What Au Nom De La Rose does

Au Nom De La Rose is a French e-commerce flower delivery specialist founded in 1991 by Dani, operating as a brand within EMOVA Group alongside other floral retail properties. The company runs an online platform at aunomdelarose.fr supported by a network of 35+ franchised artisan florist boutiques across France, including five locations in Paris and franchises in Versailles, Saint-Germain-en-Laye, and Maisons-Laffitte. The product portfolio centers on fresh rose bouquets (named collections such as Margot, Solène, Elena, Espérance), preserved/eternal roses (L'Unique, Le Carré de Roses Éternelles), heart-shaped rose compositions, rose-champagne bundles (Piper-Heidsieck), and seasonal collections spanning Valentine's Day, Mother's Day, Grandmothers' Day, Christmas, and Jewish New Year. Adjacent categories include wedding floral services, B2B corporate subscriptions, funeral flowers, artisan greeting cards (Melanie Voituriez), Geodesis scented candles, and home décor accessories.

Revenue mechanics span three streams: transactional retail purchases via e-commerce and boutiques, recurring flower subscriptions with monthly/quarterly/semi-annual/annual cadences and pause/modification functionality, and B2B corporate floral contracts billed monthly with customized quotes. Delivery infrastructure combines 4-hour same-day service in Île-de-France, 24-hour national delivery via Chronopost, Sunday delivery in 12+ cities, and Uber Eats quick-commerce in select locations. Pricing is unit-based for retail (bouquets from €39.90; delivery €10.90 standard, €15.90 Sunday, €9.90 Valentine's Day) and quote-based for corporate accounts.

The company is privately held under EMOVA Group corporate ownership, with no venture or private equity backing disclosed in the data. Strategic partnerships span luxury (Givenchy), lifestyle (La Meringaie, Krème), champagne (Piper-Heidsieck), logistics (Chronopost, LND, Uber Eats), payments (Stripe, Crédit Mutuel), and charitable causes (RoseUp Association since 2019; Kenyan social impact program via A Rosier Life since 2006). Geographic operations are confined to metropolitan France and Monaco, with DOM-TOM and Corsica explicitly excluded. The company positions itself as France's pioneer and leader in rose bouquet delivery, with no AI/ML or proprietary technology moat evident in the disclosed information.

Name

Au Nom De La Rose

Legal name

EMOVA PRODUCTION

Website

https://aunomdelarose.fr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Au Nom De La Rose is a French rose-specialist e-commerce flower delivery company founded in 1991, operating a 35+ boutique franchise network across France and serving individual consumers, corporate clients, and wedding customers with same-day and next-day delivery.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (4593)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Rose bouquet delivery
• Flower e-commerce
• Flower subscription service
• Preserved eternal roses
• Corporate floral services

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Flower Product Sales: Direct sales of fresh rose bouquets, eternal roses, and floral compositions through e-commerce platform and physical boutiques. Individual transactions for occasions including birthdays, weddings, funerals, Valentine's Day, Mother's Day, and Grandmother's Day.
2. Flower Subscription Service: Recurring flower delivery subscription with four modalities: monthly, quarterly (trimestriel), semi-annual (semestriel), and annual (annuel). Includes free delivery for home delivery option. First delivery available 8 days after activation.
3. Corporate/B2B Accounts: Enterprise floral solutions including office reception decoration, meeting room tables, buffets, and client/collaborator gifts for corporate events. Billed monthly with customized quotation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Au Nom De La Rose is a French floral retail specialist founded in 1991 that designs, assembles, and delivers fresh and preserved (eternal) rose bouquets and floral compositions. Sales and fulfilment run through a direct-to-consumer e-commerce platform (aunomdelarose.fr) backed by a network of 35+ franchised artisan florist boutiques across France, complemented by a recurring flower subscription service and a B2B corporate floral decoration offering.

Product overview

Au Nom De La Rose is a French flower retail specialist founded in 1991, operating as an e-commerce platform (aunomdelarose.fr) backed by a network of physical boutiques across France. The company positions itself as the pioneer and leader of rose bouquet delivery in France. Its core product portfolio centres on fresh rose bouquets (individually named collections such as Margot, Solène, Elena, Marie, Jade, Emma, Kate, Clémence, Espérance), supplemented by preserved/eternal roses (L'Unique rose éternelle, Le carré de roses éternelles, Rose éternelle avec vase boule), rose heart arrangements (Cœurs de roses Agathe and Lucie in standard and grand sizes), rose bunches/brassées in multiple colours, and bouquets paired with PIPER-HEIDSIECK Champagne. The offering extends through add-on modules: a flower subscription service (Abonnement de fleurs with monthly/quarterly/semi-annual/annual plans), bespoke wedding floral services (custom arrangements, boutonnières, centrepieces, and installation), artisan greeting cards by Melanie Voituriez, Geodesis scented candles, glass vases and home décor accessories, B2B corporate floral subscriptions, funeral flowers, and seasonal occasion collections (Christmas, Valentine's Day, Mother's Day, Grandmothers' Day, Roch Hachana, summer). Delivery is offered across metropolitan France primarily via Chronopost and LND, with same-day Uber Eats delivery at select store locations.

