SF-AGENCY
SF Agency is a Dubai-based B2B performance marketing agency that runs paid-advertising, SEO, and social-campaign engagements for growth-oriented businesses, anchored by a 30-day no-lock-in pilot and ongoing subscription retainers.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2B
- OfferingServices
What SF-AGENCY does
SF Agency, operating as SF Marketing Agency L.L.C-FZ, is a Dubai (UAE) Free Zone-registered B2B performance marketing agency selling paid-advertising, SEO, and social-campaign services to growth-oriented businesses. Its service portfolio is structured as three discrete products: a setup/onboarding engagement, an ongoing optimization retainer, and an SEO practice covering audits, technical SEO, content, and link building. Paid-media execution spans Google Ads, Meta, LinkedIn, and TikTok (the last via TikTok Pixel integration), with team credentials anchored by Google Ads Certified and LinkedIn Marketing Certified badges.
The go-to-market is sales-led and deliberately low-friction: a 30-day paid pilot with no lock-in, no minimum contract, and the option to continue, adjust, or pause. Commercial terms combine professional-services pricing on initial setup with subscription retainers on ongoing optimization. Operational positioning emphasizes UAE-context execution — a UAE-based team, 14+ years of regional experience, and explicit alignment with UAE Personal Data Protection Law (PDPL) on consent, cookies, and data-processor obligations. No management team, named customers, headcount, pricing, or revenue figures are publicly disclosed.
SF-AGENCY firmographics
Firmographics- Name
- SF-AGENCY
- Legal name
- SF Marketing Agency L.L.C-FZ
- Website
- https://sfagency.ae
- Company type
- Private
- Operating status
- Operating
- Short description
- SF Agency is a Dubai-based B2B performance marketing agency that runs paid-advertising, SEO, and social-campaign engagements for growth-oriented businesses, anchored by a 30-day no-lock-in pilot and ongoing subscription retainers.
- Ownership category
- akta.pro rank
SF-AGENCY industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- B2B/ABM Creative Agencies (MPAAAAAI), Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where SF-AGENCY is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
SF-AGENCY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance Marketing Services: Agency fees for managing paid advertising campaigns across Google, Meta, LinkedIn, and SEO. Services include campaign setup, optimization, tracking, and reporting. Revenue is generated through service retainers and project-based fees.
- Pilot Program: 30-day pilot engagement with full campaign setup and optimization, weekly scorecards, and end-of-pilot report. Entry point for client acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-day pilot program with full campaign setup and optimization |
| Subscription | Monthly | Ongoing optimization for continuous scaling |
| One time/ perpetual license | Pay-as-you-go | One-time setup for clients who want to run campaigns themselves |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
SF-AGENCY product offering
Product offeringCore offering
SF Agency is a B2B performance marketing agency that manages paid advertising campaigns across Google, Meta, and LinkedIn, along with SEO and social campaigns. The agency sells its services through a 30-day paid pilot program (audit, setup, launch, optimization, end-of-pilot report) as the primary entry point, followed by an ongoing optimization retainer and a one-time setup-only engagement. Clients retain full ownership of all advertising accounts and there is no long-term lock-in.
Product overview
SF Agency is a B2B performance marketing agency offering a structured, service-based portfolio organized around three tiers: a 30-day paid advertising Pilot, an Ongoing Optimization retainer, and a Setup-only option. The Pilot serves as the entry point, encompassing a full-cycle engagement from business audit and tracking setup through campaign launch and ROI optimization. Ongoing Optimization builds on the pilot with continuous ad testing, monthly strategy sessions, and cross-channel optimization. Setup-only targets clients who want the agency to build their campaign infrastructure and then hand it over for self-management. All tiers are powered by the agency's channel expertise across Google Ads, Meta, LinkedIn, and SEO, with full client ownership of ad accounts and no long-term lock-in commitments.
Differentiator
Problem solved
Functional benefit
Products and services
- Pilot (30 days) A 30-day paid advertising pilot program for B2B clients that includes a business audit, tracking setup, channel selection (Google, Meta, LinkedIn, SEO), campaign launch, ongoing optimization, and an end-of-pilot report with a next-step plan. Clients own all ad accounts and there is no long-term lock-in.
