Gilsa Paris
Gilsa Paris is a French direct-to-consumer e-commerce brand founded in 1995 that designs and sells invisible lingerie, adhesive bras, nipple covers, seamless underwear, and shapewear to women seeking discreet undergarments for backless, strapless, and form-fitting outfits.
- Company typePrivate
- Founded1995
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gilsa Paris does
Gilsa Paris (legal entity: Gilsa Sarl) is a privately held French direct-to-consumer e-commerce brand founded in 1995 and headquartered in Paris. The company designs and sells invisible lingerie and shapewear, with a product portfolio centered on three core categories: adhesive and seamless bras (e.g., Silk Bra, Diva Bra, Pop Up Bra, Concorde, Vendome), nipple covers (petals, silicone, microfiber, feather, lift, and push-up variants), and invisible underwear (seamless, shaping, push-up, and menstrual). Supporting bodies (Maya, Marina) and accessories (body tape, toiletry bags, jewelry) extend the line. Core technology is self-adhesive silicone and microfiber construction engineered for ease of application and removal, with reusable adhesive properties; the underlying adhesive formulations are proprietary but not disclosed in patent listings.
The business operates exclusively through its own e-commerce storefront (gilsa-paris.com), which supports five languages (French, English, Italian, Spanish, German) to serve international European customers. Sales are direct at unit price points ranging from €9.90 (nipple covers) to €39.90 (bodysuits), with promotional discounts of 10%-50% and a 10% welcome offer on orders ≥€40. Free shipping is provided in France for orders ≥€50 via relay point/home and ≥€70 via Chronopost. The target customer is women seeking undergarments that remain invisible under backless, strapless, sheer, or form-fitting clothing, particularly for special occasions and daily wear. Marketing is digital-first through a blog, Facebook, Instagram, LinkedIn, and email newsletter, all handled without disclosed third-party retail or marketplace presence.
Commercially, Gilsa Paris runs as a bootstrapped micro-business: 1-10 employees, no external funding rounds, no acquisitions, no partnerships, and no disclosed revenue. Operations show modest expansion signals through multilingual site localization, new product categories (menstrual underwear, accessories), and a recent brand refresh, but the lack of disclosed scale metrics limits visibility into growth dynamics.
Gilsa Paris firmographics
Firmographics- Name
- Gilsa Paris
- Legal name
- Gilsa Sarl
- Website
- https://gilsa.fr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gilsa Paris is a French direct-to-consumer e-commerce brand founded in 1995 that designs and sells invisible lingerie, adhesive bras, nipple covers, seamless underwear, and shapewear to women seeking discreet undergarments for backless, strapless, and form-fitting outfits.
- Ownership category
- akta.pro rank
Gilsa Paris industry classification
Industry- Product category
- Women's Lingerie and Intimate Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Bras & Bralettes (CRAAAIAA), Panties & Briefs (CRAAAIAB), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI)
Keywords
Where Gilsa Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Gilsa Paris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: Gilsa Paris generates revenue through direct e-commerce sales of invisible lingerie products. Customers purchase individual items at set price points. The business operates on a one-time purchase model with no subscription component mentioned. Products include adhesive bras (ranging from €14.90 to €34.90), nipple covers (€9.90 to €12.90), bodies (€39.90), and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silk Bras - Adhesive microfiber bras starting at €24.92 |
| Unit Pricing | Pay-as-you-go | Diva Bras and Pop Up Bras - Premium adhesive bras from €25.90 |
| Unit Pricing | Pay-as-you-go | Nipple Covers - Range from €9.90 to €12.90 |
| Unit Pricing | Pay-as-you-go | Bodies - Starting at €39.90 |
| Unit Pricing | Pay-as-you-go | Accessories - Body tape and other support accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gilsa Paris product offering
Product offeringCore offering
Gilsa Paris designs and sells invisible lingerie, including self-adhesive bras, silicone and microfiber nipple covers, seamless and shaping underwear, and body shapewear. The company sells these products directly to individual consumers through its own multilingual e-commerce storefront, offering both adhesive and non-adhesive options for use under strapless, backless, and form-fitting clothing.
Product overview
Gilsa Paris is a direct-to-consumer e-commerce company specializing in invisible lingerie solutions. The product portfolio centers on three core categories: (1) adhesive and seamless bras offering invisible support under strapless, backless, or sheer outfits; (2) nipple covers in silicone, microfiber, and feather materials with various adhesion options and effects; and (3) invisible and shaping underwear including seamless, push-up, and menstrual styles. Additional offerings include body shapewear (bodysuits with string and backless designs) and accessories such as body tape, toiletry bags, and jewelry. The company operates exclusively through its e-commerce platform without any API or third-party integration capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Adhesive Bras Self-adhesive bras offering discrete support and push-up effect while remaining invisible under strapless or backless outfits, featuring easy-to-apply and remove adhesive shells. Includes styles such as Silk Bra, Diva Bra, Pop Up Bra, L Bra, Rivoli bandeau, Concorde push-up, Vendome, and Louvre, made from microfiber or silicone.