Differentiator

Problem solved

Functional benefit

Brands

• L'Unique: Collection of preserved/eternal roses in luxury packaging
• Le Carré de Roses Éternelles
• Cœurs de Roses
• Brassées
• Abonnement de Fleurs

Products and services

• Bouquets de roses

Quantifiable outcome

• 4-hour delivery in Paris region
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RoseUp AssociationcoreStrategic or Co-development Partner · 1 January 2019Charitable partnership supporting breast cancer patients through RoseUp Association and its Rose Houses in Paris and Bordeaux. Since 2019, Au Nom de la Rose has committed to reversing 10% of all bouquet sales during October to fund floral workshops and expand support services for women affected by cancer.
• GivenchyminorStrategic or Co-development PartnerLuxury brand collaboration for Valentine's Day 2024 featuring exclusive, exceptional floral creations under the Givenchy x Au Nom de la Rose partnership.
• La MeringaieminorGTM or Marketing PartnerPartnership with premium French meringue brand featuring rose-themed culinary collaborations and co-marketing initiatives.
• KrèmeminorGTM or Marketing PartnerMother's Day 2024 collaboration with rose-based beauty product brand featuring complementary floral and beauty gift selections.
• PIPER-HEIDSIECKminorOthersChampagne supplier partnership providing Piper-Heidsieck 37.5cl bottles paired with rose bouquets in gift combinations such as 'Espérance Simple' and 'Margot Fabuleux' for romantic occasions.
• ChronopostcoreChannel Partner/ Reseller/ DistributorPrimary delivery logistics partner for next-day flower delivery throughout metropolitan France. Chronopost ensures delivery before 13:00 the following day for orders placed before 15:00. Handles all non-Paris delivery orders.
• LNDcoreChannel Partner/ Reseller/ DistributorDelivery partner working alongside Chronopost for flower shipments, particularly within the Paris region and select delivery corridors.
• Uber EatsminorChannel Partner/ Reseller/ DistributorQuick commerce delivery partnership enabling same-day flower delivery through the Uber Eats platform, available in select locations including Versailles until 19:30.
• A Rosier LifeminorStrategic or Co-development PartnerKenyan social impact association supported since 2006 that finances and provides daily meals for 1,000 students across 3 schools near their Kenyan rose farm. Represents the company's ethical sourcing and community investment approach.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Monceau Fleurs: Sister brand under EMOVA Group operating the largest franchised florist network in France. Directly comparable business model (franchise + e-commerce + flower delivery) and target customer, with broader category (all flowers vs. roses).
• Interflora France: Established French flower delivery network with national coverage and relay-florist model. Most direct competitor in online rose and bouquet delivery, with comparable same-day/next-day delivery value proposition.
• Aquarelle: Premium French online florist delivering fresh flowers nationwide. Comparable e-commerce-led rose and bouquet delivery model with similar B2B/corporate offering and same-day Paris delivery.
• 123Fleurs: Online French florist with relay-florist network across France for same-day and next-day delivery. Competes in the same flower delivery category with similar bouquet/gifting focus.
• Florajet: Major French online flower delivery platform aggregating independent florists. Direct competitor with overlapping bouquet assortment and nationwide relay-based same-day delivery.
• Fleurs de France: French online florist offering nationwide flower delivery via relay florists. Direct competitor in bouquet delivery with similar price points and occasion-based marketing.

Regional players

• Euroflorist: European flower delivery network with strong presence in the Nordics, Netherlands, and other continental markets. Comparable business model but operates outside France, making it a geographic peer rather than a direct French competitor.

Emerging players

• Bloomon: Dutch flower subscription specialist offering curated weekly/bimonthly letterbox bouquets. Comparable subscription-led model targeting recurring consumer flower delivery, primarily in UK and Netherlands.

Broad incumbents

• 1-800-Flowers: Large US-based multi-brand gifting and floral retailer. Operates a broader gifting portfolio (chocolates, gifts, plants) with comparable online flower delivery infrastructure but a much wider scope.
• Teleflora: US-based flower delivery relay network with extensive independent-florist member base. Comparable relay-florist e-commerce model with broad occasion-based gifting assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/aunomdelarose_officiel
• Xx.com/aunomdelarose2
• Facebookfacebook.com/aunomdelarose.fr
• LinkedInlinkedin.com/company/au-nom-de-la-rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Au Nom De La Rose