Golfinity

What Golfinity does

Golfinity is a privately held indoor golf performance club founded in 2022 by PGA professional Aaron Bergman in Austin, Texas. The business operates a 20,000 sq ft climate-controlled facility at 12332 North FM 620 with 20 simulator bays — 9 equipped with Trackman 4, plus Foresight GCQuad and Uneekor units — running E6 Connect software with 100+ virtual courses in 4K. The core offering combines simulator bay rentals, data-driven golf instruction from a 20+ person PGA-certified coaching team (including a former tour professional and a Ph.D. in Kinesiology), and a multi-tier membership program (Access $49 to Premier $399/month, plus a $2,500/year annual Trackman membership).

Golfinity monetizes through six diversified revenue streams: recurring membership subscriptions, hourly bay rentals (and bundles), paid lessons and swing assessments, food and beverage at the on-site Range Bar & Grill, private and corporate events (Performance Theater, VIP Room, conference space accommodating 10–600 guests), and junior programs including summer camps and Team Golfinity competitive squads. Go-to-market is hybrid: a self-serve booking platform (app.getopencourt.com) drives D2C conversion; consultative enterprise sales handle corporate events; and a community-led motion (Friday Night League, Tuesday Night League, Ladies Night, Shoot Out tournaments) drives retention.

The company serves individual golfers of all skill levels (primary), junior golfers aged 5–17, corporate and nonprofit event clients, and social/celebration groups. Strategic partnerships include Club Champion (on-site custom club fitting), Crystal Falls Golf Club (junior camp overflow), Perfect Venue (corporate event platform), and Fair Trade Safaris (member travel). Awards include Golf Inc. Magazine Development of the Year (2023) and West Austin Chamber of Commerce Best Event Space (2024). The business is founder-owned with no disclosed external funding, operating across a single flagship location in Austin with a Leander partnership supporting junior programs.

Name

Golfinity

Legal name

Golfinity

Website

https://golfinity.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Golfinity is a privately held Austin-based indoor golf performance club that combines 20 Trackman/Foresight/Uneekor simulator bays, PGA-certified coaching, a six-tier membership program, and event hosting to serve individual golfers, juniors, and corporate clients.

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment & Instruction

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor golf facilities
• Golf simulator rentals
• PGA golf instruction
• Golf membership programs
• Corporate golf events

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring revenue from six membership tiers (Access $49, Social $99, Social+ $149, Performance $199, Performance+ $299, Premier $399). Month-to-month with no long-term contracts. Includes varying bay hours, guest passes, lesson discounts, and food & beverage discounts.
2. Bay Rentals: Hourly bay rental revenue for non-members and additional hours beyond membership allocation. $50/hr for Social tier (non-member), $100/hr for Performance tier. Walk-ins welcome with no membership required.
3. Golf Instruction: Revenue from PGA-certified coaching including swing assessments ($49-$150), private lessons (30-60 min), group clinics, and playing lessons (9 holes). Discounted rates for Performance and Premier members.
4. Food & Beverage: The Range Bar & Grill full-service restaurant and bar revenue including craft cocktails, local drafts, chef-curated menu items (sandwiches $12-$14, bowls/salads $10-$15), and shareable bites. Members receive F&B discounts.
5. Event Hosting: Revenue from private events including corporate outings, birthday parties, private tournaments, group outings, and nonprofit fundraisers. Custom packages for groups of 10-600 with venue fee waived for nonprofits.
6. Junior Golf Programs: Summer camps ($400/week non-members, $350/week members), junior lessons, and Team Golfinity competitive programs for ages 5-17 across U10, U14, U17 divisions.
7. Club Fitting: Revenue share from Club Champion custom club fitting services. Fitting options include driver (~$1hr), iron (~$1.5hr), wedge (~$1hr), putter (~$1hr), full bag (~$4hr), and women's fitting (~$1-4hr).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Golfinity operates a 20,000 sq ft indoor golf performance club in Austin, Texas featuring 20 simulator bays equipped with Trackman, Foresight, and Uneekor launch monitor technology. The facility delivers simulator-based golf play, PGA-certified coaching, six tiered monthly memberships, leagues and tournaments, junior development programs, custom club fitting, private event hosting, and a full-service restaurant and bar.

