- akta.pro rank
Eventful Ab industry classification
Industry- Product category
- School IT Integration Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)
- akta.pro secondary industries
- Webhooks, Eventing & Message Streaming (BPAMAOAE), Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
Keywords
Where Eventful Ab is headquartered
LocationHeadquarters
- HQ city
- Enköping
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Eventful Ab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Services - Cloud Management: Strategic cloud management partnerships built around Microsoft or Google for Education. Ongoing retainer with proactive monitoring, updates, and advisory services led by Eventful project managers.
- Consulting and Professional Services: Flexible consulting services offered per hour for smaller tasks, per project for larger initiatives, or as ongoing IT support as extension of customer's team. Technical project managers, IT architects, developers, solution specialists, and support staff.
- Product Sales (Webshop): B2B e-commerce sales through shop.eventful.se including computers (Windows, Chromebook, MacBook), accessories, licenses, networking equipment, components, peripherals, audio/video equipment, and supplies.
- SaaS Subscriptions: FlowSync as a SaaS integration platform providing ongoing subscription-based access to next-generation integration capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flexible Consulting Hours |
| Other | Multi-year contract | Project-based Consulting |
| Subscription | Monthly | Ongoing IT Support |
| Unit Pricing | Pay-as-you-go | Hardware and Software Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Eventful Ab product offering
Product offeringCore offering
Eventful AB develops and operates a cloud-based integration and identity platform for Swedish K-12 schools and municipalities. Its core offering centers on FlowSync, a web-based integration platform built around the Swedish SS12000 interoperability standard, alongside Skolpass (centralized login/SSO for Microsoft and Google identities) and managed cloud services built on Microsoft or Google for Education environments.
Product overview
Eventful AB offers a unified product portfolio for Swedish schools focused on cloud, identity, and integration services. The core offerings include FlowSync (next-generation web-based integration platform built around SS12000 standard), Skolpass (centralized login platform supporting Microsoft and Google as identity providers), and cloud management services. The portfolio extends through TeamSynk for Microsoft Teams synchronization, Skolsynk for syncing to educational material vendors, and specific integrations with student information systems (Tieto Edlevo, SchoolSoft, Unikum, etc.) and government platforms like Skolverkets provtjänst. Eventful operates as an independent partner working with all EdTech vendors to meet specific customer needs.
Differentiator
Problem solved
Functional benefit
Brands
- FlowSync: Next-generation integrations platform for schools, built around SS12000 as a common standard and fully web-based, offering full overview of information flows and integrations.
- Skolpass
- Molnförvaltning
- TeamSynk Organisation
Products and services
- FlowSync Next-generation web-based integration platform for Swedish schools, built around the SS12000 interoperability standard. Provides real-time synchronization of school data (students, staff, groups) across student information systems, Microsoft 365, Google Workspace, and EdTech applications, replacing nightly batch jobs with on-demand data flows.
- Skolpass Centralized login and Single Sign-On (SSO) platform for schools that consolidates access to digital tools and services. Supports both Microsoft and Google as identity providers (IDP), enabling schools to manage logins and access to EdTech services in one place.
- Molnförvaltning (Cloud Management) Strategic managed cloud service built around Microsoft or Google for Education as the chosen cloud platform. Includes proactive monitoring, regular updates, operational change management, and ongoing advisory through a structured meeting cadence, led by an Eventful project manager.
- TeamSynk Organisation Automated synchronization service for organizations that creates, manages, and keeps Microsoft Teams and Team Drives updated based on data from student information systems and HR data.
- Skolsynk för Microsoft Collaboration service for Swedish educational material vendors that syncs school, student, teacher, and group data from Microsoft 365 (via Microsoft School Data Sync) to selected EdTech vendors using the SS12000 standard, with data stored in Azure within the EU.
- Eventful Competency Rental Flexible consulting and competency rental service that allows Swedish schools and municipalities to engage Eventful specialists on demand for cloud strategy, optimization, security reviews, training, and development of services within Microsoft and Google for Education environments.
Quantifiable outcome
- Eliminates manual password reset tickets - authorized staff can reset passwords directly in FlowSync interface in seconds
- +2 more outcomes
Companies that use Eventful Ab
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Eventful Ab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Eventful Ab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SkolverketcoreEventful has a working integration with Skolverkets provtjänst (National Test Service) for digital national exams. Successfully tested in production with Skövde Kommun. Integration enables schools to provision data to the national test service.
- MicrosoftcoreEventful has deep expertise in Microsoft technologies, offering comprehensive solutions for Microsoft 365, Teams, and cloud services. They provide full-service management and advisory to help customers maximize value from Microsoft cloud services. Supports Microsoft School Data Sync and Teams synchronization.
