Globaltrac
GlobalTrac, LLC provides GPS tracking hardware and fleet management software for vehicles, heavy equipment, trailers, and refrigerated assets. Founded in 1999 in Pasco, Washington, the company sells monthly subscription solutions across transportation, construction, energy, and other commercial verticals.
- Company typePrivate
- Founded1999
- HeadquartersPasco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Globaltrac does
GlobalTrac, LLC is a privately-held provider of GPS tracking hardware and fleet management software founded in 1999 and headquartered in Pasco, Washington. The company designs, sells, and supports integrated hardware-software solutions for real-time monitoring of vehicles, heavy equipment, trailers, and other mobile assets, serving commercial fleet operators, government services, and consumer tracking applications. Its core technology stack combines GPS positioning with CDMA/GSM cellular and communication satellite coverage spanning approximately 80% of Earth's surface, paired with the cloud-based Fleet Manager web platform and iOS/Android mobile applications that include unlimited data storage.
Globaltrac firmographics
Firmographics- Name
- Globaltrac
- Legal name
- GlobalTrac, LLC.
- Website
- https://globaltracllc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GlobalTrac, LLC provides GPS tracking hardware and fleet management software for vehicles, heavy equipment, trailers, and refrigerated assets. Founded in 1999 in Pasco, Washington, the company sells monthly subscription solutions across transportation, construction, energy, and other commercial verticals.
- Ownership category
- akta.pro rank
Globaltrac industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Transportation Services (4700), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- GPS Fleet Tracking & Mapping (TLABAJAA), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN)
Keywords
Where Globaltrac is headquartered
LocationHeadquarters
- HQ city
- Pasco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Globaltrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- GPS Tracking Hardware + Software Plans: GPS tracking product plans including premier fleet management (Fleet Pro), basic trailer tracking (Trailer Tracker), and asset tracking (Asset Tracker). Each solution includes GPS hardware integrated with Fleet Manager software, customized to customer needs.
- Service Plans: Service plans with varying update intervals (1, 2, 5, 10, or 30 minutes) and coverage levels. Plans include unlimited data storage, free training, and unlimited technical support for the lifetime of service plans.
- Optional Upgrades: Optional paid upgrades including Starter Disable and ProMiles IFTA reporting that can be added to standard plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Asset Tracker - Basic tracking for heavy equipment and assets |
| Subscription | Monthly | Trailer Tracker - Basic GPS tracking for trailers |
| Subscription | Monthly | Fleet Pro - Advanced fleet management (Top Seller) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Globaltrac product offering
Product offeringCore offering
GlobalTrac provides GPS tracking hardware integrated with cloud-based fleet management software for real-time vehicle, equipment, trailer, and asset monitoring. The company delivers customized GPS tracking solutions to commercial fleets, construction operators, transportation companies, energy producers, and government services through monthly subscription plans that include 24/7 monitoring, driver analytics, geofencing, IFTA reporting, and unlimited cloud data storage.
Product overview
GlobalTrac offers a unified GPS tracking and fleet management platform with three main product tiers and multiple add-on modules. The core offering includes Fleet Pro (top-tier advanced fleet management with 1-5 minute updates, driver analytics, and comprehensive safety alerts), Asset Tracker (continuous heavy equipment monitoring with PTO and maintenance tracking), and Trailer Tracker (long-life basic trailer GPS with disconnect alerts). The Fleet Manager Software platform serves as the unified software backbone, enabling dispatch, 2-way messaging, mapping, alerts, and analytics across all tiers. Add-on modules include the L2000Temp temperature monitoring unit for reefer trailers, Driver Tablet Site for field worker communications, Starter Disable security feature, and ProMiles IFTA compliance reporting. All solutions feature cloud-based data storage, worldwide GPS/satellite coverage (80% of Earth's surface), free training, and unlimited technical support.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet Pro: Advanced fleet management GPS tracking solution with real-time monitoring, 2-way messaging, driver analytics, and comprehensive reporting capabilities.