Product overview

Golfinity is an indoor golf performance club and social golf experience offering simulator-based play and professional instruction. The core offering consists of 20 simulator bays equipped with Trackman, Foresight GCQuad, and Uneekor launch monitor technologies, paired with PGA-certified golf instruction. The service portfolio includes membership plans (Access through Premier tiers) for bay time access, private and group lessons, competitive leagues and tournaments, and junior development programs. The facility also houses The Range Bar & Grill restaurant. Add-on services include custom club fitting (via Club Champion partnership), corporate and private event hosting, seasonal summer camps, and the Fair Trade Safaris member travel program. The business model combines simulator bay rentals, membership subscriptions, lesson fees, food and beverage sales, and event bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Simulator Bay Rentals Reserve one of 20 state-of-the-art simulator bays equipped with Trackman, Foresight, or Uneekor launch monitor technology for solo practice, group play on 100+ virtual courses, or casual game nights. No membership required.
• Golf Instruction World-class coaching from PGA-certified instructors using video analysis and Trackman launch monitor data. Programs include swing assessments, private lessons, group clinics, and playing lessons for golfers of all skill levels.
• Membership Plans Six monthly membership tiers (Access $49, Social $99, Social+ $149, Performance $199, Performance+ $299, Premier $399) providing varying levels of bay time access, guest passes, member discounts on food and beverage, and lesson discounts. Month-to-month with no long-term contracts.
• Private Events Host corporate outings, birthday parties, tournaments, and group events across the 20,000 sq ft venue. Event spaces include Performance Theater (up to 220 guests), VIP Room, Conference Room, and Premier Trackman Lounge.
• Junior Development Programs Year-round programs for ages 5-17 including junior lessons, summer camps at Golfinity and Crystal Falls Golf Club, and Team Golfinity competitive teams across U10, U14, and U17 divisions.
• Custom Club Fitting Precision club fitting in partnership with Club Champion, the world's top club fitter. Uses TrackMan launch monitor technology and offers fitting for drivers, irons, wedges, putters, and full bag setups with 65,000+ head, shaft, and grip combinations.
• The Range Bar & Grill Full-service restaurant and bar offering craft cocktails, local beers, and chef-curated bites. Breakfast served 9am-11:30am with full menu available all day. Located inside the Golfinity facility.
• Leagues & Tournaments

Quantifiable outcome

• 600+ members joined the community
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Club ChampioncoreTechnology or IntegrationGolfinity partners with Club Champion, the world's #1 club fitter, to offer precision custom club fitting at the Austin facility. Every fitting is powered by TrackMan launch monitor technology and conducted by Master Certified Fitters. The partnership provides access to 65,000+ head, shaft, and grip combinations with hand-built clubs assembled to exact specifications. Golf Digest named Club Champion Best Club Fitters in America 2023-2024.
• Fair Trade SafarisstrategicGTM or Marketing PartnerExclusive members-only curated golf safari experiences offered through Fair Trade Safaris. Golf Luxury Safaris include private championship courses, luxury safari lodges, one-on-one local guides, and wildlife conservation support. Marketed as exclusive member benefit under 'Curated Journeys' promotions.
• Crystal Falls Golf ClubcoreStrategic or Co-development PartnerCrystal Falls Golf Club (3400 Crystal Falls Pkwy, Leander, TX 78641) serves as the outdoor partner facility for Golfinity's Junior Summer Golf Camp. Even-week camp sessions alternate between Golfinity indoor facility and Crystal Falls championship course for on-course instruction and play. Inclement weather plans relocate camp to Golfinity simulators.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Puttery: Puttery is a tech-enabled indoor entertainment concept by Drive Shack blending putting courses, bars, and dining — adjacent rather than identical but targets the same premium group-night, corporate-event, and social-league use cases as Golfinity.
• Puttshack: Puttshack operates tech-enabled mini-golf venues with trackable balls, food, and bars — adjacent category but competes for the same group outing, corporate event, and celebration budgets in major metros.
• Swing Suite by Toptracer: Swing Suite embeds indoor golf simulator bays (often Toptracer Range) inside hotels and resorts, bundling golf entertainment with lodging — comparable simulator/F&B and event offering to Golfinity, but primarily within hospitality venues.
• Big Swing Golf: Big Swing Golf operates indoor golf entertainment venues with simulator bays, F&B, leagues, and corporate events — comparable product and customer profile to Golfinity but generally smaller scale.

Direct peers

• X-Golf America: X-Golf runs a franchise network of indoor golf simulator bars combining Foresight/Trackman technology, food and beverage, leagues, and instruction — directly comparable technology stack and target audience to Golfinity.
• Five Iron Golf: Five Iron Golf operates urban indoor golf facilities with simulator bays, full bars, leagues, and lessons — the closest direct comparable in business model, target customer, and product offering to Golfinity, though at multi-city scale.

Others

• Club Champion: Club Champion is Golfinity's in-house custom club fitting partner operating Trackman-powered fittings across the U.S. — not a competitor but a closely tied ecosystem participant whose brand recognition (Golf Digest Best Fitter) is co-marketed with Golfinity.
• Nextgengolf / Society of St. Andrew (golf community organizers): Nextgengolf-style organizations run leagues, tournaments, and social events for younger and corporate golfers — they are community-driven complements that overlap with Golfinity's league and tournament programming.

Broad incumbents

• Drive Shack: Drive Shack operates tech-enabled golf entertainment venues (Puttery, Drive Shack venues) combining dining, simulators, and competitive play — a publicly traded broad incumbent competing for the same event and group entertainment dollars as Golfinity.
• Topgolf: Topgolf is the dominant golf entertainment venue operator with climate-controlled hitting bays, F&B, group events, and instruction at far larger national scale — a broad incumbent that overlaps with Golfinity on corporate events, group entertainment, and instruction.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/golfinity

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfinity