Fenaam

What Fenaam does

Fenaam Industries Limited is a privately held, Ghanaian-owned beverage manufacturer founded in 2019 that produces and markets carbonated soft drinks (CSDs) under the Peeva brand. Its product portfolio consists of five flavored SKUs — Peeva Cola, Peeva Cocktail, Peeva Orange, Peeva Grape, and Peeva Tangy — manufactured using what the company describes as cutting-edge production technology and rigorous quality control processes, supported by a documented four-stage innovation framework covering insight, ideation, prototyping, and implementation.

The company operates entirely within Ghana as a direct-to-consumer and retail-distributed CSD brand, with revenue generated through one-time product sales via an owned e-commerce storefront on fenaam.com and physical retail outlets across the country. Its go-to-market emphasizes locally rooted brand identity ("proudly Ghanaian-owned"), supported by a brand ambassador relationship with Ghanaian musician Wendy Shay, experiential marketing through sponsorships and activations, and digital touchpoints including a website and newsletter subscription. In 2023, the Ghana Food and Drugs Authority classified its CSDs as "fruit drinks," providing a regulatory distinction in the category.

The business model is fundamentally a single-brand, single-category, single-country consumer packaged goods operation with a stated vision to expand across Africa. No funding rounds, institutional investors, headcount figures, or revenue figures are disclosed. Distribution is limited to Ghana, and the company's addressable market remains the Ghanaian mass-market consumer seeking affordable, locally produced carbonated beverages. Pricing details are not publicly disclosed.

Name

Fenaam

Legal name

Fenaam Industries Limited

Website

https://fenaam.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Fenaam Industries Limited is a Ghanaian-owned private beverage manufacturer founded in 2019 that produces and markets the Peeva brand of carbonated soft drinks (five flavors) for the Ghanaian consumer market via e-commerce and retail distribution.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Carbonated soft drinks
• Beverage manufacturing
• Non-alcoholic beverages
• Fruit drink production
• Ghana beverage industry

Headquarters

HQ city

Ghana

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Product Sales: Fenaam Industries generates revenue through the manufacture and sale of its Peeva brand carbonated soft drinks and beverages across Ghana. Products include Peeva Cola, Peeva Orange, Peeva Grape, Peeva Cocktail, and Peeva Tangy.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fenaam Industries manufactures and markets the Peeva brand of carbonated soft drinks for the Ghanaian market. The product range comprises five flavored beverages — Peeva Cola, Peeva Cocktail, Peeva Orange, Peeva Grape, and Peeva Tangy — produced with cutting-edge manufacturing technology and rigorous quality control processes, and distributed via its own e-commerce shop and physical retail outlets across Ghana.

Product overview

Fenaam Industries is a Ghanaian-owned beverage company operating as a single-brand manufacturer focused on the Peeva carbonated soft drink portfolio. The product lineup consists of five distinct flavored beverages: Peeva Cola (classic cola), Peeva Cocktail (mixed flavor blend), Peeva Orange, Peeva Grape, and Peeva Tangy (citrus). The company leverages cutting-edge technology and rigorous quality control to ensure products meet and exceed industry standards. Peeva beverages have received regulatory recognition from the Ghana Food and Drugs Authority, which classified their carbonated soft drinks as fruit drinks.

Differentiator

Problem solved

Functional benefit

Brands

• Peeva: The vibrant lineup of products from Fenaam Industries, including Peeva Cola, Peeva Cocktail, Peeva Orange, Peeva Grape, and Peeva Tangy - beverages crafted to deliver exceptional drinking experiences.

Products and services

• Peeva Cola A classic cola carbonated soft drink with a crisp and refreshing finish, part of the Peeva core product lineup targeted at general Ghanaian consumers.
• Peeva Cocktail A carbonated soft drink featuring a unique blend of flavors creating a refreshing and exciting taste sensation, targeted at general Ghanaian consumers.
• Peeva Orange An orange-flavored carbonated beverage offering a sunny, deliciously sweet and refreshing taste experience for general Ghanaian consumers.
• Peeva Grape A grape-flavored carbonated beverage delivering a burst of juicy grape flavor in every sip with a delightfully sweet profile, targeted at general Ghanaian consumers.
• Peeva Tangy A citrus-flavored carbonated beverage with a zesty and refreshing blend of citrus flavors designed to leave consumers feeling invigorated, targeted at general Ghanaian consumers.

Quantifiable outcome

• Products classified as fruit drinks by Ghana Food and Drugs Authority, distinguishing them in the carbonated soft drink category

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• PepsiCo: Global CSD giant whose Pepsi, 7UP, and Mirinda brands are sold in Ghana through local bottlers. It is a broad incumbent in the carbonated soft drink category Fenaam targets.
• Keurig Dr Pepper: Major North American non-alcoholic beverage company with an extensive CSD portfolio. Comparable as a broad incumbent operating across multiple carbonated soft drink flavors, though serving a different primary geography.
• Refresco Group: Largest independent beverage manufacturer globally, producing private-label and branded soft drinks including CSDs. Comparable as a broad incumbent beverage manufacturer across multiple carbonated soft drink categories.
• Coca-Cola Beverages Africa: CCBA is the anchor Coca-Cola bottler across sub-Saharan Africa including Ghana. It is a broad incumbent competing in the same carbonated soft drink category with vastly greater scale, cold-chain reach, and trade-marketing resources.
• Britvic: UK-based soft drinks company producing a multi-flavor CSD and mixers portfolio. Comparable as a broad incumbent with a diversified flavor portfolio in the carbonated soft drink space, though primarily focused on European markets.

Others

• Cott Corporation: Global beverage solutions provider producing private-label and contract-manufactured CSDs. Comparable as an adjacent player in the beverage manufacturing ecosystem, though primarily serving as a co-manufacturer rather than a branded owner.

Emerging players

• National Beverage Corporation: US-based CSD company behind Faygo, LaCroix, and Shasta brands. Comparable as an emerging/specialized player operating a multi-flavor CSD portfolio at sub-incumbent scale, similar in relative positioning to Fenaam versus global giants.

Direct peers

• Bel Beverages Limited: Bel Beverages is a Ghanaian-owned beverage company best known for Bel-Aqua bottled water and a portfolio of soft drinks. It is the most directly comparable local peer, competing in the same Ghanaian non-alcoholic beverage category with similar scale, distribution channels, and locally-proud positioning.

Regional players

• East African Breweries Limited: Diageo-affiliated beverage manufacturer across East Africa with both alcoholic and non-alcoholic brands. Comparable as a regional African beverage player with multi-category portfolio reach and scale well beyond Fenaam's Ghanaian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenaam