What Le Coffee Ride does

Le Coffee Ride is a Belgian direct-to-consumer cycling apparel brand that operates an integrated lifestyle destination from its headquarters in Coo-Stavelot in the Belgian Ardennes. The company designs and sells performance cycling apparel (jerseys, bib shorts, long sleeves, jackets, gilets, base layers, socks, eyewear, bikepacking bags) and off-bike lifestyle wear (T-shirts, hoodies, sweaters, puffer jackets, parkas, caps, beanies), organized across four sub-collections: Signature (premium basics), CLC/C'est la Course (racing celebration), HTA/Here, There, Anywhere (exploration), and NNR/Never Not Riding (year-round cycling commitment). The customer base is split between Cycling Enthusiasts (performance apparel users for road, gravel, racing, and training) and Cycling Lifestyle Consumers (off-bike apparel reflecting cycling culture), with secondary segments in Bikepackers and Experience Seekers who visit the HQ. Pricing is positioned in the mid-market for cycling apparel, with jerseys ranging €60-89, bib shorts €109-139, and accessories from €10-35.

The core technology stack is built on the Odoo platform, integrating e-commerce, CMS, and point-of-sale functionality. There are no proprietary AI features, mobile applications, APIs, or patents disclosed. The company does not operate its own manufacturing but sources Italian fabrics for on-bike apparel and uses GRS-certified recycled polyester and OCS-certified organic cotton across off-bike collections. Marketing is concentrated on two Instagram accounts (Apparel and HQ) and two Facebook pages, supplemented by an email newsletter and an Exploration content platform featuring trip documentation, route guides, and pro cycling event coverage including Strade Bianche, Milan-Sanremo, and La Redoute.

Le Coffee Ride operates three revenue streams: (1) apparel and cycling gear sales via direct e-commerce at lecoffeeride.cc with global shipping to Belgium, EU/UK/USA, and international destinations (free shipping thresholds €100 and €250 respectively); (2) HQ Cafe services offering specialty coffee, food, and drinks Thursday-Sunday; (3) Rooms and Breakfast accommodation with 22-guest total capacity in 2P and 3P private rooms. All three streams are integrated at the single Belgian Ardennes HQ, which also houses a physical retail shop, GPX route library, and event services. The company is privately held with no disclosed funding rounds, institutional investors, or acquisition history.

Name

Le Coffee Ride

Legal name

Le Coffee Ride

Website

https://lecoffeeride.cc

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Coffee Ride is a Belgian direct-to-consumer cycling apparel brand operating an integrated lifestyle destination featuring a specialty coffee cafe, 22-guest lodging, retail shop, and GPX cycling route hub from its Belgian Ardennes headquarters.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting Goods Retailers (45911), Snack and Nonalcoholic Beverage Bars (722515), Tour Operators (56152)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Cycling apparel
• Specialty coffee service
• Guest accommodation
• Cycling accessories
• Bikepacking gear

Headquarters

HQ city

Coo – Stavelot

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apparel and Cycling Gear Sales: Direct e-commerce sales of cycling apparel including jerseys, bib shorts, jackets, gilets, tights, socks, base layers, eyewear, bags, and accessories for men and women. Also includes off-bike lifestyle apparel such as t-shirts, hoodies, sweaters, and jackets.
2. HQ Cafe Services: Specialty coffee, food, and various drinks served at the Belgian Ardennes HQ location. Cafe open Thursday noon-6pm, Friday-Saturday 8am-6pm, Sunday 8am-6pm.
3. Rooms and Breakfast: Accommodation services at HQ offering 2P and 3P private rooms with breakfast served between 8am and 10am. Total capacity for 22 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Le Coffee Ride designs and sells performance cycling apparel (jerseys, bib shorts, jackets, gilets, base layers, socks, eyewear) and off-bike lifestyle wear (T-shirts, hoodies, sweaters, jackets, caps, beanies) through a direct-to-consumer webshop and a physical retail shop inside its Belgian Ardennes HQ. The same HQ functions as a cycling destination hub offering specialty coffee and food service, paid guest accommodation (2P and 3P private rooms with breakfast for up to 22 guests), curated GPX road and gravel routes, and event coffee-service operations at pro cycling events.

