What Gillies Group does

Gillies Group is a privately held, founder-controlled property development company founded approximately 1996 and headquartered in Upper Hutt, Wellington, New Zealand. The company develops master-planned residential subdivisions and commercial property projects across the Wellington region, operating sales through a wholly-owned entity, Gillies Group Project Sales Limited, licensed under the Real Estate Agents Act 2008. Its portfolio spans six completed developments (The Reserve, Urban Precinct, Back Straight, Brown Owl Park, Work Base, plus earlier phases) delivering more than 390 residential homes and a commercial business park, with four current developments (Maymorn Farm, Trackside, Plimmerton Heights, Plimmerton Farm) in build, sales, or pre-launch stage.

The underlying product is land with consented, infrastructure-ready subdivisions featuring NZBC H1-compliant double glazing, instant gas hot water, balanced ventilation, fiber-to-boundary connectivity, and integrated stormwater infrastructure (restored wetlands, sediment retention ponds, detention systems) plus, at Plimmerton Farm, a 20 mega litre community water reservoir. Architectural design follows a Scandinavian-modernist idiom emphasizing durability and low maintenance. The standardized 32-step build process and 10-year Gold Seal Warranty on turn-key homes (e.g., Trackside) underpin the build methodology. Notable engineering and iwi partnerships (Fulton Hogan, Goodmans, Wellington Water, GWRC, Ngati Toa, Kiwi Homes, Wallaceville Developments Limited) provide infrastructure delivery and co-development capacity.

Revenue is generated entirely through one-time transactional sales: new home sales, house-and-land packages, section/land sales, and freehold commercial unit sales. Pricing is largely unit-based and quoted per lot or per turn-key package (e.g., Plimmerton Heights sections BEO $295K-$320K; Trackside fixed-price turn-key packages), with customer segments spanning first-home buyers, growing families, downsizers, property investors, and small-business owners purchasing at Work Base. Go-to-market is direct via dedicated on-site sales offices staffed by licensed agents, supported by a Squarespace website, Instagram channels for individual developments, downloadable brochures, email newsletter, and weekly Sunday open-home sessions.

Name

Gillies Group

Legal name

Gillies Group Project Sales Limited

Website

https://gilliesgroupsales.co.nz

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Gillies Group is a privately held Wellington, New Zealand property developer founded in 1996 that builds master-planned residential subdivisions and a commercial business park, selling new homes, sections, and turn-key packages directly to first-home buyers, families, downsizers, investors, and local businesses across the Upper Hutt region.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Gillies Group generates revenue through the sale of new homes and sections within their residential developments. This includes fixed-price turn-key packages, house-and-land packages, and purchasing land to build on later. Revenue is generated as one-time transaction fees at settlement.
2. Commercial Property Sales: Sale of freehold commercial units at Work Base business park, with units available for investment or owner-occupier purchase with leaseback options to businesses.
3. Turn-key Package Sales: Fixed-price turn-key packages from sign-up to settlement, where homes are move-in ready (excluding blinds and curtains) and include fencing, driveways, patios, and service connections.
4. Section/Land Sales: Sale of residential land sections within subdivisions, with buyers choosing their own builder, or purchasing homes already under construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gillies Group develops residential subdivisions and commercial property projects across the Wellington region of New Zealand, delivering new homes, sections, and house-and-land packages through its dedicated sales arm, Gillies Group Project Sales. The company also sells freehold commercial units at its Work Base business park in Upper Hutt. Sales are conducted directly to end buyers via on-site sales offices, website enquiries, and licensed real estate agents, with fixed-price turn-key packages and a 32-step build process.