- Adhesive Nipple Covers Nipple covers in silicone, microfiber, and feather-light materials with adhesive and non-adhesive options, including lift and push-up effects. Styles include Petales, Niesi, So Up cut-to-fit, Petales Silk, Petales Maxi, Bercy adhesive-free, Orsay extra-thin, and Bastille push-up.
- Invisible Underwear Seamless, shaping, push-up, and menstrual underwear designed to remain invisible under tight or sheer clothing, eliminating visible panty lines.
- Body Shapewear (Bodysuits) Body string shapers with backless and ultra-backless designs, including the Maya and Marina styles, providing shaping support under open-back outfits.
- Lingerie Accessories Body tape for strapless clothing support, toiletry and wash bags for lingerie care, and decorative jewelry pieces.
Companies that use Gilsa Paris
Customer profileSegments1 record
Ideal customer profiles1 record
Gilsa Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gilsa Paris partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
Gilsa Paris competitors and assessment
Company assessmentDirect peers
- Fashion Forms: Long-running U.S. brand focused on adhesive bras, backless/strapless solutions and nipple covers — a near-direct category and use-case overlap with Gilsa Paris.
- Hollywood Fashion Secrets: Multi-SKU brand of invisible undergarment essentials (nipple covers, body tape, adhesive solutions) competing for the same niche customer and occasion-based use cases as Gilsa Paris.
- Brassy Bra: DTC adhesive bra brand offering reusable self-adhesive support, directly mirroring Gilsa Paris's core bras and nipple-cover use cases.
- Nubra: U.S.-born adhesive bra specialist whose core proposition — reusable, self-adhesive invisible support — overlaps directly with Gilsa Paris's flagship product line.
- Comfortnova: European intimate apparel brand focused on seamless and invisible solutions, comparable positioning and SKU mix to Gilsa Paris in the French/European market.
- Nippies: Specialist adhesive nipple-cover brand — a sub-category peer whose products overlap heavily with Gilsa Paris's Petales/So Up/Bastille/Orsay ranges.
Broad incumbents
- Simone Pérèle: Established French lingerie house covering bras, briefs and shapewear across a much wider price and style range — broader incumbent competing for the same French customer.
- Chantelle: Heritage French lingerie brand with broad intimates assortment and global retail footprint; competes for share of wallet even though invisible-only is a small sub-line for them.
- Aubade: French luxury lingerie brand with a wide assortment — incumbent competitor in the French market whose occasion/intimate ranges overlap with Gilsa Paris's special-occasion use cases.
- Intimissimi: Italian intimate apparel chain with multilingual European e-commerce and broad basics-plus-shapewear assortment, overlapping the same European DTC customer as Gilsa Paris.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Gilsa Paris social profiles
Digital presenceGilsa Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gilsa Paris leadership team
Management profileNumber of profiles
Profiles1 record
Gilsa Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gilsa Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gilsa Paris
What does Gilsa Paris do?
Gilsa Paris designs and sells invisible lingerie, including self-adhesive bras, silicone and microfiber nipple covers, seamless and shaping underwear, and body shapewear. The company sells these products directly to individual consumers through its own multilingual e-commerce storefront, offering both adhesive and non-adhesive options for use under strapless, backless, and form-fitting clothing.
Is Gilsa Paris a public or private company?
Gilsa Paris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gilsa Paris founded?
Gilsa Paris was founded in 1995. It employs 1 to 10 people.
Where is Gilsa Paris based?
Gilsa Paris is headquartered in Paris, France, in the Europe region.
How does Gilsa Paris make money?
One revenue line is on record: direct Product Sales.
Who are Gilsa Paris's main competitors?
Direct peers on record are Fashion Forms, Hollywood Fashion Secrets, Brassy Bra, Nubra, Comfortnova and Nippies. Broad incumbents are Simone Pérèle, Chantelle, Aubade and Intimissimi.
Does Gilsa Paris have an API?
No public API is recorded for Gilsa Paris.
What industry is Gilsa Paris in?
Gilsa Paris's product category is Women's Lingerie and Intimate Apparel. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAA, Bras & Bralettes. Its NAICS code is 45811 and its SIC code is 5621.