- Asset Tracker
- Trailer Tracker
- L2000Temp
- Driver
- Fleet Manager
Quantifiable outcome
- Insurance premium discounts of up to 35% for vehicles equipped with real-time GPS satellite tracking
- +2 more outcomes
Companies that use Globaltrac
Customer profileSegments11 records
Ideal customer profiles4 records
Globaltrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature10 records
Globaltrac partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Globaltrac competitors and assessment
Company assessmentBroad incumbents
- Trimble Transportation: Trimble offers a broad transportation and logistics technology suite including fleet telematics and asset tracking, relevant as a large incumbent competing for the same fleet customers.
- AT&T Fleet Complete: Fleet Complete delivers GPS fleet tracking, asset monitoring, and connected vehicle solutions primarily through carrier partnerships, overlapping with GlobalTrac's transportation and asset tracking offerings.
- Verizon Connect: Verizon Connect is a large incumbent telematics provider offering fleet tracking, GPS, and asset management, broadly overlapping with GlobalTrac's core offerings as part of a much larger enterprise portfolio.
Direct peers
- Azuga (Bridgestone): Azuga provides GPS fleet tracking, driver behavior monitoring, and asset management solutions for SMB and mid-market fleets, comparable to GlobalTrac's mid-market positioning.
- Motive (formerly KeepTruckin): Motive offers GPS tracking, fleet management, and ELD compliance for commercial trucking and service fleets, directly competing with GlobalTrac's Transportation and Field Service use cases.
- Geotab: Geotab is a leading GPS fleet telematics and tracking platform offering hardware devices and cloud software for vehicle and asset tracking, directly comparable to GlobalTrac's Fleet Pro and Asset Tracker offerings.
- Spireon: Spireon specializes in GPS-based asset tracking for trailers, heavy equipment, and vehicles, directly comparable to GlobalTrac's Trailer Tracker and Asset Tracker product lines.
- GPSTrackIt: GPSTrackIt is a GPS fleet tracking and asset management provider whose mobile apps are even integrated/referenced by GlobalTrac, making it a near-direct competitor with very similar product positioning.
- Samsara: Samsara provides a cloud-based fleet management and IoT platform with GPS tracking, driver behavior, and asset monitoring — a direct competitor in the connected fleet and asset telematics space.
Emerging players
- Fleetio: Fleetio is a fleet maintenance and operations management platform with growing GPS tracking capabilities, competing with parts of GlobalTrac's fleet management software suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Globaltrac social profiles
Digital presenceGlobaltrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Globaltrac leadership team
Management profileNumber of profiles
Globaltrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Globaltrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Globaltrac
What does Globaltrac do?
GlobalTrac provides GPS tracking hardware integrated with cloud-based fleet management software for real-time vehicle, equipment, trailer, and asset monitoring. The company delivers customized GPS tracking solutions to commercial fleets, construction operators, transportation companies, energy producers, and government services through monthly subscription plans that include 24/7 monitoring, driver analytics, geofencing, IFTA reporting, and unlimited cloud data storage.
Is Globaltrac a public or private company?
Globaltrac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Globaltrac founded?
Globaltrac was founded in 1999. It employs 11 to 50 people.
Where is Globaltrac based?
Globaltrac is headquartered in Pasco, United States, in the North America region.
How does Globaltrac make money?
Three revenue lines are on record. GPS Tracking Hardware + Software Plans are the primary driver. The others are service Plans and optional Upgrades.
Who are Globaltrac's main competitors?
Broad incumbents on record are Trimble Transportation, AT&T Fleet Complete and Verizon Connect. Direct peers are Azuga (Bridgestone), Motive (formerly KeepTruckin), Geotab, Spireon, GPSTrackIt and Samsara. Fleetio is listed as an emerging player.
Does Globaltrac have an API?
No public API is recorded for Globaltrac.
What industry is Globaltrac in?
Globaltrac's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLABAJAA, GPS Fleet Tracking & Mapping. Its NAICS code is 518 and its SIC code is 4700.