Product overview

Gillies Group is a property development company offering a portfolio of residential and commercial real estate developments across the Wellington region. The company operates a unified sales platform for its developments, currently offering four active developments: Maymorn Farm (rural residential subdivision), Trackside (townhouses and standalone homes), Plimmerton Heights (sections), and Plimmerton Farm (upcoming). The completed portfolio includes five residential estates (The Reserve, Urban Precinct, Back Straight, Brown Owl Park) and one commercial property (Work Base). Each development offers multiple house types across phases, and the company provides turn-key packages with fixed pricing and a structured 32-step build process.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10 Year Gold Seal Warranty on all new homes
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Kiwi HomescoreStrategic or Co-development PartnerGillies Group developed Brown Owl Park in conjunction with Kiwi Homes, who designed and built predesigned homes on the site. Kiwi Homes provided the house designs while Gillies Group handled land development and project sales.
• Fulton HoganmajorImplementation/ SI/ Consulting PartnerFulton Hogan is constructing the new reservoir at Plimmerton Farm (20 mega litre capacity) and the new wastewater pump station near the James Street entrance. Critical infrastructure partner for the development.
• Ngati ToacoreStrategic or Co-development PartnerPartner in Plimmerton Farm development, involved in approving earthworks and construction management plans developed in conjunction with Wellington Water and GWRC. Also involved in environmental protections and clearing of non-native trees distributed to the community.
• Wellington WatermajorStrategic or Co-development PartnerCollaboration on stormwater and erosion management plans for Plimmerton Farm. Development of the Stormwater and Erosion Management Plan in conjunction with Greater Wellington Regional Council specialists.
• Greater Wellington Regional Council (GWRC)majorStrategic or Co-development PartnerGWRC approves earthworks and construction management plans. Monitors site for compliance with environmental controls. Works with developers on stormwater and erosion management plans and winter works programmes.
• Wallaceville Developments LimitedcoreStrategic or Co-development PartnerDeveloper of Trackside at Wallaceville Estate - Wallaceville Developments Limited as Trustee of the Wallaceville Developments Trust develops the Trackside project while Gillies Group handles project sales.
• Goodmans (Earthworks Contractor)majorImplementation/ SI/ Consulting PartnerApproximately 30 Goodmans staff are working on-site at Plimmerton Farm performing earthworks with a fleet of scrapers capable of moving 20-25m³ per load, achieving peaks of 2,000m³ moved per day.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universal Homes: Long-established New Zealand residential homebuilder offering house-and-land packages across the North Island. Directly comparable to Gillies Group's turn-key home offerings and multi-decade operational history.
• Signature Homes: New Zealand residential homebuilder and developer with subdivisions in multiple regions. Comparable to Gillies Group through integrated build processes, new home design offerings, and section sales in master-planned communities.
• Winton Land: New Zealand's largest residential land developer with master-planned subdivisions across Auckland and other regions. Closest direct comparable to Gillies Group given its subdivision-and-sell model, scale of master-planned communities, and integrated sales capability.
• Mike Greer Homes: New Zealand residential homebuilder with subdivisions and turn-key house-and-land packages. Comparable through its master-planned community approach and full-service build-and-sell model.
• Classic Builders: New Zealand residential construction and development company building homes and subdivisions in the North Island. Comparable to Gillies Group across new build construction and project sales of residential communities.
• Jennian Homes: Franchise-based New Zealand residential homebuilder operating across the country. Comparable through residential design-and-build services and significant new home delivery volumes.
• Stonewood Homes: New Zealand homebuilder with significant residential development and section sales capabilities. Comparable to Gillies Group through end-to-end residential offerings including sections, house-and-land packages, and standalone homes.
• Todd Property: New Zealand property developer with significant residential subdivisions and master-planned communities in Auckland and Waikato. Comparable through subdivision-focused development model targeting similar buyer segments.

Broad incumbents

• G.J. Gardner Homes: One of the largest franchise homebuilders in New Zealand and Australia with very high annual home delivery volume. Comparable to Gillies Group through new home construction, though operates nationally at significantly larger scale and via a franchise model.
• Fletcher Residential: Residential housing division of NZX-listed Fletcher Building, one of New Zealand's largest residential developers and homebuilders. Comparable through new home and subdivision offerings, though it operates nationally and at far larger scale than Gillies Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wallaceville_estate
• LinkedInlinkedin.com/company/gillies-group-nz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gillies Group