Product overview

Le Coffee Ride is a cycling apparel and lifestyle brand offering a comprehensive product portfolio centered around performance cycling apparel (jerseys, bib shorts, jackets, gilets) and off-bike casual wear (T-shirts, hoodies, sweaters, jackets, accessories). The brand operates through multiple sub-collections including Signature (premium basics), CLC (C'est la Course - racing celebration), HTA (Here.There.Anywhere - exploration), and NNR (Never Not Riding). Beyond apparel, Le Coffee Ride operates a physical HQ in the Belgian Ardennes featuring a specialty coffee cafe, rooms & breakfast accommodation (22-guest capacity), a retail shop, GPX cycling routes, and event/exploration experiences. The company also offers eyewear (CLC Glasses), bikepacking bags, and accessories including shoe covers, bidons, caps, and beanies.

Differentiator

Problem solved

Functional benefit

Brands

• Signature: Premium collection line under Le Coffee Ride
• CLC (C'est la Course)
• NNR (Never Not Riding)
• HTA (Here, There, Anywhere)

Products and services

• Cycling Jerseys (Aero, Aero Pro, Aero Ultra) Performance cycling jerseys for men and women offered in Aero, Aero Pro, and Aero Ultra tiers, built with quality Italian fabrics and advanced construction techniques for aerodynamics and comfort across road, gravel, racing, and training use.
• Bib Shorts (Pro, Cargo, Ultimate) Performance cycling bib shorts for men and women in Pro, Cargo, and Ultimate variants using top-end Italian fabrics and the latest construction techniques, priced €109–€139.
• Cycling Long Sleeves Cycling long sleeve jerseys for men and women, including Aero Pro Long Sleeve and Mid Season variants, for temperature regulation during transitional weather riding.
• 4 Season Jackets & Gilets All-weather on-bike cycling jackets and gilets for men and women, including 4 Season Jacket 2.0 and Wind Block Gilet, designed as essential layers against cold wind on descents and post-ride chills.
• LCR Eyewear (CLC Glasses) Race-ready performance eyewear for men and women designed for speed, clarity and long days in the saddle, with lightweight comfort and contrast-enhancing lens technology across multiple frame and lens color combinations.
• Bikepacking Bags Bikepacking storage gear for men including handlebar bags (€39–€50), frame bags (€39), and saddle bags (€59), for solo or group cycling escapes and touring.
• Cycling Base Layers Cycling base layers for men and women for moisture management and temperature regulation worn under performance apparel.
• Cycling Socks Cycling socks for men and women including Aero Pro Socks, Aero Socks, Aero Socks Cups, and Winter Merino Socks in various colors, priced €10–€25.
• Cycling Accessories Cycling accessories for men and women including shoe covers, bidons (water bottles), caps, neck warmers, gloves, and arm warmers.
• Off-Bike Jackets Off-bike outerwear for men and women including Wind Jackets (€45), Parka Rain Jackets (€55; waterproof 4000mm with sealed seams and breathable membrane), Puffer Jackets (€75–€99), and Puffer Gilets (€80), made from recycled materials.
• Off-Bike Sweaters and Hoodies Off-bike sweaters and hoodies for men and women from Signature (350gsm, 80% recycled & 20% organic cotton), CLC, HTA, and NNR collections, featuring premium brushed fleece in comfortable daily fits, priced €30–€80.
• Off-Bike T-Shirts Casual T-shirts for men and women from Signature (100% cotton, 185 gsm), CLC, HTA, and NNR collections in relaxed unisex fit designs, priced €20–€29.
• HQ Cafe Service Specialty coffee, food, and various drinks served at the Belgian Ardennes HQ cycling hub, open Thursday noon–6pm, Friday–Saturday 8am–6pm, and Sunday 8am–6pm, with coffee service also provided at cycling events such as La Redoute.
• Rooms & Breakfast Accommodation Paid accommodation at the Belgian Ardennes HQ offering 2P and 3P private rooms with breakfast served between 8am and 10am, and a total capacity for 22 guests, suited for cycling visitors planning weekend or multi-day Ardennes trips.
• Physical Shop (in-cafe retail) Retail area located inside the HQ cafe where customers can try on and purchase Le Coffee Ride apparel alongside a coffee.
• Digital Gift Card Digital gift cards purchasable through the Le Coffee Ride webshop for use against products and services.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Magistrale Cycling CoffeeminorOthersFeatured partner for coffee service at cycling events such as La Redoute. Collaborative presence in pro cycling event coverage.
• PolestarminorOthersFeatured collaborator in cycling event coverage and exploration content. Partnership for event photography and brand presence.
• Rocket EspressominorOthersEspresso machine brand used at HQ cafe for specialty coffee service. Featured in event coffee service setup.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• POC: Swedish cycling and snow sports brand with adjacent product overlap in eyewear, apparel, and protective gear for road cyclists. Comparable on the eyewear-plus-apparel DTC mix, though POC's primary identity is in helmets and protection rather than lifestyle apparel.

