Girls On The Run Memphis

What Girls On The Run Memphis does

Girls on the Run Memphis is a 501(c)(3) nonprofit local council (EIN 82-4980215) of Girls on the Run International, founded in 2018 and headquartered in Memphis, Tennessee. The organization delivers evidence-based youth development programming for girls in 3rd-8th grade, integrating physical activity with social-emotional learning through a 10-week seasonal curriculum that culminates in a celebratory 5K event. Core offerings include the Girls on the Run program (3rd-5th grade), Heart & Sole (6th-8th grade), Camp GOTR (summer), SoleMates (peer-to-peer fundraising), and a Junior Coach leadership track for high school volunteers.

The curriculum is the principal intellectual asset, structured around the "5 C's" (Confidence, Competence, Care, Connection, Character) plus Contribution, with documented outcome metrics including a 97% life-skill acquisition rate and a 40% increase in physical activity among the least-active participants. Programs are delivered by trained volunteer coaches at 12-17 school and community sites per season, with two seasonal cycles (Fall and Spring) per year. Registration runs on the Pinwheel platform with fees of $150-$175 per participant; sliding-scale financial aid ensures no girl is turned away (70%+ of participants rely on aid, with >$30,000 in scholarships provided per season).

The organization operates across 36 zip codes in Shelby and Fayette Counties, with announced expansion to DeSoto County in 2026. Since founding, it has served 2,500+ girls, trained 650 coaches, and engaged 350 annual 5K volunteers. Revenue is generated through a diversified mix of program registration fees, corporate sponsorships (Nike, AutoZone, Cigna, Commercial Advisors, Enterprise Mobility, Monogram Foods, Hershey, among 20+ partners), individual donations (monthly Endurance program, $500+ Empowered Giving Circle), 5K event fees, and SoleMates peer fundraising. Executive Director Joanna Lipman leads a small staff of 1-10 employees supported by a 13+ member board of directors.

Name

Girls On The Run Memphis

Legal name

Girls on the Run Memphis

Website

https://gotrmemphis.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls on the Run Memphis is a 501(c)(3) nonprofit local council delivering evidence-based youth development programs combining physical activity and social-emotional learning for girls in grades 3-8 across the Memphis/Mid-South region, with seasonal 5K celebrations.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (61162), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

After-School & Extended-Day Programs (School-Run) (EDAJAJAK), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Youth development programs
• Social-emotional learning
• After-school running programs
• Girls empowerment curriculum
• Community 5K events

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Registration Fees: Registration fees of $175 per girl per season (standard) or $150 early bird pricing. Includes 16-20 lessons, curriculum materials, t-shirt, water bottle, cinch bag, 5K registration, medal, and healthy snacks at each session. Title I schools often offer reduced fees through sponsorships.
2. Corporate Sponsorships: Financial sponsorships from corporate partners at various levels: 5K Sponsors (Nike, Orion Financial), Season Sponsors (AutoZone, Commercial Advisors), Girl Power Sponsors (Pinnacle Bank, Cigna, Hershey), Limitless Potential Sponsors (Memphis Runners Track Club, Zonta Club, Enterprise Mobility, Monogram Foods, Adams Keegan), Energy Award Sponsors (BluePrint Advisory Group, Fleet Feet, Overton Park Shell, U of Memphis, Life Time Foundation).
3. Individual Donations: Direct donations supporting program access for all girls regardless of financial situation. Monthly giving program (The Endurance), Empowered Giving Circle ($500+/year or $40+/month), one-time gifts, and scholarship funds like the Paula S. Jacobson Limitless Potential Scholarship Fund.
4. 5K Event Revenue: 5K race registration fees: Early bird $10-20, Standard $15-25 depending on category (5K Buddy, General Adult, General Youth). Race t-shirts available for purchase separately ($10-15). Volunteers recruited for event support.
5. SoleMates Fundraising: Community fundraising program where participants train for physical activity challenges while raising money for Girls on the Run. Fundraisers receive personalized online fundraising pages, resources, support, and branded apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Girls on the Run Memphis delivers evidence-based, 10-week physical activity and social-emotional learning curricula for girls in grades 3-8 through trained volunteer coaches at school and community sites. Programs run seasonally (Fall and Spring) and culminate in a non-competitive 5K celebration event. The organization also offers Camp GOTR summer sessions, a Junior Coach leadership track for high school girls, and multiple giving programs for individual and corporate supporters.

Product overview

Girls on the Run Memphis operates as a multi-program nonprofit organization offering age-tiered youth development programming. The core offerings include Girls on the Run (grades 3-5) and Heart & Sole (grades 6-8), both combining physical activity with social-emotional curriculum delivered through twice-weekly volunteer-coached sessions. Seasonal programs culminate in celebratory 5K events. The organization supplements these with Camp GOTR (summer sessions), the SoleMates fundraising endurance program, and the Junior Coach leadership track for high school volunteers. Donor engagement is facilitated through The Endurance monthly giving program and the Empowered Giving Circle major donor society. All programs are unified by the mission to build confidence through accomplishment while fostering joyful, healthy, confident girls.