- Google for EducationcoreAs Google for Education service partner, Eventful offers both pedagogical and technical expertise. Services include account creation, security groups, lifecycle management, and security/health checks for existing Google domains. Supports Google Cloud Directory Sync and Google Classroom integration.
- SkolsynkcoreEventful developed and maintains Skolsynk för Microsoft on behalf of Skolsynk. This service syncs schools, students, teachers, and groups from Microsoft 365 to educational material suppliers using SS12000 standard.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Eventful Ab competitors and assessment
Company assessmentBroad incumbents
- Atea: Leading Nordic IT infrastructure and services provider supplying hardware, software, and managed services to municipalities and schools. Comparable broad incumbent in the Swedish public-sector IT supply chain where Eventful also sells.
- Vitec Software Group: Nordic vertical SaaS acquirer with multiple education and public-sector software businesses. Comparable incumbent in Swedish vertical software that could conceivably consolidate Eventful or compete with similar functionality.
- TietoEVRY (Tieto Edlevo): Nordic IT services and software giant whose Edlevo student information system is integrated by Eventful. Broad incumbent with overlapping capability in Swedish school data and the resources to compete or partner with Eventful's integration layer.
Regional players
- Knowit: Nordic digital and IT consultancy with strong presence in Swedish public sector. Comparable as a Swedish IT services competitor capable of bidding on the same municipal cloud and integration engagements Eventful targets.
- Hogia: Swedish vertical software group with public-sector and education-adjacent products. Comparable regional player serving Swedish municipalities with sector-specific software that competes for similar IT budgets.
- AddPro: Swedish Microsoft-focused IT consultancy serving enterprise and public sector including municipalities. Comparable regional competitor in the Microsoft-for-Education integration and cloud management space where Eventful competes.
- Crayon: Nordic software and cloud economics specialist with public-sector practice. Comparable regional peer for cloud licensing and management services around Microsoft and Google education stacks that Eventful also wraps.
- Lime Technologies: Swedish CRM and communication platform vendor with exposure to public-sector and education-adjacent segments. Comparable Nordic SaaS peer competing for similar municipal IT wallets.
Direct peers
- ClassLink: US-based provider of single sign-on, class rostering, and account provisioning for K-12 schools. Directly comparable as a school-focused identity + integration platform with multi-IdP support, mirroring Eventful's Skolpass and FlowSync positioning in a different geography.
- Clever: School data platform providing SSO, rostering, and integration between SIS and ed-tech apps. Highly comparable product surface (identity + data sync + EdTech connector ecosystem) to Eventful's FlowSync and Skolpass.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eventful Ab social profiles
Digital presenceEventful Ab compliance and trust
Trust signalCompliance1 record
Eventful Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventful Ab leadership team
Management profileNumber of profiles
Profiles5 records
Eventful Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventful Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventful Ab
What does Eventful Ab do?
Eventful AB develops and operates a cloud-based integration and identity platform for Swedish K-12 schools and municipalities. Its core offering centers on FlowSync, a web-based integration platform built around the Swedish SS12000 interoperability standard, alongside Skolpass (centralized login/SSO for Microsoft and Google identities) and managed cloud services built on Microsoft or Google for Education environments.
Is Eventful Ab a public or private company?
Eventful Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eventful Ab founded?
Eventful Ab was founded in 2013. It employs 11 to 50 people.
Where is Eventful Ab based?
Eventful Ab is headquartered in Enköping, Sweden, in the Europe region.
How does Eventful Ab make money?
Four revenue lines are on record. Managed Services - Cloud Management is the primary driver. The others are consulting and Professional Services, product Sales (Webshop) and saaS Subscriptions.
Who are Eventful Ab's main competitors?
Broad incumbents on record are Atea, Vitec Software Group and TietoEVRY (Tieto Edlevo). Regional players are Knowit, Hogia, AddPro, Crayon and Lime Technologies. Direct peers are ClassLink and Clever.
Does Eventful Ab have an API?
Yes. Eventful offers API-based integrations with student information systems. The Tieto Edlevo integration uses APIs for accessing data including Organization API (read permission) for creating Teams for Education and Classroom, Personnel API (read permission) for creating staff teams and Team Drives, and Person API (write permission) for email writeback. SFTP-based file transfer integration with Skolplatsen uses CSV files. Quiculum integration uses FTPS server file-based synchronization. The FlowSync platform is built around SS12000 as a common standard.
What industry is Eventful Ab in?
Eventful Ab's product category is School IT Integration Software. Its primary akta.pro industry code is HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes, with a secondary code of BPAMAOAE, Webhooks, Eventing & Message Streaming. Its NAICS code is 54151 and its SIC code is 7373.