Broad incumbents

• Sportful: Long-established Italian cycling apparel maker with broad wholesale and pro-team distribution across jerseys, bibs, and outerwear. Comparable on Italian-fabric performance apparel, though at much broader incumbent scale.
• Rapha: Global premium road cycling apparel brand with DTC e-commerce, own cafés (Rapha Clubhouses), and event-driven content including the Rapha Cycling Club. Comparable on apparel-plus-cafe hybrid and premium road positioning, but materially larger and broader in scope.
• Castelli: Heritage Italian cycling apparel maker supplying pro teams with high-end jerseys, bibs, and outerwear. Comparable on Italian-fabric-led premium apparel, though Castelli is a broad incumbent with wholesale and team-sponsorship channels Le Coffee Ride does not yet operate.

Direct peers

• Pas Normal Studios: Copenhagen-based premium cycling apparel brand with a strong DTC engine, multiple capsule collections, and a parallel lifestyle/off-bike line. Directly comparable in premium pricing tiers, collection-led storytelling, and European cycling-culture identity.
• Isadore: Slovakian heritage-inspired premium cycling apparel brand with named collections, off-bike lifestyle wear, and a DTC-led model. Comparable on collection-narrative storytelling (akin to Signature, CLC, HTA) and European cycling-culture positioning.
• MAAP: Australian premium cycling apparel brand with tiered product lines (Pro, Team, Training-equivalents), a global DTC webshop, and a lifestyle/off-bike range. Closely matches Le Coffee Ride's tiered product naming (Aero, Pro, Ultimate) and DTC premium positioning.
• Q36.5: Italian-engineered premium cycling apparel brand focused on performance jerseys, bibs, and outerwear with a tightly curated DTC catalog. Directly comparable on Italian-fabric sourcing, premium tiering, and a small specialized product set.
• Attaquer: Australian premium cycling apparel brand with a lifestyle-led DTC identity, capsule collections, and off-bike apparel mirroring the 'cycling culture off the bike' positioning Le Coffee Ride pursues with CLC, HTA, and NNR.
• Café du Cycliste: Premium DTC cycling apparel brand with a coffee-culture identity, café-style imagery, and lifestyle positioning across road and gravel. Closest conceptual twin to Le Coffee Ride given the explicit cycling-meets-coffee branding and premium European DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lecoffeerideapparel
• Instagraminstagram.com/lecoffeerideapparel
• LinkedInlinkedin.com/company/le-coffee-ride

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Coffee Ride