Differentiator

Problem solved

Functional benefit

Brands

• Girls on the Run: Core program for 3rd-5th grade girls focusing on confidence, competence, care, connection, character, and contribution through physical activity and life skill development.
• Heart & Sole
• SoleMates
• Camp GOTR
• Empowered Giving Circle

Products and services

• Girls on the Run (3rd-5th Grade Program) Evidence-based, 10-week physical activity and social-emotional learning program for girls in grades 3-5, featuring twice-weekly 90-minute sessions that blend running with life-skill development, culminating in a Community Impact Project and a non-competitive 5K celebration. Includes 16-20 lessons, curriculum materials, t-shirt, water bottle, cinch bag, 5K registration, medal, and healthy snacks.
• Heart & Sole (6th-8th Grade Program) Middle school program for girls in grades 6-8 addressing the whole person (body, brain, heart, spirit, and social connection) through an inclusive 10-week season with 20 sessions, culminating in a 5K celebration. Designed to meet unique adolescent needs through exploration of emotions, cultivation of empathy, and strengthening of physical and emotional health.
• Camp GOTR One-week summer camp sessions for rising 3rd-6th graders delivered through partner organizations (Memphis Jewish Community Center and St. Mary's Episcopal School). Provides condensed Girls on the Run programming with confidence-building activities, friendship development, creative play, and games led by qualified Girls on the Run coaches.
• 5K Celebration Event Season-culminating 3.1-mile running/walking event open to program participants (free), their families, 5K Buddies, and community members via paid registration. Non-competitive, inclusive format with medals, shirts, vendor booths, sponsor activations, entertainment, and community gathering. Tiered pricing (5K Buddy, General Adult, General Youth) with early bird and standard rates.
• Junior Coach Program Leadership development opportunity for high school girls aged 16-18 who serve as role models alongside adult coaches. Junior Coaches complete training and attend weekly practices, gaining mentorship experience while supporting program participants.
• SoleMates Community Fundraising Program Community fundraising program where participants train for physical activity challenges of their choice (such as a half marathon or triathlon) while raising money to support Girls on the Run programming. Fundraisers receive personalized online fundraising pages, resources, support, and branded apparel.
• The Endurance (Monthly Giving) Monthly giving program enabling donors to make recurring contributions to support Girls on the Run Memphis, with regular impact updates and inspirational stories about participant outcomes.
• Empowered Giving Circle Annual giving society for significant donors making $500+ annual commitments ($40+/month alternatives accepted). Provides major financial support to ensure program accessibility and scholarship funding for participants, including the Paula S. Jacobson Limitless Potential Scholarship Fund.

Quantifiable outcome

• 97% of girls learned critical life skills including resolving conflict, helping others and making intentional decisions
• +8 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

30 partnerships are on record, tiered core, major and supportive.

