LE JARDIN DES ROSES

What LE JARDIN DES ROSES does

Le Jardin des Roses is a family-owned French florist and nursery (SARL, €15,000 capital) based in Saint-Jean-de-Moirans, operating since 1986 and now in its third generation under Marie and Amélie since early 2023. The company is organized around two divisions: La Fleuristerie, which provides cut-flower arrangements, bouquets, and floral services for weddings, events, and funerals, and La Pépinière, which produces and sells roses, citrus trees, Japanese maples, and other untreated plants grown on-site. The team comprises approximately four members, including a resident dog, Aslo.

Revenue is generated through multiple streams: walk-in retail of cut flowers and plants, bespoke floral arrangements for weddings and events, recurring cemetery plant maintenance subscriptions, and listings on third-party directories such as Mariages.net and Fleuristes & Fleurs. The company maintains an active presence on Facebook, Instagram, WhatsApp, and Yelp, and serves the Pays-Voironnais and Plaine de Bièvre catchments in the Isère department. There is no proprietary technology platform, no disclosed AI/ML capability, no external funding, and no published revenue figure. Customer engagement is predominantly local and consumer-facing, with event work and cemetery subscriptions providing partial recurring and project-based revenue offsets to discretionary retail demand.

Name

LE JARDIN DES ROSES

Legal name

Le Jardin des Roses

Website

https://lejardindesroses.fr

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Le Jardin des Roses is a third-generation family florist and nursery in Saint-Jean-de-Moirans, France, producing untreated flowers, roses, and ornamental plants for retail, weddings, events, and recurring cemetery maintenance across the Pays-Voironnais and Plaine de Bièvre regions.

Ownership category

akta.pro rank

Product category

Florist and Plant Nursery

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Artisan florist services
• Plant nursery production
• Floral arrangements
• Garden rose cultivation
• Nursery plants retail

Headquarters

HQ city

Saint-jean-de-moirans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Retail flower and plant sales: Direct sales of cut flowers, potted plants, and nursery stock through the physical boutique and nursery. Products include seasonal flowers, potted plants, garden plants (roses, shrubs, trees, vegetable plants), and complementary products (mulch, soil, fertilizer, vases).
2. Event floral arrangements: Custom floral compositions for events including weddings, funerals, Valentine's Day, Mother's Day, birthdays, and Toussaint (All Saints' Day). Services include bouquet arrangements, centerpieces, car decoration, floral jewelry, church/buffet/salon decoration, plant rentals, and grave planting.
3. Seasonal grave maintenance services: Year-round cemetery grave cleaning, planting, and delivery services, including inscription refurbishment (rechampissage). Available as subscriptions or one-time services, particularly for Toussaint and Mother's Day.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Le Jardin des Roses is a family-owned artisan florist and plant nursery that produces and sells cut flowers, custom bouquets, rose plants, shrubs, trees, vegetable garden plants, and bedding plants. The company also designs and delivers bespoke floral arrangements for weddings, funerals, baptisms, and other events, and provides cemetery and sepulcher maintenance services in the Saint-Jean-de-Moirans area of France.

Product overview

Le Jardin des Roses operates as a traditional artisan florist and plant nursery in Saint Jean de Moirans, France. The business is structured around two main divisions: La Fleuristerie (florist boutique) providing cut flowers, potted plants, and custom floral arrangements for events and occasions, and La Pépinière (nursery) offering outdoor plants including roses, shrubs, hedges, trees, vegetable garden plants, and bedding plants. The nursery sub-categories include Les Rosiers (hundreds of rose varieties), Les Arbustes et Haies (shrubs and hedging plants), Les Arbres (ornamental and fruit trees including citrus), Le Potager (vegetable seedlings and small fruits), and Les Plantes à Massif (bedding and perennial plants). Complementary services include cemetery maintenance with grave decoration and lettering restoration, event floral styling for weddings and funerals, gift cards, and local delivery. The business was founded in 1986 and is currently operated by the third generation of the Perrin-Caille family.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom floral arrangements for weddings and events

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Mariages.netminorGTM or Marketing PartnerListed on Mariages.net wedding platform where couples can view their wedding floral portfolio, read customer reviews, and contact them for wedding floral services.
• Fleuristes & FleursminorGTM or Marketing PartnerListed as a partner florist on the Fleuristes & Fleurs directory, providing visibility to customers searching for local florists in Saint Jean de Moirans area.
• FranceServ HébergementminorOthersWebsite hosting provider located in Dole, France (SIRET: 519 174 916 000 14). Responsible for website infrastructure.
• On Air CommunicationminorImplementation/ SI/ Consulting PartnerWebsite development partner located in Voiron, France. Developed and maintains the company website at lejardindesroses.fr.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jardiland: Large French garden center chain selling outdoor plants, roses, shrubs, trees, and garden supplies to consumers — direct overlap with La Pépinière assortment. Operates at national scale and competes for the same gardening customers in the broader Isère/Rhône-Alpes region.
• Truffaut: Major French garden center chain with broad outdoor/indoor plant, rose, and horticultural assortment. Comparable in nursery product category and consumer gardening use case, but operates as a national specialty retailer versus Le Jardin des Roses' local family nursery.
• Interflora France: National French arm of the Interflora florist delivery network, aggregating local florists for nationwide and international flower delivery. Comparable in core florist offering and delivery-based GTM, but with a national logistics infrastructure and brand that contrasts with Le Jardin des Roses' purely local reach.
• Botanic: French garden center chain focused on plants, gardening products, and eco-friendly horticulture. Directly comparable nursery product category and consumer gardening customer; national footprint contrasting with Le Jardin des Roses' single store.
• Monceau Fleurs: Leading French franchised florist network with ~180 shops across France offering cut flowers, plants, and event arrangements. Directly comparable in florist product category and target customer (French consumers, weddings, funerals) but operates at vastly greater scale and geographic reach than the single-location Le Jardin des Roses.
• Delbard: French garden center and nursery chain with strong horticultural heritage and own-brand plant varieties. Comparable nursery/garden-center assortment and customer base; larger footprint and broader catalog than Le Jardin des Roses.

Emerging players

• Promesse de Fleurs: Online French nursery specializing in roses, perennials, shrubs, and garden plants shipped across France. Comparable in rose assortment depth and mail-order gardening; demonstrates the digital/e-commerce path Le Jardin des Roses has not yet taken.

Direct peers

• Aquarelle: Major French online florist delivering bouquets across France and Europe from a network of partner florists. Direct overlap in cut-flower retail and event bouquets; the comparison highlights Le Jardin des Roses' absence of a transactional e-commerce platform.
• Au Nom de la Rose: French boutique florist chain specializing in rose-based bouquets and arrangements for delivery and events. Highly comparable in rose-focused florist positioning and event/bouquet customer use case, but operates through Paris-focused boutiques and online delivery rather than a local nursery hybrid model.

Others

• Meilland International: Premier French rose breeder/wholesaler supplying rose varieties to retailers including Le Jardin des Roses. Listed as an upstream supplier/partner rather than a competitor; relevant as a comparable rose-specialist brand that operates at the wholesale/production tier of the same value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE JARDIN DES ROSES