- Ongoing Optimization A continuous performance marketing retainer for clients who have completed the pilot and want ongoing campaign management. Includes continuous testing across ads, audiences and creatives, monthly strategy sessions, cross-channel optimization, and a lead quality feedback loop to continuously improve ROI.
- Setup-only A one-time campaign setup service for clients who want to manage their own advertising afterwards. Includes complete campaign structure, tracking and conversion setup, initial audience research, handover documentation, and two weeks of post-handover support. Clients own all ad accounts.
Quantifiable outcome
- +27% qualified enquiries
- +3 more outcomes
Companies that use SF-AGENCY
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
SF-AGENCY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
SF-AGENCY partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
SF-AGENCY competitors and assessment
Company assessmentDirect peers
- KlientBoost: US-based performance marketing agency focused on paid media (Google, Meta, LinkedIn) and CRO for B2B and SaaS clients. Directly comparable in service mix (paid advertising + landing page optimization) and B2B target customer to SF Agency.
- DemandZen: B2B demand generation agency focused on content, SEO, and paid channels to drive qualified leads. Directly comparable in B2B demand generation orientation and lead-quality reporting emphasis.
- Ironpaper: B2B marketing agency specializing in demand generation, paid media, and ABM for industrial and tech clients. Comparable to SF Agency in B2B performance marketing focus and channel mix.
- Salted Stone: B2B digital marketing agency providing paid advertising, SEO, and HubSpot-driven lead generation. Comparable in B2B focus and emphasis on measurable inbound pipeline outcomes.
- Single Grain: Digital marketing agency providing paid advertising, SEO, and content marketing with strong B2B/SaaS focus. Comparable to SF Agency in channel breadth and B2B lead generation emphasis.
- Directive: Specialist B2B and SaaS performance marketing agency running paid search, paid social, and SEO campaigns. Comparable to SF Agency in B2B focus, channel mix, and enterprise client orientation.
- Disruptive Advertising: Performance marketing agency offering paid media management (Google, Meta, LinkedIn) with a results-oriented, no-lock-in positioning. Closely aligned with SF Agency's paid-media-centric model.
Broad incumbents
- WebFX: Large, established digital marketing agency offering paid media, SEO, and full-funnel services across industries. A broader incumbent with overlapping paid advertising capabilities that competes for the same B2B demand generation budgets.
Regional players
- Netizency: Dubai-headquartered performance digital agency managing paid media (Google, Meta, LinkedIn) for regional brands. A direct regional competitor to SF Agency in the UAE paid-media market.
- Crowd: UAE-based digital and creative agency offering paid media and brand services in the Middle East. A regional peer competing for the same UAE B2B clients, though with a broader creative orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SF-AGENCY social profiles
Digital presenceSF-AGENCY compliance and trust
Trust signalCompliance3 records
SF-AGENCY financial estimates
Financial estimateRevenue estimate
Valuation estimate
SF-AGENCY leadership team
Management profileNumber of profiles
SF-AGENCY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SF-AGENCY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SF-AGENCY
What does SF-AGENCY do?
SF Agency is a B2B performance marketing agency that manages paid advertising campaigns across Google, Meta, and LinkedIn, along with SEO and social campaigns. The agency sells its services through a 30-day paid pilot program (audit, setup, launch, optimization, end-of-pilot report) as the primary entry point, followed by an ongoing optimization retainer and a one-time setup-only engagement. Clients retain full ownership of all advertising accounts and there is no long-term lock-in.
Is SF-AGENCY a public or private company?
SF-AGENCY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SF-AGENCY founded?
SF-AGENCY was founded in -1.
Where is SF-AGENCY based?
SF-AGENCY is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does SF-AGENCY make money?
Two revenue lines are on record. Performance Marketing Services are the primary driver. The others are pilot Program.
Who are SF-AGENCY's main competitors?
Direct peers on record are KlientBoost, DemandZen, Ironpaper, Salted Stone, Single Grain, Directive and Disruptive Advertising. WebFX is listed as a broad incumbent. Regional players are Netizency and Crowd.
Does SF-AGENCY have an API?
No public API is recorded for SF-AGENCY.
What industry is SF-AGENCY in?
SF-AGENCY's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.