• NikecoreGTM or Marketing Partner5K sponsor and national partner providing critical financial support and marketing exposure. Nike has invested in girls through Community Impact Fund. Supplies official program merchandise and race materials.
• AutoZonecoreGTM or Marketing PartnerUnstoppable Us Season Sponsor and Title Season Sponsor for 5K events. Major corporate sponsor providing significant funding enabling program scholarships for Title I schools.
• CignamajorGTM or Marketing PartnerGirl Power Sponsor supporting program delivery. Health insurance partner aligned with GOTR's health and wellness mission.
• Pinnacle Financial PartnersmajorGTM or Marketing PartnerGirl Power Sponsor providing financial support for program operations and scholarships.
• Commercial AdvisorscoreGTM or Marketing PartnerUnstoppable Us Season Sponsor and presenting sponsor for 5K events. Provides marketing exposure and financial support.
• Enterprise MobilitymajorGTM or Marketing PartnerLimitless Potential Sponsor supporting program scholarships and organizational sustainability.
• Monogram FoodsmajorGTM or Marketing PartnerLimitless Potential Sponsor through Monogram Foods Loves Kids Foundation. Provides funding for program access.
• Adams KeegancoreGTM or Marketing PartnerLimitless Potential Sponsor and Camp GOTR sponsor. Provides significant funding for program delivery and scholarships.
• International PapersupportiveGTM or Marketing PartnerEnergy Award Sponsor supporting 5K event logistics and operations.
• Life Time FoundationsupportiveGTM or Marketing PartnerEnergy Award Sponsor aligned with health and wellness mission.
• The University of MemphismajorGTM or Marketing PartnerEnergy Award Sponsor and host venue for 5K celebrations at Alumni Mall. Partnership includes ROTC Color Guard, Rhodes College cheerleaders, and UTHSC College of Nursing volunteers.
• HersheymajorGTM or Marketing PartnerGirl Power Sponsor providing financial support and brand alignment.
• Zonta Club/Zonta Foundation for WomenmajorGTM or Marketing PartnerLimitless Potential Sponsor supporting girls' empowerment programs and leadership development.
• Fleet Feet MemphissupportiveGTM or Marketing PartnerRunning Buddy Sponsor and race packet pickup location (4530 Poplar Avenue). Provides in-kind support for 5K events.
• Overton Park ShellsupportiveGTM or Marketing PartnerEnergy Award Sponsor and venue for 5K events. Partnership enables community gathering spaces.
• Memphis Runners Track ClubmajorGTM or Marketing PartnerLimitless Potential Sponsor supporting running programs and volunteer engagement.
• BluePrint Advisory GroupsupportiveGTM or Marketing PartnerEnergy Award Sponsor providing financial support for program operations.
• MemPopssupportiveGTM or Marketing PartnerEnergy Award Sponsor providing frozen treats for 5K celebrations.
• Mahaffey TentsupportiveGTM or Marketing PartnerIn-kind sponsor providing tent rentals for 5K event operations.
• Sprinkle CreativesupportiveGTM or Marketing PartnerMarketing partner producing video content, event photography, and creative materials. Donated supplies for Camp GOTR Craft Closet.
• AdidascoreGTM or Marketing PartnerNational Partner of Girls on the Run International providing global sponsorship support.
• Gamma Phi BetasupportiveGTM or Marketing PartnerNational Partner providing organizational support and volunteer recruitment through collegiate sorority network.
• BANDsupportiveTechnology or IntegrationNational Partner app for communication and team management.
• RowansupportiveGTM or Marketing PartnerNational Partner providing financial and marketing support.
• Memphis Jewish Community Center (MJCC)coreChannel Partner/ Reseller/ DistributorCamp GOTR host site. Session: June 1-5, 9AM-4PM. Handles own camp registration through JCC portal. Girls on the Run provides curriculum and trained coaches.
• St. Mary's Episcopal SchoolcoreChannel Partner/ Reseller/ DistributorCamp GOTR host site. Session: July 13-17, 8AM-3PM. Handles own camp registration through school portal. Girls on the Run provides curriculum and trained coaches.
• UTHSC College of NursingmajorGTM or Marketing PartnerFormal partnership providing Running Buddies, first-aid volunteers at 5K (2-mile marker), faculty donations, and nursing student engagement. Collects items for 5K goodie bags.
• Roadshow BMWmajorGTM or Marketing PartnerPresenting Sponsor for Empowered Giving Circle event. Major supporter of fundraising initiatives.
• First HorizonsupportiveGTM or Marketing PartnerSeason sponsor supporting Empowered Giving Circle and organizational funding.
• Memphis City CouncilsupportiveGTM or Marketing PartnerGovernment partner providing civic support and recognition for GOTR programs.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Boys & Girls Clubs of America: Largest youth-development nonprofit in the US, operating club-based after-school and summer programs for ages 6-18. Comparable in serving school-age youth through community sites and outcome-based programming, though much broader and co-ed.
• YWCA USA: National nonprofit network with local affiliates delivering empowerment programming for women and girls, including after-school and youth leadership programs. Comparable local-affiliate structure and mission focus on girls' empowerment, though services are much broader.

Emerging players

• Strong Women Strong Girls: Nonprofit mentoring program pairing college women with elementary and middle school girls to build leadership, confidence, and goal-setting skills. Comparable focus on girls in grades 3-8 with mentor-driven, school-based delivery.
• Girls Leadership: Nonprofit delivering girl-centered programming, curricula, and professional development to teach girls age 5-18 skills for assertiveness, emotional intelligence, and healthy relationships. Overlaps on social-emotional outcomes and K-8 audience though delivery is curriculum/school-based rather than running-based.

Direct peers

• Black Girls RUN!: National running-focused community and nonprofit promoting health and fitness among Black women and girls through group runs and walking programs. Comparable in combining running/walking activity with community empowerment and sisterhood outcomes.
• Girls on the Run International: The parent nonprofit organization operating 160+ local councils across North America that deliver the same curriculum, brand, and 5K-based model. Directly comparable as the umbrella entity governing Girls on the Run Memphis's program delivery and standards.
• Girls Inc. National nonprofit operating local affiliates that deliver research-based programs empowering girls ages 5-18 through after-school and summer programming. Directly comparable mission, local-affiliate structure, and outcome-driven youth development model.
• Play Like a Girl: Nonprofit leveraging sport and physical activity to empower girls and women through educational programs, mentorship, and leadership development. Comparable sport-based empowerment model targeting girls in school and community settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/girls-on-the-run-memphis

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls On The Run Memphis